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47ЭКОНОМИЧЕСКИЕ НАУКИ
IMPROVEMENT OF SOCIAL PRESTIGE OF ENTREPRENEURIAL COMPANIES IN BUKHARA REGION Navruz-zoda L.B.1, Navruz-zoda Z.B.2
1Navruz-zoda Layli Bakhtiyorovna - Senior Lecturer; 2Navruz-zoda Zebiniso Bakhtiyorovna - Senior Lecturer, FACULTY OF ECONOMY AND TOURISM
BUKHARA STATE UNIVERSITY, BUKHARA, REPUBLIC OF UZBEKISTAN
Abstract: the article emphasizes the improvement of social prestige of entrepreneurial companies in Bukhara region. The transformation of entrepreneurial firms into key manufacturers in the regions and the development of skills to maintain the firm on the market path requires marketing activities aimed at increasing their "social prestige". Keywords: social prestige, transformation, quality levels of entrepreneurial firms, innovation.
When we say the "social prestige" of a company, we mean that it operates economically, taking into account not only its own interests, but also public, consumer, infrastructural, territorial and other social interests. In our opinion, the criterion of "social prestige" of entrepreneurial firms is their economic benefits.
"Entrepreneurship is the economic well-being of the company" - the peculiarity of this company is that it is able to satisfy various needs at the expense of its income, which it considers as an incentive to realize its production and entrepreneurial potential. According to the scale of satisfaction of needs, the following economic benefits of the state of income of an entrepreneurial firm can be determined:
- state of harmlessness - the company will neither receive benefits nor suffer from its activities, its income will only cover its costs;
- the state of fertile benefits - this is when the company's revenue exceeds its gross costs in full and it is aimed at meeting the fertile needs of the company;
- state of collective benefits - the company's revenue will also increase due to cost recovery, development of production, and this part of the profit will be spent in the interests of the company;
- state of territorial benefits - the income of an entrepreneurial company increases from meeting production and social needs, and this part of the income will be directed to the development of territorial market infrastructure;
- state of social benefits - increased income from production, social, and territorial needs are spent on charity activities, such as improvement of neighborhoods, road maintenance, assistance to low-income groups, repair of schools and hospitals, sponsorship, guardianship.
The economic benefit of an entrepreneurial firm can be determined by quantitative assessment, thereby calculating the level of their quality. To do this, the indicator "level of economic benefits of an entrepreneurial firm" (TFIND) can be calculated using the following formula:
( FC \ TFIND = (l- G] _ ycj * 100%
Here, FC - fixed costs, GI - gross income, VC - variable costs.
We recommend entrepreneurial firms four quality indicators that represent their social status according to the above economic standard of benefits, status and levels (Table №1).
It is advisable that the recommended quality marks be presented to entrepreneurial firms by the chambers of commerce and industry at the end of the year. These signs can be
expressed on the letterhead of the office of the entrepreneurial company, on the letterhead of the company, on business cards of managers and employees, on product labels, advertising texts and other promotional events.
Table 1. Signs and levels of quality business firms for economic benefit
Quality Levels of Entrepreneurial Firms Quality marks of entrepreneurial firms Description of quality marks
Economically unstable Entrepreneurial Firm Unmarked -
Entrepreneurial firm with economic potential S Three-root bronze minaret
Economic Developing Entrepreneurial Firm Four-root silver minaret
Economically stable entrepreneurial firm Five-Root Golden Minaret
Economically developed entrepreneurial firm I Six-Root Diamond Minaret
Quality marks of entrepreneurial firms contribute to the development of healthy competition in a market economy, among which bronze, silver, gold and diamond minor nominations stand out; have a positive impact on the process of introducing foreign investment and issuing foreign denominations; when the product of the company with the products of competitors is of the same quality and price, the buyer will be able to get a higher rating; Entrepreneurship serves as the basis for recommending the head of a company to high positions and conducting various presentations.
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THE SUBSTANTIAL ECONOMIC BENEFITS OF TOURISM
Ashurova M.Kh.
Ashurova Muborak Khayrulloevna - Senior Lecturer, FACULTY OF ECONOMY AND TOURISM,
BUKHARA STATE UNIVERSITY, BUKHARA, REPUBLIC OF UZBEKISTAN
Abstract: this article discusses the substantial economic benefits of tourism. The tourism industry generates substantial economic benefits to both host countries and tourists home countries. Espically in developing countries, one of the primary motivaions for a region to promote itself as a tourism destinations is the expected economic improvement. Keywords: tourism, economic benefits, positive and negative effects.
As with other impacts, this massive economic development brings along both positive and negative consequences. There are many hidden costs of tourism, which can have unfavourable economic effects on the host community. Often rich countries are better able to profit from tourism than poor ones. Whereas the least developed countries have the most urgent need for income employment and general rise of the standart of living by means of tourism, they are least able to realize these benefits. Among the reasons for this are large-scale transfer of tourism revenues out of the host country and exculsion of local businesses and products.
The positive and negative effects can be classified into the social&cultural impact, economic impact and environmental impact. Socio&cultural impact signifies the impact which it creates in terms of social changes in the lives of local people, improvements in infrastructure, lifestyle changes etc. Economic impact can be quantified in terms of monetary benefits and overall economic development of the society.
Environmental impact refres to the impact on the nature and surrunding areas social&cultural effects. Foreign experience which gained from abroad may have different effects on the social and cultural aspects of life in a particular region depending on the strengths of the region. The effect can be positive or negative.
To boost tourism huge money is invested to preserve the local heritage, to improve infrastructure, to provide better local facilities which in turn creates better education, better leisure facilities, organizing frequent social events and thus a better lifestyle for the locale people. They interact with the tourists, mix with people from diverse backgrounds which creates a cosmopolitan culture in the region. Due to the demand for better services, varied employment opportunities are created within the region and therefore people do not feel the need to migrate to other cities to earn their living.
Due to the heavy traffic in the region, the infrastructure may not be able to cope up the increased rush thus leading to overcrowding, poor sanitation which may further lead to diseases bot to the tourists as well as local people. The intrusion of outsiders in the area may
