CC BY
24
Влияние чемпионата мира по футболу 2018 года на туризм в Калининградской области The impact of the 2018 FIFA world cup on tourism in the Kaliningrad region
Казакова Вера Михайловна
Специалист
Западный Филиал Российская академия народного хозяйства и государственной службы при
Президенте Российской Федерации Россия, Калининград e-mail: Vera_kazakova_98@mail.ru
Kazakova Vera Mikhailovna
Western Branch of the Russian Academy of National Economy and Public Administration under the President
of the Russian Federation Russia, Kaliningrad e-mail: Vera_kazakova_98@mail.ru
Научный руководитель Бессерт Ольга Борисовна
к.п.н., доцент
Западный Филиал Российская академия народного хозяйства и государственной службы при
Президенте Российской Федерации Россия, Калининград e-mail: o.bessert@mail.ru
Scientific adviser Bessert Olga Borisovna
Ph.D accouate professor
Western Branch of the Russian Academy of National Economy and Public Administration under the President
of the Russian Federation Russia, Kaliningrad e-mail: o.bessert@mail.ru
Аннотация.
Чемпионат мира по футболу 2018 года является крупнейшим спортивным событием в мире. Как люди участвовали в чемпионате мира 2018 года? Что дало им? Встречались и они туристы? А как же ЧМ-2018 повлияет на туризм? В этой статье приведены ответы на все вопросы.
Annotation.
The 2018 FIFA world Cup is the largest sporting event in the world. How were people involved in the 2018 world Cup? What gave them? Met and they tourists? And how did the 2018 world Cup affect tourism? This article provides answers to all questions.
Ключевые слова: Спорт, Туризм, чемпионат, Калининградская область, футбол, волонтер.
Key words: sport, tourism, championship, Kaliningrad region, football, volunteer.
The westernmost city in Russia is always open to tourists, but the 2018 World Cup helped Kaliningrad become really attractive place to visit. Here and now have something to look at, but participation in the Organization of the tournament at least improved infrastructure and sports venues of the city. At the time of the preparation of Kaliningrad had difficulties, but over the years much has been done to make it attractive to foreign fans.
World Cup held for the first time in Russia with 14 June to July 15, 2018 year. Matches will be played in 12 stadiums in 11 Russian cities. By a drawing of lots, 16 June in Kaliningrad will play teams of Croatia and Nigeria, June 22 — Serbia and Switzerland, 25 June-Spain and Morocco, 28 June - England and Belgium.
To identify the impact of the World Cup 2018 on tourism in the Kaliningrad region, a poll was held, which was attended by 31 people, aged 18-25 years (Figure 1).
Figure 1. The age of the interviewees In the Championship was attended by 67.7% of respondents, i.e. 21 people. More than half of the city helped in organizing and preparing the city to the influx of a huge number of visitors from different cities and countries (Figure 2).
Figure 2. Involvement in the World Cup 2018
Most respondents were volunteers. The remainder produced commercial activities during the Championship. It is the volunteers were all more close to tourists and it was volunteers provide critical support in a variety of operational areas (Figure 3).
21 Answer
Volunteer Volunteer Job Job Volunteer Volunteer Volunteer Team-leader stadium bowl Job
Team-leader stadium bowl Volunteer Team-leader "Mobility"
Figure 3. In what capacity the interviewees participated at World Cup. As more volunteers all have been approached to tourists in the city throughout the Championship, they have the most direct and reliable sources of information about tourist flow and on the result of the World Championship in
Kaliningrad. So, as a result of the survey, we see that 95% of respondents replied that the important thing is that they gave World Cup-is communication, interaction and familiarity with tourists in Kaliningrad (Figure 5).
Answers
Experience in dealing with foreigners Participation in large-scale events of the world Development in tourism
A huge number of new acquaintances, an incredible atmosphere and constant activity from the guys of volunteer center
Unique experience of interacting with foreign guests New acquaintances Positive emotions Experience
Experience, new friends New experience, emotions Opportunity to visit the stadium English practice
Figure 5. That gave World Cup 2018 interviewed Thus, the most important thing, that gave the World Championships of the Kaliningrad region is a huge influx of tourists and the city's infrastructure development. Our area was ranked top in the rankings of Russia on tourist industry. Kaliningrad has established itself on the world level among foreign countries. And it is precisely this World Cup will help to increase tourist flow for many more years.
Список используемой литературы:
1. https://ria.ru - «RIA Novosti» news portal.
2. http://www.tamby.info/football/2018-chempiona-mira-rossiya-final.htm - FIFA World Cup in Russia.
