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THE INNOVATION CULTURE OF THE PERSONALITY AS A STRATEGIC RESOURCE OF SOCIO-ECONOMIC AND CULTURAL TRANSFORMATION
N. N. Murovanaya
The article describes conceptual dominants of innovation culture of a personality in the context of social, economic and cultural transformations.
Key words: personality, culture, self-development, innovation culture, innovative culture of a personality.
The high interest in innovation culture is evidenced by creation of the Charter of Innovation Culture in Russia participated in by figures of science, culture and education, representatives of NGOs, and public authorities. The Charter has defined the range of various issues determining the innovative level of the economy and society as a whole. This is why a number of researchers call the very Charter “a strategic innovation” [5, p. 11; 7, p. 70]. We also must understand the issue deeper, the search for ways for development of the innovation potential of the personality able to adapt to ever-changing situations, to generate new ideas, to make nonstandard decisions, to gather and transform information obtained from different sources, applying it for individual development and self-development.
To explore the issue of the innovation culture of a personality, let’s consider the concept of “culture”. Modern academic literature defines “culture” in various ways. Psychological studies consider culture to be a concentrated, organized experience of humankind, acting as framework for understanding and realizing the realty and for fulfilling the human potential. A. Derkach considers the personality’s culture to be “a system of knowledge, views, beliefs, and skills contributing to the use of social information and translation of it into all aspects of life” [3, p. 234]. Correspondingly, this concept is directly associated with human life: from creation and implementation of various technologies, to management of people’s social and spiritual life, their education and personality development. V. Vindelband believes that a person who is a bearer of culture obtains moral and aesthetic conscience [2, с. 232]. M. Kolesov considers culture to be “a factor objectifying the ability of a person for self-development” [4, p. 19].
The issue of self-development has been considered by many researchers. We should note that self-development is carried out within the person’s life-sustaining activities. The person determines the ability to make a personal choice based on selfactualization. As V. Maralov believes that self-actualization is “a continuous process where concrete goals are set and achieved under the influence of certain motives through alteration of the person’s own activities or self-modification” [8, p. 123].
“The innovation culture is a natural part of the culture of the historically determined level of society’s life and its members” [6, p. 49]. Therefore, an advance in innovation always accompanies cultural progress.
V. Bibler’s view of culture as a pyramid with the personality atop is important for our position [1, p. 22]. Bibler considers each facet of this pyramid as a separate type of culture: religions, philosophy, morals, etc. This allows considering the personality’s innovation culture as just a type of general culture. We should also note that innovation culture reflects not only the level of development of innovation
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processes, but also the degree of participation of the personality in these processes and the satisfaction thereof from this participation. It is innovation culture that contributes to a person’s sensibility to new ideas, his (her) readiness and ability to implement innovations in all fields of life.
Let’s describe the essence of the term “innovation culture of a personality”. A review of studies allows us to substantiate the variety of views of the essence of innovation culture of a personality. Researchers consider this phenomenon to be (a) a field of the person’s spiritual life that is fixed in motives, knowledge, skills, abilities, samples and norms of behavior, and provides his (her) readiness and ability to support and implement innovation in all fields of life (L. Kholodova); (b) the level of professionalism reflected in the ability to fairly assess new ideas, the readiness to creatively master and practically use everything new and advanced (O. Amatieva, N. Gavrish); (c) the process and product of innovation activities, i.e. the totality of what is created by the innovator and how it is created (L. Ovsyankina); (d) the ability, system of special knowledge, skills, and technologies for systematic and proper capacity of a team, organization, region, country, civilization and each person to act effectively, responsibly, in a constructive, initiative, creative and amicable way not only at the workplace, but also within the country and world (V. Jelali) etc.
This is a reason to consider the innovation culture of a personality in a broad and narrow sense. As we believe, innovation culture in the broad sense is a complex culturological modern phenomenon to be considered as a way of activity and thinking of a person providing his (her) readiness for effective life under innovative socio-economic and cultural transformation [9, p. 98]. In the narrow sense the innovative culture of a person is a generic component of the general culture contributing to fair assessment of and readiness to master and use everything innovative and advanced in a person’s activities [9, p. 98 ].
Therefore, innovation culture imposes the innovation model of behavior for a person and a system of values and ideals contributing to development of public social institutes for society. Therefore, a priority field for development of our country and other countries is development of the innovation culture of the individual.
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Translated from Russian by Znanije Central Translastions Bureas
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