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978THE ROLE OF INFORMATION TECHNOLOGY IN ORGANIZATION AND MANAGEMENT IN TOURISM Tairova M.M.1, Rakhmatullaeva F.M.2, Murotova N.U.3
1Tairova Mavluda Muhammedrisaevna - PhD, Associate Professor;
2Rakhmatullaeva Firuza Mubinovna - PhD, Associate Professor;
3Murotova Nigina Utkir kizi - Student, DEPARTMENT OF ECONOMICS, BUKHARA STATE UNIVERSITY, BUKHARA, REPUBLIC OF UZBEKISTAN
Abstract: the article discusses the role of information technology in organization and management in tourism. In addition, the individual components of the tourism industry are closely linked to each other - in fact many tour producers involved in each other's activities. All of this allows us to consider tourism as a highly integrated service that makes it even more affordable for the application of information technology in the organization and management.
Keywords: regional development, development strategies, agriculture.
Internet gradually occupies an increasingly important segment of the tourist market. Travel agencies, carriers, hotel chains and other companies network and offer the possibility of online booking. In the UK, at least 17 million people plan in whole or in part their travel via the Internet. These facts strongly care agents that are used to make a sale and are now forced to look for new ways of development.
Active use of technology travel agents and tour operators - without their computer reservation systems, video systems, and interactive video text - it is impossible to imagine the daily planning and operations management. Computer reservation systems have a huge impact on the tourism industry. About 90% of travel agents in the US and the UK are connected to computer reservation systems. Computer reservation systems not only provide air services, but also spending the night in hotels, car rentals, cruise trips, information about the place of stay, exchange rates, weather reports, bus message. Such systems can back up all the major segments of the tour - from beds in hotels and air travel to theater tickets and insurance policies.
In fact, they constitute a universal information system offers an important distribution network for the whole of the tourist trade. One connection via modem to the server with the appropriate database, travel agents have access to information on the availability of possible services, cost, and quality, time of arrival and departure for the diverse range of travel services from their suppliers. Moreover, travel agents can contact these databases in order to make and confirm your reservation.
Intense competition in the sector of tourism services makes the search for original solutions. More recently, a rather innovative means of promoting modern internet advertising turns into affordable and effective communication, and the choice of the company is the tool in the arsenal of marketing is increasingly dictated by common pragmatism. In recent years, the rapidly increasing demand for new and modern and the most effective forms and methods of advertising provide various types of tourism. Among them is the use of Internet technology, demonstrating the increasingly high performance.
That the Internet is able to provide tourist enterprise opportunities, oriented the advertising appeal to the desired target audience. One of the main advantages of the World Wide Web is a very fast feedback from the users of the advertising information. This unique feature allows the flexibility to change the entire strategy of the campaign itself during it. Comparative analysis of traditional media and forms of advertising with promotional activities in the network also allows you to evaluate the other advantages of this communication. It should also be emphasized that the Internet offers many tools (websites,
banners, e-mail, conferences and so on). The most affordable advertising on travel portals today is publishing information about tours in the databases. This method of promotion used, even firms that do not have their own Internet representations. The possibilities of online advertising are not limited tourist sites. A useful advertising platform for travel agencies is, for example, search engines.
Modern tourist sites accepted conditionally divided into sites, business cards, websites, storefronts and online shopping. For tourism companies is the most effective placement of banners on specialized sites, or sites that have sections for tourists.
Many tourist portals now have the opportunity to place targeted banner advertising, which is more expensive type of promotion, but the costs are compensated by the fact that the effect is the desired target audience. In order to maximize the efficiency of the tourist site of the enterprise as an advertising medium to work on them should be involved in the most professional designers and marketers.
The huge tourist market competition in Internet advertising is the most convincing proof that the advertising of a travel company in the Internet gives tangible results at the lowest cost. At the moment, a rare tourist company dispenses with internet-on-advertising, because in today's market it is not permissible to disregard such an active source of customers. The fight for the best promotional item starts long before the start of the tourist season, and despite the large number of tourist sites, the most advantageous positions require advance booking.
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