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6. Олимова, Н. Х. (2019). Роль свободных экономических зон в развивающихся странах и анализ привлеченных инвестиций в их экономическое развитие. // Тенденции развития мировой торговли в XXI веке: (p.p. 349-353).
7. Олимова, Н. Х., & Юлдашев, Д. Т. (2016). The role of small business and private entrepreneurship in the economic activities. // Молодой ученый, (9), 682-683.
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10. Данные управления статистики Ферганской области
SMALL BUSINESS AND ENTREPRENEURSHIP DEVELOPMENT - A MAIN CRITERIA OF
THE COUNTRY'S ECONOMIC GROWTH
Arzimatov B.
master, Kholmatov B.
supervisor Fergana State University Fergana, Uzbekistan
Annotation. The article spoke about the ongoing reforms in the economic sphere in our country, the conditions created to support small business and entrepreneurship, the creation of a strong competitive environment.
Keywords: economy, small business, entrepreneurship, real income, socio-economic development, privileges, preferences, farming
Introduction
In recent years, in the process of large-scale reforms in the social and economic spheres and sectors in our country, special attention is paid to supporting small business and private entrepreneurship and creating more favorable conditions for them. Improving the living standards of the population, increasing real incomes and providing employment through the development of small business and private entrepreneurship is one of today's priorities.
Entrepreneurship development has been identified as an important direction in ensuring socio-economic development in Uzbekistan. The Action Strategy for the Development of the Country for 2017-2021 states that "systematic assistance from the state in the systematic improvement of a solid legislative and legal framework for the development of the industry, providing benefits and preferences for entrepreneurship, technical and technological re-equipment and modernization of production" [1 ] functions are shown. It is also necessary to radically improve the material conditions of the population in order to create conditions for entrepreneurship and a stable source of income for each family, to ensure significant positive changes in the quality and standard of living; ensuring comprehensive support of entrepreneurial initiatives of the population, systematic practical assistance in the organization and implementation of entrepreneurial activities; to teach entrepreneurship skills to the population and provide practical assistance in organizing the relevant activities; creating additional jobs and income opportunities; establishment of mini-clusters in families who have started new business activities in the mahallas; construction of market infrastructure facilities, service outlets and other measures are being taken. to teach entrepreneurship skills to the population and provide practical assistance in organizing the relevant activities; creating additional jobs and income opportunities; establishment of mini-clusters in families who have started new business activities in the mahallas; construction of market infrastructure facilities, service outlets and other measures are being taken. to teach entrepreneurship skills to the population and provide practical assistance in organizing the relevant activities; creating additional jobs and income opportunities; establishment of mini-clusters in families who have started new business activities in the mahallas; construction of market infrastructure facilities, service outlets and other measures are being taken.
Over the past two and a half years, more than fifty decrees and resolutions of the President of the Republic of Uzbekistan have been adopted to support small business and private entrepreneurship in the development of the economy, employment and income. In particular, the procedures for state registration of business activities, obtaining various permits and many other services have been simplified. To facilitate this, the Public Service Agency and its local centers have been established. The position of Representative (Business Ombudsman) for the protection of the rights and legitimate interests of business entities was introduced.The competitiveness of the
national economy in these reforms also depends on the high share of small business and private entrepreneurship in the indicators of economic activity and its results.
The ability to create new jobs at low cost, rapid flexibility in the market segment, especially in the service sector, and the achievement of results at the expense of small financial resources show the importance of small business development. Therefore, the issue of rapid development of small business and private entrepreneurship in our country is inextricably linked with the localization of production, development of services, as well as increasing the export potential of the country. If we pay attention to the processes of state support of small business and private entrepreneurship, today all the conditions for the activities of these entities have been created, including
First, it quickly adapts to the necessary conditions of a market economy, ensuring its high efficiency as a result of deep specialization and cooperation. Second, it is characterized by a high level of access to the market of goods and services needed by the population, taking into account the balance of supply and demand in the market. Third, it offers cheap and quality goods and services to consumers by creating a competitive environment. Fourth, the market economy creates an entrepreneurial environment and spirit that would not exist without it [2].
Another important aspect of small business and private entrepreneurship is that in a highly competitive environment they are constantly forced to develop and have to adapt to current market conditions, their superiority over other business entities is a source of increase in their profits. After all, a market economy requires everyone to be in constant motion so that people can live the way they want to live.
In order to reliably protect the interests of small business and private entrepreneurship in our country, to ensure their further development, the Decree of the President of the Republic of Uzbekistan dated February 7, 2017 "On Strategy for further development of the Republic of Uzbekistan" as well as covering the socio-economic life of the country, has shown the need for a systematic, critical and comprehensive approach to the development of small business and private entrepreneurship. The role of small business and private entrepreneurship in the implementation of each of the five priorities of the Action Strategy is extremely unique. Including,
- Ensuring the balance and stability of the national economy, increasing the share of industry, services, small business and private entrepreneurship;
- Stimulation and development of diversified farms, primarily engaged in the production, processing, preparation, storage, sale, construction and provision of agricultural products creating favorable conditions for;
- Ensuring reliable protection of the rights and guarantees of private property, overcoming all kinds of barriers and restrictions, full freedom in the development of private entrepreneurship and small business, in practice, "If the people are rich, the state is rich and will be strong ";
- creation of a favorable business environment for the broad development of small business and private entrepreneurship, strict prevention of illegal interference of state, regulatory and law enforcement agencies in the activities of business structures.
For the development of small business and private entrepreneurship in the Republic and its regions, it is expedient to take the following measures and strictly control their implementation:
- Strict control over the absence of artificial barriers in the use of benefits and privileges provided to entrepreneurs;
- increase access to not only domestic credit lines, but also external credit lines to support the investment activities of entrepreneurs;
- Development of mechanisms for financing investment projects;
- development of local forms of entrepreneurship based on the natural features and opportunities of the places;
- Revitalization of the views of the rural population on entrepreneurship through the development of services in rural areas;
- Introduction of guarantees for obtaining loans from commercial banks for the implementation of business projects through guarantee funds;
- Further reduction of lending rates allocated by commercial banks for business modernization.
In short, the development of small business and private entrepreneurship is in the interests not only of the country's economy, but also of every citizen, and the implementation of the above measures will contribute to the further development of small business and private entrepreneurship in the economy.
REFERENCES:
1. Decree of the President of the Republic of Uzbekistan dated February 7, 2017 "On the strategy of actions for further development of the Republic of Uzbekistan."
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17. Madimarovna, A. I. (2020). The Role of Art in Youth's Aesthetic Education. Cross-Cultural Communication, 16(1), 121-123.
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CHATBOTS ARE AN EFFECTIVE TOLLS IN ADVERTISING OF MARKETING
Barakaeva D.H.
Senior teacher
of Samarkand Institute of Economics and Service.
Uzbekistan.
Annotation. This article shows the effective role technology of advertising, when you start your business in brand-new ways.
Key words: advertising, customer, consumer, media, internet, chat bots, product, campaign, blogger.
Introduction.
It is axiomatic that technology has entirely changed the way we communicate. It created a wide platform of broadcast ranges of channels and publication which has given consumers the opportunity to choose from different brands. Current trends of advertising globally are demonstrating a distinct change away from traditional advertising approach to more integrated and usually more accountable way of communications. This new attitude and technology is offering a novel ways of interaction with their target market. Therefore, conventional advertising is getting more and more insufficient relatively less effective day in a day out. The internet has revolutionized the information getting way. That is way most of the current advertising trends are in the basis of this phenomenal digital world. In the following paragraphs, I will cover some of those trends that the global advertising world is currently experiencing and some reasons why the advertisers, marketers and brands have to be closely familiar with them.
Literature review.
Generally, advertising is not just about producing different types of adverts in media, radio or Television, but is more like a communication between the advertisers and consumers. There Are many ways of communication to deliver the certain message to consumers. However, they are not all effective, as they were in the past. This is due to the fact that consumer behavior and the way they get the information has changed. As a result of these changes, it has become very significant for advertisers to find new communication channels which are noticeable, interesting and effectively engaging to the consumer. But why is traditional media considered as less effective because of several reasons. The very first reason is that traditional advertising is slow and planned which I do not think is a good combination of the fast changing lifestyle of people nowadays. In the past, when the certain company released a big campaign, they launched it, and wait for the result sitting in their comfortable chair.
Conversely, today they cannot air the content and walk away. Instead they interact with customers get feedbacks or opinions of them about the product that they are advertising.
Another significant reason is the market itself. It is now a personal market, not a public anymore. In other words, it is not about speaking to the general public directly, using one- way communication what is called a ' 'Magic Bullet'' theory in advertising field. Now instead of setting a particular time or a traditional media place
