Научная статья на тему 'IMPORTANCE OF DEVELOPMENT OF DIGITAL ECONOMY'

IMPORTANCE OF DEVELOPMENT OF DIGITAL ECONOMY Текст научной статьи по специальности «СМИ (медиа) и массовые коммуникации»

CC BY
30
9
i Надоели баннеры? Вы всегда можете отключить рекламу.
Ключевые слова
ANALYSIS / METHOD / RESEARCH / TECHNOLOGY

Аннотация научной статьи по СМИ (медиа) и массовым коммуникациям, автор научной работы — Gurbanveliev B., Yarashova G., Sahetgulyev B.

This article discusses the features of the development of digital technologies in the digital environment. The methods and strategies of influence of the system of development of digital market conditions are given. Recommendations are given for the introduction of technologies in the industry.

i Надоели баннеры? Вы всегда можете отключить рекламу.
iНе можете найти то, что вам нужно? Попробуйте сервис подбора литературы.
i Надоели баннеры? Вы всегда можете отключить рекламу.

Текст научной работы на тему «IMPORTANCE OF DEVELOPMENT OF DIGITAL ECONOMY»

ЭКОНОМИЧЕСКИЕ НАУКИ И МЕНЕДЖМЕНТ

(ECONOMIC SCIENCES & MANAGEMENT)

УДК 658.78

Gurbanveliev B.

Lecturer of the department "Modern computer technologies" International University for the Humanities and Development (Turkmenistan, Ashgabat)

Yarashova G.

Lecturer of the department "Modern computer technologies" International University for the Humanities and Development (Turkmenistan, Ashgabat)

Sahetgulyev B.

Lecturer at the department "Banking" Turkmen State Institute of Economics and Management (Turkmenistan, Ashgabat)

IMPORTANCE OF DEVELOPMENT OF DIGITAL ECONOMY

Abstract: this article discusses the features of the development of digital technologies in the digital environment. The methods and strategies of influence of the system of development of digital market conditions are given. Recommendations are given for the introduction of technologies in the industry.

Keywords: analysis, method, research, technology.

In recent years, there has been a rapid development of information technology. For example, various Internet sites, social networks and various platforms for

communication are being created. People of different ages and social status unite, for example, in social networks for communication, entertainment, dating, personal gain, and many other reasons.

Modern information technologies provide access to various entertainment such as music, games, videos, etc. They satisfy the various needs of people and this explains such a high popularity and demand. With the help of modern information technologies, you can get useful information about repairs, cooking, cleaning and raising children, relationships and much more. They open up great opportunities for self-realization, the disclosure of the creative potential of the individual. Their influence on people is very significant, they become an effective tool for shaping public opinion.

Various video conferencing platforms such as Zoom, Discord, Skype, Microsoft Teams currently play a very important role in the lives of young people. They can be implemented with the aim of obtaining distance education. With the help of these platforms, online lessons are conducted, as well as webinars on various topics. For example, learning foreign languages is no longer a problem either. With the help of online conferences, you can take foreign language lessons directly from a native speaker. Now it is not necessary to go to this or that country to gain experience in communicating with foreign citizens, it is enough just to go online.

In the process of information technology development, many tools have been obtained, one of which is online libraries. More recently, books could be read either by purchasing them from a store or by reading them in a public library. Electronic libraries have literally turned the world of the average reader upside down. Now you don't have to pay for books, and you don't have to pay for using the library, and you don't have to worry about the safety of the book, unlike the paper version, you can't spoil it. Electronic libraries provide an opportunity to get acquainted with the book of interest without leaving home. Special programs in online libraries allow you to translate various foreign publications, which also makes your work easier. In this regard, the potential of Internet sites is endless.

Social networks are one of the branches of information technology. It is worth noting that social networks would not have gained such demand if they did not make it possible to satisfy the need of a modern person for self-expression. A man of mass society, being included in a complex system of unified education, communication, travel, mass-produced goods, feels the growing loneliness and monotony of life. The desire to break out of this uniformity generates a need for self-expression, a desire to be heard, an impulse arises in transmitting information about oneself and presenting one's own image to others. The Internet is one of the most effective ways to meet this need.

Modern information technologies can be compared with a huge "field" for human activity. Most of the population gathers in such a large "field", and this makes it possible to easily transfer any information to a large number of people. You can, for example, open your own business and attract a large number of customers. For example, at the moment, such an Internet platform as Instagram is one of the most promising social platforms for business promotion. Instagram allows you to publish and consume visual content that is perceived by users tens of thousands of times faster than text content. You can blog not just about your personal life, but also create an online store.

Online shopping is currently very relevant, especially during a pandemic. Such purchases have a number of advantages: it is enough to choose a product in an online store, pay and accept delivery (now contactless). You don't have to leave the house and go shopping. This greatly saves our time, which we can devote to personal growth or our family; you can forever forget about the queues at the checkout or the crowd of people in the store itself; you can compare several products by features and price to make an informed choice. There is also an opinion that the probability of buying unnecessary goods on the Internet is significantly reduced - no one puts pressure on you; online stores hold closed promotions and sales that are not available offline. Therefore, most often, offline prices in the store differ significantly from prices on the

Internet; Another advantage of online shopping is that online stores have a much larger assortment than conventional stores.

REFERENCES:

1. Асанов А.Ж., Есмаганбет М.Г. Информационные технологии в образовательном процессе // HHP/S&R. 2021. №1 (5).

2. Кащеев О. В., Головко В. Я. Социальная сеть Instagram как часть культуры общества // Вестник славянских культур. 2019. Т. 52. С. 83-91.

3. Михайлова М.Ю. Информационные технологии в университете: стратегия и тенденции // Материалы Всероссийской научно-практической конференции «Наука и социум». 2021. №XVI.

4. Могилевская, Г. И. Социальные сети как актуальный способ самовыражения массового человека / Г. И. Могилевская. — Текст: непосредственный // Молодой ученый. — 2012. — № 4 (39). — С. 517-520.

i Надоели баннеры? Вы всегда можете отключить рекламу.