147Original Scientific Paper UDC: 338.486.22(497.11)
005.32:331.101.32 doi: 10.5937/menhottur2101043P
The influence of internal service quality and employee satisfaction on organizational commitment in travel agencies: The case of Serbia
Goran Peric1*, Sandra Dramicanin2, Nebojsa Pavlovic2
1 Academy of Professional Studies South Serbia, Blace, Serbia
2 University ofKragujevac, Faculty of Hotel Management and Tourism in Vrnjacka Banja, Serbia
Abstract: The aim ofthe research is to observe the influence ofinternal service quality and employee satisfaction on organizational commitment of employees in travel agencies. A sample of 150 respondents employed in travel agencies in Serbia was surveyed in April 2020, using the questionnaire technique and validated instruments: a modified SERVQAL model, Job Satisfaction Survey (JSS) and Organizational Commitment Questionnaire (OCQ). The influence of internal service quality and employee satisfaction on organizational commitment in travel agencies was tested using multiple regression. Research findings have indicated that the increase in internal service quality and employee satisfaction is accompanied by an increase in organizational commitment of employees in travel agencies. Finally, the results, implications and limitations are presented, and future research recommendations are specified.
Keywords: internal service quality, employee satisfaction, organizational commitment JEL klasifikacija: D23, J28, Z32
Uticaj internog kvaliteta usluga i zadovoljstva zaposlenih na organizacionu posvecenost u turistickim agencijama: Primer Srbije
Sazetak: Svrha ove studije je da ispita uticaj internog kvaliteta usluga i zadovoljstva zaposlenih na organizacionu posvecenost zaposlenih u turistickim agencijama. Istrazivanje je sprovedeno u aprilu mesecu 2020. godine na uzorku od 150 ispitanika zaposlenih u turistickim agencijama u Srbiji, tehnikom upitnika, primenom validiranih instrumenata: modifikovanog SERVQAL modela za merenje internog kvaliteta usluga, upitnika za merenje zadovoljstva poslom (JSS) i upitnika za merenje organizacione posvecenosti (OCQ). Uticaj internog kvaliteta usluga i zadovoljstva zaposlenih na posvecenost zaposlenih u turistickim agencijama testiran je pomocu visestruke regresije, a nalazi istrazivanja ukazuju da porast internog kvaliteta usluga i zadovoljstva zaposlenih prati povecanje organizacione
* goran.peric@vpskp.edu.rs
This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http ://creativecommons .org/licenses/by/4.0/).
posvecenosti zaposlenih u turistickim agencijama. Na kraju su diskutovani rezultati, predocene implikacije, navedena ogranicenja studije i smernice za buduca istrazivanja.
Kljucne reci: interni kvalitet usluga, zadovoljstvo zaposlenih, organizaciona posvecenost JEL klasifikacija: D23, J28, Z32
1. Introduction
Tourism is one of the few economic activities that largely depend on human resources (Milicevic & Petrovic, 2018). The specifics of human resources in hospitality and tourism are reflected in the fact that their role is crucial in every business segment, bearing in mind that almost no relationship in the value chain can be fully automated and function without human resources (Hady & Chible, 2018; Marinkovic Matovic & Vemic Burkovic, 2020). Bearing in mind that employees in tourism and hospitality have direct contact with final consumers, their treatment of consumers directly affects the perception of the quality of services provided (Malhotra & Mukherjee, 2004). Travel agencies generally always use personal services and contacts when selling travel arrangements, create arrangements tailored to the needs and desires ofconsumers, and use their contacts with hotels, airlines and other complementary activities to create and deliver travel arrangements. Consequently, employees in travel agencies are considered the most crucial critical factors in the business of travel agencies. (Hady & Chible, 2018; Hefny, 2020; Pavlovic & Simic, 2019). They are the most valuable resource, and the bearers of providing quality services, creating innovation and added value, and increasing business (Peric et al., 2018). Therefore, they represent a very important factor in creating a competitive advantage of a travel agency (Sandybayev & Houjeir, 2018; Vucetic, 2012). The success of a travel agency is not measured exclusively by the realized profit, but also by satisfying the interests of owners and employees, as well as customers (Gajic et al., 2014). In this sense, employees in travel agencies have a dual role, on one hand as service providers for end customers, and on the other hand as service providers for internal customers who receive services from other organizational units or employees (Maharani et al., 2020). Satisfying internal customers or employees is a prerequisite for the successful condition of quality services to end customers (Chen et al., 2012; Chiang & Wu, 2014). Highly satisfied and enthusiastic employees in travel agencies offer high level of service quality to final customers (Hefny, 2020). More precisely, understanding the correlation between internal service quality, employee satisfaction and organizational commitment is especially important in hospitality and tourism, which depends on employees, human resources and direct contact with customers (Bai et al., 2006; Dramicanin, 2019; Yeshanew & Kaur, 2018).
Providing internal services emphasizes the achievement of efficient internal exchange between the organization and its employees, which ultimately contributes to the positive results ofthe organization (Sharma et al., 2016). Therefore, the internal quality of services plays an important role in employee satisfaction, productivity and loyalty of final consumers (Akroush et al., 2013; Prakash & Srivastava, 2019), because the internal quality of services is related to the services provided within the organization and aims to provide quality services to final consumers (Brandon-Jones & Silvestro, 2010). Internal service quality, regardless of its growing importance, has been insufficiently researched in tourism. Empirical confirmation of the perception of employees about the internal service quality is limited. Namely, only few studies have investigated the link among employee satisfaction, internal service quality and organizational commitment (Al-Ababneh et al., 2018; Bai et al., 2006). There are studies in tourism that have studied the link between employee satisfaction and organizational commitment (Blesic et al., 2017; Ozturk et al., 2014; Vujicic et al., 2015), but an insufficient number ofthem have studied the fundamental relationship, especially in travel
agencies (Hefny, 2020). Specifically, the fact that one variable correlates with another does not mean that the first causes the other. In accordance with the above, the aim ofthe research is to observe the influence of internal service quality and employee satisfaction on organizational commitment of employees in travel agencies.
2. Theoretical background
2.1. Internal service quality
The concept of internal marketing began to develop in the early 70s of the last century, primarily as a way to achieve quality service (Joung et al., 2015). However, despite the growing popularity in science, the concept of internal marketing is not sufficiently applied in practice (Alhakimi & Alhariryb, 2014; Roknic & First Komen, 2015). Internal marketing is defined as "the application of marketing theory and practice in serving external consumers in a way that includes hiring and retaining the best staff and their willingness to do job in the best way" (Berry et al., 1976 as cited in Zdjelaric et al., 2017, p. 116). Attracting the right people, as well as maintaining good long-term relationships with them, is a cornerstone of the construction of internal marketing. Internal marketing is a constituent part of organization and is a most important trigger of internal service quality and external customer satisfaction (Akroush et al., 2013). Managers in the hospitality and tourism sector have an issue to offer internal service quality. Internal service quality is one of the basic preconditions for the understanding of organizational goals in the global hospitality and tourism market (Redzic. 2018).
Researchers Sasser and Arbeit (1976) use the term "internal service quality" to focus on employees they treated as internal consumers. Employees provide internal services to other employees working in th same organization (Stauss, 1995). The proposal of internal services arose from an internal marketing perspective, which views staff as internal consumers and suggests to the organization that get-together their needs will help realize organizational goals (Sharma et al., 2016). Thus, internal service quality is decided as the professed service quality provided by particular organizational departments or employees working in them, other organizational departments, and employees in the organization (Back et al., 2011; Stauss, 1995). Duzevic et al. (2014) point out that those employees in service organizations are internal customers in the service quality sequence and represent a very important connection. On the other hand, meeting the internal customers' needs in a service sector, such as tourism, is a prerequisite for providing quality service to final consumers (Chen et al., 2012; Chiang & Wu, 2014). To be precise, the establishment of a philosophy that emphasizes the internal consumers or employees' well-being can serve as a means of lure and retention of final consumers (Skarpeta et al., 2019). Service quality is incorporated into the quality and performance of employees (Bansal et al., 2001), however, Jun and Cai (2010) state that an organization cannot meet the final customers' requirements devoid of taking into account the expectations ofinternal customers. It is compatible with the postulation of the "Service-Profit Chain" built by Harvard professors (Heskett et al., 1994).
2.2. Employee satisfaction
Researchers have different approaches to defining the concept of employee satisfaction. There is no general agreement and, therefore, there is a large number of definitions of employee satisfaction in the literature (Gautam et al., 2006). "Employee satisfaction is a combination of psychological or environmental factors that influence employees to be satisfied with theirjob" (Hoppock, 1935 as cited in Mirkovic & Cekrliia, 2015, p. 214). Also, Locke (1976) defines "employee satisfaction as a pleasurable or positive emotional state
resulting from the appraisal of one's job or job experiences" (p. 1304), while according to Spector (1997) "employee satisfaction can be considered as a global feeling about the job or as a related constellation ofattitudes about various aspects or facets of the job" (p. 2). The same author identifies nine aspects or facets of job important to employee satisfaction as follows: "pay and remuneration, promotion opportunities, supervision, monetary and nonmonetary benefits, contingent rewards, organization policies and procedures, co -workers, nature of work itself, and communication" (Spector, 1997, p. 8). An organization must understand the importance ofboth the satisfaction with certain facets ofthe job that engaged in the individual, but also their expectations from that job (Janicijevic, 2008).
Employee satisfaction is mainly imperative in hospitality and tourism, primarily because customer retention and service quality depend on direct contact with employees (Vujicic et al., 2015). Employees have expectations about how to meet their needs and desires (Jevtic et al., 2020). An organization with a built organizational culture and identity affects employee satisfaction and the intention of employees to remain in the organization (Ognjanovic, 2017) Consequently, employee satisfaction is the most important issue facing hospitality and tourism (Matzler & Renzl, 2007). This opinion is definite by some ofthe earlier studies that indicated that service organizations should pay special attention to employee satisfaction (Boshoff & Tait, 1996; Heskett et al., 1994; Rust et al., 1996). Numerous studies have found that employee satisfaction is connected with a diversity of positive outcomes, starting with organizational commitment and employee retention (De Sousa Sabbagha et al., 2018; Pavlovic et al., 2020; Rose & Raja, 2016; Valaei & Rezaei, 2016), through service quality and satisfied consumers (Chi & Gursoy, 2009; Jung & Yoon, 2013; Peric et al., 2018), increased competitiveness and market share (Resurreccion, 2012; Sandhya & Kumar, 2014) all the way to profitability (Singh et al., 2016; Singh et al., 2017; Yee et al., 2008).
2.3. Organizational commitment
In management and organizational behavior, "organizational commitment is an influential variable in an organization and is conceived as a pattern of behavior, a set of behavioral intentions, a motivating force, or an attitude" (Chiu et al., 2020, p. 108). The particularly important form of attitudes in the organization is an organizational commitment; it determines the connection of employees with their organization, which can significantly affect their work performance (Abdullah et al., 2020; Atmojo, 2012; Sharma et al., 2016). Porter et al. (1974) describe organizational commitment as "a strong belief and acceptance of the goals of an organization, a willingness to make a significant effort for the benefit of the organization, and a definite desire to retain membership in the organization" (p. 604). Similarly, Bateman and Strasser (1984) view commitment as "multidimensional in nature that includes employee loyalty to the organization, willingness to make an effort, the degree to which goals and values match the organization, and the desire to remain in the organization" (p. 95). Therefore, organizational commitment includes three main characteristics: employee' s identification with the purpose and standards of the organization, a powerful tendency to participate in the activities ofthe organization, and high aspiration to belong to the organization.
Research of organizational commitment has developed significantly in the last few decades (Suzuki & Hur, 2020). Organizational commitment creates positive impact on motivation, employee satisfaction, productivity, performance and service quality (Akasoy et al., 2018; Atmojo, 2012; Dhar, 2015; Kale & Shimpi, 2020; Loan, 2020; Nguyen et al., 2020).
3. Conceptual framework and hypotheses development
3.1. Relationship between internal service quality and organizational commitment
Boshoffand Mels (1995) examine the link together with supervision, stress, organizational commitment, and internal quality service between insurance vendors, where research findings indicate that commitment of employees has a significant positive effect on internal quality service. The findings of most studies have proven the positive impact of internal quality service on organizational commitment (Abdullah et al., 2020; Bai et al., 2006; Sharma et al., 2016), while there are studies that have not proven the relationship between the observed variables (Ching et al., 2020; Maharani et al., 2020). Although the importance of internal service quality for service organizations is enormous, there are few studies in the tourism and hospitality sector that actually examine the link between internal service quality and organizational commitment. Bai et al. (2006) conducted a study among employees in the hotel sector ofLas Vegas, on a sample of 800 respondents, and the results of the research confirmed that the internal quality of services and employee satisfaction have a significant positive impact on organizational commitment. Back et al. (2011) in their study of employees in Korean casinos examined the relationship among internal service quality, employee satisfaction, self-efficacy, organizational commitment, and self-esteem. The analysis was performed on 328 respondents, and the research findings have indicated that the internal quality of services has a positive effect on employee satisfaction and self-efficacy, while through employee satisfaction it affects organizational commitment and self-respect.
3.2.Relationship between employee satisfaction and organizational commitment
The link between employee satisfaction and organizational commitment has been generally considered, as recorded by a large number of research, especially in the hospitality and tourism sector (Abdullah et al., 2020; Bai et al., 2006; Blesic et al., 2017; Gunlu et al., 2010; Hefny, 2020; Lopez-Cabarcos et al., 2015; Ozturk et al., 2014; Valaei & Rezaei, 2016; Vujicic et al., 2015). Vujicic et al. (2015) carried out a study between employees in the hospitality and tourism sector (hotels, travel agencies, and restaurants) in Serbia on a sample of 149 respondents, and the research result indicated a high positive correlation between employee satisfaction and commitment of employees. Blesic et al. (2017) did similar research among employees in the hotel industry and there was a significant and positive correlation between the observed variables. On the other hand, Ozturk et al. (2014) conducted a survey in 17 high-end hotels in Turkey and found that employee satisfaction positively affects affective commitment. In her study on travel agency employees, Hefny (2020) explored the link between employee satisfaction and organizational commitment on a sample of 174 respondents, and the results showed that employee satisfaction has a positive influence on organizational commitment, i.e., that an advanced level of employee satisfaction raises organizational commitment.
The conceptual framework ofthe research is based on the above theoretical and empirical concepts of research and is illustrated in the following figure.
Figure 1: Conceptual framework of research
C Internal service quality
(Employee satisfaction
Source: Author's research
In the line with conceptual framework ofthe research, the following research hypotheses will be tested:
Internal service quality (Hi) and employee satisfaction (H2) has a positive influence on organizational commitment.
4. Research methodology 4.1. Data collection and sampling
The study was done in April 2020 and the questionnaire technique was used. It was administered online and distributed via the social network Facebook and the appropriate sample method was used. Owners and employees of travel agencies in Serbia use closed groups on Facebook to exchange information. The sample consisted of 150 respondents, among whom there was no missing data. The following table shows the sample basic characteristics.
Table 1: Basic characteristics of the sample
Characte ristics Frequenc y (N=150)
N %
Gender Male 65 43.33
Female 85 56.67
Age 18 - 25 10 6.67
26 - 35 82 54.67
36 - 45 35 23.33
46 - 55 18 12
Over 56 5 3.33
Level of education Secondary degree 32 21.33
Bachelor appl. degree 33 22
Bachelor's degree 55 36.67
Master's degree 29 19.33
PhD degree 1 0.67
Length of service in travel agency in years Up to 1 33 22
2 - 5 58 38.67
6 - 10 25 16.67
11 - 15 18 12
16 - 20 14 9.33
Over 20 2 1.33
Source: Author's research
The largest number of respondents in the sample are women 85 (56.67%), and more than half respondents are between 26 and 35 years of age (54.67%). Regarding the educational structure, most of the respondents have completed higher education (professional and academic studies), while more than half of the respondents have currently been working in a travel agency for 2 to 10 years.
4.2. Measurement
Measurement of the perception of internal quality of services was performed using the SERVQUAL model (Parasuraman et al., 1985), modified to determine the internal service quality, and based on the research of Kang et al. (2002), who confirmed that the adapted SERVQUAL model could assess the internal service quality (see Appendix 1). The previous research that has applied a customized SERVQUAL assessment model indicates that the instrument has high reliability and consistency (El Samen & Alshurideh, 2012; Gunawardane, 2009; Latif, 2016).
AJSS scale (see Appendix 2) developed in 1984 by Paul Spector, which contains 36 questions, measured employee satisfaction (Spector, 1997). It is an instrument that was primarily developed for the service sector, and which has found wide application in all areas. The instrument has a high internal consistency and validity, as evidenced by numerous studies (Li & Huang, 2017; Ogunkuade & Ojiji, 2018; Tsounis & Sarafis, 2018; Yelboga, 2009).
The OCQ consists of 15 questions (see Appendix 3) and measures organizational commitment (Mowday et al., 1979). It is the most commonly used instrument for measuring organizational commitment, that performs high reliability and consistency (Hidalgo-Fernández et al., 2020; Kanning & Hill, 2013; Yousef, 2003).
Respondents used the instruments to review the questions using Likert scale (five -point). The Cronbach's alpha coefficient measured reliability of the instruments and the findings (Table 2) indicate that all three instruments have a reliability over 0.7, which is above the recommended values (DeVellis, 2016).
Table 2: Results of reliability statistics
Cronbach's alpha Number of items
Organizational commitment 0.81 15
Internal service quality 0.96 22
Employee satisfaction 0.78 36
Source: Author's research
5. Research results
The following table shows the results.
Table 3: Results of descriptive statistics
Mean Std. Deviation
Organizational commitment 3.53 0.36
Internal service quality 4.13 0.56
Employee satisfaction 3.34 0.30
Source: Author's research
The results indicate a moderate level of commitment of employees in travel agencies (M=3.53; SD=0.36), a high level of satisfaction with internal service quality (M=4.13;
SD=0.56). The results also show that employees are moderately fulfilled with their work (M=3.34; SD=0.30), the results are on the border between ambivalence and satisfaction. Pearson's correlation was applied in order to examine the relations among organizational commitment, internal service quality and employee satisfaction in travel agencies. Table 4 presents the results.
Table 4: Results of correlations
OQ ISQ ES
Organizational commitment (OQ) 1
Internal service quality (ISQ) 0.423 1
Employee satisfaction (ES) 0.397 0.102 1
Note: p<0.001
Source: Author's research
The results show a significant, moderate and positive correlation between organizational commitment and internal service quality (r=0.423; p=0.00), as well as between organizational commitment and employee satisfaction (r=0.397; p=0.00). The presence of multicollinearity is not observed.
Multiple regression was used for the observation ofthe influence of internal service quality and employee satisfaction on organizational commitment. In addition to multicollinearity, preliminary analysis examined the assumptions ofnormality, linearity, homoscedasticity, and the presence of multivariate extreme values. No violation of the assumptions for the use of multiple regression was observed. The following table shows the results of multiple regressions to conclude the predictive effect of internal service quality and employee satisfaction on organizational commitment.
Table 5: Results of multiple regression
Organizational commitment
B Std. Error Beta (ß) t Sig.
Internal service quality 0.250 0.045 0.387 5.594 0.000
Employee satisfaction 0.427 0.083 0.357 5.172 0.000
Source: Author's research
The model is statistically significant (R2=0.305, F(2.147=32.32; p=0.00), which shows that the employee satisfaction and internal service quality explain 30.5% of the variance of organizational commitment. The increase in the internal service quality (P=0.39; p=0.00) and employee satisfaction (P=0.36; p=0.00) is accompanied by an increase in organizational commitment. The overall statistical results indicate that the internal service quality and employee satisfaction have a positive influence on organizational commitment.
6. Discussion and conclusions
The study has examined the internal service quality, employee satisfaction, and commitment of employees in travel agencies in Serbia. The results of descriptive statistics demonstrate a very positive perception of employees about the internal service quality, while employee satisfaction is on the border between ambivalence and satisfaction, and organizational commitment is moderate. These findings are in agreement with various studies conducted in hospitality and tourism sector (Al-Ababneh et al., 2018; Bai et al., 2006; Blesic et al., 2017; Dramicanin, 2019; Vujicic et al., 2015).
The quality issue is the main challenge for service organizations, especially in the hospitality and tourism sector. The research findings indicate that internal quality is an important predictor of employee commitment, which is in accordance with the results obtained by researchers examining the relationship between these two variables (Abdullah et al., 2020; Bai et al., 2006; Sharma et al., 2016). The first hypothesis (H1) has been proven i.e. the internal service quality has a positive influence on organizational commitment; the increase in internal service quality is accompanied by an increase in employee commitment to travel agencies.
Furthermore, in addition to previous research whose findings propose that organizational commitment leads to employee satisfaction (Vandenberg & Lance, 1992; Bateman & Strasser, 1984), this research clearly ensures evidence that employee satisfaction is a predictor of organizational commitment, as evidenced by numerous studies conducted in hospitality and tourism sector (Bai et al., 2006; Blesic et al., 2017; Gunlu et al., 2010; Hefny, 2020; Lopez-Cabarcos et al., 2015; Ozturk et al., 2014; Vujicic et al., 2015). The second research hypothesis (H2) has alse been proven, i.e. employee satisfaction has a positive effect on the organizational commitment of employees in travel agencies in Serbia.
Although internal service quality is an essential component in realizing a high level of employee commitment (Bai et al., 2006), the results ofinternal service quality and employee satisfaction reflect moderate employee commitment in travel agencies. As already mentioned, the findings of multiple regression have confirmed the influence of internal service quality and employee satisfaction on organizational commitment.
6.1. Managerial implications
An important concept in hospitality and tourism organizations is internal service quality, bearing in mind that it affects the commitment of employees, as well as providing high quality services to internal customers. Employees have a critical role in interaction with final customers, which is a prerequisite for quality service and is the ultimate goal of organizational success. Therefore, managers and owners of travel agencies have to recognize the significance of internal service quality and to establish appropriate mechanisms for its measurement, where monitoring is emphasized. In addition, management needs to find a way to advance internal service quality, at the individual and organizational unit level, bearing in mind that internal service quality is a critical issue in achieving a competitive advantage in the hospitality and tourism sector.
The imperative of organizations in hospitality and tourism should be to recognize the requirements and desires of their workers in order to improve their satisfaction and commitment. Employee satisfaction is a significant predictor of organizational commitment. In order for managers and owners oftravel agencies to increase the level of commitment of their employees, they must focus on all aspects of employee satisfaction, from pay, promotion opportunities, supervision, monetary and nonmonetary benefits, policies and procedures to co-worker relations, nature ofwork itself, and communication. Also, the need for continuous assessment of employee satisfaction, and commitment by management is emphasized. Working in a travel agency is in itselfa challenging and dynamic job, having in mind that it implies continuous communication, both with internal and external customers. Management must build good relations with employees, encourage creativity, give a certain degree of autonomy, as well as the opportunity for further development and advancement. The fairness ofthe reward system should certainly be emphasized because the perception of unfair distribution can negatively affect the satisfaction and commitment of employees.
6.2. Limitations and future research
Finally, it is necessary to state the imperfection ofthe research. Firstly, the research has been conducted only in travel agencies and does not provide grounds for some more general conclusions. It is necessary to look for empirical evidence in other hospitality and tourism organizations, in order to confirm the findings from this research. Secondly, when it comes to internal service quality, this study has only measured employees' perceptions of internal service quality through a modified SEVRQUAL model, but Parasuraman et al. (1985) emphasized the significance of studying the gap between expectations and perception, as helpful implications for managers. Therefore, future research needs to focus on studying expectations and perceptions of internal service quality, as well as how the dimensions of internal service quality individually contribute to organizational commitment. It is also necessary to investigate how different factors of employee satisfaction affect organizational commitment, as well as how these concepts affect the service quality that employees provide to external customers / final consumers.
Conflict of interest
The authors declare no conflict of interest. References
1. Abdullah, M. I., Huang, D., Sarfraz, M., Ivascu, L., & Riaz, A. (2020). Effects of internal service quality on nurses' job satisfaction, commitment and performance: Mediating role of employee well-being. Nursing Open, 8(2), 607-619. https://doi.org/10.1002/nop2.665
2. Akasoy, C., Sengun, H. i., & Yilmaz, Y. (2018). Examination of the relationship between job satisfaction levels and organizational commitments of tourism sector employees: A research in the Southeastern Anatolia region of Turkey. Electronic Journal ofSocial Sciences, 17(65), 356-365. https://doi.org/10.17755/esosder.343032
3. Akroush, M. N., Abu-El Samen, A. A., Samawi, G. A., & Odetallah, A. L. (2013). Internal marketing and service auality in restaurants.Marketing Intelligence & Planning, 31(4), 304-336. https://doi.org/10.1108/02634501311324834
4. Alhakimi, W., & Alhariryb, K. (2014). Internal marketing as a competitive advantage in banking industry. Academic Journal ofManagement Sciences, 3(1), 15-22.
5. Al-Ababneh, M. M., Masadeh, M. A., Al-Shakhsheer, F. J., & Ma'moun, A. H. (2018). The impact of internal service quality on job satisfaction in the hotel industry. Research in Hospitality Management, 8(1), 55-62. https ://doi.org/10.1080/22243534.2018.1501182
6. Atmojo, M. (2012). The influence of transformational leadership on job satisfaction, organizational commitment, and employee performance. InternationalResearch Journal of Business Studies, 5(2), 113-128. https://doi.org/10.21632/irjbs.5.2.113-128
7. Back, K. J., Lee, C. K., & Abbott, J. (2011). Internal relationship marketing: Korean casino employees' job satisfaction and organizational commitment. Cornell Hospitality Quarterly, 52(2), 111-124. https://doi.org/10.1177%2F1938965510370742
8. Bai, B., Brewer, K. P., Sammons, G., & Swerdlow, S. (2006). Job satisfaction, organizational commitment, and internal service quality: A case study of Las Vegas hotel/casino industry. Journal of Human Resources in Hospitality & Tourism, 5(2), 3754. https://doi.org/10.1300/J171v05n02_03
9. Bansal, H. S., Mendelson, M. B., & Sharma, B. (2001). The impact of internal marketing activities on external marketing outcomes. Journal of Quality Management, 6(1), 61-76. https://doi.org/10.1016/S1084-8568(01)00029-3
10. Bateman, T. S., & Strasser, S. (1984). A longitudinal analysis of the antecedents of organizational commitment. Academy ofManagement Journal, 27(1), 95-112.
11. Blesic, I., Pivac, T., & Diviak, T. (2017). Effects of employee satisfaction on the organizational commitment of employees in hotel management. Poslovna Ekonomija, 11(2), 114-132. https://doi.org/10.5937/poseko12-14857
12. Boshoff, C., & Mels, G. (1995). A causal model to evaluate the relationships among supervision, role stress, organizational commitment and internal service quality. European Journal of Marketing, 29(2), 23-43. https ://doi.org/10.1108/03090569510080932
13. Boshoff, C., & Tait, M. (1996). Quality perceptions in the financial services sector: the potential impact of internal marketing. International Journal of Service Industry Management, 7(5), 5-31. https://doi.org/10.1108/09564239610149939
14. Brandon-Jones, A., & Silvestro, R. (2010). Measuring internal service quality: comparing the gap-based and perceptions -only approaches. International Journal of Operations & Production Management, 30(12), 1291-1318. https ://doi.org/10.1108/01443571011094271
15. Chen, C. F., & Kao, Y. L. (2012). Investigating the antecedents and consequences of burnout and isolation among flight attendants. Tourism Management, 33(4), 868-874. http s://doi.org/10.1016/i .tourman.2011.09.008
16. Chi, C. G., & Gursoy, D. (2009). Employee satisfaction, customer satisfaction, and financial performance: An empirical examination. International Journal of Hospitality Management, 28(2), 245-253. https://doi.org/10.1016/iiihm.2008.08.003
17. Chiang, C. F., & Wu, K. P. (2014). The influences of internal service quality and iob standardization on iob satisfaction with supports as mediators: Flight attendants at branch workplace. The International Journal of Human Resource Management, 25(19), 2644-2666. https://doi.org/10.1080/09585192.2014.884616
18. Ching P., Nazarudin M. N., & Suppiah P. K. (2020). The relationship between organizational commitment and internal service quality among the staff in Mailis Sukan Negeri-negeri in Malaysia. In M. Hassan et al. (Eds.), Enhancing health and sports performance by design. MoHE 2019. lecture notes in bioengineering (pp. 199-205). Springer. https://doi.org/10.1007/978-981-15-3270-2 21
19. Chiu, W., Won, D., & Bae, J. (2020). Internal marketing, organizational commitment, and job performance in sport and leisure services. Sport, Business and Management, 10(2), 105-123. https://doi.org/10.1108/SBM-09-2018-0066
20. De Sousa Sabbagha, M., Ledimo, O., & Martins, N. (2018). Predicting staff retention from employee motivation and job satisfaction. Journal ofPsychology in Africa, 28(2), 136-140. https://doi.org/10.1080/14330237.2018.1454578
21. DeVellis, R. F. (2016). Scale development: Theory and applications (Vol. 26). Sage publications.
22. Dhar, R. L. (2015). Service quality and the training of employees: The mediating role of organizational commitment. Tourism Management, 46, 419-430. https://doi.org/10.1016/iiihm.2018.03.018
23. Dramicanin, S. (2019). The impact of authentic leadership on the commitment of employees in travel agencies in the Republic of Serbia. BizInfo (Blace) Journal of Economics, Management and Informatics, 10(1), 29-41. https ://doi.org/10.5937/bizinfo 1901029D
24. Duzevic, I., Bakovic, T., & Stulec, I. (2014). Exploring the possibilities for quality improvement: an internal customer perspective. Mediterranean Journal of Social Sciences, 5(13), 29-35. http://dx.doi.org/10.5901/mjss.2014.v5n13p29_
25. El Samen, A. A., & Alshurideh, M. (2012). The impact ofinternal marketing on internal service quality: A case study in a Jordanian pharmaceutical company. International Journal of Business and Management, 7(19), 84-95.
26. Gajic, T., Kovacevic, B., & Penic, M. (2014). Employees satisfaction in travel agencies. African Journal of Business Management, #(14), 540-550. https://doi.org/10.5897/AJBM2011.2828
27. Gautam, M., Mandal, K., & Dalal, R. S. (2006). Job satisfaction of faculty members of veterinary sciences: an analysis. Livestock Researchfor Rural Development, 18(6), 1522.
28. Gunawardane, G. (2009). Relationship between dimensions of internal service quality and the nature of the internal service encounter: A study in the healthcare industry. California Journal of Operations Management, 7(1), 21-30.
29. Gunlu, E., Aksarayli, M., & Percin, N. S. (2010). Job satisfaction and organizational commitment of hotel managers in Turkey. International Journal of Contemporary Hospitality Management, 22(5), 693-717. https://doi.org/10.1108/09596111011053819
30. Hady, S. A., & Chible, H. (2018). The impact ofhuman resource management practices on turnover "Case study travel agencies in Beirut Lebanon". Journal of Tourism and Hospitality Management, 6(2), 56-71. https://doi.org/10.15640/ithm.v6n2a5
31. Hefny, L. (2020). The relationships between iob satisfaction dimensions, organizational commitment and turnover intention: The moderating role of ethical climate in travel agencies. Journal of Human Resources in Hospitality & Tourism, 1-23. https://doi.org/10.1080/15332845.2020.1821425
32. Heskett, J. L., Jones, T. O., Loveman, G. W., Sasser, W. E., & Schlesinger, L. A. (1994). Putting the service-profit chain to work. Harvard Business Review, 72(2), 164-174.
33. Hidalgo-Fernández, A., Mero, N. M., Alcivar, M. I. L., & Santa Cruz, F. G. (2020). Analysis of organizational commitment in cooperatives in Ecuador. Journal of Management Development, 39(4), 391-406. https://doi.org/10.1108/JMD-05-2019-0180
34. Janicijevic, N. (2008). Organizaciono ponasanje [Organizational behavior]. Data Status.
35. Jevtic, J., Tomic, S., & Lekovic, K. (2020). Customer experience in the tourism industry - Determinants influencing complaint behaviour. Hotel and Tourism Management, 8(2), 25-33. https ://doi.org/10.5937/menhottur2002025J
36. Joung, H. W., Goh, B. K., Huffman, L., Yuan, J. J., & Surles, J. (2015). Investigating relationships between internal marketing practices and employee organizational commitment in the foodservice industry. Management, 27(7), 1618-1640. https ://doi.org/10.1108/IJCHM-05-2014-0269
37. Jun, M., & Cai, S. (2010). Examining the relationships between internal service quality and its dimensions, and internal customer satisfaction. Total Quality Management, 21(2), 205-223. https://doi.org/10.1080/14783360903550095
38. Jung, H. S., & Yoon, H. H. (2013). Do employees' satisfied customers respond with an satisfactory relationship? The effects of employees ' satisfaction on customers ' satisfaction and loyalty in a family restaurant. International Journal of Hospitality Management, 34, 1-8. https://doi.org/10.1016/i.iihm.2013.02.003
39. Kale, G., & Shimpi, S. (2020). Testing role of HRM practices and organizational commitment on organizational performance with reference to seasonality in tourism employment. Journal ofHospitality Application & Research, 15(2), 23-46.
40. Kang, G. D., Jame, J., & Alexandris, K. (2002). Measurement ofinternal service quality: application of the SERVQUAL battery to internal service quality. Managing Service Quality: An International Journal, 12 (5), 278-291. https ://doi.org/10.1108/09604520210442065
41. Kanning, U. P., & Hill, A. (2013). Validation of the Organizational Commitment Questionnaire (OCQ) in six languages. Journal of Business andMedia Psychology, 4(2), 11-20.
42. Latif, K. F. (2016). Role of Internal Service Quality (ISQ) in the linkage between perceived organizational support and organizational performance. City University Research Journal, 6(1), 1-22.
43. Li, Y., & Huang, H. (2017). Validating the Job Satisfaction Survey in voluntary child welfare. Children and Youth Services Review, 83, 1-8. https://doi.org/10.1016/ichildyouth.2017.10.020
44. Loan, L. (2020). The influence of organizational commitment on employees ' job performance: The mediating role of job satisfaction. Management Science Letters, 10(14), 3307-3312. http://dxdoi.org/10.5267/j.msl.2020.6.007
45. Locke, E. (1976). The nature and causes of job satisfaction. In M. D. Dunnette (Ed.), Handbook of Industrial and Organizational Psychology (pp. 1297-1349). Rand McNally.
46. López-Cabarcos, M. Á., Machado-Lopes-Sampaio-de Pinho, A. I., & Vázquez-Rodríguez, P. (2015). The influence of organizational justice and job satisfaction on organizational commitment in Portugal's hotel industry. Cornell Hospitality Ouarterlv. 56(3), 258-272. https://doi.org/10.1177%2F1938965514545680
47. Maharani, S. P., Syah, T. Y. R., & Negoro, D. A. (2020). Internal service quality as a driver of employee satisfaction, commitment, and turnover intention exploring over focal role of employee well-being. Journal ofMultidisciplinary Academic, 4(3), 170175.
48. Malhotra, N., & Mukherjee, A. (2004). The relative influence of organisational commitment and job satisfaction on service quality of customer-contact employees in banking call centres. Journal of Services Marketing, 18(3), 162-174. https ://doi.org/10.1108/08876040410536477
49. Marinkovic Matovic, I., & Vemic Burkovic, J. (2020). Contemporary trends in human resource management in travel agencies. In D. Cvijanovic et al. (Eds.), Thematic Proceedings I of the Fifth International Scientific Conference Tourism in Function of Development ofthe Republic ofSerbia: Tourism andRuralDevelopment (pp. 248-263). University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjacka Banja.
50. Matzler, K., & Renzl, B. (2007). Assessing asymmetric effects in the formation of employee satisfaction. Tourism Management, 28(4), 1093-1103.https://doi.org/10.1016/j.tourman.2006.07.009
51. Milicevic, S., & Petrovic, J. (2018). Human resources in the function ofEuropean Union competitiveness as tourism destination. BizInfo (Blace) Journal of Economics, Management and Informatics, 9(2), 53-63. https://doi.org/10.5937/bizinfo1802053M
52. Mirkovic, B., & Cekrlija, B. (2015). Karakteristike licnosti zaposle nih i zadovoljstvo poslom [Personality traits of employees and job satisfaction]. "Radovi" Casopisza Humanisticke i Drustvene Nauke, 2(22), 213-230. http://dx.doi.org/10.7251/RAD1622013M
53. Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of Vocational Behavior, 14(2), 224-247. http s://doi.org/10.1016/0001 -8791(79)90072-1
54. Nguyen, H. N., Le, Q. H., Tran, Q. B., Tran, T. H. M., Nguyen, T. H. Y., & Nguyen, T. T. Q. (2020). The impact of organizational commitment on employee motivation: A study in Vietnamese enterprises. The Journal of Asian Finance, Economics, and Business,7(6), 439-447. https://doi.org/10.13106/jafeb.2020.vol7.no6.439
55. Ognjanovic, J. (2017). Dimensions of the employer brand. Hotel and Tourism Management, 5(2), 116-125.
56. Ogunkuade, I. M., & Ojiji, O. O. (2018). The Nigerian validation of Spector's job satisfaction survey. IFE PsychologIA: An International Journal, 26(1), 170-181.
57. Ozturk, A. B., Hancer, M., & Im, J. Y. (2014). Job characteristics, job satisfaction, and organizational commitment for hotel workers in Turkey. Journal of Hospitality Marketing & Management, 23(3), 294-313. https://doi.org/10.1080/19368623.2013.796866
58. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal ofMarketing, 49(4), 41-50. https ://doi.org/10.1177/002224298504900403
59. Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1988). Servqual: A multiple-item scale for measuring consumer perception of service quality. Journal ofRetailing, 64(1), 12-40.
60. Pavlovic, N., & Simic, N. (2019). Tourism, development and its distinctive features in modern societu. In D. Cviianovic et al. (Eds.), Thematic ProceedingsII of the Fourth International Scientific Conference Tourism in Function ofDevelopment of the Republic ofSerbia: Tourism as a Generator of Employment (pp. 240-255). University of Kragujevac, Faculty of Hotel Management and Tourism in Vrnjacka Banja.
61. Pavlovic, N., Ivanis, M., & Crnjar, K. (2020). Organizational culture and job satisfaction among university professors in the selected Central and Eastern European countries. Studies in Business and Economics, 15(3), 168-184. https://doi.org/10.2478/sbe-2020-0052
62. Peric, G., Gasic, M., Stojiljkovic, M., & Nesic, I. (2018). The impact of employee satisfaction on the tourist satisfaction with the services of spa tourism. Economics of Agriculture, 65(2), 617-632. https://doi.org/10.5937/ekoPolj1802617P
63. Porter, L., Steers, R., Mowday, R., & Boulian, P. (1974). Organizational commitment, job satisfaction, and turnover among psychiatric technicians. Journal of Applied Psychology, 59(5), 603-609.
64. Prakash, G., & Srivastava, S. (2019). Role of internal service quality in enhancing patient centricity and internal customer satisfaction. International Journal of Pharmaceutical and Healthcare Marketing, 13(1), 2-20.https://doi.org/10.1108/IJPHM-02-2018-0004
65. Redzic, D. (2018). Significance of quality in the tourism industry: Research study on the perception of stakeholders in tourism. Hotel and Tourism Management, 6(2), 11-20. https://doi.org/10.5937/menhottur1802011R
66. Resurreccion, P. F. (2012). Performance management and compensation as drivers of organization competitiveness: The Philippine perspective. International Journal of Business and Social Science, 3(21), 20-30.
67. Roknic, S., & First Komen, I. (2015). Primjena internog marketinga i njeni ucinci na korporativnu kulturu u djelatnosti trgovine u Republici Hrvatskoj [Internal marketing application and its effects on corporate culture in trade companies in the Republic of Croatia]. Zbornik Veleucilista u Rijeci, 3(1), 55-68.
68. Rose, S., & Raja, K. G. (2016). Role of HR practices, job satisfaction, and organization commitment in employee retention. CLEAR International Journal of Research in Commerce & Management, 7, 1-3.
69. Rust, R. T., Stewart, G. L., Miller, H., & Pielack, D. (1996). The satisfaction and retention of frontline employees: A customer satisfaction measurement approach. International Journal of Service Industry Management, 7(5), 62-80. https://doi.org/10.1108/09564239610149966
70. Sandhya, K., & Kumar, D. P. (2014). Employee retention-A strategic tool for organisational growth and sustaining competitiveness. Journal of Strategic Human Resource Management, 3(3), 42-46.
71. Sandybayev, A., & Houjeir, R. (2018) Innovation as a Source ofCompetitive Advantage
in Human Resource Management: Case ofTravel Agencies in the UAE. International Journal of Research in Tourism and Hospitality, 4(2), 48-55. http://dxdoi.org/10.20431/2455-0043.0402006
72. Sasser, W. E., & Arbeit, S. P. (1976). Selling jobs in the service sector. Business Horizons, 19(3), 61-65. https://doi.org/10.1016/0007-6813(76)90053-7
73. Sharma, P., Kong, T. T. C., & Kingshott, R P. (2016). Internal service auality as a driver of employee satisfaction, commitment and performance. Journal of Service Management, 27(5), 779-797. https://doi.org/10.1108/JOSM-10-2015-0294
74. Singh, H., Al-Amin, A. Q., Baroto, M. B., Jamil, R., & Pazyar, M. (2016). Employee job satisfaction, customer satisfaction and profitability in 5-star hotels in Kuala Lumpur. Advanced Science Letters, 22(5-6), 1489-1492. https ://doi.org/10.1166/asl.2016.6652
75. Singh, H., Saufi, R. A., Tasnim, R., & Hussin, M. (2017). The relationship between employee job satisfaction, perceived customer satisfaction, service quality, and profitability in luxury hotels in Kuala Lumpur. Prabandhan: Indian Journal of Management, 10(1), 26-39. http://dxdoi.org/10.17010/piiom%2F2017%2Fv10i1%2F109101
76. Skarpeta, K., Koemtzi, M., & Aidonis, D. (2019). Measuring internal service quality: The case of the Greek public higher education institutions. The TQM Journal, 32(2), 268-287. https://doi.org/10.1108/TQM-02-2019-0061
77. Spector, P. E. (1997). Job satisfaction: Application, assessment, causes, and consequences. SAGE Publications Inc. http://dxdoi.org/10.4135/9781452231549
78. Stauss, B. (1995). Internal services: Classification and quality management. International Journal of Service Industry Management, 6(2), 62-78. https ://doi.org/10.1108/09564239510146915
79. Suzuki, K., & Hur, H. (2020). Bureaucratic structures and organizational commitment: Findings from a comparative study of 20 European countries. Public Management Review, 22(6), 877-907. https://doi.org/10.1080/14719037.2019.1619813
80. Tsounis, A., & Sarafis, P. (2018). Validity and reliability ofthe Greek translation of the Job Satisfaction Survey (JSS). BMC Psychology, 6(1), 27. https://doi.org/10.1186/s40359-018-0241-4
81. Valaei, N., & Rezaei, S. (2016). Job satisfaction and organizational commitment: An empirical investigation among ICT-SMEs.Management Research Review, 39(12), 1663-1694. https://doi.org/10.1108/MRR-09-2015-0216
82. Vandenberg, R J., & Lance, C. E. (1992). Examining the causal order of job satisfaction and organizational commitment. Journal ofManagement, 18(1), 153-167.
83. Vucetic, A. (2012). Human resources as a competitive advantage of travel agencies in Montenegro. Turizam, 16(2), 78-87. https://doi.org/10.5937/Turizam1202078V
84. Vujicic, D., Jovicic, A., Lalic, D., Gagic, S., & Cvejanov, A. (2015). The relation between job insecurity, job satisfaction and organizational commitment among employees in the tourism sector in Novi Sad. Economic and Industrial Democracy, 36(4), 633-652. https://doi.org/10.1177/0143831X14527017
85. Wu, C. M., & Chen, T. J. (2018). Collective psychological capital: Linking shared leadership, organizational commitment, and creativity.International Journal of Hospitality Management, 74, 75-84. https://doi.org/10.1016/í.iíhm.2018.02.003
86. Yee, R W., Yeung, A. C., & Cheng, T. E. (2008). The impact of employee satisfaction on quality and profitability in high-contact service industries. Journal of Operations Management, 26(5), 651-668. https://doi.org/10.1016/í.íom.2008.01.001
87. Yelboga, A. (2009). Validity and reliability ofthe Turkish version ofthe job satisfaction survey (JSS). World Applied Sciences Journal, 6(8), 1066-1072.
88. Yeshanew, Y. A., & Kaur, N. (2018). Employees' job satisfaction and organizational commitment in tourism industry: A study of selected hotels in the Upper Blue Nile
Basin, Ethiopia. International Journal ofResearch in Management, Economics and Commerce, 8(1), 79-88.
89. Yousef, D. A. (2003). Validating the dimensionality of Porter et al.'s measurement of organizational commitment in a non-Western culture setting. The International Journal of Human Resource Management, 14(6), 1067-1079. https://doi.org/10.1080/0958519032000106218
90. Zdjelaric, P. P., Ciric, M. R., & Brkanlic, S. (2017). Correlation between internal marketing and satisfaction of bank employees. Marketing, 48(2), 115-130. https://doi.org/10.5937/Markt1702115Z
Appendix 1: Internal service quality battery (Kang et al., 2002)
Items
1. Co-workers provide service that is promised.
2. Co-workers are dependable for handling my problems.
3. Co-workers perform services right the first time, to avoid having to make correction later.
4. Co-workers provide correct and necessary intimation.
5. Co-workers arc reliable.
6. 1 can trust my co-workers.
7. I feel safe in dealing with co-workers.
8. Co-workers are polite and kind.
9. Co-workers are knowledgeable.
10. We have up-to-date equipment.
11. Working environment is comfortable and attractive.
12. Co-workers have a neat, professional appearance.
13. The materials used in the work place are visually appealing.
14. Co-workers are sincerely concerned about problems.
15. We have convenient working hours.
16. Co-workers give me individual attention.
17. Co-workers seem to have each other's best interests in mind.
18. Co-workers are sensitive to my work-related needs.
19. My communication with co-workers is appropriate, accurate, and clear.
20. Co-workers respond quickly and efficiently to my request.
21. Co-workers are willing to help me.
22. Co-workers are willing to accommodate special requests and needs.
Appendix2: Job Satisfaction Survey (Spector, 1997)
Items
1. I feel 1 am being paid a fair amount for the work 1 do.
2. There is really too little chance for promotion at my job. ®
3. My supervisor is quite competent in doing his/her job.
4. 1 am not satisfied with the benefits I receive. ®
5. When 1 do a good job, I receive the recognition for it.
6. Many of the rules and procedures in my travel agency make doing a good job difficult.®
7. I like the people I work with.
8. I sometimes feel myjob is meaningless. ®
9. Communication seems good within my travel agency.
10. Rises are too few and far between in my travel agency. ®
11. Those who do well on the job stand a fair chance of being promoted.
12. My supervisor is unfair to me. ®
13. The benefits we receive are as good as most other travel agencies offer.
14. I do not feel that the work I do in my travel agency is appreciated. ®
15. My efforts to do a good job are seldom blocked by red tape.
16. 1 find 1 have to work harder at myjob because of the incompetence of people 1 work with. ®
17. 1 like doing the things I do at work.
18. The goals of my travel agency arc not clear to me. ®
19. I feel unappreciated by my travel agency when I think about how much they pay me. ®
20. People get ahead as fast in my travel agency as they do in other travel agencies.
21. My supervisor shows too little interest in the feelings of subordinates. ®
22. The benefit package we have in my travel agency is equitable.
23. There are few rewards for those who work in my travel agency. ®
24. I have too much to do at work. ®
25. I enjoy my co-workers.
26. I often feel that I do not know what is going on with my travel agency. ®
27. I feel a sense of pride in doing myjob.
28. I feel satisfied with my chances for salary increases.
29. There are benefits we do not have which we should have in my travel agency. ®
30. I like my supervisor.
31. I have too much paperwork. ®
32. I don't feel my efforts arc rewarded the way they should be in my travel agency. ®
33. I am satisfied with my chances for promotion.
34. There is too much bickering and fighting at work, ®
35. Myjob is enjoyable.
36. Work assignments in my travel agency are not fully explained. ®
Note: ® = reverse-coded item
Appendix3: Organizational Commitment Questionnaire (Mowday et al., 1979)
Items
1. 1 am willing to put in a great deal of effort beyond that normally expected in order to help my travel agency be successful.
2. 1 talk up my travel agency to my friends as a great organization to work for.
3. 1 feel very little loyalty to my travel agency.®
4. I would accept almost any type of job assignment in order to keep working for my travel agency.
5. 1 find that my and the values of my travel agency are very similar.
6. 1 am proud to tell others that I am part of my travel agency.
7. I could just as well be working for a different travel agency as long as the type of work was similar. ®
8. This travel agency really inspires the very best in me in the way of job performance.
9. It would take very little change in my present circumstances to cause me to leave my travel agency. ®
10. I am extremely glad that I chose my travel agency to work for over others I was considering at the time I joined.
11. There is not too much to be gained by sticking with my travel agency indefinitely. ®
12. Often, I find it difficult to agree with this policy of my travel agency on important matters relating to its employees. ®
13. 1 really care about the fate of my travel agency.
14. For me this is the best of all possible travel agencies for which to work
15. Deciding to work for my travel agency was a definite mistake on my part. ®
Note: ® = reverse-coded item
Received: 4 February 2021; Sent for revision: 13 April 2021; Accepted: 29 May 2021
