Научная статья на тему 'Annotation and references (in Latin): translation / transliteration / transcription'

Annotation and references (in Latin): translation / transliteration / transcription Текст научной статьи по специальности «Экономика и бизнес»

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Текст научной работы на тему «Annotation and references (in Latin): translation / transliteration / transcription»

ISSN 1728-2667

ЕКОНОМІКА. 5(170)/2015

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Appendix 1

ANNOTATION AND REFERENCES (IN LATIN):

TRANSLATION / TRANSLITERATION / TRANSCRIPTION

G. Fyliuk, Doctor of Sciences (Economics), Professor, O. Pimenova, PhD in Economics, Assistant Taras Shevchenko National University of Kyiv, Kyiv

THE ANALYSIS OF EXPERIENCE OF DEVELOPED COUNTRIES IN THE APPLIANCE OF STATE SUPPORT IN THE SYSTEM OF MANAGEMENT AND AGRICULTURAL DEVELOPMENT

The role of state support in enhancing of the competitiveness of agricultural sector is determined. Mechanisms of state support of Germany are analyzed. A necessity of use of targeted financial support to the introduction of monitoring systems in domestic agriculture is proved. The questions of financial support for Ukrainian agricultural producers, which carried out in 16 major budget programs that cover all areas of agricultural enterprises, including the provision of interest-free loans to farmers, reduction of bank loans and insurance premiums, to provide assistance in buying of heavy agricultural machinery of domestic production are examined.The international experience of support and regulation of agriculture, including studies of state support of agriculture in Germany, which allows to solve the problems of agriculture, including efficient use of agricultural land, food security and creating a competitive market for agricultural products is overviewed.

1. Ahrarnyj sektor SShA v nachale KhKhI veka: sbornyk trudov sektora ahrarnykh problem SShA y Kanady YSKRAN, tom I / pod red. B. A. Cherniakova. - M.: YSKRAN, 2008. - 405 s.

2. Ahrarnyj sektor SShA v nachale KhKhI veka: sbornyk trudov sektora ahrarnykh problem SShA y Kanady YSKRAN, tom 2 / pod red. B. A. Cherniakova. - M.: YSKRAN, 2008. - 427 s.

3. Bulat M. A. Derzhavna pidtrymka v systemi rehuliuvannia sil's'koho hospodarstva: avtoref. dys. ... k. e. n. : 08.00.03 / Bulat Mariia Andriivna ; Nats. nauk. tsentr "In-t ahrar. ekonomiky" UAAN. - Kyiv, 2010. - 19 s.

4. Valova produktsiia sil's'koho hospodarstva Ukrainy (u postijnykh tsinakh 2010 r.) za 2013 r / Derzhavna sluzhba statystyky Ukrainy // Statystychnyj biuleten'. - K.: Derzhavna sluzhba statystyky, 2014. - 21 s.

5. Heiets' V. M. Suspil'stvo, derzhava, ekonomika: fenomenolohiia vzaiemodii ta rozvytku / Valerij Mykhajlovych Heiets'; NAN Ukrainy; In-t ekon. ta prohnozuv. NAN Ukrainy. - K., 2009. - 864 s.

6. Zbars'kyj V. K., Hor'ovyj V. P. Derzhavna pidtrymka sil's'koho hospodarstva / V. K. Zbars'kyj, V. P. Hor'ovyj

/ Ekonomika APK. - 2010 r. - № 4. - Available at: ____http://eapk.org.ua/sites/default/files/eapk_files/

2010/2010_04/10_04_11. pdf.

7. Moldavan L. V. Latyfundii - zahroza Ukraini / L. V. Moldavan // Sil's'ki visti. - 19 lystopada, 2010 r. - S. 2.

8. Moldavan L. V. Sotsial'no-ekonomichna sutnist' sil's'kohospodars'kykh pidpryiemstv. - V monohrafii "Inovatsijni transformatsii ahrarnoho sektora ekonomiky" / za red.. d-ra ekon. nauk O. V. Shubravs'koi NAN Ukrainy, In-t ekon. ta prohnozuv. - K., 2012. - Ts. 235-250.

9. Pimenova O. V. Instytutsijne zabezpechennia form hospodariuvannia v systemi ahrarnykh vidnosyn. : dys. ... kand. ekonom. nauk: 08.00.01 / Pimenova Olena Volodymyrivna; Kyivs'kyj natsional'nyj universytet imeni Tarasa Shevchenka. -Kyiv, 2013. - 253 s.

10. Rozvytok ahrarnoho vyrobnytstva iak peredumova zabezpechennia prodovol'choi bezpeky Ukrainy / NISD. - K.: NISD, 2011. - 39 s.

11. Sajt Asotsiatsii mizhnarodnoho prodovol'stva ta upravlinnia ahrobiznesom IFAMA / Asotsiatsiia mizhnarodnoho prodovol'stva ta upravlinnia ahrobiznesom IFAMA. - Elektronni dani. - Tekhas: Amerykans'kyj departament sil's'koho hospodarstva, 2012. - Available at: https://vvv.ifama.org/Default.aspkh.

12. Sajt Amerykans'koho departamentu sil's'koho hospodarstva / Amerykans'kyj departament sil's'koho hospodarstva. -Elektronni dani. - Vashynhton: Amerykans'kyj departament sil's'koho hospodarstva, 2012. - Available at: http://vvv.ers.usda.gov/Brovse/viev.aspkh?subjetst=FarmEtsonomy.

13. Sajt derzhavnoi sluzhby statystyky Ukrainy / Derzhavna sluzhba statystyky Ukrainy. - Elektronni dani. - K: Derzhavna sluzhba statystyky Ukrainy, 2013. - Available at: http://ukrstat.gov.ua.

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15. Sil's'ke hospodarstvo Ukrainy (u postijnykh tsinakh 2010 r.); za 2011 r / Derzhavna sluzhba statystyky Ukrainy // Statystychnyj biuleten'. - K.: Derzhavna sluzhba statystyky, 2010 - 384 s.

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17. Cherniakov B. A. Amerykanskoe fermerstvo: KhKhI vek. / B. A. Cherniakov. - M.: Khudozhestvennaia lyteratura, 2002. - 399 s.

18. Osnovni ekonomichni pokaznyky vyrobnytstva produktsii sil's'koho hospodarstva v sil's'kohospodars'kykh pidpryiemstvakh za 2013 r / Derzhavna sluzhba statystyky Ukrainy // Statystychnyj biuleten'. - K.: Derzhavna sluzhba statystyky, 2014r. - 25 s.

19. InformationsbroschQre Qber die einzuhaltenden anderweitigen Verpflichtungen. - Cross Compliance. 2013 Endfassung 12.12.2012-104 s.

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ВІСНИК Київського національного університету імені Тараса Шевченка ISSN 1728-3817

О. Grishnova, Doctor of Sciences (Economics), Professor Taras Shevchenko National University of Kyiv, Kyiv,

S. Dmitruk, Assistant

Kyiv National Economics University named after Vadym Hetman, Kyiv HUMAN CAPITAL UNDER CRISIS: EVALUATION AND PRESERVATION OPPORTUNITIES SEARCH

The paper estimates the impact of crisis on human capital. The elements of modern system crisis in Ukraine - socioeconomic, political, military crisis are characterized. The directions of their negative impact on human capital are found. The system of crisis depth indicators and method of crisis depth integral index calculation is offered. Ukrainian system crisis of 20142015 is found as the deepest one in the country's history of XXI century; it has dealt a devastating blow to reproduction capabilities of human capital. The impact assessment of crisis on integral index of human capital preservation is carried out in the system of statistical analysis STATISTICA 10. The results of evaluation prove that crisis mostly impacts on employment, social security and health care financing. The evidence reviles highly topicality of finding opportunities to reduce crisis negative impact on human capital preservation. The most important directions are: strengthening of social responsibility level of Ukrainian society, development of mutual aid culture, strengthening of the cohesion level and overcoming tendencies of individualization.

1. Brintseva O.H., 2014. Vplyv kryzovykh yavyshch u sotsial'no-trudoviy sferi na protsesy formuvannya ta vykorystannya lyuds'koho kapitalu. Cotsial'no-trudovi vidnosyny: teoriya ta praktyka. Zbirnyk naukovykh prats', 1(7), S. 284-290.

2. Kovalenko O. V. Antykryzove upravlinnya: teoriya, metodolohiya ta mekhanizmy realizatsiyi / O. V. Kovalenko. -Zaporizhzhya: Zaporiz'ka derzhavna inzhenerna akademiya, 2011. - 466 p.

3. Hal'kiv L.I., 2012. Intehral'ni otsinky vtrat lyuds'koho kapitalu rehioniv Ukrayiny. Rehional'na ekonomika, 1, S.184-192.

4. Grishnova O.A., 2011. Sotsial'na vidpovidal'nist' u konteksti podolannya systemnoyi kryzy v Ukrayini. Demohrafiya ta sotsial'na ekonomika, 1, S. 39-46.

5. Dmytruk S.M., 2015. Naukovo-metodychni pidkhidy do vyznachennya mozhlyvostey zberezhennya lyuds'koho kapitalu v umovakh kryzy. Cotsial'no-trudovi vidnosyny: teoriya ta praktyka. Zbirnyk naukovykh prats', 1(9), S. 318-322.

6. Zakon Ukrayiny "Pro Derzhavnyy byudzhet Ukrayiny na 2015 rik". - Available at: http://zakon4.rada.gov.ua/ laws/show/80-19/page

7. Zhorova Ye. R. and Grishnova O.A., 2014. Kadrove zabezpechennya efektyvnoyi systemy antykryzovoho korporatyvnoho upravlinnya. Problemy ekonomiky, 1, pp. 193-198.

8. Kolot A.M., 2012. Asymetriyi rozvytku sotsial'no-trudovoyi sfery: proyavy, prychyny, peredumovy podolannya. Aktual'ni problemy ekonomiky, 6, pp. 205-211.

9. Kolot A. and Grygorovych S., 2005. Teoretychni i prykladni aspekty pidvyshchennya dokhodiv pratsyuyuchykh yak peredumovy zberezhennya ta rozvytku lyuds'koho kapitalu. Ukrayina: aspekty pratsi, 8, S.19-27.

10. Korotkov E.M. Antykryzysnoe upravlenye. Uchebnyk / E.M. Korotkov. - M.: YNFRA-M, 2010. - 620 s.

11. Libanova E. M. Lyuds'kyy rozvytok v Ukrayini: minimizatsiya sotsial'nykh ryzykiv (kolektyvna naukovo-analitychna monohrafiya) / E. M. Libanova - K.: In-t demohrafiyi ta sotsial'nykh doslidzhen' im. M. V. Ptukhy NAN Ukrayiny, Derzhkomstat Ukrayiny, 2010. - 496 p.

12. Mel'nychuk D. P., 2010. Antykryzove upravlinnya lyuds'kym kapitalom: zmist ta zavdannya v suchasnykh umovakh. -Available at: http://ir.kneu.edu.ua:8080/bitstream/2010/3013/1/Melnychuk.pdf.

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19. Hauschildt, T. Lenarz, J. Schofield, S. & Wand, D. (2014). 'Ukraine: A Regional Crisis With Global Impact'. Human Security Centre Strategic Briefing, Issue 3, No. 1. 26th March 2014. - P. 18-39. DOI: dx.doi.org/10.15196/rs04202

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D. Baiura, Doctor of Sciences (Economics), Professor,

D. Sytenko, PhDStudent Taras Shevchenko National University of Kyiv, Kyiv

IPO AS AN EFFECTIVE INSTITUTION AND A PRECONDITION OF CORPORATE RESTRUCTURING

FOR AGRICULTURAL COMPANIES

The key factors of investment attractiveness of the agricultural sector of Ukraine and the need to finance its development through the use of the IPO are analyzed. The main advantages and disadvantages received by any company after passing the IPO are demonstrated. The analysis of the results of the IPO of agricultural enterprises of Ukraine is conducted. Such areas of corporate restructuring as organization of a new corporate structure, bringing system of a corporate governance to the principles of OECD, increased transparency of financial - economic and not financial reporting, optimization of financial management and business process, and also appropriate measures for each of these areas in order to ensure an effectiveness of the IPO are proposed.

1. Valova produktsiia silskoho hospodarstva Ukrainy za 2014 rik - Available at: http://ukrstat.org/uk/druk/ publicat/kat_u/publ7_u.htm

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2. Geddes R. IPO i posleduyushhie razmeshheniya aktsij/ R. Geddes. - K.: ZAO "Olimp-Biznes", 2007. - 352 s.

3. Zakon Ukrainy "Pro tsinni papery ta fondovyi rynok" vid 23.02.2006 r. № 3480-IV//vidomosti Verkhovnoi Rady Ukrainy (VVR). - 2006. - №31. - st.268[iz zminamy ta dopovnenniamy]. - Available at: http://zakon4.rada.gov.ua/ laws/show/3480-15/page3.

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5. Maiorova T.V. Aktyvizatsiia vitchyznianykh ahrarnykh kompanii na svitovykh rynkakh IRO / Maiorova T.V., Hladchuk K.V. // Visnyk Universytetu bankivskoi spravy Natsionalnoho banku Ukrainy. - 2011. - № 3 (12) - S. 160-164.

6. Obzor IPO ukrainskikh kompanij i evroobligatsij ukrainskikh ehmitentov// PricewaterhouseCoopers. - Available at: https://www.pwc.com/en_UA/ua/services/capital-markets/assets/an_overview_of_ukranian_ipos_rus.pdf.pdf.

7. Otsenka gotovnosti k IPO //Ernst&Young. - Available at: http://www.ey.com/Publication/vwLUAssets/EY-ipo-readiness-rus/$FILE/EY-ipo-readiness-rus.pdf

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9. Putevoditel' po vykhodu na IPO. Rukovodstvo po razmeshheniyu tsennykh bumag // PricewaterhouseCoopers. -Available at: http://www.pwc.ru/en_RU/ru/capital-markets/assets/roadmap-for-an-ipo-rus.pdf.

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ArticlesPublications/Documents/TS_1r.pdf.

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I. Kaleniuk, Doctor of Sciences (Economics), Professor Ptoukha Institute for Demography and Social Studies of the National Academy of Sciences of Ukraine, Kyiv,

O. Kuklin, Doctor of Sciences (Economics), Professor Cherkasy State Business-College, Cherkasy

RISK MANAGEMENT IN HIGHER EDUCATION UKRAINE

In the article the relevance of educational risk-management has been revealed. On the basis of the analysis of the wide range of political, economic, global, demographic, technological and other risks it has been proved the necessity of educational risk-management on different levels in education: microlevel, regional level, mesolevel, macrolevel and metalevel. The peculiarities of educational risks connected not only with direct economic losses but with strategic losses have been disclosed. The essence of the educational and research clusters as one of the possible forms of educational activity development has been revealed in detail. The educational and research clusters have been proved to enable to reduce the acuteness of modern problems and possible risks and to intensify the system by means of providing synergetic unity of all components. Within the educational and research clusters educational establishments strengthen their ability to perform their functions, provide high efficiency and competitiveness of the educational system in its close interaction with business and economy. It has been suggested the general concept of creation of the educational and research cluster in Cherkasy region.

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ВІСНИК Київського національного університету імені Тараса Шевченка ISSN 1728-3817

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O. Miroshnychenko, PhD in Economics, Associate Professor,

K. Kryvko, economist Taras Shevchenko National University of Kyiv, Kyiv

MODERN AREAS OF DEVELOPMENT OF RESOURCE-BASED THEORY

The essence of resource-based view is focus on using unique and rare combination of resources, core competences and organizational capabilities of the firm. The new intellectual resources and their combination provide the formation of sustainable competitive advantages. Therefore, it seems there is necessity to join in research the application of resource-based theory to creation of new combination of resources in dynamic environment. In this paper modern areas of development of resource-based theory have been considered. The concept of knowledge management, the concept of open innovation, the resource-based view and the system organization of economy have been characterised.

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15. Foss N. Theories of the Firm: Contractual and Competence Perspectives / N. Foss // Journal of Evolutionary Economics. - 1993. - Vol. . - No 2. - P. 127-144. DOI: /dx.doi.org/10.1007/bf01213830

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17. Grant R.M. The Knowledge-Based View of the Firm / R.M. Grant // The Strategic Management of Intellectual Capital and Organizational Knowledge / C.W. Choo, N. Bontis (eds.). Oxford: Oxford University Press, 2002. DOI: dx.doi.org/10.1093/oxfordhb/9780199275212.003.0008

18. Hunt, Shelby D. The comparative advantage theory of competition / Hunt, Shelby D., Robert H. Morgan // Journal of Marketing. - 59 (April): 1-15 p. - Available at: http://sdh.ba.ttu.edu/r-a%20theory-jm95.pdf. DOI: dx.doi.org/10.2307/ 1252069

19. Kogut B., Zander U. Knowledge of the firm, combinative capabilities, and replication of technology / B. Kogut, U. Zander - Available at: https://www0. gsb.columbia.edu/faculty/bkogut/files/1992_OrgSci_Kogut_Zander.pdf. DOI: dx.doi.org/10.1287/orsc.3.3.383

20. Penrose E. The Theory of the Growth of the Firm / E. Penrose, 2nd edition. Oxford University Press, Oxford, 1995. DOI: dx.doi.org/10.1093/0198289774.003.0002

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22. Rumelt R.P. Towards a Strategic Theory of the Firm / R.P. Rumelt // Competitive Strategic Management / R. Lamb (ed.). Englewood Cliffs, NJ: Prentice Hall. - 1984. - P. 556-570.

23. Selznick P. Leadership in Administration: A Sociological Interpretation / P. Selznick. New York: Harper & Row, 1957. DOI: dx.doi.org/10.2307/2088633

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24. Teece D.J., Pisano G., Shuen A. Firm Capabilities, Resources, and the Concept of Strategy. Center for Research in Management / D.J. Teece, G. Pisano, A. Shuen // CCC Working Paper. - 1990. - No 90-8 / University of California, Berkeley.

25. Wernerfelt B. The Resource-Based View of the Firm / B. Wernerfelt // Strategic Management Journal. - 1984. -Vol. 5. - No 2. - P. 171-180. DOI: /dx.doi.org/10.1002/smj.4250050207

T. Kravchenko, PhD in Economics, Assistant Taras Shevchenko National University of Kyiv, Kyiv

RESOURCE SUPPORT OF VALUE BASED MANAGEMENT

The paper encapsulates the essence of the resource providing value based management at the enterprises. The study explores the nature and components of diagnostic resources of the enterprise. The features of fixed categories of resource theory are characterized. Correlation constituent resource provision value based management of enterprise is detected. The research highlights the achieve synergy resulting from the right combination of resources, which provides increase competitiveness of enterprises. The effects of resource types using different resources in the workplace are considered. The necessity of creation and development of strategic resources at the enterprises are analyzed.

1. Barney J. B. Firm Resources and Sustained Competitive Advantage / J. В. Barney // Journal of Management. -1991. - Vol. 17. - No 1. - P. 99-120. DOI: dx.doi.org/10.1177/014920639101700108

2. Chandler A. D, Jr. Strategy and Structure: Chapters in the History of the American Industrial Enterprise / A. D., Jr. Chandler. Cambridge, MA: MIT Press, 1962. - 345 p. DOI: dx.doi.org/10.2307/1847244

3. Evans M.H. Discussion Board Articles - Value Based Management / Matt H. Evans // Creating Value through Excellence in Financial Management (exinfm). - Available at: http://exinfm.com/pdffiles/value_based_mgmt_articles.pdf.

4. Grant R. M. Sovremennyy strategicheskiy analiz. 5-e izd. / Per. s angl. pod red. V.N. Funtova. / R.M. Grant. - SPb: Piter, 2008. - 560 s. DOI: dx.doi.org/10.1093/oxfordhb/9780199275212.003.0008

5. Grant R. M. The Knowledge Based-View of the Firm / R. M. Grant // The Strategic Management of Intellectual Capital and Organizational Knowledge / C. W. Choo, N. Bontis (eds.). Oxford: Oxford University Press, 2002. - 519 p.

6. Kaplan R. Strategicheskie karty. Transformatsiya nematerialnykh aktivov v realnye rezultaty / R. Kaplan, D. Norton.

- Moskva: Olimp-Biznes, 2005. - 512 s.

7. Kleyner B. G. Resursnaya teoriya sistemnoy organizatsii ekonomiki / B. G. Kleyner // Rossiyskiy zhurnal menedzhmenta. - 2011. - Tom 9. - № 3. - S. 3-28.

8. Mendrul O.H. Upravlinnja vartistju pidpryjemstv/ O.H. Mendrul. - K.: KNEU, 2002. - 272 s.

9. Shvy'danenko G.O. Opty'mizaciya resursnogo zabezpechennya funkcionuvannya biznesu / N.V. Shevchuk, G.O. Shvy'danenko // Upravlinnya pidpry'yemstvamy': suchasni tendenciyi rozvy'tku: monografiya. - K.: KNEU, 2006. - 288 s. - S. 157-183.

10. Prahalad С. K., Hamel G. The Core Competence of the Corporation / С. K. Prahalad, G. Hamel // Harvard Business Review. - 1990. - Vol. 68. - No 3. - P. 79-91.

11. Revucz'ka N.V. Resursne zabezpechennya konkurentny'x perevag pidpry'yemstva v suchasny'x umovax / N.V. Revucz'ka // Visnyk Kyivskoho natsionalnoho universytetu imeni Tarasa Shevchenka. Ekonomika. - 2013. - № 151. -

S. 89-93. DOI: dx.doi.org/ 10.17721

12. Rjepina I.M. Identyfikacija ta klasyfikacija aktyviv pidpryjemstva / I.M. Rjepina // Stratehija rozvytku Ukrajiny. - 2009.

- № 1. - S. 386.

13. Sevcuk N. V. Efektyvnist' resursnoho zabezpecennja dijal'nosti pidpryjemstv: problemy ocinjuvannja / N.V. Sevcuk // Efektyvna ekonomika. - 2010. - № 8. - Available at:: http://www.economy.nayka.com.ua

14. Sevcuk N. V. Upravlins'ki aspekty kapitalizaciji pidpryjemstva / N.V. Sevcuk // Ekonomyka Kryma. - 2012. - № 2. -S.92-96.

15. Skott M. Faktory stoimosti: Rukovodstvo dlya menedzherov po vyyavleniyu rychagov sozdaniya stoimosti / M. Skott / Per s angl. - M.: Alpina-biznes, 2000. - 432 s.

16. Teece D. J., Pisano G., Shuen A. Firm Capabilities, Resources, and the Concept of Strategy. Center for Research in Management / D. J. Teece, G. Pisano, A. Shuen // CCC Working Paper / University of California, Berkeley. - №90-8, 1990.

- Р.345-451.

17. Yakovleva Ye. A. Otsenka i upravlenie stoimostyu predpriyatiya: Kollektivnaya monografiya / Ye. A. Yakovleva, E. A. Kozlovskaya, D. S. Demidenko. - SPb.: Izd-vo SPbGPU, 2009. - 675 s.

18. Zaxarkin O. O. Vartisno-orijentovane upravlinnja na osnovi stejkxolders'koho pidxodu v konteksti innovacijnoho rozvytku pidpryjemstva / Zaxarkin O.O. // Aktual'ni problemy ekonomiky. - 2014. - № 10 (160). - S. 149-158.

N. Azmuk, PhD in Economics, Deputy Director Cherkasy State Business-College, Cherkasy

ESSENCE, FEATURES AND FUNCTIONS OF THE LABOUR DIGITAL MARKET

In the article the author has presented the comparative analysis of both digital and traditional segments of the global labour market. The main functions of the digital labour market are social, economic and stimulant ones. The features of the digital labour market are digital employment, globality, high level of flexibility, large competition, dynamic changes of labour force and working places. The main kinds of digital employment are electronic free lance and electronic outsourcing. In the article the advantages and the risks of digital employment using have been determined.

1. Grishnova E.A., Azmuk N.A., 2014. Razvitie chelovecheskogo kapitala i transformacija form zanjatosti: vzaimovlijanie i vzaimoobuslovlennost'. Demografija i social'naja ekonomika, 1(21). - P.85-94.

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2. Grishnova O.A., Kostenko T.O., 2014. Informacijni tehnologii v sistemi novitnih chinnikiv zrostannja produktivnosti praci: tendencii i paradoksi. Aktual'ni problemi ekonomiki. Naukovij ekonomichnij zhurnal, 2(152). - P.462-469.

3. Kapeljushnikov R., 2001. Rossijskij rynok truda: adaptacija bez restruktorizacii. - Moskva: GUVShJe.

4. Kolot A. M., 2013. Transformacija instituta zanjatosti kak sostavljajushhaja global'nyh izmenenij v social'no-trudovoj sfere: fenomen prekarizacii. Uroven' zhizni naselenija regionov Rossii, 11. - P.93-101.

5. Lybanova E., Bazhal. Ju., Bakumenko V., Bondarchuk I., Grycjak N., Kilijevych O., Mihalina I., Muntijan V., Rebkalo V., Tertychka V., 2004. Rol' informacii' u formuvanni rynkovoi' ekonomiky.Kiev: K. I.S

6. Prensky M., 2001. Digital Natives, Digital Immigrants. On the Horizon. MCB University Press DOI: dx.doi.org/10.1108/10748120110424843

7. Burston Jonathan, Nick Dyer-Witheford and Alison Hearn, eds., 2010. Digital Labour: Workers, Authors, Citizens. Ephemera: Theory & Politics in Organization 10 (3).

8. Scholz T., ed. Digital Labour, 2012. The Internet as Playground and Factory. New York: Routledge., 272 p.

9. Fuchs C., 2014. Theorising and analysing digital labour: From global value chains to modes of production. The Political Economy of Communication, 1(2).

10. Fuchs C., Sevignani S., 2013. What is digital labour? What is digital work? What's their difference? And why do these questions matter for understanding social media? T ripleC: Communication, capitalism & critique. Open access journal for a global sustainable information society, 11(2), P. 237-293.

11. Terranova, T. 2000. Free labor: Producing culture for the digital economy. Social text, 18(2), - P.33-58. DOI: dx.doi.org/10.1215/01642472-18-2_63-33

12. Frey C. B., Osborne M. A., 2013.The future of employment: how susceptible are jobs to computerisation? Oxford Martin School: Oxford.

13. Seo, H. J., Lee, Y. S., Hur, J. J., & Kim, J. K., 2012. The impact of information and communication technology on skilled labor and organization types. Information Systems Frontiers, 14(2), P.445-455. - DOI: dx.doi.org/10.1007/s10796-010-9276-7

14. Online Work Report. United States, 2014 Full Year Data. - Available at: http://elance-odesk.com/online-work-report-us.

15. Global Freelancer Survey, 2012. Elance. - Available at: https://www.elance.com/q/freelance-talent-report-2012.

16. Freidman Т. The World Is Flat: A Brief History of the Twenty-first Century, 2005

17. MIS 2013: Measuring the information society, 2013. ITU. - Available at: http://www.itu.int/en/ITU-D/Statistics/Documents/publications/mis2013/MIS2013_infographics_3.pdf.

18. Grand Coalition for Digital Jobs, 2014 European Commission -Available at: http://ec.europa.eu/digital-agenda/en/digital-jobs-0.

19. Issledovanie servisom top$dev rynka autsors-programmirovanija Vostochnoj Evropy, 2015 Top$dev - Available at: http://topsdev.org/blog/obzor-rinka-freelance-2014.htm.

20. Issledovanie: universitety i goroda na rynke autsors-programmirovanija Vostochnoj Evropy, 2015 Top$dev -Available at: http://topsdev.org/blog/obzor-universities-freelance-2014.htm.

T. Kostenko, PhD student Taras Shevchenko National University of Kyiv, Kyiv

INNOVATIVE RESERVES OF LABOR PRODUCTIVITY IMPROVE IN NATIONAL ENTERPRISES OF SUGAR INDUSTRY

Overcoming the innovative inertia and effective use of innovative reserves of labor productivity increase in domestic sugar factories is an important step towards the revival of strategically important sector for Ukraine's economy and the key to its future development in the long run. The aim of the article is to search and study of innovative reserves of labor productivity increase in domestic enterprises of sugar industry. The international experience of innovation implementing in sugar industry enterprises is studied. The paper proves that management innovation is innovative reserves of labor productivity improve in the domestic sugar enterprises. The study analyzes overall trends of innovation development and dynamics of labor productivity in the sugar factories of Ukraine during the period of 2003-2013. The benefits and risks of laboratory tests of sugar beets and sugar are overviewed for the optimal technological mode of production installation on terms of outsourcing. The necessity and economic effectiveness of laboratory research outsourcing is proved to create the optimal technological mode of sugar production. It will improve labor productivity and quality of sugar, increase production and develop new profitable activities of sugar industry enterprises.

1. Grishnova O.A. Social'ni innovacii u trudovij sferi: sutnist', vidi,osoblivosti realizacil v Ukraini / Grishnova O.A., Mishhuk G.Ju. // Demografija ta social'na ekonomika. - 2013. - № 2(20). - S. 167-178.

2. Diesperov V.S. Produktivnist' praci - kriterij stanu i spromozhnosti gospodarstva // Ukraina: aspekti praci. - 2006. -№ 3. - S. 41 - 45.

3. Ignatovskij P. Proizvoditel'nost' truda - dvigatel' razvitija // Jekonogmist. - 2004. - № 11. - S. 3 - 13.

4. Kodens'ka M.Ju. Tendencii rozvitku i naprjami aktivizacil investuvannja cukroburjakovogo virobnictva // Ekonomika APK. - №2. - 2010. - S. 74-78.

5. Lisogor L.S. Produktivnist' praci v Ukraini: problemi ta perspektivi pidvishhennja // Demografija ta social'na ekonomika: Naukovo-ekonomichnij ta suspil'no-politichnij zhurnal. - 2010 . - N2 . - S. 131-138.

6. Miroshnichenko O.Ju. Innovacijna aktivnist' promislovih pidp^mstv Ukraini: stan i tendencii // Visnik Kilvs'kogo nacional'nogo universitetu imeni Tarasa Shevchenka. Ekonomika. - 2013. - №151. - S. 73-78. DOI: dx.doi.org/ 10.17721

7. Oficijny'j sajt Ukrayins'koyi laboratoriyi yakosti i bezpeky' produkciyi APK (ULYaBP APK) Nacional'nogo universy'tetu bioresursiv i pry'rodokory'stuvannya Ukrayiny. -Available at:_http://www.quality.ua/ua/.

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8. Revenko A. Produktivnist' praci v suchasnih umovah // Ukralna: aspekti praci. - 2008. - № 2. - S. 32 - 37.

9. Richna zvitnist' cukrovih zavodiv. -Available at:_http://www.smida.gov.ua/

10. Sabluk P.T. Cukroburjakove virobnictvo Ukraini: problemi vidrodzhennja perspektivi rozvitku. - K.: 2007. - 390 s.

11. Statistichni dani Derzhstatu Ukraini -Available at:_http://www.ukrstat.gov.ua/

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12. Filjuk G.M., Sitenko D. Prichini krizovogo stanu pidpi^mstv cukrovoi galuzi Ukrai'ni ta shljahi ih rozv'jazannja // Visnik Kiivs'kogo nacional'nogo universitetu imeni Tarasa Shevchenka. Ekonomika. - 2014. - №158. - S. 6-11. DOI: dx.doi.org/ 10.17721

13. Homichak L.M. Perspektivni naprjami innovacijnogo rozvitku cukrovih zavodiv // Visnik cukrovikiv Ukrai'ni. - 2013. -№ 9 (88). - S. 26-30.

14. Shherbakov A. Proizvoditel'nost' truda: vidy, urovni, izmerenie // Chelovek i trud. - 2004. - № 9. - S. 83 - 86.

15. Jakovlev R. Dinamika proizvoditel'nosti truda i zarabotnoj platy v postsovetskoj Rossii: est' li vzaimosvjaz'? // Ukraina: aspekti praci. - 2004. - № 4. - S. 26 - 34.

16. Yarchuk M.M. Pidsumky' roboty buryakoczukrovoyi galuzi Ukrayiny za 2013 rik ta zavdannya na potochnyj rik -Available at_http://www.sugarconf.com/custom/files/ua_2014_03/28-71.pdf.

17. Roseboom J. Mobilizing innovation: Sugar Protocol countries adapting to new market realities - Available at: http://knowledge.cta.int/content/download/14998/179080/file/Mobilizing+innovation.pdf.

О. Domkina, PhD student Taras Shevchenko National University of Kyiv, Kyiv

ANALYSIS OF METHODS OF RISK ASSESSMENT OF INVESTMENT IN PERSONNEL DEVELOPMENT

In the article, we study the main approaches to the assessment of investment risk aiming to find the most appropriate method for estimation of risks of the investment in personnel development considering the human factor. We analyze the pros and cons of the existing methods. As a result, we suggest using the combination of expert and ranking methods as it provides wide opportunities for risk factors analysis in the sitiuation of data scarcity, in spite of the methods' limitations of the subjectivity of expert judgments that can, however, be reduced by some of the advanced expert methods. Additionally, we consider the application of the analytical method that provides factor analysis and a foundation for the further risk management of these factors. The use of the statistical group of methods, although promising, is not feasible in practice yet because of the paucity of required data and difficulty of obtaining it from the companies which do not have incentives to provide such sensible information. Logically, the next step of the research should be a practical application of the listed methods, a test of the presented hypotheses, and an evaluation of the obtained results with the accent on the quality of risk indicators, data demands, utility and complexity of the methods' practical application.

1. Grishnova O.A. Rozvytok personalu yak investytsijnyj proekt: metodychni pidkhody do vyznachennya efektyvnosti / Grishnova O.A., Nebukin V.O. // Regionalni aspekty rozvytku i rozmischennya produktyvnykh syl Ukrayiny: Zb. nauk. pr. -Ternopil: Ekonomichna dumka, 2004. - No 9. - S. 15-19.

2. Dobrynin A.Y Chelovecheskyi kapital v tranzitivnoj ekonomike: formirovanie, otsenka, effektivnost ispolzovania / Dobrynin A.Y, Dyatlov S.A., Tsyrenova E.D. - Spb. : Nauka, 2008. - 309 s.

3. Zaklekta-Berestovenko O.S. Efektyvnist' investycij u rozvytok personalu pidpryemstva: avtoref. dys. na zdobuttya nauk. stupenya kand. ekon. nauk: spets. 08.00.04 - ekonomika ta upravlinnya pidpryemstvamy (za vydamy ekonomichnoi diyalnosti) / Zaklekta-Berestovenko O.S. - K : KNU, 2008. - 20 s.

4. Fitz-enz J. The ROI of Human Capital: Measuring the Economic Value of Employee Performance / Fitz-enz J. - New York : AMACOM, 2006. - 336 p. DOI: dx.doi.org/10.1016/s0001-2092(06)60696-0

5. Zakharova O.V. Upravlinnya investuvannyam u lyudskyj kapital: metodologiya, otsinka, planuvannya/

Zakharova O.V. - Donetsk : DVNZ DonNTU, 2010. - 378 s.

6. Koerselman K., Uusitalo R. The Risk and Return of Human Capital Investments. IZA Discussion Paper No. 7752, 2013. - Available at: http://ssrn.com/abstract=2363239. DOI: dx.doi.org/10.1016/j.labeco.2014.04.011

7. Bhattacharya M., Wright P Recognizing Risk in Human Capital Investments: A Real Options Approach To Strategic

Human Resource Management, Cornell University ILR School, 2000. - Available at:

http://digitalcommons.ilr.cornell.edu/cgi/viewcontent.cgi?article=1097&context=cahrswp.

8. Vitlinskyj V.V. Analiz, modelyuvannya ta upravlinnya ekonomichnym ryzykom: navch.-metod. posib. / Vitlinskyj V.V. Verchenko P.I. - K.: KNEU, 2000. - 292 s.

9. Ivchenko I.Y Modelyuvannya ekonomichnyh ryzykiv i ryzykovyh sytuatsij: navch. posib. / Ivchenko I.Y - K. : Tsentr uchbovoi literatury, 2007. - 344 s.

10. Kaminskyj A.B. Ekonomichnyj ryzyk ta metody jogo vymiryuvannya: navch. posib. / Kaminskyj A.B. - K. : Vydavnychyj dim Kozaky, 2002. - 120 s.

11. Luk'yanova V.V. Diagnostyka ryzyku diyal'nosti pidpryemstva / V.V. Luk'yanova. - Khmel'nytskyj: PP V.V. Koval'skyj, 2007. - 312 s.

12. Pikus R.V. Upravlinnya finansovymy ryzykamy: navch. posib. / Pikus R.V. - K. : Znannya, 2010. - 598 s.

13. Starostina A.O. Ryzyk-menedzhment: teoriya i praktyka / Starostina A.O., Kravchenko V.A. - K.: IVCz "Vydavnytstvo "Politekhnika", 2004. - 200 s.

14. Shegda A.V. Ryzyky v pidpryemnytstvi: otsinyuvannya ta upravlinnya: navch. posib. / Shegda A.V.,

Golovanenko M.V. - K.: Znannya, 2008. - 271 s.

15. Sharp U. Investytsii / Sharp U., Aleksander G., Bejli D. - M. : Infra-M, 2014. - 1028 s.

16. Blank I.A. Investitsionnyi menedzhment: ucheb. kurs / Blank I.A. - K. : Elga : Nika-Tsentr, 2001. - 448 s.

17. Andreeva E.A. Problemy analiza i otsenki riskov investitsyonnykh proektov / Andreeva E.A., Kazakov M.B., Shukshyna I.I. // Vestnik Saratovskogo gosudarstvennogo tekhnycheskogo universiteta. - 2008. - Tom 1. - No 4. - S. 133-137.

18. Savchenko V.A. Upravlinnya rozvytkom personalu: navch. posibnyk. / Savchenko V. A. - K.: KNEU, 2002. - 351 s.

19. Momcheva A.M. Investytsii v personal yak chynnyk pidvyschennya efektyvnosti diyalnosti organizatsii / Momcheva A.M. // Efektyvna ekonomika. - 2013. - No 10. -Available at: http://www.economy.nayka.com.ua/?op=1&z=2400.

20. Schukin B.M. Investuvannya: kurs lektsij / Schukin B.M. - K. : MAUP, 2004. - 216 s.

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21. Majorova T.V. Suchasni aspekty doslidzhennya zmistu ponyattya "investytsijnyj ryzyk" / Majorova T.V. // Ekonomika ta pidpryemnytstvo: zb. nauk. prats' molodykh uchenykh ta aspirantiv / M-vo osvity i nauky Ukrainy', DVNZ "Kyiv. nats. ekon. universyteyt im. V. Get'mana" ; vidp. redaktor Dem'yanenko S.I. - 2011. - No 26. - S. 159-169.

22. Ostankova L.A. Analiz, modelyuvannya ta upravlinnya ekonomichnymy ryzykamy: Navch. posib. / Ostankova L.A., Shevchenko N.Y - K.: Tsentr uchbovoyi literatury, 2011. - 256 s.

23. Chernov V.B. Analiz riska kompleksnogo investitsyonnogo proekta / Chernov V.B. // Upravlenie riskom. № 3, -2003. - S. 50-64.

24. Matvijchuk A.V. Shtuchnyj intelekt v ekonomitsi: nejronni merezhi, nechitka logika: / Matvijchuk A.V. - K. : KNEU, 2011. - 439 s.

M. Rymkina, PhD student Taras Shevchenko National University of Kyiv, Kyiv

ADMINISTRATIVE REGULATORY INSTRUMENTS OF SOCIO-ECONOMIC DEVELOPMENT

OF SOLAR ENERGY IN UKRAINE

The paper highlights the administrative regulatory instruments of socio-economic development of solar energy in Ukraine. This article considers that the current state of the energy market requires fundamental change. Analysis of international studies and publications indicates the balance between social, economic and environmental aspects that give rise to the development of alternative energy. Scientific originality of this article in a study of the dynamics of solar energy in Ukraine. International studies show that among the proposed renewable energy is the most environmentally friendly solar power. The practical significance of the study is to seek proposals for ensuring effective socio-economic development of enterprises in the industry for the future. For the implementation and development of the national energy strategy based on alternative energy in Ukraine has everything: raw materials, experience, technical and technological developments, training of highly qualified specialists in higher education. An important issue is the comprehensive state support, which will attract additional investment resources. As a result, at the macroeconomic level to mitigate the potential effects of the energy crisis.

1. Enerdata. Ofitsiynyy sayt Statystychnoho Shchorichnyka svitovoyi enerhetyky, 2014. - Available at: yearbook.enerdata.ru/renewable-data-in-world-primary-consumption-shares-by-region.html#renewable-data-in-world-primary-consumption-shares-by-region.html.

2. Energy Strategy of Ukraine till 2035 // White Paper Energy Policy of Ukraine. "The safety and competitiveness." Kyiv. 2015 - 40 p. - Available at: http://mpe.kmu.gov.ua/minugol/control/uk/doccatalog/list?currDir=50358.

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ISSN 1728-2667

ЕКОНОМІКА. 5(170)/2015

~ 73 ~

I. Magdych, PhD student Taras Shevchenko National University of Kyiv, Kyiv

METHODOLOGICAL APPROACHES TO THE ANALYSIS OF EFFICIENCY OF CASH FLOW MANAGEMENT

IN INVESTMENT ACTIVITY OF THE ENTERPRISES

The article explores the methodological approaches to the analysis of cash flows in investment activity of the enterprise; the system of motion net cash flows, reflecting the impact of cash management efficiency on the amount and source of investment cash flows of the enterprise; analytical model of definition of effectiveness of cash management of the enterprise is proposed, based on the selected principals of modeling, comprehensive analysis of cash flows in investing activities and their optimization for the purpose of maximization of social and economic benefit. The research performed here allowed generalization and definition of stages of analysis for investing cash flow of the enterprise with the appropriate reasoning. It is necessary that research is going concern in this direction of effectiveness valuation of cash flow management in investing activity of the enterprise.

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003355397555163

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