ԹԱՆԳԱՐԱՆԱՅԻՆ ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ԶԱՐԳԱՑՄԱՆ ՄԻՏՈՒՄՆԵՐՆ ԱՇԽԱՐՀՈՒՄ ԵՎ ՀԱՅԱՍՏԱՆՈՒՄ

Թովմասյան Գայանե

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https://orcid.org/0000-0002-4131-6322

Web of Science ResearcherlD: AAH-5677-2021

Scopus Author ID: 56690085600

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DOI: 10.52174/2579-2989 2023.2-40

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3. Uwb^s 'Vàsàppmpqfr tp^swàpwh-qwpwhp (Hermitage Museum), npmbrç gmgmTp^^J t 60000-|g m^bil mp-^bum| qnpô: <h^mTp^b[ t 1764 p., mmpmôfQ 66842 pmnm^nwh ^mp t,

Museum Definition, https://icom.museum/en/resources/standards-guidelines/museum-definition/

Museums Tourism Market Outlook (2022-2032), https://www.futuremarketinsights.com/reports/museum-tourism-sector-over-view

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60 Best Museums in the World, https://worldcitiesranking.com/best-museums-in-the-world/,

Methodology For Our List of the Best Museums, https://worldcitiesranking.com/methodology-criteria-museums/

Louvre Museum, https://www.ticketlouvre.fr/louvre/b2c/index.cfm/calendar/eventCode/MusWeb

Admission Tickets, https://engage.metmuseum.org/admission/?promocode=48946

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Purchase of Online Tickets, https://www.hermitagemuseum.org/wps/portal/hermitage/tickets

Biglietti di ingresso - Musei Vaticani e Cappella Sistina, https://tickets.museivaticani.va/home/fromtag/1/1675800000000/ Biglietti-Musei

Official tickets fares of the Uffizi Galleries, https://www.uffizi.it/en/pages/tickets-fares

Admission to the Musée d'Orsay, https://billetterie.musee-orsay.fr/en-GB/products?famille=1933737738230400130

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British Museum, https://www.britishmuseum.org/ '' Welcome to the Museo del Prado, https://www.museodelprado.es/en/visit-the-museum '2 National Gallery of Art, https://www.nga.gov/visit.html

13 The Egyptian Museum, https://egymonuments.gov.eg/en/museums/egyptian-museum

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14 Madame Tussauds, https://www.madametussauds.com/

15 10 of the Most Unique Museums Around the World, https://www.tatlerasia.com/lifestyle/travel/hk-unique-museums-around-the-world

16 Museo Subacuatico de Arte, https://musamexico.org/

17 Mouth to mouth, https://www.micropia.nl/en/discover/stories/mouth-mouth/

18 Spy Museum, https://www.spvmuseum.org/? ga=2.159543096.486771450.1675072882-830071564.1675072882

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19 Museo de las Momias de Guanajuato, http://www.momiasdeguanajuato.gob.mx/index.html

20 The Dog Collar museum, https://leeds-castle.com/attraction/dog-collar-museum/

21 The Museum of Bread Culture, https://museumbrotundkunst.de/en

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9. zSw^nbfiwjfi Lw^wbbpf pwdw^bb-pf pwbqwpwbb Ouwtywjnid (Cup Noodles Museum)24: ^h wdpn^2 swph mum^wu^pb|mg hbsn Ouwlwjh hp swb pwlmd Undn^mlm Ub^nb 1958 p^wlwb^b hnphbbg wnw£hb wlbpwp pwjhb |w^2wb (hw^h nw^b): Uj^ dw-dwbwlhg h ^bp qw^wpwjhb |w^wb hwjmbh ^wp^w^ wdpn^2 w2^wphmd: ^wbqwpwbh wjgb|mbbpp lwpnq bb umbqdbi hpbbg ub^wlwb qw^wpwjhb |w^2wb: Ulbpwppwjhb iw^wbbph qmbbq gni.gwhwbq.bup gnijg t sw|hu, pb wpmw^pwbfp npfwb mwpw6^w6 t w2^wphmd:

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22 El Museo del Oro, https://www.banrepcultural.org/bogota/museo-del-oro

23 Lindt Home of Chocolate, https://www.lindt-home-of-chocolate.com/en/

24 Cup Noodles Museum, https://www.cupnoodles-museum.jp/en/osaka_ikeda/ The Museum of Broken Relationships, https://brokenships.com/explore

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26 Museum sector enjoyed growing numbers of visitors in 2021, https://blooloop.com/museum/news/museum-sector-covid-atten-dance-recovery-2021/

27 Leading countries worldwide with the highest number of museums 2021, https://www.statista.com/statistics/1201825/top-coun-tries-by-number-of-museums-worldwide/

28 7.8 million visitors to the Musée du Louvre in 2022, https://presse.louvre.fr/7-8-million-visitors-to-the-musee-du-louvre-in-2022/

2® How many visitors do museums get daily?, https://www.arnabontempsmuseum.com/how-many-visitors-do-museums-get-daily-2/

30 Leading museums by highest attendance worldwide 2019-2021, https://www.statista.com/statistics/901072/museums-by-total-at-

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31 Falk, J.H. (2016). Museum Audiences: A Visitor-Centered Perspective, Loisir et Societe/Leisure and Society, 39(3), 357-370, https://www.instituteforlearninginnovation.org/wp-content/uploads/2019/10/Falk-Museum-Audiences.pdf

32 Identity and the Museum Visitor Experience, https://jewishmuseummd.org/intern-weekly-response-identity-and-the-museum-vis-itor-experience/

33 How many visitors do museums get daily?, https://www.arnabontempsmuseum.com/how-many-visitors-do-museums-get-daily-2/

34 Museums Audience Report, 2018, pp. 1-16, https://www.theaudienceagency.org/asset/1995

35 Virtual tours, Enjoy the Louvre at home!, https://www.louvre.fr/en/online-tours#virtual-tours

36 Romano A., These 12 Famous Museums Offer Virtual Tours You Can Take on Your Couch, https://www.travelandleisure.com/ attractions/museums-galleries/museums-with-virtual-tours

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38 10 tips to increase visitors to your museum, https://www.softplay.com/blog/10-tips-to-increase-visitors-to-your-museum/

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42 fô-ш!qшpш!!Ьpfl фn!rç.Ьpfl рш!ш^! Qurn g^a^d^^p^i U Qurn mo^^pf, https://statbank.armstat.am/pxweb/hy/Arm-

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44 fô-ш!qшpш!!Ьp, https://www.yerevan.am/hy/allmuseums/museums-of-yerevan/

45 « ung^a^o!^! фбш!^ 2019 p., t2 587-588, https://www.armstat.am/file/article/soc_vich_2019_25.pdf,

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A Visitor-Centered Perspective, Loisir et So-ciete/Leisure and Society, 39(3), 357-370, https://www.instituteforlearninginnovation.org/ wp-content/uploads/2019/10/Falk-Museum-Audi-ences.pdf

17. How many visitors do museums get daily?, https://www.arnabontempsmuseum.com/how-ma-ny-visitors-do-museums-get-daily-2/

18. Identity and the Museum Visitor Experience, https://jewishmuseummd.org/intern-weekly-re-sponse-identity-and-the-museum-visitor-experi-ence/

19. International museum day, https://imd.icom.museum/what-is-imd/imd-in-short/#

20. Leading museums by highest attendance worldwide 2019-2021, https://www.statista.com/statistics/901072/muse-ums-by-total-attendance-worldwide/

21. Leading countries worldwide with the highest number of museums 2021, https://www.statista.com/statistics/1201825/top-countries-by-number-of-museums-worldwide/

22. Lindt Home of Chocolate, https://www.lindt-home-of-chocolate.com/en/

23. Louvre Museum, https://www.ticketlouvre.fr/louvre/b2c/index.cfm/ calendar/eventCode/MusWeb

24. Madame Tussauds, https://www.madametussauds.com/

25. Methodology For Our List of the Best Museums,

https://worldcitiesranking.com/methodology-crite-ria-museums/

26. Museo Subacuatico de Arte, https://musamex-ico.org/

27. Museo de las Momias de Guanajuato, http://www.momiasdeguanajuato.gob.mx/index.html

28. Museums Audience Report, 2018, pp. 1-16, https://www.theaudienceagency.org/asset/1995

29. Museum Definition, https://icom.museum/en/resources/stan-dards-guidelines/museum-definition/

30. Museums Tourism Market Outlook (20222032),

https://www.futuremarketinsights.com/reports/mu-seum-tourism-sector-overview

31. Museum sector enjoyed growing numbers of visitors in 2021,

https://blooloop.com/museum/news/museum-sec-tor-covid-attendance-recovery-2021/

32. Mouth to mouth, https://www.micropia.nl/en/discover/stories/mouth-mouth/

iНе можете найти то, что вам нужно? Попробуйте сервис подбора литературы.

33. National Gallery of Art, https://www.nga.gov/visit.html

34. Official tickets fares of the Uffizi Galleries, https://www.uffizi.it/en/pages/tickets-fares

35. Purchase of Online Tickets, https://www.hermitagemuseum.org/wps/portal/her-mitage/tickets

36. Romano A., These 12 Famous Museums Offer Virtual Tours You Can Take on Your Couch, https://www.travelandleisure.com/attractions/muse-ums-galleries/museums-with-virtual-tours

37. Spy Museum, https://www.spymuseum.org/7_ ga=2.159543096.486771450.1675072882-830071564.1675072882

38. The Dog Collar museum, https://leeds-castle.com/attraction/dog-collar-muse-um/

39. The Egyptian Museum, https://egymonuments.gov.eg/en/museums/egyp-tian-museum

40. The Museum of Bread Culture, https://museumbrotundkunst.de/en

41. The Museum of Broken Relationships, https://brokenships.com/explore

42. Virtual tours, Enjoy the Louvre at home!, https://www.louvre.fr/en/online-tours#virtual-tours

43. Welcome to the Museo del Prado, https://www.museodelprado.es/en/visit-the-museum

44. 60 Best Museums in the World, https://worldcitiesranking.com/best-museums-in-the-world/

45. 7.8 million visitors to the Musée du Louvre in 2022,

https://presse.louvre.fr/7-8-million-visitors-to-the-musee-du-louvre-in-2022/

46. 10 Of The Most Unique Museums Around The World,

https://www.tatlerasia.com/lifestyle/travel/hk-unique-museums-around-the-world

47. 10 tips to increase visitors to your museum, https://www.softplay.com/blog/10-tips-to-increase-visitors-to-your-museum/

Гаяне ТОВМАСЯН

Старший исследователь исследовательского центра «Амберд», АГЭУ,

кандидат экономических наук, доцент

РЫНКИ И КОНКУРЕНЦИЯ

ТЕНДЕНЦИИ РАЗВИТИЯ МУЗЕЙНОГО ТУРИЗМА В МИРЕ И В АРМЕНИИ

Музейный туризм - вид культурного туризма, при котором туристы посещают музеи с целью ознакомления с определенными ценностями историко-культурного наследия. Рынок музейного туризма в 2022 году оценивается в 20 миллиардов долларов США. По данным ЮНЕСКО, в настоящее время общее количество музеев в мире составляет около 104 тысяч, наибольшее количество музеев находится в США - 33 082 музея. Среди лучших музеев мира: Лувр, Метрополитен-музей, Эрмитаж, музеи Ватикана, Галерея Уффици, Орсе, Прадо, Британский музей и другие. В данной статье представлены лучшие музеи мира, а также уникальные музеи, типы посетителей музеев, тенденции развития музейного туризма в мире за последние годы, основные маркетинговые инструменты, используемые музеями для привлечения посетителей. Также был проанализирован музейный сектор РА и отмечены необходимые шаги для развития музейного туризма.

Ключевые слова: музей, музейный туризм, посетитель, произведение искусства, маркетинг

Gayane TOVMASYAN

Senior Researcher at «Amberd» Research Center, ASUE, PhD in Economics, Associate Professor

MARKETS AND COMPETITION

MUSEUM TOURISM DEVELOPMENT TRENDS IN THE WORLD AND IN ARMENIA

Museum tourism is a type of cultural tourism whereby tourists visit museums to get acquainted with certain values of historical and cultural heritage. Museum tourism market estimated at 20 billion US dollars in 2022. According to UNESCO, currently there are approximately 104,000 museums in the world, with the largest number of museums being located in the USA, totaling 33,082 museums. Among the best museums in the world are: Louvre, Metropolitan Museum of Art, Hermitage, Vatican Museums, Uffizi Gallery, Orsay, Prado, British Museum, and others. This paper presents the world's best museums, as well as unique museums, types of museum visitors, museum tourism development trends in the world in recent years, the main marketing tools used by museums to attract visitors. The analysis extends to the museum sector in the RA offering insights into necessary steps for the development of museum tourism.

Keywords: museum, museum tourism, visitor, artwork, marketing

ԹԱՆԳԱՐԱՆԱՅԻՆ ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ԶԱՐԳԱՑՄԱՆ ՄԻՏՈՒՄՆԵՐՆ ԱՇԽԱՐՀՈՒՄ ԵՎ ՀԱՅԱՍՏԱՆՈՒՄ Текст научной статьи по специальности «Искусствоведение»

Аннотация научной статьи по искусствоведению, автор научной работы — Թովմասյան Գայանե

Похожие темы научных работ по искусствоведению , автор научной работы — Թովմասյան Գայանե

MUSEUM TOURISM DEVELOPMENT TRENDS IN THE WORLD AND IN ARMENIA

Текст научной работы на тему «ԹԱՆԳԱՐԱՆԱՅԻՆ ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ԶԱՐԳԱՑՄԱՆ ՄԻՏՈՒՄՆԵՐՆ ԱՇԽԱՐՀՈՒՄ ԵՎ ՀԱՅԱՍՏԱՆՈՒՄ»