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14УДК 3778
Rikhsibaev U. T. associate professor Khalilova H. E. senior lecturer
Department of Engineering and Computer Graphics Tashkent Institute of Textile and Light Industry FEATURES OF USING COMPUTER GRAPHICS IN ADVERTISING
Abstract: This article discusses the features of using computer graphics in advertising. The possibilities of computer graphics in the promotion of goods are analyzed.
Keywords: graphics, advertising, computer, computer graphics
Computer graphics have firmly entered our lives. There are more and more clips made using computer graphics. No doubt, computer graphics expands expressive capabilities. With its creative use, advertising acquires an amazing power of influence on the viewer. Using computer graphics alone, it is very difficult to convey an advertising idea to the viewer. And if the clip contains only computer graphics, only the surreal world created by its means, the viewer remains cold, although what he sees is amazing.
After all, it is known that advertising is most effective when the consumer wants to identify himself with a person using a particular product. The process of recognizing oneself in the video is the key to success. Computer or machine graphics is a completely independent area of human activity, with its own problems and specifics. Computer graphics are new effective technical tools for designers, designers and researchers, and software systems and machine languages, and new scientific and educational disciplines born on the basis of a synthesis of such sciences as analytical, applied and descriptive geometry, computer programming, computer methods mathematics, etc. The machine clearly depicts such complex geometric objects that mathematicians did not even try to portray before.
Meanwhile, computer graphics has its own scientifically based principles. Those who do not agree with this will at least agree that this is a tool. The tool itself can neither be good, nor bad, nor harmful, nor useful, nor even useless. It all depends on the specific application. Arose in the 1950s, computer graphics for some time existed precisely as a "pure science", which did not have specific practical applications. The schedule of that time was called a "cure for an unknown disease," "a solution in search of a problem." Nowadays, it is perhaps even uninitiated that computer graphics have their own applications. But the ideas about these applications often turn out to be very vague, one-sided, and even simply incorrect.
"Computer graphics have now evolved as the science of hardware and software for a variety of images from simple drawings to realistic images of natural objects." Computer graphics are used in almost all scientific and engineering disciplines for clarity and perception, the transfer of information. It is used in medicine, advertising, the entertainment industry, etc. The final product of computer
"Мировая наука" №10(31) 2019 science-j.com
graphics is an image. This image can be used in various fields, for example, it can be a technical drawing, an illustration depicting a part in an instruction manual, a simple diagram, an architectural view of the proposed structure or design task, an advertising illustration or a frame from a cartoon. The beginning and development of computer graphics in advertising in Russia was launched in '91. Then the first in Russia conference on computer graphics Graphikon-91 took place.
Then, for the first time in the country, an exhibition of image processing systems, viewing of computer films and, most importantly, a series of lectures and seminars by leading experts from Europe and America took place. In parallel, two computer art exhibitions were held at the conference: brought from the United States and assembled in Russia. Thanks to the Graphon, my eyes opened on the possibilities of computer animation. Soon, a tool appeared to realize these opportunities: IBM PC 386 computers and 3DStudio and Animator Pro programs, the first animation packages for PCs, began to penetrate Russia. And almost at the same moment the demand for computer graphics arose - the beginning of the transition to a market economy created a need for advertising and gilded logos flew on the screens of our TVs.
The first computer graphics studios appeared and one of them was Render Club. We can rightly consider the Render Club studio to be our own grandmother, since a few years later the Render Club split into 2 companies: the Dr.Picture studio appeared, and in 2007, one of the co-owners of the Dr.Picture Studios studio, Victor Lakisov organized on the basis of the previous creative collective new studio Asymmetric VFX. The main activity of our studio is the production of computer graphics and visual effects in advertising and cinema.
Literature:
1. Ostanin A.A. Design, computer design: cultural interpretation: author. dis. Cand. culturology. Science: 24.00.01 / A.A. Ostanin; Mosk. PED. State University - M., 2004. - 16 p.
2. Turlyun, L.N. Computer graphics as a special type of contemporary art: abstract. dis. Cand. art critic: 17.00.04 / L.N. Turlyun; Alternating State University - Barnaul, 2006. - 23 p.
"Мировая наука" №10(31) 2019
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