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107THE ROLE OF THE STATE IN THE FORMULATION OF INNOVATION STRATEGY IN INDUSTRIAL ENTERPRISES
Khasanova G.D.
Khasanova Gulrukh Djumanazarovna - Associate Professor, DEPARTMENT OF MANAGEMENT, BUKHARA ENGINEERING AND TECHNOLOGY INSTITUTE, BUKHARA, REPUBLIC OF UZBEKISTAN
Abstract: the article gives an idea of the formation of innovative strategy in industrial enterprises in the conditions of modernization of the national economy. Also touched upon the important directions of the innovation policy carried out by the state. Keywords: innovation, innovation policy, innovative environment, modernization, reform, innovation process.
The formation of an environment of innovation in our socio-economic life is becoming increasingly important. Without innovation, there will be no competition, development in any sphere.
Innovation is the ultimate result of the introduction of innovation in order to improve the object of management and achieve efficiency in the economic, social, environmental, scientific-technical or other spheres, innovation is the renewal of the main capital or the products produced on the basis of attracting the achievements of Science, Technology. This is a process based on the objective laws of improving production in the society.
The whole world understood that in today society you can not develop without innovation, in general, without modernization. Thomas Edison, who invented the bulb pointed out: innovation is 1% inspiration and 99% labor,". So innovation is a process that always motivates new solutions.
At the 3rd point Priorities for economic development and liberalization of the "Strategy of actions on five priority areas of development of the Republic of Uzbekistan for 20172021" approved by the Decree of the President of the Republic of Uzbekistan, Decree of the President of the Republic of Uzbekistan dated January 10, 2019 "On measures to radically improve the system of implementation of state policy in the field of economic development", the Concept of socio-economic development of the Republic of Uzbekistan until 2030, The Action Strategy of the President of the Republic of Uzbekistan No. PF-5953 of March 2, 2020 "On the five priority areas of development of the Republic of Uzbekistan for 2017-2021" adopted in order to consistently continue the comprehensive reforms in the country in the interests of the people and other government decisions and decrees approved by legislative acts have developed a legal framework for the formation of state innovation policy in the context of modernization of the national economy.
In this regard, the president of the Republic of Uzbekistan Sh.M.Mirziyoyev emphasized the following points: "today we are moving on the path of innovative development aimed at radical renewal of all spheres of life of the state and society. It is not surprising, of course. Because who will win in the current period, when the times are rapidly developing? A new idea, a new idea, a state based on innovation will win."
For Uzbekistan, the creative use of the experience of the developed countries in the economy in the implementation of state support measures for innovation processes is of particular importance at the present time, which ultimately allows the formation of a system developed in our country to stimulate innovation activities.
Scientific and technical progress, recognized as an important factor of economic development all over the world, is associated with the process of innovation. This is the only specific process that unites Science, Technology, economics, entrepreneurship and management, as stated by American economist James Brown truthfully. Its task is to create
innovation, which will continue from the birth of the idea to its implementation and thus cover the entire set of production, Exchange, consumer relations.
Innovation potential of industrial enterprises-represents the level of preparation for the performance of innovative tasks assigned to it. In other words, innovation is the preparation for the implementation of a strategic transformation project or program.
One of the tasks facing the organizational management system of industrial enterprises is: to change from one state to another the capacity sufficient for the realization of the ultimate goals on the basis of the development of the components of the internal environment, the development of the innovation potential of the enterprise provides an opportunity.
In order to develop a rational innovation policy of the state, it is desirable to divide the sectors of the economy into several production groups, conditioned by the level of development, due to the competitiveness of the products produced in both domestic and foreign markets. In this, it is necessary to carry out a policy of innovation, corresponding to each group.
First group: industries with the potential to export its products (oil and gas, extraction and processing of non-ferrous and precious metals). These sectors have financial potential and the task of the state is to ensure that they work effectively.
The second group: industries that have export potential, but whose products are subject to fierce competition in the foreign market (automotive, energy, mechanical engineering, biotechnology, agro-industry). Here, the state's innovation policy is to allocate investments to ensure the competitiveness of products, and in the future to provide political support, that is, to provide state guarantees for products in the foreign market, as well as to issue international loans for the sale of products.
Third group: the products should be oriented towards stimulating their requirements to the domestic market. This policy consists in the sale of products by credit to the population, allocation of budgetary funds to the social sphere, promotion of leasing, etc.
One of the important areas of the innovation policy pursued by the state is the support of cost-effective, highly effective innovation projects with sectors and private investors on the basis of equity in a short period of time.
S In general, the policy of the state in the field of innovation should be directed to: formation of the policy of innovation and its monitoring;
S improvement of the legal framework of innovation activities, expansion of its promotion activities, provision of protection of residential property, creation of favorable economic conditions;
S to create a system of supporting innovation activities on the scale of the state and regions in order to expand entrepreneurship and the production of scientific products;
S to expand the infrastructure of innovation processes, that is, to provide information, to master the results, to improve the systems of training and professional development of personnel; development of innovation entrepreneurship.
References
1. Decree of the President of the Republic of Uzbekistan No. PF-4947 of February 7, 2017 "Strategy of actions on five priority areas of development of the Republic of Uzbekistan for 2017-2021".
2. Decree of the President of the Republic of Uzbekistan No. PF-5953 of March 2, 2020 "On the State Program for the implementation of the Action Strategy for the five priority areas of development of the Republic of Uzbekistan in 2017-2021 in the" Year of science, enlightenment and development of the digital economy".
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TYPES OF ADVERTISING IN SPHERE OF SERVICES Madiyarov G.A.1, Madiyarov O.G.2, Mamajanov J.3
'Madiyarov Gofurjon Akhmedovich - Docent; 2Madiyarov Okiljon Gofurjon ugli - Student; 3Mamajanov Jahongir - Student, DEPARTMENT OF MARKETING, NAMANGAN INSTITUTE OF ENGINEERING TECHNOLOGY, NAMANGAN, REPUBLIC OF UZBEKISTAN
Abstract: the article discusses types of advertising in sphere of services. Today, the relevance of advertising is not in doubt, as it plays a key role in the development of a market economy and is its important element.
Keywords: innovation, tourism, industry, technology, hotel business, transport, travel.
In our country, small business, entrepreneurship, manufacturing, services and tourism are developing in accordance with the market economy. This, in turn, boosts demand for advertising services at a high rate. In recent years, there are many advertising agencies offering advertising services in our country, and the number of companies and organizations promoting their advertising.
For the formation of effective communication, the sender must clearly define the purpose, correctly identify the target audiences, and clarify the impact of the response.
The message's targeted audience is emotional impact, mental guidance, information source and carrier (letter, message).
Communicative message is always two-sided (two-way): the ideal property of the content, the imaginable nature of the content and the material characteristic of the sense organs. The content and expression unit is provided by the icon. Texts from the mark
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