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4THE ROLE OF PUBLIC ADMINISTRATION IN ENTERPRISE FOREIGN
MARKET
Asrorov Azizbek Isomiddin ugli
Assistant of department of "Real Economics", SamIES
Abstract: The article discusses the traditional types of marketing strategies for entrepreneurship to enter foreign markets and the effective continuation of their activities, as well as the role of marketing strategies used in public administration in the development of entrepreneurship in the region in Samarkand region.
Keywords: international marketing strategies, entrepreneurship, public administration, foreign market, competition.
The conclusions obtained as a result of marketing studies of the foreign market environment allow to determine the most effective ways of entering the international arena of entrepreneurship. Marketing is a system of organizing economic activities based on the study of market demand, the possibilities of selling products and services by identifying, measuring and analyzing the existing and potential opportunities of the market in order to balance supply and demand. Conducting international marketing research is aimed at achieving various goals, mainly aiming at increasing demand, reducing commercial risk, increasing the cycle of activity, increasing competitiveness, reducing production and logistics costs. In the ongoing research, competitors are divided into two groups: foreign competitors and local market competitors.
It is important and necessary to find a solution for the international marketing strategy and tactical plans of the business in order to enter the international market and organize its activities in it. The entrepreneur implements the marketing strategy of entering the foreign market based on the conducted marketing research.
The state strategic policy aimed at the development of exports in the country is usually divided into three directions:
1. Closed economy - this economic policy of the state is explained by the lack of participation in international economic relations (autarky).
2. Protected economy - the economic policy of the state is explained by the policy of restricting imports and exports in order to support local entrepreneurs and protect them from foreign competition.
3. Free economy - the state's economic policy is based on the principles of openness, non-restriction of competition and openness of the local market for products with high foreign competitiveness [2]. All of the above strategies can be rigid or flexible.
The essence of the concept of strategic marketing is to adapt to the environment of the foreign market and achieve the strategic plans and goals of entrepreneurship with the wide use of all tools and methods, whether it is at the macro level or at the micro level [4]. The technology of entrepreneurship entering the international markets and the demand for the products brought to the market depend on how well the ways of entering foreign markets are studied. The traditional types of marketing strategies of an enterprise to enter the foreign market and effectively continue its activities are based on the following:
1. Through activity in the local market - by exporting goods and services (directly, indirectly).
2. Through activities in the foreign market - by establishing one's own enterprise abroad (establishing trade branches, establishing a service representative office, buying foreign enterprises one by one, franchising, etc.) and joint ventures.
If we consider the export potential of the Surkhandarya region as an example, the list of the top ten countries that are the most important in the region's export volume in the last 3 years is presented in Table 1 [5].
Countries with a high share in the export of Samarkand region in recent years
(in thousands of US dollars) [5]
№ States 2020 y 2021 y 2022 y
1 China 14 322,9 60 313,4 58 095,4
2 Russian Federation 31 570,7 19 511,4 22 563,6
3 Afghanistan 51 469,6 64 158,1 45 304,8
4 Pakistan 12 683,0 62 115,1 37 854,2
5 Kazakhstan 57 166,5 14 167,6 5 997,5
6 Turkey 5 838,0 3 914,2 12 013,2
7 Tajikistan 2 376,4 5 238,4 12 950,1
8 Kyrgyzstan 3 698,7 105,2 14 241,7
9 Germany 652,9 425,5 114,7
10 India 548,4 112,7 335,1
In recent years, as a result of Uzbekistan's new open and good neighborly policy towards neighboring countries, we can see the growth dynamics of the share of neighboring countries in the share of exported goods. In particular, in 2021-2022, the share of exports to the republics of Afghanistan and Pakistan was higher than that of the Russian Federation, occupying the 2nd and 3rd places after the PRC and making up 20.8% and 17.3% of the total exports, respectively. Another important factor, if we analyze the structural aspects of export, a significant place is occupied by food products (fruits and vegetables) (50.1% of the total export [5].
As it can be seen from the given statistical data, the potential of Samarkand region for the export of fruits and vegetables (fertility of the land, favorable natural climate, the possibility of natural harvesting 2-3 times during the year, etc.) shows the increase. In order to meet the demand for these proposals, in our opinion, it is appropriate to use both of the above-mentioned types of marketing strategies for entering the foreign market:
1. In the course of activity in our local market: establishment of representative offices of foreign enterprises in the region; to organize seasonal fairs in the border areas (neutral zone) and to provide local producers and foreign consumers with complete information about the fairs being organized (through local and foreign mass
media); establishment of joint enterprises in the region that carry out the collection, processing and packaging of agricultural products specialized for export;
2. In the process of activity in the foreign market: organization of trade areas for entrepreneurs of Surkhandarya region abroad; establishment of joint enterprises processing agricultural products in the region.
References
1. www.wikipedia.com
2. Pankruxin A.P. Marketing: Uchebnik dlya studentov, 3-ye izd. - M.: Omega-L. 2005. - 656 s.
3. Bazarova F.T. Marketing.O'quv qo'llanma, T.: Iqtisodiyot-moliya. 2015-424 b.
