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12provided a legal basis for replacing the outdated economic and political system with a new one, the basis for which was the market economy.
References
1. Godin A.M. Marketing / A.M. Godin - textbook for universities. M., 2010. 710 p.
2. Aizenberg M.N. Advertising management. / M.: Inteltech LLP, 2011. 340 p.
3. Artemenko V.G. Advertising in trade. Novosibirsk, 2006. 312 p.
FORMS OF COMPETITION IN INTERNATIONAL
MARKETING Jumaboyev A.A.
Jumaboyev Alisher Askarjon ugli - Student, FACULTY OF AGROBUSINESS AND DIGITAL ECONOMY, ANDIJAN INSTITUTE OF AGRICULTURE AND AGRO
TECHNOLOGIES, ANDIJAN, REPUBLIC OF UZBEKISTAN
Abstract: to make a decision to enter the world market, an important role is also played by the characteristics of the market to which the company enters or plans to enter. There is a seller's or a buyer's market. The functioning of the firm depends on the nature of the market. Production activities should be carried out using the existing production facilities. The search for buyers in the foreign market of the manufacturer is carried out for the offered product or service.
Keywords: enterprises, banks, insurance companies, market, buyers and sellers, price.
UDC 00.33
The main condition for the existence of a full-fledged market is the presence of competition, with the aim of making a profit, as
well as achieving better results. international marketing competition
Competition in the market is possible subject to the availability of the following parameters:
• a large number of independent manufacturers who freely supply a product or service to the market. At the same time, the greater their number, the higher the level of competition between them in terms of setting prices and volumes of supply of goods on the market;
• differentiation of the product offer (giving a certain type of product the same purpose of different individual characteristics -shape, quality, color, brand, etc.).
The concept of competition belongs to the number of external factors of the marketing environment, determining the position of a particular enterprise in the market structure.
The market is often quite large, and therefore classified into specific segments. The elasticity of consumer demand is characterized by the presence of bends: the demand for the products of one enterprise drops sharply in a situation of rising prices (since other manufacturers do not follow this example), but increases only slightly when prices fall (since others do the same). Penetration into the market of other firms, under conditions of oligopolistic competition, is difficult due to, as a rule, huge investments to create competitive similar products.
Monopolistic competition - exists if a fairly significant number of small firms selling goods similar in their characteristics, differing only in some of their properties. This form of competition is rightfully considered the most progressive, since it stimulates the most dynamically developing market environment. With this form of competition, the market for an individual firm is small, demand is ideally elastic, since an increase in price stops sales, and due to a slight decrease in price, in comparison with competitors, the firm begins to incur losses. In a purely competitive environment, no significant differentiating advantage is possible, as well as no significant price change. It is especially important for the company to create a reliable reputation for itself,
to sell at low prices, convincing as many consumers as possible to buy exactly its product by market methods.
One of the main parameters of competition is price, and therefore the following forms of competition are classified:
S Price competition. The company can minimize costs, or deliberately plan for loss of profit, in order to attract as many consumers as possible, securing the lion's share of the market. Nowadays, this type of open competition does not always work, since a decrease in prices from one of the producers or sellers of goods entails similar actions from competitors ("price war"), which, subsequently, does not change the position of the company in the market, but only reduces profitability the entire industry.
S Non-price competition. A more modern and civilized form of competition, in which progressive marketing techniques are used as intensively and most modernly as possible, as well as emphasizing the qualitative characteristics of the seller's activities, his special image, additional conditions of warranty service, etc.
In the international economy, there is also the concept of global competition. Industries, among which the competitive position of a firm within one country significantly affects competition in another, are called global. These, at different stages of the development of the national economy, included various industries, technological discoveries, which significantly changed the production itself as a whole. For example, the transition from electromechanical production to microelectronics has radically changed the position of American and German firms, significantly facilitating the "invasion" of the world market by Japanese firms. In such industries, the acquisition of competitive advantages is of particular importance, in connection with the possibility of their global use.
Competition in international markets is no less strong than in domestic ones, however, it has some qualitative differences, among which the most important are the search and selection of sales markets, adaptation to their conditions, adaptation of marketing and competitive strategies to the specifics of a given country. With comparable product quality, according to the law of
demand, the consumer will choose a supplier, guided mainly by considerations related to the price difference. In a market economy, there is an objective need for a constant search for ways to minimize costs, in order to keep the amount of profit at a consistently high level. In the context of marketing science, such steps are carried out by highly qualified specialists, on an individual basis for each individual case. Since resources in the economy are always limited, competitors become partners and begin to conduct their activities together.
References
1. Aleksunin V.A. International marketing. M.: ITK "Dashkov and KO", 2010. 510 p.
2. Artemenko V.G. Advertising in trade. Novosiirsk, 2006. 312 p.
3. Moiseeva N.K. International marketing. M.: Center for Economics and Marketing, 2008. 136 p.
INFORMATION ECONOMY AS A CAUSE FOR THE FORMATION OF A NEW TYPE OF ECONOMIC Jumaboyev AA.
Jumaboyev Alisher Askarjon ugli - Student, FACULTY OF AGROBUSINESS AND DIGITAL ECONOMY, ANDIJAN INSTITUTE OF AGRICULTURE AND AGRO
TECHNOLOGIES, ANDIJAN, REPUBLIC OF UZBEKISTAN
Abstract: a post-industrial society is a society in whose economy, as a result of the scientific and technological revolution and a significant increase in the population's income, the priority has shifted from the predominant production of goods to the production of services. Information and knowledge become a productive resource. Scientific developments are becoming the main driving force of the economy. The most valuable qualities are the level of education, professionalism, learning ability and creativity of the employee.
