CC BY
11References
1. Economic theory: textbook. for university students / V.D. Kamaeva. 13th ed., Rev. And add. M.: Humanities. Ed. Center VLADOS, 2007.
2. Roic V.A. Social protection: the content of the concept // Man and labor. 2/2007.
3. Vetrova N.S. The system of social insurance and state aid // N.S. Vetrova, Social Programs in Western Countries. M., 1999.
ESSENCE AND SPECIFIC FEATURES OF INTERNATIONAL MARKETING Jumaboyev A.A.
Jumaboyev Alisher Askarjon ugli - Student, FACULTY OF AGROBUSINESS AND DIGITAL ECONOMY, ANDIJAN INSTITUTE OF AGRICULTURE AND AGRO
TECHNOLOGIES, ANDIJAN, REPUBLIC OF UZBEKISTAN
Abstract: the development of international trade relations is accompanied by increased international competition and the one who owns the modern achievements of international marketing gets the greatest profit from this activity.
Keywords: business, integration, risk management, foreign economic activity, international financial management, international trade law.
UDC 00.33
In the process of entering the international market, the company is obliged to conduct its business taking into account the requirements and characteristics of the developing world market. What are these features? These include:
• a more developed external environment;
• various market situations;
• integration of various spheres of international activity;
• expanding the scope of the firm's international activities (risk management in foreign economic activity, international financial management, international trade law, etc.).
International marketing is part of the target strategy of the company and is an independent area of the company when it enters the international market.
In this regard, international marketing can be characterized as follows.
International marketing is an essential and integral part of the firm's international expansion strategy with operations in more than one country.
In a generalized form, international marketing is an interconnected set of activities of a firm for the implementation of foreign economic activity in the world market.
The enterprise in its economic activity, in the international market, primarily analyzes the socio-economic state of the environment. The internal (national market) environment adjusts the activities of the enterprise in anticipation of entering the international market, having:
Controllable factors (which to a certain extent are influenced by the firm) are: product quality, prices, tariffs, distribution and distribution channels, sales channels.
Factors that cannot be controlled (uncontrollable factors; which should be perceived as they are) are: economic situation, political situation, competitive position, level of social security, etc.
Despite the fact that both national and international marketing are based on similar tools and principles of organizing marketing activities, the differences between them are determined mainly by the degree of development of communications between these countries, rather than by differences in regional business communications within a particular country. In this context, it should be said that internal marketing should be based without fail taking into account the internal, national characteristics and culture of a particular country, while international marketing - on the concept of internationalization of international market relations, as well as taking into account the peculiarities of the
functioning of national business networks , international penetration and international integration.
The international external environment should be studied and taken into account regardless of the location of the firm that plans or is already carrying out international activities. Economic factors reveal the economic conditions for the organization and functioning of entrepreneurship in foreign countries. When studying economic conditions, it is necessary to take into account and analyze: the main trends and the level of economic development; main macroeconomic indicators (at the moment and forecast), currency stability; the degree of the country's integration into international economic relations; membership of a given country in international organizations; development of transport infrastructure; features of national accounting standards and taxation systems; development of the financial market and monetary system; the level of labor productivity and development of the service sector; saturation of the labor market with highly qualified personnel, etc. Legal factors are closely interconnected with political ones, and at the same time, the legal field has specific characteristics, having a significant impact on the efficiency of international economic activity. The factors of state regulation in the context of international marketing are: regulation of entrepreneurial activity and regulation of foreign economic activity.
The rest of the environmental factors are mainly associated with technological characteristics, geographic and demographic characteristics.
Technological characteristics determine the level of development of productive forces, scientific and technical development in the country, technical support of production, the level of provision of innovations, etc.
Geographic factors determine the location of the country on the geopolitical map of the world, climate features, the availability of natural resources, and the state of environmental protection.
Demographic characteristics are directly related to the size and structure of the population, average family size, family income, prevailing occupation of the population, etc.
References
1. Godin A.M. Marketing / A.M. Godin - textbook for universities. M., 2010. 710 p.
2. Aizenberg M.N. Advertising management. / M. : Inteltech LLP, 2011 340 p.
3. Artemenko V.G. Advertising in trade. Novosibirsk, 2006. 312 p.
FORMATION OF MARKET RELATIONS IN UZBEKISTAN Jumaboyev AA.
Jumaboyev Alisher Askarjon ugli - Student,
FACULTY OF AGROBUSINESS AND DIGITAL ECONOMY, ANDIJAN INSTITUTE OF AGRICULTURE AND AGRO
TECHNOLOGIES, ANDIJAN, REPUBLIC OF UZBEKISTAN
Abstract: the market economy is the basis of commodity-money relations, the nature of which is determined by objective economic laws. Market relations began to form at the dawn of civilization and have passed more than a thousand years of development.
Keywords: prices, taxes, interest rates, profits, rent, market relations, independent economic activities.
UDC 00.33
Historically, there have been two types of market relations. The first was formed spontaneously from the scattered and uncoordinated actions of the producer and the consumer. The second is the complete opposite of the first: the state, through the introduction of prices, taxes, interest rates, profits, rent, subsidies and other instruments, has given market relations a purposeful character.
Currently, market relations are the main form of existence of the world economy.
