Научная статья на тему 'A BRIEF DISCUSSION ON THE LABELLING OF CHINESE NEWS HEADLINES 浅谈对中国新闻标题标签化的看法'

A BRIEF DISCUSSION ON THE LABELLING OF CHINESE NEWS HEADLINES 浅谈对中国新闻标题标签化的看法 Текст научной статьи по специальности «СМИ (медиа) и массовые коммуникации»

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Ключевые слова
news headlines / labelling / public credibility / social prejudice / 新闻标题,标签化,公信力,社会偏见

Аннотация научной статьи по СМИ (медиа) и массовым коммуникациям, автор научной работы — Li Huiting (李慧婷)

News headlines are the "eyes" of news reports. As a symbolic reconstruction of objective facts, the application of tags in news headlines can not only simplify the headlines, meet the readers’ pocket-time reading needs, but also vent the readers’ social emotions. However, the labelling of news headlines can also bring issues such as social group stigmatization, news’ loss of public credibility and the expansion of social prejudice. This paper firstly divides the tags that appear in the headlines of Chinese online news headlines into three categories, namely objective tags, subjective tags and effect-oriented tags, and then analyzes the causes of these tags and their negative effects, and finally proposes actionable measures to de-label online news headlines.

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КРАТКОЕ ОБСУЖДЕНИЕ МАРКИРОВКИ ЗАГОЛОВКОВ КИТАЙСКИХ НОВОСТЕЙ 浅谈对中国新闻标题标签化的看法

新闻标题是新闻报道的“眼睛”。作为客观事实的符号再造,在网络新闻标题中,标签化的应用不仅能简化新闻标题、满足读者碎片化的阅读需求,还能宣泄社会情绪。但新闻标题标签化也会带来群体污名化、新闻公信力丧失和社会偏见扩大等问题。本文将中国网络新闻标题中出现的标签分为三类,分别是客观型标签、主观型标签和效果型标签,并对这三种标签的成因和它们带来的负面影响进行分析,最后提出网络新闻标题反标签化的可行措施。

Текст научной работы на тему «A BRIEF DISCUSSION ON THE LABELLING OF CHINESE NEWS HEADLINES 浅谈对中国新闻标题标签化的看法»

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A BRIEF DISCUSSION ON THE LABELLING OF CHINESE NEWS

HEADLINES

d https://doi.org/10.24412/2181-1784-2022-21-112-116

Li Huiting (^MW) Xitoyshunoslik fakulteti, Xitoy filologiyasi kafedrasi 1-bosqich magistranti Ilmiy rahbar: PhD Dana K.A.

Annotation: News headlines are the "eyes" of news reports. As a symbolic reconstruction of objective facts, the application of tags in news headlines can not only simplify the headlines, meet the readers' pocket-time reading needs, but also vent the readers' social emotions. However, the labelling of news headlines can also bring issues such as social group stigmatization, news' loss of public credibility and the expansion of social prejudice. This paper firstly divides the tags that appear in the headlines of Chinese online news headlines into three categories, namely objective tags, subjective tags and effect-oriented tags, and then analyzes the causes of these tags and their negative effects, and finally proposes actionable measures to de-label online news headlines.

Key words: news headlines, labelling, public credibility, social prejudice

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