Научная статья на тему 'Annotation and references (in Latin): translation / transliteration / transcription'

Annotation and references (in Latin): translation / transliteration / transcription Текст научной статьи по специальности «Экономика и бизнес»

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Текст научной работы на тему «Annotation and references (in Latin): translation / transliteration / transcription»

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ВІСНИК Київського національного університету імені Тараса Шевченка ISSN 1728-3817

Appendix 1

ANNOTATION AND REFERENCES (IN LATIN):

TRANSLATION / TRANSLITERATION / TRANSCRIPTION

А. Bokhan, PhD in Economics, Associated Professor Kyiv National University of Trade and Economics, Kyiv

GLOBAL DIMENSIONS OF ECOLOGICAL SECURITY IN DOMINANTA STRATEGIC PARTNERSHIP

In the articles considered pressing questions of development of strategic partnership are taking into account priorities of ecological security that appears qualificatory and integrating for the countries of the world at the terms of display of calls and threats of globalization. The expediency of forming a joint environmental responsibility and market pragmatism in foreign policy of the countries of the world. Defined trends of strengthening ecological conflicts in the regions of the world because of the acute shortage of natural and energy resources, disproportions in distribution and irrational consumption. It is proved that the capacity for sustained leadership will be the countries who will testify capacity up to new forms of strategic partnership on the principles of ecological security, economic decisions considering interests and competitive aspirations for joint protection of the future of mankind. It is vitally necessary given the complexity of the influence of the parameters of the international system of ecological security in the economic, political and social transformation in society.

1. Horbulin V.P. Stratehichne planuvannya: vyrishennya problem natsional'noyi bezpeky: monohrafiya / V.P. Horbulin, A.B. Kachyns'kyy. - K.: NISD, 2010. - 288 s.

2. Kosolapov N. Bezopasnost mezhdunarodnaia, natsionalnaia, hlobalnaia: vzaimodopolniaemost ili protivorechivost / N. Kosolapov //Mirovaia ekonomika i mezhdunarodnye otnosheniia. - 2006. - № 9. - P. 3-13.

3. Kulagin V. Globalnaia i mirivaia bezopasnost' / V. Kulagin // Mezhdunarodnye protsessy - 2007. - №2. - S. 38-51.

4. Mizhnarodne bezpekove seredovyshche: vyklyky i zahrozy natsional'niy bezpetsi Ukrayiny. /Parakhons'kyy B.O., Yavors'ka H.M., Reznikova O.A.; za zah. red. K.A. Kononenka - K.: NISD, 2013. - 64 s.

5. Asymetriya mizhnarodnykh vidnosyn / za red. H.M. Perepelytsi, O.M. Subtel'noho. - K.: Vyd. dim "Stylos", 2005. - 555 s.

6. Efremenko D. Vliianie krupnogo biznesa na teoriiu i praktiku global'noi' e'kolohycheskoi' politiki /D. Efremenko // Mirovaia ekonomika i mezhdunarodnye otnosheniia. - 2008. - № 11. - P. 61-68.

7. Kostin V.I. E'kopolitologiia i globalistika: Uchebnoe posobie / A.I. Kostin. - M.: Aspekt Press, 2005. - P. 141-142.

8. Piskulova N. Razvitie mirovoi e'konomiki: e'kologicheskii' vektor N. Piskulova // Mirovaia ekonomika i mezhdunarodnye otnosheniia.- 2010. - № 12. - P. 28-37.

9. "The Partnership Principle. New Forms of Governance in the 21st Century". Alfred Herrhausen Society for International Dialogue. Archetype Publications. London. 2005.

10. Internet-resource. Access mode: http://www.iiss.org.

11. Kissinger Henry A. The chance for a new world order / Kissinger Henry A. // The International Herald Tribune. -2009. - January 12. - Р. 12-14.

12. Rifkin D. Esli nefti bol'she net... Kto vozglavit mirovuiu e'nergeticheskuiu revoliutsyiu? /Dzh. Ryfkin; per. s angl. M. Shternhartsa. - M.: YD "Sekret firmy", 2006. - 416 s.

13. Earth in the balance. Ecology and the Human Spirit / A. Hor, pereklad z anhl.: VHO "Ukrayina. Poryadok dennyy na ХХІ stolittya" ta Instytut staloho rozvytku. - K.: Intelsfera, 2001. - S. 240.

14. Internet-resource. Access mode: http://www.rolandberger.com/news.

15. Herasymchuk V. Stratehichne partnerstvo: pryntsypy, instrumentariy, efektyvnist' / V. Herasymchuk / Internet-resource. Access mode: http://economy.kpi.ua.

16. Ukraina perevykonala vymogy Kiots'kogo protokolu shchodo vykydiv vugletsevogo hazu Internet-resource. Access mode: http://tyzhden.ua

O. Havryliuk, Doctor of Sciences (Economics), Professor Financial Research Institute of the Academy of Financial Management, Kyiv

GLOBAL RISKS AND INSTRUMENTS OF ITS MINIMIZATION

It is argued that economic globalization leads to the formation of macro-economic, political and other risks that are able to grow into global risks affecting, without exception, all national economies, creating a serious threat to national economic security. The emphasis is on the negative elements of a set of global risks, their development and minimize the possibility of using a number of tools. Ensuring firmness of the state to external risks demands continuous monitoring and forecasting of world processes and usage of economic instruments of rapid response for prevention of negative consequences. The essence of the category of "risk" is revealed and deepened. The global risks that can not affect the economic security of Ukraine is disclosed. It is shown that the emergence of these global risks has negative impact on the economic security of Ukraine.

1. Albrow M., Bradford C. I. Regionalism in Global Governance: Realigning Goals and Leadership with Cultures // Regionalisation and Global Governance: the Taming of Globalisation? / Ed. by Andrew F. Cooper, Christopher W. Hughes and Philippe De Lombaerde. New York : Routledge, - 2008. - P. 360-393.

2. Kegley Ch.W. The Global Future: a Brief Introduction to World Politics / Charles W. Kegley, Jr., Carnegie Council for Ethics in International Affairs, Gregory A. Raymond, Boise State University / Fifth edition. Boston, MA: Wadsworth Cengage Learning, - 2014. - 368 p.

3. Show M. Theory of the Global State: Globality as an Unfinished Revolution. Oxford, New York : Cambridge University Press, - 2000. - 295 p.

4. Kaljuzhnyj V.G. Globalizacija i ustojchivoe razvitie sovremennogo mira // Vlast'. - 2010. - № 2. - S. 49-52.

5. Konovalov V.N. Global'nye konflikty: riski, problemy, krizisy, ugrozy // Konfliktologija. - 2009. - №2. - S. 78-83.

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6. Lukin V.N., Musienko T.V. Koncepcija racional'nosti i teorija racional'nogo vybora v kontekste globalizacii // Nacional'naja bezopasnost' i strategicheskoe planirovanie. - 2013. - № 4 (4). - S. 29-36.

7. Acharya A. Targeting Terrorist Financing: International Cooperation and New Regimes / Arabinda Acharya. London; New York: Routledge, 2009. - 241 p.

8. Moqhaddam F. The New Global Insecurity: How Terrorism, Environmental ollapse, Economic Inequalities, and Resource Shortages are Changing our World / Fathali M. Moghaddam. Santa Barbara, Calif.: Praeger Security International, 2010. - 199 p.

9. Heywood A. Global Politics / Andrew Heywood. Houndmills, Basingstoke Hampshire; New York: Palgrave Macmillan, 2011. - 560 p.

10. Gasanov S.S., Gavriljuk O.V. C^runtuvannja mozhlivostej mimmizacii' rizikiv postkrizovogo funkcionuvannja finansovogo sektora // Naukovi praci NDFI. - 2013. - Vip. 3 (64). - S.3-14.

Z. Halushka, Doctor of Sciences (Economics), Professor Yurij Fedkovych Chernivtsi National University, Chernivtsi

SOCIAL EXCLUSION AS AN OBJECT OF ECONOMIC ANALYSIS

In the article essence and forms of display of social exception of separate citizens and certain layers of population are certain as the socioeconomic phenomenon. Theoretical principles and methodology of estimation of the phenomenon of social exception are analyzed. Certain characteristic lines of social exception: subzero even consumptions and profit of individuals or groups; a limit access is to the public mechanisms of increase of welfare; a mainly passive type of cooperating is with society. Attention is accented on a defect for the individuals of row of rights, limit nature of access to the institutes that distribute resources, to the labor-market. Poverty is certain the main category of social exception. A concept "circles of poverty" and mechanisms of its existence are reasonable. Other displays of social exception-direct violation of base human rights are examined on quality education, on medical services and kind health, on the acceptable standard of living, on access to cultural acquisition, on defense of the interests and on the whole on participating in economic, social, in a civilized manner, political life of country. Cited data about part of torn away housekeeping of Ukraine on separate signs. The analysis of distribution of housekeeping after the amount of the accumulated signs of the social tearing away gave an opportunity to set a limit after that the social tearing away begins brightly to show up, at the level of 5 signs. It is certain the limit of the sharp tearing away. The second degree of tearing away - critical - answers a presence 7thsigns. At this level in Ukraine there are 37,7. That's far more than those, who are considered poor on a relative national criterion (24,0). It is set that conception of social exception shows the "horizontal cut" of the system of social relations and place of individual, layer, group and others like that in this system, certain on certain signs. The necessity of the use of interdisciplinary approaches is well-proven in an order to find intercommunication of those factors that predetermine the problem of social exception, and set possibility of the practical use of these researches in development of principles of economic and social politics. Complex approach is offered for the study of this phenomenon with the aim of improvement of principles of economic and social politics of the state.

1. Abraxamson P. Socy'al'naya ekskpyuzy'ya y' bednost' / P. Abraxamson // Obshhestvennye nauky' y' sovremennost'. - 2001. - №2. -p.158-166.

2. Doklad o razvy'ty'y' chelovecheskogo potency'ala v Central'noj y' Vostochnoj Evrope y' SNG (v 1999 g.): Opubly'kovano dlya Programmy razvy'ty'ya OON (PROON). M.: Y'zd-vo "Ves' my'r",1999. - 88 p.

3. Il'chenko N.. Social'ne vklyuchennya: teoriya i prakty'ka/ N. Il'chenko, R. Zhy'lenko // Ekonomichny'j rozvy'tok gromady'. - 2006. -№2. - P.2 - 6.

4. Kuper R. Rossy'ya, Zapad y' global'naya cy'vy'ly'zacy'ya / R. Kuper// Rossy'ya y' Zapad v novom tbisyachelety'y': Mezhdu globaly'zacy'ej y' vnutrennej poly'ty'koj. - M.: George C. Marshall European Center for Security Studies, 2003. - P.30.

5. Malyarenko T. A.Insty'tucional'ne vy'klyuchennya gromadyan yak faktor nebezpeky' i ry'zy'ku / Malyarenko T. A., Olijny'k A. M. -International Association for Institutional Studies. EAN MONNET Working Paper No. 2011/56.

6. Social'ne vidtorgnennya v Ukrayini: specy'fika proyaviv ta metodologiya ocinyuvannya / O. V. Makarova // Demografiya ta socz. ekonomika. - 2011. - №1. - P. 57-68.

7. Nerivnist' v Ukrayini: masshtaby' ta mozhly'vosti vply'vu / za red. E.M. Libanovoyi: Insty'tut demografiyi ta social'ny'x doslidzhen' imeni M.V. Ptuxy', K., 2012. - 404 p. Novikova O. Ocinka social'ny'x ry'zy'kiv v regionax Ukrayiny' yak pidstava dlya pry'jnyattya upravlins'ky'x rishen' shhodo yix podolannya. - [Elektronny'j resurs]/ O.F. Novikova. - Rezhy'm dostupu: http://www.niss.gov.ua/ Monitor/Juli08/08.htm. - Nazva z ekrana.

8. Social'na eksklyuziya v Ukrayini na pochatkovij stadiyi restavraciyi kapitalizmu / S . Oksamy'tna, V. Xmel'ko // Sociol.: teoriya, metody', markety'ng . - 2004. - №3.

9. Ryevnivceva O.V. Social'ne vy'klyuchennya: problemy' vy'znachennya ta doslidzhennya /O.V. Ryevnivceva. Demografiya ta social'na ekonomika. - 2008. - №1. - P. 98-106.

10. Savel'yev Yu. Superechnosti koncepciyi social'nogo vy'klyuchennya i vklyuchennya: vply'v social'no-polity'chnogo dy'skursu na sociologichni teoriyi / Yu. Savel'yev // Visny'k Ky'yivs'kogo nacional'nogo universy'tetu. Sociologiya. - 2012. - №3. - p.33-41.

11. Sen A. Mozhly'vist' suspil'nogo vy'boru /Amartiya Sen // [Elektronny'j resurs]. - Rezhy'm dostupu : nobel.org.ua/ images/laureats/6/1998/sen.pdf.

12. Tolsty'x N.Social'ne vy'klyuchennya v suchasnij Ukrayini: sproba ocinky' /N.V. Tolsty'x. // Ukrayins'ky'j socium. - 2003. - №1 (2). -

C.81-85.

13. Ukrayina: na shlyaxu do social'nogo zaluchennya. Nacional'na dopovid' pro lyuds'ky'j rozvy'tok/ Ella Libanova, Yurij Levenecz', Olena Makarova ta in. - 2011. - 124 p.

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http://ec.europa.eu/social/Blob Servlet ? docId=2014&langId=en

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ВІСНИК Київського національного університету імені Тараса Шевченка ISSN 1728-3817

A. Grazhevska, PhD student Taras Shevchenko National University of Kyiv, Kyiv

IMPROVEMENT OF RENT RELATIONS AS A FACTOR OF INCREASING THEENERGY EFFICIENCY OF UKRAINIAN ECONOMY

The article highlights the features of the institutional approach in the study of rent relations in a market economy. On the basis of the institutional concept of "rent seeking" the author reveals the dualism of rent-seeking behavior of economic agents in post-communist economies. The main factors affecting the intensity and extent of rent-seeking in these countries include their genetic heritage and institutional imbalance associated with controversial interaction of social and economic routines and innovations. It is concluded that the consequence of the formation of "rental economy" in the former socialist camp is the reduction of the global competitiveness of national economies.

The author analyzes the dynamics of the Global Competitiveness Index of Ukraine for the period of 2006-2014 and identifies the main factors of low competitiveness of the national economy related to the search of status-oriented administrative and political rents. These factors include: excessive bureaucratization of the economy, low credibility of politicians, poor performance of law enforcement agencies and courts, violations of material and intellectual property rights, significant amount of corruption and bribery. The article substantiates the main directions of improving the competitiveness of the national economy that are focused on the normative regulation of "rent-seeking" in order to prevent counter-productive rent-seeking behavior and to stimulate productive rent-oriented behavior of economic agents while maintaining the balance of interests between them.

1. Baza danykh enerhetychnoyi statystyky Mizhnarodnoho enerhetychnoho ahentstva // http://iea.org/stats/index.asp.

2. Vykorystannya enerhozberihayuchykh tekhnolohiy v krayinakh YES: dosvid dlya Ukrayiny. Analitychna zapyska Natsional'noho instytutu stratehichnykh doslidzhen' pry Prezydentovi Ukrayiny // http://www.niss.gov.ua/articles/262/

3. Myll' Dzh. S. Osnovy polytycheskoy ekonomyy s nekotorymy prylozhenyyamy k sotsyal'noy fylosofyy / Dzh. S. Myll'; [per. s anhl.; byblyohraf. ocherk M.Y. Tuhan-Baranovskoho]. - M.: Eksmo, 2007. - 1040 s.

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14. Dmytryev A.S. Razvytye systemy raspredelenyya pryrodnoy renty kak faktor stanovlenyya sotsyal'no oryentyrovannoy ekonomyky // A.S. Dmytryev. Dyssertatsyya ... kandydata ekonomycheskykh nauk: 08.00.01. - M.: Ros. hos. sotsyal. un-t, 2009. - 30 s.

15. Enerhetychna stratehiya Ukrayiny do 2030 roku // www.aes-ukraine.com/documents/5390.html.

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17. HPU pozbavyla kompaniyu Stavyts'koho dozvoliv na vydobuvannya nafty i hazu // Ukrayins'ka pravda, 26 bereznya 2014 // http://www.epravda.com.ua/news/2014/03/26/431574/

18. Kabinet ministriv Ukrayiny initsiyuye dvorazove zbil'shennya rentnoyi platy za vydobutok korysnykh kopalyn, yaki v znachnykh obsyahakh vykorystovuye velykyy monopol'nyy biznes. - Informatsiyne ahentstvo UNIAN, 27.03.2014 // //http://economics.unian.ua/industry/901097-kabmin-proponue-podvojiti-rentnu-platu-za-vidobutok-korisnih-kopalin.html

L. Demydenko, PhD in Economics, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv

FINANCIAL CRISIS IN EU: PROBLEMS AND PERSPECTIVES

The article summarizes the causes of the financial crisis and reveals a set of measures to overcome the consequences of the financial crisis and stabilize the financial systems of EU member states. Practical and theoretical issues of financial crisis in the European economy are explored in this article. Changes in approaches to overcome fiscal imbalances at the national and the supranational levels in the EU are considered. Significant role in stabilizing public finances is given to the fiscal policy and its main instruments. Organizational basis of tax policy of developed countries - members of the EU, in order to reach financial stability and population's well being, are studied. We consider the budget balance rules aimed at ensuring the sustainability of public finances, borrowing, and debt rules that limit the growth of public debt as percentage of GDP, expenditure norms focused on ensuring fiscal discipline by enhancing the control of volumes and directions of the budget resources use, rate of return, aimed both at ensuring a level of revenues needed to fund state's functions and to prevent excessive growth of the tax burden and increase in size of the general government.

1. Yefymenko T.I. Aktualni problemy transformatsii ekonomichnykh teorii v umovakh hlobalnykh zmin / T.I Yefymenko // Finansy Ukrainy. - 2013. - №5. - C.7-14.

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2. Kolander D. Fynansovbii kryzys y provalbi sovremennoi экопотусИеБксн nauky/ D.Kolander, A.Kyrman, H.Felmer// Voprosbi эkonomyky. - 2010. - №6. - s. 10-25.

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O. Demydiuk, PhD student Taras Shevchenko National University of Kyiv, Kyiv

INCREASING INSTITUTIONAL EFFICIENCY OF ECONOMIC SYSTEM AS A FACTOR OF SUSTAINABLE DEVELOPMENT OF UKRAINE

The paper studies the problem of institutional efficiency of the economic system of Ukraine for sustainable development. The study shows that one of the obstacles to sustainable development is the inefficiency of the institutional system of Ukraine. An analytical assessment of the institutional environment in Ukraine based on the rating methods of economic analysis. The results demonstrate the ineffectiveness of the national institutional economics. It is proved that overcome institutional inefficiency of Ukraine's economy can be achieved by determining the institutional matrix and practical measures to restore institutional balance sustainable economic development of Ukraine.

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23. Djankov, S., LaPorta, R.F., Shleifer, А. (2003) Courts [Quarterly Journal of Economics] (Vols.118). (рр.453-517).

24. North, D.C. (1981) Structure and Change in Economic History, New York: W.W. Norton.

25. Kirdina, S.H. (1998) Politichyeskie instituty ryehional'noho vzaimodeystviya: pryedyely transformatsyi [Political institutions of regional cooperation: the limits of transformation] Obshchyestvyennyye nauki i sovryemyennost' [Social Sciences and Modernity]. (Vols.5) [in Russians].

26. Ukrayina: Ctratehichni priorytety. Analitychni otsinky (2010) [Ukraine: Custom Strategic priorities. analytical estimates]. Web: http://old.niss.gov.ua/book/Vlasyuk_mon [in Ukrainian].

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27. The Global Competitiveness Report 2008-2013 (2014). Web: http://www.weforum.org.

28. Bazylevych, V. (2010) Hlosariy zelenoho biznesu: ukrayins'ko-nimets'ko-rosiys'sko-anhliys'kyy [Glossary of green business: Ukrainian-German-English-Russian]. Kiev: Znannja [in Ukrainian].

29. Lipov, B. (2011). Institutsyonal'naya komplyemyentarnost' sotsyal'no-ekonomichyeskikh sistem [Institutional complementarity of socio-economic systems]. Kharkov: lzd-vo KhNU imeni V. N. Karazina [in Russians].

30. Gritsenko, A.A., ed (2008). Institutsyonal'naya arkhityektonika i dinamika ekonomichyeskikh pryeobrazovaniy [Institutional architectonic and dynamics of economic reforms]. Kharkov: Fort [in Russians].

31. Kuznets, S. (1971) Economic Growth of Nations: Total Output and Production Structure.

T. Dubovyk, PhD in Economics, Associate Professor Kyiv National University of Trade and Economics, Kyiv

CONCEPTUAL MODEL OF CONSUMERS TRUST TO ONLINE SHOPS

In the article the conceptual model of the major factors that influence consumers trust in online shop: reliability of online store, reliable information system for making purchases online, factors of ethic interactiveness (security, third-party certification), internet-marketing communications of online-shop and other factors - that is divided enterprises of trade and consumers (demographic variables, psychological perception of internet-marketing communications, experience of purchase of commodities are in the Internet). The degree of individual customer trust propensity which reflects the personality traits, culture and previous experience. An implement signs of consumer confidence due to site elements online shop - graphic design, structured design, design of content, design harmonized with perception of target audience.

1. Konkurenciya vitchy'znyany'x ta zarubizhny'x internet-magazy'niv zrostaye. - Rezhy'm dostupu: http://newsradio.com.ua/ 2014_01_17/Konkurenc-ja-v-tchiznjanih-ta-zarub-zhnih-nternet-magazin-v-zrosta/

2. Antonenko I.V. Doverie: social'no-psihologicheskij fenomen / I.V. Antonenko - M. : Socium; GUU, 2004. - 320s.

3. Veselov Ju.V. Problema doverija // Jekonomika i sociologija doverija / Pod red. Ju.V. Veselova. SPb. : Sociol. ob-vo im. M.M. Kovalevskogo, 2004. - S. 5-15.

4. Zhuravlev A.L., Sumarokova V.A. Doverie predprinimatelej k raznym vidam organizacij: regional'nye osobennosti // Social'no-psihologicheskaja dinamika v uslovijah jekonomicheskih izmenenij / Otv. red. A.L. Zhuravlev, E.V. Shorohova. M.: Izd-vo "Institut Psihologii RAN", 1998. - S. 258-272.

5. Kuprejchenko A.B. Psihologija doverija i nedoverija / A.B. Kuprejchenko - M. : Izdvo "InstitutPsihologiiRAN", 2008. - 571 s.

6. Skripkina T.P. Psihologija doverija: Uchebnoe posobie / T.P. Skripkina - M. : Izd. centr "Akademija", 2000. - 264 s.

7. Shrader X. Doverie, seti i social'nyj kapital // Jekonomika i sociologija doverija / Pod red. Ju.V. Veselova. SPb.: Sociol. ob-vo im. M.M. Kovalevskogo, 2004. - S. 49-61.

8. Handbook of trust research / R. Bachmann & A. Zaheer (Eds.). Cheltenham (UK), Northampton (USA) : Edward Elgar Publishing, 2006.

9. Kramer, R.M. Trust and Distrust in Organizations: Emerging Perspectives, Enduring Questions // Annual Reviews Psychology. 1999. V. 50. P. 569-598.

10. Morgan, R.M., Hunt, S.D. 1994. The commitment-trust theory of relationship marketing. Journal of Marketing 58 (3): 20 - 38).

11. Lee, J., Moray, N. Trust, control strategies and allocation of function in human-machine systems //Ergonomics. 1992. V. 35. P. 1243-1270.

12. Lewandowsky, S., Mundy, M., Tan G.P.A. The dynamics of trust: Comparing humans to automation // Journal of Experimental Psychology: Applied. 2000. V. 6, P. 104-123.

13. Mayer, R.C.; Davis, J.H. and Schoorman, F.D. An integrative model of organizational trust. Academy of Management Review, 20, 3 (1995), 709-734.

14. Gefen, D. Reflections on the dimensions of trust and trustworthiness among online consumers. ACM SIGMIS Database, 33(3) (2002), 38-53.

15. Hofstede, G. Motivation, leadership and organization: Do American theories apply abroad? Organizational Dynamics, 9, 1 (1980), 42-63.

16. 7 proverennyh sposobov zavoevat' doverie posetitelej internet-magazina. - Rezhim dostupa: http://www.segodnya.ua/ economics/enews/7-proverennyh-sposobov-zavoevat-doverie-posetiteley-internet-magazina-438331.html

V. Zianko, PhD student Vinnytsia national technical university, Vinnytsia

MODEL DEVELOPMENT OF VENTURE INVESTMENT OF THE INNOVATION ACTIVITY

There have been developed a three econometric models, in particular the model of venture funds numbers, the net asset value model of venture capital funds and the model of net asset value per venture fund. It is allow to make a prediction of the volume of venture capital investment innovation activity. Factors that have the greatest impact on the development of venture capital funds and net asset value as all venture capital funds and a single venture capital fund were detected. These factors include the Consumer Price Index, deposit and the real interest rate, GDP deflator, interest rate spread and quasi money. The impact of these factors on the value of the simulated variables is that the change of someone independent variables (regressors) on the right side models (1, 3, 4) leads to the transformation of the simulated variable according to the value of the elasticity of this variable. This allows anticipating possible volumes of venture investment in Ukraine is the dependence is taken into account in the models persist in the future.

1. Chernjak O.l. Ekonometrika. Pidruchnik / O.l. Chernjak, O.V. Komashko, A.V. Stavic'kij, O.V. Bazhenova // Za red.

O.l. Chernjaka. - Ki'i'v: Vidavnicho-poligrafichnij centr "Kiivs'kij universitet", 2010. - 359 s. ISBN 978-966-439-236-2

2. Chernjak O. І. Metodologichni zasadi modeljuvannja indeksu cin stabil'nosti / O. І. Chernjak, O. V. Bazhenova // Ekonomika i prognozuvannja.-2009.-№ 3.-S.123-133.

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3. Sovremennye problemy modelirovanija social'no-jekonomicheskih sistem: [monografija] / V. M. Vovk, N. A. Kizim, V. M. Porohnja, T. S. Klebanova, V. V. Vitlinskij, A. I. Chernjak, V. A. Nebukin i dr. -H.: ID "INZhJeK", 2009. - 428 s.

4. Brazhko O.V. Innovaci'i, venchurne investuvannja і marketingovi tehnologi'i v umovah novo'i ekonomiki / O.V. Brazhko. Stalij rozvitok ekonomiki. Naukovo-virobnichij zhurnal. 2' 2013 - № 19. - S. 12

5. Rozhko O.D. Svitovij dosvid venchurnogo finansuvannja jak suchasno'i formi investuvannja / O.D. Rozhko, A.S. Slobozhenjuk // Dnipropetrovs'kij derzhavnij agrarnij universitet. Elektronne naukove fahove vidannja "Efektivna ekonomika". - 2013. № 5.

6. Zaharchenko V. I. Innovacijnij menedzhment: teorija i praktika v umovah transformacii' ekonomiki. Navchal'nij posibnik / V. I. Zaharchenko, N. M. Korsikova, M. M. Merkulov. - K.: Centr uchbovo'i literaturi, 2012. - 448 s. - ISBN 978611-01-0280-3.)

7. Bazilevich V.D. Suspil'stvu znan' innovacijnogo ekonomista / V.D. Bazilevich // Osvita. - 2009. - № 21-22. - S. 4-5.

8. Osec'kij V.L. Stimuljuvannja innovacijnoi' dijal'nosti v ramkah formuvannja regional'no'i innovacijnoi sistemi / V.L. Osec'kij // Menedzhment u HHI storichchi: metodologija i praktika: Mizhnarodni nauk.-prakt. konf., 16-17 travnja 2013 r.: tezi dop. - Poltava, 2013. - S. 114-116.

9. Oficijnij sajt Svitovogo banku [Elektronnij resurs]. - Rezhim dostupu : http://data.worldbank.org/country/Ukraine

10. Ukrains'ka asociacija investicijnogo biznesu [Elektronnij resurs]. - Rezhim dostupu : http://www.uaib.com.ua/

11. Dzhus Ju. M. Pro funkcii ta tipi groshej v suchasnih ekonomikah / Ju. M. Dzhus // Visnik Nacional'nogo universitetu "L'vivs'ka politehnika". Menedzhment ta pidp^mnictvo v Ukraini: etapi stanovlennja i problemi rozvitku. - M.: NULP, 2001. № 436 - S. 446-451.

M. Kalynychenko, PhD in Economics, Associate Professor Donetsk National University, Donetsk

THE MULTIATTRIBUTE CONSTRUCTION OF THE SUBJECT OF MODERN MARKETING

The paper presents the results of research marketing subject as an object of scientific knowledge. Existing definitions of the subject marketing in modern specialized literature were systematized. The essence of the main characteristics and attributes (structure) of the subject of marketing is determined; the features of marketing are highlighted in the narrow and broad sense.

The author's definition of marketing subject is given including within the process and system approaches. It considers also the set of characteristics and attributes which reflect all possible objects of knowledge in marketing.

1. Kalynychenko, M.P. (2009). The problem of demarcation in marketing. Journal of Donetsk National Technical University, 22-27 (in Ukr.).

2. Zayman, S. (2003). The end of marketing as we know it. Minsk :Poppuri (in Byeloruss.).

3. Golubkov, E.P. (2008). Theory and Methodology Marketing : Present and Future. Moscow : Business and Services (in Russ.).

4. John O'Shaughnessy (2001). Competitive Marketing: Strategy. St. Petersburg : Peter (in Russ.).

5. Pavlenko, A.F. (2008). Marketing. Kyiv : KNEU. (in Ukr.).

6. Doroshev, V.I. (2001). Introduction to Marketing. Moscow: INFRA-M. (in Russ.).

7. National Economic Encyclopedia (2013). Retrieved from http://vocable.ru/dictionary/536/word/predmet-marketinga.

8. Yuldasheva, O.U. (1998). Industrial Marketing : Theory and Practice. St. Petersburg : StPSUEF. (in Russ.).

9. Osnach, O.F. (2009). Industrial Marketing. К. : Center for textbooks. (in Ukr.).

10. Berdyshev, S.N. (2013). Information marketing. Moscow : Dashkov and K (in Russ.).

11. Akimov, D. (2009). Social marketing: the subject and the main types. Journal of Sociology: Theory, Methods, Marketing, 1, 186-203 (in Ukr.).

12. Kovalchuk, S. (2011). Marketing. Lviv : Novy Svit (in Ukr.).

13. Lamben, J-J. (2004). Management, market-oriented strategic and operational marketing. St. Petersburg : Piter (in Russ.).

14. Baker, M. (2002). The theory of marketing. St. Petersburg : Piter. (in Russ.).

15. Andreev, S.N. (2002). Marketing nonprofit entities. Moscow : Finpress. (in Russ.).

16. Bauder, E. (2012). Social Marketing : The characteristics of the development of social marketing for small businesses. LAP LAMBERT Academic Publishing. (in Russ.).

17. Repyev, A.P. (2006). Marketing thinking, or Klientomaniya. Moscow : Eksmo. (in Russ.).

K. Krytsun, PhD student Taras Shevchenko National University of Kyiv, Kyiv

ASPECTS OF USE FRACTAL ANALYSIS IN THE EXCHANGE MARKET OF UKRAINE

The paper describes testing of monofractal analysis for obtaining Herst's indicator by Mandelbrot's method on example of exchange rates in the financial market of Ukraine. The assessment shows an adequacy of the results generated by calculating the Hurst parameters for the selected data sample. The study highlights the relationship between the crisis in the market and obtained indicators. Argued the feasibility of using R / S analysis to obtain data on the foreign exchange in the financial market of Ukraine using a small sample volume. Grounded perspective of using this method in the study of the dynamics of financial time series.

1. Je. Peters. Haos i porjadok na rynkah kapitala. Novyj analiticheskij vzgljad na cikly, ceny i izmenchivost' rynka: [kniga]/Per. S angl. - M.: Mir. 2000. - 333 s. il.

2. Harry Markowitz. Portfolio Selection: [tekst]/ The Journal of Finance, Vol. 7, No. 1. (Mar., 1952), pp. 77-91. -[Elektronnij resurs] - rezhim dostupu: http://www.math.ust.hk/~maykwok/courses/ma362/07F/markowitz_JF.pdf. 3. W. F. Sharp, The Journal of Finance Vol. 19, No.

3. (Sep., 1974), pp. 425-431. - [Elektronnij resurs] - rezhim dostupu: http://web.cenet.org.cn/upfile/17485.pdf.

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4. Engle, R.F. and C.A.J. Granger (1987), "Co-integration and Error Correction:Representation, Estimation and Testing",

Econometrica, vol. 55. - [Elektronnij resurs] - rezhim dostupu: http://www.uta.edu/faculty/crowder/papers/

Engle_Granger_1987.pdf.

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5. Tehnicheskij analiz fjuchersnyh rynkov: teorija i praktika. - M.: Sokol, 1996. - 592s . - [Elektronnij resurs] - rezhim dostupu: http://www.primex.pro/download/Dzhon%20Dzh.Mjerfi.%20Tehnicheskij%20analiz%20fjuchersnyh%20rynkov.pdf.

6. Lintner, John. 1965. "The Valuation of Risk Assets and the Selection of Risky Investments in Stock Portfolios and Capital Budgets." Review of Economics and Statistics. 47:1, pp. 13-37.

7. Manias, panics, and crashes: a history of financial crises / Charles P. Kindleberger.-5th ed. - [Elektronnij resurs] -rezhim dostupu: http://www.nowandfutures.com/large/Manias,Panics,andCrashes.pdf.

8. Why stock markets crash: critical events in complex financial systems/Didier Sornette.2003. - [Elektronnij resurs] -rezhim dostupu: http://www.realxp.com/wp-content/uploads/2012/09/SornetteWhy-Stock-Markets-Crash.pdf.

9. Black F., Scholes M. "The Pricing of Options and Corporate Liabilities" // Journal of Political Economy, 1973, №81, p. 637-659.

10. Smovzhenko T.S., Tridid O.M., Vovk V.Ja. Antikrizove upravlinnja strategichnim rozvitkom monografija / S. Smovzhenko, O.M. Tridid, Vovk V.Ja. - K. UBS NBU, 2008. - 473 s.

11. Mishhenko, V. І. Vzaєmodija organiv derzhavnogo upravlinnja jak faktor podolannja finansovoi krizi/ V. I.Mishhenko, R. S. Lisenko. - S.50-57.

12. Global'na perspektiva i stalij rozvitok: (Sistemni marketol. doslidzh.) / O. G. Bilorus, Ju. M. Macejko. - K.: MAUP, 2005. - 492 s.: il. - Bibliogr.: s. 474-491.

13. Tugan-Baranovskij M. I. Periodicheskie promyshlennye krizisy. Istorija anglijskih krizisov. Obshhaja teorija krizisov. -M.: Nauka-ROSSPEN, 1997.

14. Kamins'kij A.B. Rejtingovij pidhid do modeljuvannja likvidnosti v portfel'nij teorii':[tekst]/Visnik Kiivs'kogo

nacional'nogo universitetu imeni Tarasa Shevchenka. Serija "Ekonomika". - 2006. - Vipusk 86-87. -S. 39-43.

15. Chernjak O.I., Kamins'kij A.B. Istorija ta perspektivi rozvitku suchasnoi portfel'noi' teori'i: [tekst] / Ekonomichna kibernetika. - 2004. - № 3-4. - S. 21-36.

16. Kondrat'ev N. D. Izbrannye sochinenija / Kondrat'ev N. D. - M.: Jekonomiks, 1993. - 523s.

17. Haberler G. Procvetanie i depressija: teoreticheskij analiz ciklicheskih kolebanij: per. s angl. - Cheljabinsk: Socium, 2005. - 475 s. - (Serija: "Bum, krah i budushhee").

18. Chernjak O. I. "Prichini valjutnoi krizi ta indikatori, jaki signalizujut' pro її nablizhennja". - [Elektronnij resurs] -

rezhim dostupu: http://www.econom.univ.kiev.ua/articles/EC/Chernyak/Prychyny_Valutnoi_Kryzy_ta_indykatory_yki_

sygnalisuyt_pro_nablyzhennya.pdf.

19. Baranovs'kij O.I. Ekonomika "mil'nih bul'bashok". - [Elektronnij resurs] - rezhim dostupu: http://www.ief.org.ua/ Arjiv_EP/Baranovsk408.pdf.

20. Kravec' T. ta Sfenko A. Vejvlet-analiz indeksiv fondovih rinkiv Ukraini ta Pol'shhi v periodi krizi ta relaksacn. -[Elektronnij resurs] - rezhim dostupu: http://econom.univ.kiev.ua/articles/EC/Kravets/Wavelet-analiz_%20indeksiv_ fondovogo_rynku_Ukrainy_i_Polshi_v_periody_krizy_ta_relaksatsiyi.pdf.

21. Stavic'kij A.V. Prognozuvannja v umovah svitovoi finansovo-ekonomichnoi' krizi - [Elektronnij resurs] - rezhim dostupu: http://www.andriystav.cc.ua/Downloads/Thesis/T_020.pdf.

22. Vitlins'kij V. V. Aktual'ni pitannja rozvitku teorii riziku / V. V. Vitlins'kij // Modeljuvannja ta informacijni sistemi v ekonomici. - K. : KNEU, 2006. - Vip. 74. - S. 30-38.

23. Mandel'brot B., Hadson R. (Ne)poslushnye rynki: fraktal'naja revoljucija v finansah. - M.: "Vil'jams", 2006. - 400 s.

24. O. Zmeskal et al. / HarFA - Harmonic and Fractal Image Analysis (2001), pp. 3 - [Elektronnij resurs] - rezhim dostupu: http://www.fch.vutbr.cz/lectures/imagesci/download_ejournal/01_O.Zmeskal.pdf.

25. Kanonenko V.V., Beh O.V., Mezencev O.M. Fraktal'nij analiz haotichnih chasovih rjadiv - [Elektronnij resurs] -rezhim dostupu: http://www.rusnauka.com/5_SWMN_2011/Economics/5_79782.doc.htm

26. Allin Cottrell, Riccardo "Jack" Lucchetti. Command Reference. Gnu Regression, Econometrics and Time-series Library. - [Elektronnij resurs] - rezhim dostupu: http://ricardo.ecn.wfu.edu/pub/gretl/manual/en/gretl-ref-a4.pdf.

27. Oficijnij sajt Nacional'nogo banku Ukraini - [Elektronnij resurs] - rezhim dostupu: http://www.bank.gov.ua/ control/uk/curmetal/detail/currency?period=daily.

28. A.V. Sirosh, D. Є. Sem'onov. Mul'tifraktal'nij analiz fondovogo rinku. - [Elektronnij resurs] - rezhim dostupu: http://modise.meximas.com/gallery/12-4611.pdf

E. Moroz, Assistant

National University of Water Management and National Resources Use, Rivne

PRICING IMPROVEMENT OF WATER SUPPLY AND PLUMBING SERVICES AS A PUBLIC-PRIVATE PARTNERSHIPS' STIMULUS

The necessity of the transition to the tariffs' formation in the water supply and plumbing sphere on the stimulating regulation' principles is substantiated in the article. The feasibility of public-private partnerships in the water supply and plumbing sphere of Ukraine are analyzed. The actuality of introduction and realization of water supply and sewerage' concession is substantiated on purpose overcoming innovation and investment activity' problems in the water supply and plumbing sphere and introduction' and development' preconditions of such cooperation are demonstrated.

In the article financial and economic indicators of the water supply and plumbing enterprises' activity and their tariff policy are analyzed in detail.

The concession as a tool to the activation of innovative-investment development has advantages and disadvantages for the municipality and for the water supply and plumbing enterprises' owners which disclosed in detail in the article too.

The algorithm of tariffs' formation of the water supply and plumbing' services on the stimulating regulation' principles is developed by the author. This algorithm provide higher rate of return' application on the value of assets to be used for social and ecological' activities with the aim of the attract investors (concessioners) to implementation of social programs and improving the ecological situation than the rate of return on assets which is installed now.

1. Agadzhanov G. K. Ekonomika vodoprovidno-kanalizacijnih pidp^mstv: navch. posib. / G. K. Agadzhanov. - Harkiv: Hark. nac. akad. mis'k. gosp-va. - 2-e vid., pererob. ta dop., 2010. - 392 s.

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2. Babak A.V. Sobivartist' komunal'nih poslug u buhgalters'komu obliku ta v cinoutvorenni / A.V. Babak, N.M. Lisenko // Aspekti tarifno'i reformi. - 2003. - №1. - s. 13 - 20.

3. Babak A.V., Romanjuk O.P. Reguljuvannja cin prirodnih monopolistiv (Teorija ta praktika mizhnarodnogo dosvidu) / A.V. Babak, O.P. Romanjuk // Aspekti tarifno'i reformi. Informacijno-analitichne vidannja. - K., 2004. - Vip.1.

4. Brazhnikova. L. Cinovij chinnik ekonomichno'i povedinki virobnikiv zhitlovo-komunal'nih poslug / L. Brazhnikova // Galic'kij ekonomichnij visnik. - 2012. - N 3(36). - s.66-75.

5. Gorbunova O.O. Metodi formuvannja tarifiv na poslugi vodopostachannja ta vodovidvedennja [Elektronnij resurs] /

O.O. Gorbunova // Rezhim dostupu: http://www.univer.km.ua/visnyk/613.pdf.

6. Gromads'ki organizaci' pidtrimujut' zusillja NKRE iz vprovadzhennja stimuljujuchih tarifiv [Elektronnij resurs] // Kabinet Ministriv Ukrarni: [sajt] / - Elektron. dani //Informacijno-analitichnij bjuleten' kMu. - Rezhim dostupu: http://www.info-kmu.com.ua/2013-11-20-000000pm/article/17014157. html.

7. Dushkin S.S., Tkachov V.O., Tihonjuk-Sidorchuk V.O. Problemi reformuvannja vodoprovidno-kanalizacijnogo gospodarstva m. Harkova i Harkivs'ko'i oblasti / S.S. Dushkin, V.O. Tkachov // Nauchno-tehnicheskij sbornik - №5 - s. 78-82

8. Informacija pro tarifi na poslugi vodovidvedennja po bazovih pidp^mstvah stanom na 1 kvitnja 2014 roku [Elektronnij resurs] // Ministerstvo regional'nogo rozvitku, budivnictva ta zhitlovo-komunal'nogo gospodarstva Ukrarni: [sajt]/ - Elektron. dani // Rezhim dostupu: http://minregion.gov.ua/zhkh/ekonomika-ta-taryfna-polityka/Informatsiya-pro-taryfy-na-posluhy-vodovidvedennya.

9. Informacija pro tarifi na poslugi vodopostachannja po bazovih pidp^mstvah stanom na 1 kvitnja 2014 roku Elektronnij resurs] // Ministerstvo regional'nogo rozvitku, budivnictva ta zhitlovo-komunal'nogo gospodarstva Ukrarni: [sajt] / - Elektron. dani // Rezhim dostupu: http://minregion.gov.ua/zhkh/ekonomika-ta-taryfna-polityka/informatsiya-pro-taryfy-na-posluhy-vodopostachannya.

10. Pavlova S.I., Juhimchuk I. O. RAB-reguljuvannja tarifiv jak metod pidvishhennja investicijnoi' privablivosti pidp^mstv energetichno'i galuzi / S.I. Pavlova, I.O. Juhimchuk // Visnik ZhDTU. Ekonomichni nauki. - N 3 (53) - s 278-281

11. Pasport zhitlovo-komunal'nogo gospodarstva Ukrarni [Elektronnij resurs] // Ministerstvo regional'nogo rozvitku, budivnictva ta zhitlovo-komunal'nogo gospodarstva Ukrarni: [sajt]/ - Elektron. dani // Rezhim dostupu: http://minregion.gov.ua/attachments/content-attachments/2652/Pasport_01_01_2014.pdf.

12. Potencial energoefektivnosti u pidgaluzjah zhitlovo-komunal'nogo gospodarstva: vodoprovidno-kanalizacijne gospodarstvo [Elektronnij resurs] // Ministerstvo regional'nogo rozvitku, budivnictva ta zhitlovo-komunal'nogo gospodarstva Ukrarni: [sajt] / Elektron. dani // Rezhim dostupu: // http://minregion.gov.ua/zhkh/reforma-zhitlovo-komunalnogo-gospodarstva/potencial-energoefektivnosti-v-pidgaluzyah-zhitlovo-komunalnogo-gospodarstva/vodoprovidno-kanalizaciyne-gospodarstvo.

13. Rozvitok publichno-privatnogo partnerstva v Ukrarni [Elektronnij resurs] // Ministerstvo regional'nogo rozvitku, budivnictva ta zhitlovo-komunal'nogo gospodarstva Ukrarni: [sajt] / - Elektron. dani // Rezhim dostupu: // http://minregion.gov.ua/zhkh/reforma-zhitlovo-komunalnogo-gospodarstva/rozvitok-publichno-privatnogo-partnerstva-v-ukrayini-166985.

14. Titjaєv V. V. Problemni pitannja formuvannja sobivartosti zhitlovo-komunal'nih poslug / V.V. Titjaєv // Biznes -Inform. - 2012. - № 9. 15. Jur^va T.P. Cinove reguljuvannja dijal'nosti pidp^mstv zhKG / T.P. Jur^va // Ekonomika: problemi teori'i ta praktiki. - 2002. - No154. - S.27-33.

V. Osetskyi, Doctor of Sciences, М. Kovtun, PhD student Taras Shevchenko National University of Kyuv, Kyiv

THE WAYS OF REDUCING THE UNCERTAINTY AND RISKS ON THE DEVELOPMENT OF RESIDENTIAL PROPERTY MARKET IN UKRAINE

This paper deals with the uncertainty as a part of the modern economic system, uncertainties factors and types are highlighted and analyzed. Existing approaches of scientist and economists to determine the essence of uncertainty are researched. The impact of uncertainty on the processes taking place on the residential property market in the national economy is revealed. The need to consider the market environment risks in order to ensure the stability and efficiency of the residential property market in the face of uncertainty is determined. It was proved that the uncertainty of macroeconomic situation in Ukraine triggered an increase of construction costs and interest rates on mortgage loans, changed conditions of mortgage loans, reduce an effective demand on housing, temporary stop its construction, and in consequent, led to stagnation on the domestic residential property market. An application of organizational and economic methods and legal tools in order to prevent risks negative effects and to minimize compensation costs in case of adverse circumstances are suggested.

1. Belyh L.P. Metodologicheskie osnovy analiza rynka dohodnoj nedvizhimosti / L.P. Belyh - Rezhim dostupu: http://www.appraiser.ru/UserFiles/File/Guidance_ materials/belyh.pdf. - Nazva z ekrana.

2. Verbic'ka G.L. Reguljuvannja rizikiv zhitlovogo budivnictva / G.L. Verbic'ka,O.O. Pshik-Koval's'ka // Menedzhment ta pidp^mnictvo v Ukrarni: etapi stanovlennja i problemi rozvitku : [zbirnik naukovih prac'] - L'viv : Vidavnictvo L'vivs'ko'i politehniki, 2013. - S. 149-155.

3. Voskresens'ka О.Є. "Umovi neviznachenosti" jak ekonomichna kategorija dlja realizaci' zavdan' strategichnogo planuvannja / О.Є. Voskresens'ka, O.A. Savchuk // Visnik Dnipropetrovs'kogo universitetu. Serija "Ekonomika". - 2012. -Vip. 6(2). - s. 223-228

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6. Koloir^c' G.M. Neviznachenist': destruktivnij chi konstruktivnij fenomen gospodars'ko'i sistemi / G.M. Koloir^c' // Mehanizm reguljuvannja ekonomiki. - №3. - 2005. - s. 226-233

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7. Lemeshko D. Krizisnye transformacii rynka nedvizhimosti: prinjatie reshenij v uslovijah neopredelennosti i ocenka volatil'nosti popravki na risk / D. Lemeshko // Jekonomika obrazovanija. - 2011. - №1. - s. 162-171 - Rezhim dostupa: http://www.ksu.edu.ru/attachments/article/780/2011-%E2%84%961-%D0%AD%D0%9E.pdf#page=162 - Nazva z ekrana.

8. Litvinenko T.M. Neviznachenist' rinkovogo seredovishha ta shljahi її lokalizaciV / T.M. Litvinenko // Teoretichni ta prikladni pitannja ekonomiki: zb. nauk. prac' KNU im. T. Shevchenka. - 2009. - Vip. 19. - S. 46-55 - Rezhim dostupa: http://tppe.econom.univ.kiev.ua/data/2009_19/zb19_07.pdf. - Nazva z ekrana.

9. Malkina M. Neoklassicheskij i neoinstitucional'nyj analiz rynka zhiloj nedvizhimosti Rossijskoj Federacii / M. Malkina, E. Shhulepnikova // Zhurnal institucional'nyh issledovanij. - 2012. - №3. - Tom. 4. - s. 22-32

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K. Prykhodko, PhD in Economics, Assistant Taras Shevchenko National University of Kyiv, Kyiv

ISSUES ON USING PRICE INDICES FOR ESTIMATING GDP AND ITS COMPONENTS AT CONSTANT PRICES ACCORDING TO SNA METHODOLOGY

The article examines methodological approaches to the calculation of price indices (deflators) for qualitative estimates of GDP and its components. Particular attention is paid to consumer price indices and producer price indices. It analyses their dynamics in 20013, describes procedure for selecting goods and services of the representatives, as well as calculation of regional indices by administrative units. It also marks advantages and disadvantages of conceptual approaches to index price research through the use of Laspeyres and Paasche formulas. In order to improve quality estimates for GDP and its components at constant prices, the current reporting period prices were proposed to be adjusted for "quality shift", as well as for price discrimination, which, according to the System of National Accounts, is a factor of price rather than volume change.

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6. Ministerstvo finansiv Ukrai'ny [Elektronyj resurs] // Ministerstvo finansiv Ukrai'ny: [sajt]. - Rezhym dostupu: http://www.minfin.gov.ua/.

7. Nacional'nyj bank Ukrai'ny [Elektronyj resurs] // Nacional'nyj bank Ukrai'ny: [sajt]. - Rezhym dostupu: http://www.bank.gov.ua/.

8. Metodologichni polozhennja shhodo organizacii' statystychnogo sposterezhennja za zminamy cin (taryfiv) na spozhyvchi tovary (poslugy) i rozrahunkiv indeksiv spozhyvchyh cin [zatverdzheni nakazom Derzhstatu vid 01.07.2013 №190] // Metodologichni polozhennja zi statystyky. Vyp. 2, t. 1 / Derzh. kom. statystyky Ukrai'ny. - K.: IVC Derkomstatu Ukrai'ny, 2006. - S.190-222.

9. Metodologichni polozhennja shhodo organizacii' statystychnogo sposterezhennja za zminamy cin vyrobnykiv promyslovoi' produkcii', rozrahunku indeksiv cin i serednih cin vyrobnykiv promyslovoi' produkcii' [zatverdzheni nakazom Derzhstatu vid 24.12.2012 №533] // Metodologichni polozhennja zi statystyky. Vyp. 2, t. 1 / Derzh. kom. statystyky Ukrai'ny. - K.: IVC Derkomstatu Ukrai'ny, 2006. - S. 223 - 227.

R. Rudyk, PhD student Taras Shevchenko National University of Kyiv, Kyiv

PROBLEMS OF DEBT POLICY OF UKRAINE IN THE EXTERNAL BORROWING MARKET AND SOLUTIONS

Ukraine came up against the significant economic challenges that currently are at the stage of resolution. It leads to the development of inhibitory processes at all levels of social and economic life of the country. Changes in government policy related to matters of monetary and fiscal policy and the state's inability to solve independently problems of financing of the state budget leads to taking on new debt funds flowing in the overall financial resources of the state affect the further development of the economy of the country. This process does not always lead to positive changes. Cyclic fluctuations of the economy, crises at the national and international levels lead to complications in return of funds assumed in debt and sometimes even country cannot return the debt and comes up against the problem of default.

The regulation of external indebtedness of Ukraine requires using a systematic approach in anticipation of the complexity of management procedures involved in this case. There is a need to consider the systemic response of the economy of the country, the constant introduction of corrective signals and analysis of the following system responses.

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N. Strochenko, PhD in Economics, Associate Professor Sumy National Agrarian University, Sumy

GRAIN EXPORTS AND RESOURCE ECONOMY OF UKRAINE:

ECOLOGICAL STANDARDIZATION AND CERTIFICATION

The article aims at socio-ecological- economic analysis and evaluation of environmental procedures of standardization and certification effectiveness on the cultivation and export crops. Proposed to determine the cost-effectiveness of the standards use for environmental certification in the field of agrarian nature qualitative and quantitative methods. Qualitative evaluation of the effectiveness of standardization proposed to carry out the analysis of economic benefits, comparing output certain quantity and quality of products and the matrix method. Quantitative estimation of economic efficiency of standardization proposed to carry out on the income and expenses basis. The justification of economic efficiency standards for environmental certification by the example of the cultivation and export of rapeseed indirect method at the state level.

The calculations revealed that as a result of growing environmental certification of rape and subsequently export at world prices in the state will receive 1.21 more profit as compared with the price in Ukraine.

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2. Hubenko V.I. Theoretical and methodological rationale priorities of agriculture of Ukraine in the context of economic and food security / / The main priorities of agriculture of Ukraine in the context of the economic, food and energy security / ed . Ph.D. J.O. Nesterchuk. - Uman: publishing center "Visavi", 2014. - Part 1. - P.16-27.

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5. Goncharenko N.I. Integration vector Ukraine: a gravity model of foreign trade in the European Union and Ukraine / N.I. Goncharenko / / Actual problems of economy. - 2008. - № 1. - P. 78-84.

6. Naumenko S.V. provision of foreign security strategy for the integration of Ukraine into the European Union / S. Naumenko / / Regional Economics. - 2007. - № 4. - P. 26-33.

7. A. World Specifically, the research methods of forming value added cropssubcomplex / / The main priorities of agriculture of Ukraine in the context of the economic, food and energy security / ed . Ph.D. J.O. Nesterchuk - Uman: publishing center "Visavi", 2014. - Part 1. - P.60-65.

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10. The negative balance of trade in 2013 amounted to almost $ 14 billion, data from the screen /Available at zerno.org.ua.

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13. Nivyevskiy, O. (2006) "Ukraine's dairy industry lost access to its largest export market", IER MEMU Supplement № .3, http://www.ier.kiev.ua/English/MEMU/2006/memu2006_eng.cgi.

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15. The audit results implementation of the state target program of development of Ukrainian village until 2015. Based on the report of the audit of implementation of the state target program of development of Ukrainian village until 2015. -Kyiv : The Accounting Chamber of Ukraine, 2013 . Responsible for issue: Shulezhko M. Y. - p. 30.

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20. Ukraine and WTO. Available online http://www.minagro.gov.ua/page/?n=3923.

E. Tkach, PhD in Economics, Associate Professor,

S. Tkach, Degree seekers, Assistant Yuriy Fedkovych Chernivtsi National University, Chernivtsi

CAUSES AND CONSEQUENCES OF EXCHANGE RATE DYNAMICS IN UKRAINE

This article analyzes the main causes and possible effects of exchange rate movements in Ukraine. It was determined that under conditions of high inflation rate and the relative exchange rate stability there is a high probability of real effective exchange rate appreciation. This, in turn, reduces the competitiveness of the economy and worsens the country's trade balance. If the central bank uses a hard peg to a foreign currency, then in terms of appreciation of the real exchange rate, it always has to carry out foreign exchange intervention to prevent exchange rate fluctuations. But if the amount of reserves reaches the minimum value, as a result of such stabilization measures, the further deterioration of external trade conditions can lead to a sharp depreciation of the nominal exchange rate. The authors proved that the reduction of the exchange rate in Ukraine leads mostly to negative economic and social consequences. Despite the axiomatic assertion of automatic balance of payments alignment as a result of devaluation, it is not confirmed in Ukraine. If a country has a high marginal propensity to consume imported goods, at low levels of import substitution, reducing the exchange rate does not lead to a reduction in import operations. All of the above statements supported by relevant statistical information. In addition, the practical measures to avoid sharp fluctuations of the exchange rate in Ukraine are proposed in the article.

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4. Dzublyuk О. Features of the relationship of monetary and exchange rate policy during the financial crisis [Osoblyvosti vzayemozv'yazku hroshovo-kredytnoyi ta valyutnoyi polityky v period finansovoyi kryzy] / О. Dzublyuk // Svit finansiv. - 2012. - № 2. - P. 130-141.

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poperednimy danymy)] // Natsionalnyy bank Ukrayiny: [sayt]. - Rezhym dostupu: http://www.bank.gov.ua/

doccatalog/document?id=91917.

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9. Geographical structure of foreign trade [Heohrafichna struktura zovnishnoyi torhivli tovaramy] // Derzhavna sluzhba statystyky Ukrayiny: [sayt]. - Rezhym dostupu: http://www.ukrstat.gov.ua

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T. Trohlyuk, Degree seekers National University of Water and economy of nature, Rivne

ECOLOGICAL AND ECONOMIC CONFLICTS: AGRICULTURAL USE OR CULTIVATION BIOMASS SECOND GENERATION

To negotiate the consequences of agricultural modernization as an example of nature Polissya areas in Ukraine. Studies addressing the conceptual foundations of ecological and economic conflict over agricultural use or cultivation of second generation biomass due to the transformation of land use during the economic reforms in the country. Formed classification of environmental conflicts in modern land use. Established the use of biomass for the production of food depends on its performance. Analyzed the environmental situation on land in Rivne region. Proposed to solve it through socio-ecological-economic assessment of environmental audit procedure in the context of the strategy of "green" economy. Specified methodical approach will help preserve land resources on the basis of sustainable development. The function of the state should be: controlling, regulating, innovation, investment, stimulating, coordinating, legislative in assessing natural resources.

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Institute of Agriculture Agrarian Sciences // [electronic resource]. - Mode of access : http://agroua.net/

economics/documents/category-120/doc-195/.

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6. Tretiak A. M. Scientific basis of economy of land use and land management / A. Tretiak. - K.: TSZRU, 2003. - 337 p.

7. Shapoval A. M. Ecological-economic optimization of agricultural landscapes Polessie study area in terms of land reform (for example, Zhytomyr region). P.h.D Abstract thesis: 08.08.01 / A. M. Shapoval / State Enterprise "Central Scientific - Research and Design Institute of Land Management" - K., 2005. - 20 p.

8. Holovatiuk M. S. Formation of land relations in Ukraine today // Economy APC. - 2003. - № 1. - S. 43 - 48.

9. Gorlachuk V. Sohnych A. The role of government in the implementation of land reform // Land Management and Land Cadastre: Bulletin of the Lviv State Agrarian University. - 2004. - № 3. - p. 11 - 18.

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G. Kharlamova, PhD in Economics, Associate Professor, V. But'kovsky, Master of Economics Taras Shevchenko National University of Kyiv, Kyiv

ENVIRONMENTAL SAFETY INDEX: THE CONCEPT AND EVALUATION

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Ecological security of the state - is a complex and multifaceted category that requires deep study. A comprehensive assessment of environmental security in terms of national security in Ukraine is not exercised. The paper summarizes the theoretical aspects of ecological safety of Ukraine and its components, contains the analysis of environmental safety indexes compiled by international organizations, including the Commission on Sustainable Development UN, the International Institute for Sustainable Development (IISD), the Scientific Committee on Problems of the Environment (SCOPE), Yale University. Analyses of such indexes as Environmental Sustainability Index, Environmental Performance Index, Human Development Index, Environmental Vulnerability Index, Enabling Environment Index had shown that despite all of them represent the level of ecological security, there is a lack of adapted for Ukraine method to assess domestic ecological situation and to compare it with global tendencies. On the basis of statistical data, a concept of evaluation of Environmental Safety Index (ESfI)of Ukraine is proposed for subsequent adequate science-based assessment of the current level of ecological situation in Ukraine in comparison with other countries. Its main feature is that it takes into account in addition to the most important environmental indicators also economic and demographic indicators as threats/risks components. The rating of more than 150 countries according to ESfI is evaluated.

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O. Chernyak, Doctor of Sciences (Economics), Professor, O. Komashko, PhD in Physicals and Mathematicals, Associate Professor Taras Shevchenko National University of Kyiv, Kyiv

THE SIMON KUZNETS'S INFLUENCE ON THE DEVELOPMENT OF ECONOMETRICS AND ENVIRONMENTAL ECONOMICS

S. Kuznets's empirical and theoretical researches of the economical growth and economical development, made in 1940 -1960th, became a main source for upgrading the econometrical models of those processes. The ideas of S. Kuznets gave a beginning for two outstanding directions of the applied literature. The first one deals with the Kuznets's cycles, that have approximately 20 years length period. The second direction appeared after the Kuznets's hypothesis about the unequal allocation of income in a process of economical growth. Kuznets made an assumption, that this inequality growth first and then rolls off. This dependence was named "Kuznets curve". An appearance of new works is caused by creation of new econometrical methods and models (panel data, nonstationarity) and by putting forward new theoretical explanations of the phenomenon. Similarly to the original Kuznets curve in the early 1990th "Environmental Kuznets curve" was suggested. After appearance of that concept plenty of econometrical researches were done. On our opinion, the Kuznets's scientific heritage includes great unsolved potential. The usage of this potential will promote a further progress of economical theory.

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G. Chornous, PhD in Economics, Associate Professor Taras Shevchenko National University, Kyiv

DEVELOPMENT OF THE INTELLECTUAL AGENT-ORIENTED SYSTEM FOR DECISION SUPPORT AT ENTERPRISE

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Actual status of management confirms usefulness and necessity for development of scientific modeling tools for decision-making processes based on distributed artificial intelligence. The paper presents opportunities of the agent - oriented approach to support operative and strategic management decisions at the pharmaceutical enterprise. It is argued that the combination of intelligent agents technology and Data Mining (DM) produces a powerful synergistic effect. The basis of the intellectual agent - oriented DSS (AODSS) is proposed to put a hybrid approach to the use of DM. Hybrid intelligent AODSS is represented numerous network of small agents, it provides concurrent operation execution, solutions distribution, knowledge management. Agents can be divided into groups: data agents, monitoring agents, agents for solutions search, modeling agents, impact agents and presentations agents. The result of research is development of AODSS created as a multi-level system wherein the project, process and environment levels are intercommunicated. The combination of intelligent technologies in AODSS allows involve rules, cases, a wide range of DM methods and models. The paper proposes a variant of AODSS implementation within the real enterprise IT-infrastructure based on SAP NetWeaver. The analysis results of the semi-commercial operation of the system assures that it can improve managerial decisions inasmuch as accuracy, consistency, flexibility, speed together form the basis of actual efficient solutions.

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17. Tjurin, I.Ju., Vylegzhanin, A.S., Andreev, M.V., Kol'bova, Je.V., Skobelev, P.O. and Shepilov Ja.Ju. Implementation results and prospects of multi-agent system for operational management tool shop of JSC "Izhevsk Motor - Axion Holding" [online] Available at:<http://egov.samregion.ru/external/elgov/files/c_10506/ Programma_PUMSS-2012.pdf> [Accessed 7 March 2014] (Russian)

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22. Chornous, G.O., 2012. Modeling of socio-economic systems patterns based on balanced strategic measurement methods. Bulletin of Taras Shevchenko National University of Kyiv. Economics, 135, pp. 61-63. (Ukrainian)

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M. Shumaeva, PhD student Taras Shevchenko National University of Kyiv, Kyiv

INDEX MODEL OF DEVELOPMENT OF THE INFORMATION SOCIETY OF UKRAINE BASED ON ICT-INDEXES

The relevance of research is caused by global informatisation and active formation of open information society, through which are created entirely new conditions for the functioning of the global economy. A significant number of ICT-indexes was developed by various international organizations / companies to examine the state of development of information society in the world. Each index is based on the priorities and focus of the study. But none of the established international indicators can not be directly transferred to the assessment of the development of information society in Ukraine. The paper proposes an index model of development of the information society of Ukraine based on the ICT-indicators. It is used to characterize the technological state of information and telecommunication infrastructure in Ukraine. The comparative analysis of methods of ICT-indexes is also given. With the help of index model it is possible to characterize almost all factors that influence on development of information society in Ukraine. Further the model will be harmonized for international level to compare Ukraine with other countries.

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