ՆՈՐԱՁԵՎՈՒԹՅԱՆ ԱՐԴՅՈՒՆԱԲԵՐՈՒԹՅԱՆ ՈՒ ՇՈՓԻՆԳ ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ԶԱՐԳԱՑՄԱՆ ՄԻՏՈՒՄՆԵՐՆ ԱՇԽԱՐՀՈՒՄ ԵՎ ՀԱՅԱՍՏԱՆՈՒՄ Текст научной статьи по специальности «Экономика и бизнес»

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Leading clothing companies worldwide as of September 2022, by market capitalization,

https://www.statista.com/statistics/1293538/clothing-companies-market-cap/

Global Fashion Industry Statistics, https://fashionunited.com/global-fashion-industry-statistics

Apparel 50, 2022, The annual report on the most valuable and strongest apparel brands, April 2022, t2 15,

https://brandirectory.com/download-report/brand-finance-apparel-50-2022-preview.pdf

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Global Fashion Industry Statistics, https://fashionunited.com/global-fashion-industry-statistics

Facts & key figures 2022 of the European textile and clothing industry, EURATEX, Economic and Statistics, t2 1-33,

https://euratex.eu/wp-content/uploads/EURATEX_FactsKey_Figures_2022rev-1 .pdf

Global Fashion Industry Statistics, https://fashionunited.com/global-fashion-industry-statistics

Global Fashion Industry Statistics, https://fashionunited.com/global-fashion-industry-statistics

Forecast of the total consumer spending on clothing & footwear in the World from 2013 to 2028,

https://www.statista.com/forecasts/1161735/fashion-consumer-spending-forecast-in-the-world

Textile Global Market Report 2023 - By Type (Other Textile Product Mills, Fabrics, Yarn, Fiber And Thread, Home Furnishings And Floor Coverings, Textile And Fabric Finishing And Fabric Coating Mills), By Material (Cotton, Jute, Silk, Synthetics, Wool), By Process (Woven, Non Woven) - Market Size, Trends, And Global Forecast 2023-2032, https://www.thebusinessresearchcompany.com/report/textile-global-market-report

Apparel Global Market Report 2023 - By Type (Womens Wear, Mens Wear, Kids Wear), By Distribution Channel (Retail Stores, Online Stores), By Type Of Fiber (Man Made Fibers, Cotton Fibers, Animal Based Fibers, Vegetable Based Fibers) - Market Size, Trends, And Global Forecast 2023-2032, https://www.thebusinessresearchcompany.com/report/apparel-global-market-report Global Fashion Industry Statistics, https://fashionunited.com/global-fashion-industry-statistics

Tovmasyan G., Fashion industry and shopping tourism, Актуальные проблемы гуманитарных и естественных наук, 2017, 1-3, pp. 80-83, https://cyberleninka.ru/article/n/fashion-industry-and-shopping-tourism/viewer

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5 AM Reports, Volume eight - Global Report on Shopping Tourism Published by the World Tourism Organization (UNWTO), 2014, t2 13, https://www.e-unwto.org/doi/epdf/10.18111/9789284416172

6 Dallen J. Timothy, Shoping tourism, From the book Shopping Tourism, Retailing and Leisure, p. 42, https://doi.org/10.21832/9781873150610-005

7 Dallen J. Timothy, Shoping tourism, From the book Shopping Tourism, Retailing and Leisure, p. 96, https://doi.org/10.21832/9781873150610-005

8 Mi Ju Choi, Cindy Yoonjoung Heo & Rob Law (2016) Progress in Shopping Tourism, Journal of Travel & Tourism Marketing, 33: sup 1, 1-24, DOI: 10.1080/10548408.2014.969393

9 Dubai Department of Tourism and Commerce Marketing, https://www.dubaipulse.gov.ae/organisation/dtcm, Annual visitor report 2019, https://dubaitourism.getbynder.com/rn/3e56c8625ed93ce0/original/DTCM-ANNUAL-REP0RT-2019-EN.pdf

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EIU | The Globe Shopper City Index - Europe, https://en.calameo.com/read/0000469920a9d7513bcc8

Shopping Tourism in Japan, https://www.youtube.com/watch?v=WlRpjPPEwrM, Become Cordoba - Shopping Tourism,

https://www.youtu be. com/watch ?v=sZ8xn-iypj0

Shopping & markets, https://www.italia.it/en/italy/things-to-do/shopping-markets, Shopping ideas in Spain, https://www.spain.info/en/query/shopping-ideas-spain/, Shopping, https://www.visitdubai.com/en/things-to-do/shopping, Shopping around the USA, https://www.visittheusa.com/shopping-around-usa, Madrid shops, http://www.madrid-gouwu.cn/, http://madrid-shops.com/en

Shopping map, https://www.comunidad.madrid/sites/default/files/doc/comercio/mapa_compras_ingles_v2020baja.pdf Campaign "Madrid Destination 7 Stars, the Best Store in the World",

https://www.comunidad.madrid/compras/campana-madrid-destino-7-estrellas-mejor-tienda-mundo

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Гаяне ТОВМАСЯН

Старший исследователь исследовательского центра «Амберд», АГЭУ,

кандидат экономических наук, доцент

РЫНКИ И КОНКУРЕНЦИЯ

ТЕНДЕНЦИИ РАЗВИТИЯ ИНДУСТРИИ МОДЫ И ШОПИНГ-ТУРИЗМА В МИРЕ И В АРМЕНИИ

Индустрия моды является одной из движущих сил мировой экономики. По данным Euromonitor, мировая индустрия одежды и обуви выросла на 18,1% в текущих ценах в 2020-2021 годах и, как ожидается, вырастет на 18,1% в 2021 году, объем рынка составил 1,71 трлн долларов США (розничная стоимость).

Крупнейшими рынками швейной и обувной промышленности в мире в 2021 году были Китай, США, Великобритания, Германия, Япония. Китай - крупнейший в мире экспортер текстиля и одежды, а ЕС - крупнейший импортер этой продукции.

В текстильной, швейной, кожевенной и обувной промышленности по всему миру занято более 60 миллионов рабочих.

В 2021 году люди во всем мире потребляли в среднем 16,7 единиц одежды (розничные продажи на душу населения) и обуви, тратя в среднем 220,7 долларов США. Мировые пот-ребительские расходы на одежду и обувь в 2021 году оценивались в 2057,8 млрд долларов.

В статье представлены тенденции развития фэшн-индустрии, сущность и основные направления шопинг-туризма, способы продвижения шопинг-туризма, а также типы клиентов по их поведению. Также были представлены сектор производства одежды и возможности развития шоппинг-туризма в РА.

Ключевые слова: мода, одежда, текстиль, шопинг-туризм, шопинг-фестиваль, Tax Free покупки, магазин Duty free, профиль покупателя

Gayane TOVMASYAN

Senior researcher at «Amberd» Research center, ASUE, PhD in Economics, Associate Professor

MARKETS AND COMPETITION

FASHION INDUSTRY AND SHOPPING TOURISM DEVELOPMENT TRENDS IN THE WORLD AND IN ARMENIA

The fashion industry is one of the driving forces of the global economy. According to Euromonitor, the global apparel and footwear industry grew by 18.1% at current prices in 2020-2021 and is expected to grow by 18.1% in 2021, with a market size reaching 1.71 trillion US dollars (retail value).

In 2021, the largest markets of the clothing and footwear industry worldwide included China, the USA, the United Kingdom, Germany, and Japan. China is the world's largest exporter of textiles and clothing, and the EU serves as the largest importer of these products.

Over 60 million workers are involved in the textile, clothing, leather and footwear industries worldwide.

In 2021, people worldwide consumed an average of 16.7 units of clothing (retail sales per capita) and footwear, spending an average of 220.7 USD. Global consumer spending on apparel and footwear was estimated at 2057,8 billion USD in 2021.

The paper presents the development trends of the fashion industry, the essence and main destinations of shopping tourism, ways of promoting shopping tourism, as well as the types of customers according to their behavior. The clothing production sector and opportunities for the development of shopping tourism in the RA were also presented.

Keywords: fashion, clothing, textile, shopping tourism, shopping festival, tax-free shopping

duty-free shop, buyer profile