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2demand, the consumer will choose a supplier, guided mainly by considerations related to the price difference. In a market economy, there is an objective need for a constant search for ways to minimize costs, in order to keep the amount of profit at a consistently high level. In the context of marketing science, such steps are carried out by highly qualified specialists, on an individual basis for each individual case. Since resources in the economy are always limited, competitors become partners and begin to conduct their activities together.
References
1. Aleksunin V.A. International marketing. M.: ITK "Dashkov and KO", 2010. 510 p.
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INFORMATION ECONOMY AS A CAUSE FOR THE FORMATION OF A NEW TYPE OF ECONOMIC Jumaboyev A.A.
Jumaboyev Alisher Askarjon ugli - Student, FACULTY OF AGROBUSINESS AND DIGITAL ECONOMY, ANDIJAN INSTITUTE OF AGRICULTURE AND AGRO
TECHNOLOGIES, ANDIJAN, REPUBLIC OF UZBEKISTAN
Abstract: a post-industrial society is a society in whose economy, as a result of the scientific and technological revolution and a significant increase in the population's income, the priority has shifted from the predominant production of goods to the production of services. Information and knowledge become a productive resource. Scientific developments are becoming the main driving force of the economy. The most valuable qualities are the level of education, professionalism, learning ability and creativity of the employee.
Keywords: factor, achievements of modern science, classical, key performance indicators, customer, efficiency.
UDC 001.33
In the economic theory of post-industrial society, the information factor is distinguished as a production factor.
It is closely related to the achievements of modern science, which has a decisive impact on the level of production efficiency, the process of training a qualified workforce and increasing the potential of human capital.
Information provides the systematization of knowledge materialized into a system of mechanisms and machines, equipment, management and marketing models.
As you know, the term "information" comes from the Latin word "informatio", originally a statement or explanation. As an example, the following definition exists. Information is a set of signals perceived by our consciousness, which reflect certain properties of objects and phenomena in the reality around us. The nature of these signals implies the existence of fundamental possibilities for their preservation, transmission, transformation.
Information in economics manifests itself in many aspects -here are just some of these ways of manifestation:
• the production of information as such is a production branch, i.e. type of economic activity;
• information is a factor of production, one of the fundamental resources of any economic system;
• information is an object of purchase and sale, i.e. acts as a product;
• some of the information is a public good consumed by all members of society;
• information is an element of the market mechanism, which, along with price and utility, influences the determination of the optimal and equilibrium states of the economic system.
Thus, as it is created, the economy of the information society begins to use not two, but four main resources: labor, capital, land, as well as relevant information.
Information as a factor of production is extremely necessary in modern conditions of functioning. It ensures the efficiency of decisions made, helps to develop entrepreneurial ability and improve the efficiency of the production process.
The availability of information reduces the influence of such external factors as uncertainty. The theory of sustainable development is one of the complex concepts and is designed to solve the problem of uncertainty in the development of the macroeconomic system in the long run. At the moment, this theory is rapidly developing and leaves open many theoretical questions about the essence of sustainable development and applied problems of forming a model of sustainable development in the specific conditions of developed and developing countries.
Initially, the category of "sustainable development" was proposed as a response to the environmental challenges of our time and was understood in the sense of a conscious focus of development on the long-term provision of mankind with sources of natural resources, provided that the environment is not destroyed. Gradually, however, the views of scientists on this issue became broader, in connection with which there were incentives to talk about the direction of economic development to meet the current broad social needs (whatever these needs are), as well as to maintain the ability to meet the similar needs of all future generations. Thus, the theory of sustainable development accumulates the provisions of theories of economic growth and development and is potentially capable of becoming a general theory of quantitative and qualitative economic development.
The economic theory of information says that the value of information lies in the growth of certainty, which can be expressed in the achievement of the goals of the information subject (or, which is the same, in the minimization of the expenditure of resources for the achievement of predetermined goals). In this regard, information is an integral part of the subject's action plan. Therefore, when it comes to the macroeconomic system as a whole, its information needs consist in establishing such an institutional structure of the information process (production, exchange, consumption of information
between subjects), which would ensure the required sustainability of development.
References
1. Gubanov S. Inertia of raw material growth / S. Gubanov // Economist, 2008. P. 25-27.
2. Dagaev A.A. Economic growth and globalization of technological development / A.A. Dagaev // Management in Russia and abroad, 2008. № 1. P. 24-37.
3. Ivashkovsky S.N. Macroeconomics: a textbook for universities / S.N. Ivashkovsky. M.: Delo, 2006. 350 p.
