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0«@®ii®@yjum-j®urnal » 2024 / economic sciences
63
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Saidova Mavludaxon Jumaboyevna
lecturer,
Economy department Andijan machine-building institute DOI: 10.24412/2520-6990-2024-3196-63-65 REGIONAL FEATURES OF ORGANIZATION OF MARKETING ACTIVITIES IN THE
ENTERPRISE
Abstract.
The article deals with the organization of marketing enterprises, activities focused on exports, and regional industry specific features.
Keywords: marketing, Management, social-economic development of the region,exports, imports.
The Development Strategy of New Uzbekistan for 2022-2026 sets clear directions for reducing state participation in the economy and opening the way for the private sector. In order to support entrepreneurship in the regions, it is planned to create 200 new industrial zones and develop a system of business incubators [1,2]. In accordance with this strategy, it is necessary to widely introduce innovations in the economy, to develop cooperation between industrial enterprises and scientific institutions. Development of technologies for the production of innovative products in the districts that are being transformed into innovative zones, which are up to 50% cheaper than existing analogues and create quality, value added 2-3 times higher than the cost of raw materials, including a total of 195 projects worth 165.9 billion soums. intended to be implemented [3].
In recent years, in a number of developing countries based on modern market economies, large enterprises have abandoned many of the previous functions performed by their internal divisions and transferred these functions to small enterprises. It is for these reasons that the number of large industrial enterprises is declining and the number of small enterprises is growing. This process ensures that the market economy is dynamic, dynamic, responsive to innovations, and rapidly adapting to market demand and change. This means that special attention should be paid to the development of small business and private entrepreneur-ship in the regions of the country, which will support new innovations and initiatives, on the basis of which will ensure economic development. Therefore, the leaders of small businesses and private entrepreneur-ship in the regions should be encouraged to introduce the latest innovations in science and technology into production.
Resolution of the President of the Republic of Uzbekistan Sh. M. Mirziyoyev No. PP-3777 of June 8, 2018 "On the implementation of the program "Every family is an entrepreneur" wide popularization of entrepreneurship, handicrafts, home-based and other types of entrepreneurship, a stable source of income for each family. It aims to create the conditions for unemployment and eliminate unemployment. According to the program, starting from June 10, 2018, the implementation of the regional program " Every family is an entrepreneur" in the districts and cities of Andijan region is planned [4].
Resolution of the President of the Republic of Uzbekistan dated March 7, 2019 No PP-4231 "On additional measures for the broad involvement of the population in entrepreneurship and the development of family business in the regions" identified further directions of these systemic reforms [5]. As of January 1, 2022, the number of family businesses registered as legal entities in Andijan region is 592, of which 558 or 94.3% are operating [5]. This represents an average increase of 19.4% in the number of state-registered and operating entities compared to the same period last year.
The application of the system of management of innovative activities of enterprises, the formation of relationships in different conditions, its network and regional characteristics are becoming more and more obvious. It is necessary to study these processes ofthe innovation management system, to study the peculiarities of the formation of relationships. In our opinion, revealing the features of the formation of the enterprise on the basis of these conditions, showing it the instructions for effective operation in market conditions using an innovative approach requires special scientific research. There is also a need to study and generalize the initial experience of implementing innovation management systems at the macro and micro levels in our national economy.
The mechanism of organization, formation and regulation of management of innovative activity of the enterprise consists of a set of characteristics of the behavior of a particular business entity and is very unique. These include the market position of the business entity, its potential, the characteristics of the services provided, etc. Accordingly, the same development strategy does not apply to everyone.
In the context of the liberalization of the economy of our republic, the involvement of industrial enterprises in foreign economic relations is one of the urgent issues. It is intended to increase the efficiency of economic relations by ensuring that producers of products for export enter the foreign market independently, by accelerating the introduction of the newest forms and methods of world practices, and by creating economic interest. The President of our Republic Sh. M. Mirziyoyev emphasized the need to liberalize and simplify export activities, diversify the composition of exports, and improve their quality [5].
In Andijan region, in the following years, this important indicator increased as a result of the adoption of
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state normative acts, which provide a number of advantages, taking into account applications for the status of a participant in foreign economic relations. Now the need to have enough knowledge and skills to operate in the foreign market, to be able to correctly evaluate the competition, and to understand the role of marketing in particular, has increased.
In Andijan region, in the following years, this important indicator increased as a result of the adoption of state normative acts, which provide a number of advantages, taking into account applications for the status of a participant in foreign economic relations. Now the need to have enough knowledge and skills to operate in the foreign market, to be able to correctly evaluate the competition, and to understand the role of marketing in particular, has increased.
Currently, economic entities established in our region using various forms of cooperation are trying to enter the foreign market. As of January 1, 2022, there were 28,497 registered legal entities, and 3,162 new enterprises were established between January and June 2023, and 773 enterprises were terminated. So, 27038 enterprises or 94.9 percent of the total enterprises are operating. By types of economic activity, 24.5% of newly registered enterprises and organizations fall into trade, 26.2% into industry, and 13.8% into construction. 675 of the 773 enterprises and organizations whose activities were terminated during this period were small business entities.
There are 208 foreign-invested enterprises, 201 of which are operating, or 96.6 percent of the total [6]. It can be concluded that today the caution of industry enterprises to show any independence in foreign economic activities, the lack of operational experience in the changing conditions of the market have created certain difficulties and they have to be eliminated. Also, increasing the number of direct connections and joint ventures has become much easier than ensuring that they have the required level of "economic quality".
In our opinion, revealing the characteristics of formation based on these conditions of marketing, showing industrial enterprises how to work effectively in market conditions with the help of marketing requires special scientific research. At the same time, it is also required to study and generalize the initial experiences of marketing at the macro and micro level in our national economy.
The mechanism of organization, formation and regulation of strategic management of industrial enterprises on the basis of marketing is extremely unique, consisting of a set of specific features of the actions of economic entities. This includes the position of the industrial enterprise in the market, its potential, the characteristics of the services it provides, and others. Accordingly, the same development strategy does not apply to everyone [7]. At the same time, it is possible and necessary to establish a number of general principles in the organization of strategic management based on marketing.
In the current conditions, the importance of finding their own solutions to the theoretical problems that are the basis of marketing formation in the region determines the scientific topic in a clear direction. In our
opinion, the main goal of the research is to establish marketing in industrial enterprises in the conditions of Uzbekistan, in the conditions of its various regions, to reveal the characteristics of marketing formation based on the dependence on the environment, and also to develop scientifically based proposals for the improvement of this mechanism and its effective use through the analysis of practice [8].
The scientific purpose of this research is as follows:
-to study the balance of demand and supply to justify market marketing management.
- to study the peculiarities of marketing implementation in different regions and to develop scientific and practical recommendations. Based on the purpose of scientific research, it is appropriate to carry out the following in the research:
- to reveal the socio-economic nature of marketing and its place in the innovative activities of industrial enterprises in the conditions of economic liberalization ;
- to show that the modern marketing concept depends on regional development;
- substantiating ways of organizing and applying marketing in industry enterprises;
- study and analysis of the level of formation of marketing practice;
- to determine the mechanism of effective use of marketing in industrial enterprises;
- regulating the marketing system at the stage of development of industrial enterprises;
- to choose the priority marketing strategy of the enterprises in the regional conditions and to propose the ways of marketing formation.
The scientific research of the regional features of marketing formation is first of all of theoretical and scientific importance, it tries to reveal the theoretical, methodological and scientific foundations of marketing. In Uzbekistan, research is conducted on scientific solutions for the development of this science. Secondly, the work has an ideological and educational value. Because in it, ideas aimed at educating people in the spirit of market relations, including marketing education, and economic thinking are taken.
The fact is that marketing is a set of economic relations related to organization and management [8]. In the current situation, the importance of finding solutions to the theoretical problems that underlie the formation of innovation management systems in enterprises determines the direction and topic of research in a clear direction.
List of used literature:
1. Decree of the President of the Republic of Uzbekistan "About the Innovative Development Strategy of New Uzbekistan for 2019-2021" PF-5544 // National database of legal documents, 22.09.2018 y., 06/18/5544/1951)
2. Decree of the President of the Republic of Uzbekistan "About the Development Strategy of New Uzbekistan for 2022-2026" PF-60 // National database of legal documents, 28.01.2022 y., 01/28/60/547)
3. Resolution of the President of the Republic of Uzbekistan Sh. M. Mirziyoyev No. PP-3777 of June 8, 2018 "On the implementation of the program "Every
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family is an entrepreneur"/ PQ - 3777 .// National database of legal documents, 08.06.2018 y., 07/18/3777/1325)
4. Resolution of the President of the Republic of Uzbekistan dated March 7, 2019 No PP-4231 "On additional measures for the broad involvement of the population in entrepreneurship and the development of family business in the regions". PQ - 4231 .// National database of legal documents, 07.03.2019 y.)
5. Statistical bulletin of Andijan region, 2022. //www.andstat.uz.
6. Тешабоева Зилола Тошпулатовна - Использование современно -инновационных методов управления предприятиями и организациями // Colloquium-journal. 2021. №34 (121). URL:
https://cyberleninka.ru/article/n/ispolzovanie-sov-remenno-innovatsionnyh-metodov-upravleniya-predpriy atiy ami-i-organizats iy ami
7. Умурзакова З.С. (2022) Labor Organization in Modern Enterprises. European Journal of Business Startups and Society №4 Бельгия извлечено от https://www.innovatus.es/indexphp/ejbsos/arti-cle/view/681
8. Саидова Мавлуда Жумабоевна ВОПРОСЫ ПОВЫШЕНИЯ УРОВНЯ ЖИЗНИ НАСЕЛЕНИЯ СТРАНЫ // Colloquium-journal. 2023. №2 (161). URL: https://cyberleninka.ru/article/n/voprosy-povy sheniy a-urovnya-zhizni-naseleniy a-strany (дата обращения: 07.02.2023)
