CC BY
4924. Kayumovich K.O. Particular qualities use of social media in digital tourism // Gwalior Management Academy, 2020. C. 28.
5. Tairova M.M. et al. The essence and characteristics of clusters in regional economic systems //International scientific review of the problems of economics, finance and management, 2020. P. 4-9.
6. Ibragimov N., Xurramov O. Types of competition in destination marketing and 6A model of competitiveness, 2015.
7. Bakhtiyorovna N.Z.L., Bakhtiyorovna N.Z.Z. Improvement of social prestige of entrepreneurial companies in Bukhara region // Academy, 2020. № 3 (54).
8. Khurramov O. Peculiarities of using marketing tools in social media // Alatoo Academic Studies. [Osobennosti ispol''zovaniya marketingovykh instrumentov v sotsial''nykh media // Alatoo Academic Studies], 2016. № 2. C. 236-249.
9. Davronov I.O., Umirov J.T., Mukhamedjanova M.B. Mechanisms of improving staff training // Academy. № 2 (53), 2020.
10. Khayrulloevna A.M. The substantial economic benefits of tourism // Academy, 2020. № 3 (54).
11. Mubinovna R.F., Nutfulloevna N.G. The importance of trade policy in the economic development of the country // Economics, 2020. № 1 (44).
12. Khudoyberdievich A.O. Innovation technologies on the tourism // Academy, 2020. № 3 (54).
13. Khurramov O.K., Saidova F.K. Social media-marketing-a forceful tool for tourism industry //European science, 2019. № 7. C. 49.
14. Rustamovna T.H., Anvarovich K.A. The role of small businesses to improve the export potential // Academy, 2016. № 12 (15).
TYPES OF ADVERTISING IN SPHERE OF SERVICES Madiyarov G.A.1, Madiyarov O.G.2, Mamajanov J.3
'Madiyarov Gofurjon Akhmedovich - Docent; 2Madiyarov Okiljon Gofurjon ugli - Student; 3Mamajanov Jahongir - Student, DEPARTMENT OF MARKETING, NAMANGAN INSTITUTE OF ENGINEERING TECHNOLOGY, NAMANGAN, REPUBLIC OF UZBEKISTAN
Abstract: the article discusses types of advertising in sphere of services. Today, the relevance of advertising is not in doubt, as it plays a key role in the development of a market economy and is its important element.
Keywords: innovation, tourism, industry, technology, hotel business, transport, travel.
In our country, small business, entrepreneurship, manufacturing, services and tourism are developing in accordance with the market economy. This, in turn, boosts demand for advertising services at a high rate. In recent years, there are many advertising agencies offering advertising services in our country, and the number of companies and organizations promoting their advertising.
For the formation of effective communication, the sender must clearly define the purpose, correctly identify the target audiences, and clarify the impact of the response.
The message's targeted audience is emotional impact, mental guidance, information source and carrier (letter, message).
Communicative message is always two-sided (two-way): the ideal property of the content, the imaginable nature of the content and the material characteristic of the sense organs. The content and expression unit is provided by the icon. Texts from the mark
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appear. Thus, the symbol creates the ordinary unit of the code so that a single one matches the shape.
The symbol or item that is given more or less often is far removed from its essential importance, which is characterized as a symbol (for example, as a symbol of the emblem, various religious symbols, etc.).
Advertisement coding is understood as the process of presenting communication ideas to the recipients of texts, symbols and images. All of these forms are the subject of the study of semiology, one of the departments of communication theory.
Semiotics - is a science fictional characteristic of the general features of the character, the structure and functioning of data storage and transmission systems.
According to the characteristic feature, three main semiotics are distinguished:
- syntax - relationships between characters in speech chain (character and character ratio);
- semantics - the relationship between the characters (in the form) and the object of the reality (character and referent ratio);
- pragmatics - relationship between character and sender / receiver (character and attitude).
Competition Advertisement - is designed to create other types of demand for a specific brand. Used in strong competition conditions. For example, in addition to the main feature of shampoo advertising, additional functional and emotional-psychological features are advertised.
Distinctive ad is a way of advertising, comparing product with others and offering superiority to others. In some countries, specific advertising is prohibited.
Confirmation Ad is a social responsibility message, a social activity that encourages and protects. Often non-profit, social organizations use such advertising.
Reciprocating Advertising - An ad designed to keep the product or organization's name in the public eye.
Advertisers - are producers, retailers, wholesalers, service companies, trade unions, associations, schools, mosques, government agencies, political figures, individuals, and more. Advertisers can be divided into two main types: national and local. The first of them advertises goods that are partly bought and not expensive. The goal is to sell the goods to consumers before entering the shop.
Domestic advertisers are different sellers and proprietors. They spend a considerable amount of money in order to provide information among the population for the purchase of existing goods.
The Advertising Agency is a provider of specialized services for advertisers. In other words, the advertising agency is an independent enterprise consisting of creative staff and traders.
Advertising tools - media (television, radio, newspapers, magazines), advertising professionals who advertise their ads to a wide audience. Advertising is a way of informing the public, and mass media use it to help keep in touch with consumers.
Advertising not only allows consumers to be informed about a product for which there is a demand in the market, but also to create this demand, especially in emerging markets.
Thus, the effective use of marketing communications allows you to solve the strategic and tactical tasks of the company associated with a global mission in the market.
References
1. Turobovich J.A., Uktamovna M.N., Turobovna J.Z. Marketing aspects of ecotourism
development // Economics, 2020. № 1 (44).
2. Kayumovich K.O. Particular qualities use of social media in digital tourism //Gwalior
Management Academy. P. 28.
3. Tairova M.M. et al. The essence and characteristics of clusters in regional economic systems //International scientific review of the problems of economics, finance and management, 2020. C. 4-9.
4. Khurramov O.K. Prospects of digital tourism development// Economics, 2020. № 1 (44).
5. Navruz-Zoda B., Ibragimov N., Rakhmanov A. The Destination Marketing Tools For "Seven Sufi Saints of Noble Bukhara" Pilgrimage Cluster, 2017.
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7. Ibragimov N., Xurramov O. Types of competition in destination marketing and 6A model of competitiveness, 2015.
8. Khurramov O. Peculiarities of using marketing tools in social media // Alatoo Academic Studies.[Osobennosti ispol''zovaniya marketingovykh instrumentov v sotsial''nykh media // Alatoo Academic Studies], 2016. № 2. C. 236-249.
9. Khayrulloevna A.M. The substantial economic benefits of tourism // Academy, 2020. № 3 (54).
10. Rustamovna T.H., Anvarovich K.A. The role of small businesses to improve the export potential // Academy, 2016. № 12 (15).
11. Khurramov O.K., Saidova F.K. Social media-marketing-a forceful tool for tourism industry //European science, 2019. № 7. C. 49.
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13. Bakhtiyorovna N.Z.L., Bakhtiyorovna N.Z.Z. Improvement of social prestige of entrepreneurial companies in Bukhara region // Academy, 2020. № 3 (54).
THE COST-EFFECTIVENESS OF IMPROVING THE QUALITY
OF HOTEL SERVICES
1 2 Davronov I.O. , Shadiyev A.Kh.
1Davronov Istamkhuja Olimovich - Lecturer, TOURISM AND HOTEL BUSINESS DEPARTMENT;
2Shadiyev Alisher Khudoynazarovich - Lecturer, DEPARTMENT OF SERVICE SPHERE ECONOMICS, BUKHARA STATE UNIVERSITY, BUKHARA, REPUBLIC OF UZBEKISTAN
Abstract: the service quality improvement program covers the activities of all departments of the hotel. It is not the task of this program to describe in detail the process of overall quality management in the enterprise. Hotel work should be well planned and managed wisely. This work begins with the development of a draft management concept. The management should be organized in such a way that the hotel service provides a certain benefit to the customer in the hotel segment of his choice. At the same time, systems should be set up to provide hotel management with management information. In the article has shown however, in order to improve the quality of service in the hotel, the developed program should include 10 basic principles.
Keywords: management, hotel segment, managers, leaders, marketing, service, economy of hotels.
UDC 338.48
The hotel management should have a clear idea of the company's mission and future development. But that is not enough. Managers also need to be able to communicate this idea to their subordinates and convince them of it. Good leaders believe that the main goal is to achieve quality service by convincing employees.
