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14PEDAGOGY
PEDAGOGICAL HORIZONS OF SOCIAL MEDIA
Assist. Professor and PhD Student Georgieva Violeta Bulgaria, Stara Zagora, Trakia University, Faculty of Education
Abstract. This article announces the social media's pedagogical perspectives on three levels for the professionals in the field of modern education as an option for effective socialization of students from the digital generations in the educational context: ideas to enrich the pedagogical theory, "tradigital" thinking and "tradinnovative" good pedagogical practices, organizational possibilites and pedagogical marketing.
Keywords: social media, digital natives, tradinnovation, socialization, education
Nowadays there are many social media's definitions and based on the etymological variations in the interpretations of Kaplan, Kietzman & Hermekens, Mansfield, Buyer and others we define the term "social media" as: any digital and virtual platform bringing together the three components in itself - technology, real users and the possibility of instant interaction between them.
Social media are part of the daily culture of the current students, so called by Prensky "digital natives" and we describ this generations as initiated in the digital technology generations who were born, raised and grown up in the digital "New Age", after 1991.
To achieve the digital natives' effective socialization (which we define as a complicated process relating to the structural transformation of the personality through its conscious activity and self wished engagement with the human culture), there is a need of a unit between the educational tradition and the educational innovations in a powerful monolith. It is strongly tangibly that only "traditional" in pedagogy is not adequate to the "New Age" in which young people live now and on the other hand the innovative pedagogy itself is woefully inadequate to "build" the same people with the necessary predisposition for a social success.
Social media's educational opportunities for effective socialization through education, we see in three panels - theoretical, practical and organizational - Fig. №1
Pedagogical Horizons of Social Aledia
1 1
Practical
Theoretical ^^H •Pedagogical Modernizing the
'Enriching the social ^^H "TradigitaKsm" and ^^H>rganizational pedagogical
pedagogical theory ^^H "tradinnovative" good
1 practices ^^^Bnarketmg |
Fig №1. Pedagogical Horizons of Social Media
Working in a theoretical plane we mean to describe and register the "social media" phenomenon: essence, classification, evolution, development, spreading, impact on the individual and the society. After such study the theory can explain, interpret and light the relations and the effects of social media over the education and the current socialization. The daily culture (from childhood through adulthood to old age) is now radically different from a decade ago. The thinking and learning styles of today's generation is much different from that of previous generations.
Social media for teachers can be a tool to modernize and update their professional portrait and also a possible path for the realization of conceptuality for long life learning. Although students mainly use the Internet to inform themselves today, we believe that the teachers should remain the
most competent figure in the educational process. The free operation in the comfort zone of teachers and educators with social media would bring a sense of connectivity between generations and would prevent debunking the teacher as the most knowledgeable figure in the eyes of learners. We are convinced that as to develop technology, no computer or software could replace the role of the teacher in the education, but it is also necessary teachers to know the new continuum changes dictated by the evolution of the technology. According to HeMHHCKa if professionals in the field of education are "excited and emotional while teaching" students would be much more excited about learning.
The description and explanation of the phenomenon and its impact would enriched "educational treasure" and thus modern scientists continue to develop science responsibly, as did their predecessors in the field. The theory illustrates the storage and "archiving" of millennial experience to be adequately materialized in successful and effective practice. The development of theoretical concepts in the service of humanity is a responsibility mission and even morality. Theoretical concepts are in favor of the new generations. The theory requires passing of a long way, years daily work full of patience, hard work, deprivations, leaving enormous power, especially heart devoted to the humanity.
In terms of educational theory for social media activities of researchers must be oriented mostly towards negotiation the fragmented (at this stage) knowledge of the phenomenon and the determination of sustained overall concept stable orientation in the problem, which is currently on genealogy stage.
Pedagogical possibilities of social media in a practical level is a constructive implementation of the triumph of technology in the learning process. To achieve this, however, education should stand certain metamorphosis and "reverse" the cross-scientific dimensions to guarantee the preparation of the individuals, able to acquire knowledge in the digital variety of information independently and posse the skills to seek, collect, use reliable through such technology. Of course this does not eliminate the tradition in education, on the contrary: it should be oriented to strengthen even more the intensive presence of the classics, but with the inclusion and tangible the presence of the new technologies.
The evolution of technology and cross-scientific searches would implement and put into practice the vital symbiosis between tradition and new technologies by "tradigital" (Shreenivasan) and "tradinnovative" thinking and practice. The term "tradinnovative" is comes from "TRAdition", "Digital" and "INOVATIon" and is invented by prof. Hristo Makakov, PhD and we have the chance and the possibility to shape its written expression and use it for the first time.
Pedagogical horizons of social media in organizational level is updating the process of organizational and pedagogical foundations and pedagogical marketing.
In the first case we mean the material increased presence of technology in the learning process - generally use more technology in interiorization of knowledge of students as well as their subsequent exteriorisation. In other words, teaching classical theory to "vitalize" through the technologies and its didactic capabilities. This requires educational environment with the necessary equipment -multimedia, internet, computers, individual tablets. However, as we mentioned, that technology should be only possible vehicle of tradition, it is necessary to assess possible points of classical theory, which can be visualized and modified appropriately. Of course, sheets, chemicals, writing remain leaders in the educational process, but with the cross-scientific, tradigital and tradinnovative kind of understanding, way of thinking and a style of educating.
More saturated pedagogical horizons of social media in organizational level we see in the educational marketing. Social media provide an unparalleled opportunity to create and promote the prestige of the educational organizations - kindergartens, schools and universities. This would require the websites of the respective organizations to be interactive and allow visitors to share their opinion and comments on content sites, which automatically becomes the latest in social media.
Another option is to create a Facebook page administered by an official of the organization, providing an online connection with the beneficiaries of the organization full time. In a similar page the learners and/or their parents could receive certain information without the need to call by phone or visit educational institution personally. Developing and maintaining a Facebook page is a serious guarantor for conducting successful PR campaign of a university or faculty and thus social media become real good pedagogical practice. Education must invest itself to improve and a successful PR campaign has easy steps: communicating in social media in a way liked by the learners and generating income from it.
Thus outlined pedagogical horizons of social media are the solid vectors determining the foreseeable future and possibly positioning us at the threshold of the next pedagogical paradigm "Social Media in Education".
22 № 7(11), Vol.3, July 2016
WORLD SCIENCE
REFERENCES
1. Неминска, Р. (2015). Симулационно-базирано педагогическо обучение. КОТА. Стара Загора.
2. Buyer, L. (2013). Social PR Secrets: How to Optimize, Socialize, and Publicize Your Brand's News. JETLAUNCH.
3. Kaplan, А., М. Haenlein. (2010). Users of the World, Unite! The Challenges and Opportunities of Social Media. Business Horizons, 53(1):59-68, January 2010. ISSN00076813.
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5. Kietzmann, J., K. Hermkens. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business Horizons54: 241-251.
6. Mansfield, H. (2011). Using Social Media for Social Good:Q&A.
7. Prensky, M. (2001). Digital natives, digital immigrants. On the Horizon 9.
8. Prensky, M. (2013). Digital Natives. In https://www.youtube.com/watch?v=jRR76Mz9NII.
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АНАЛ1З СИСТЕМ ОНЛАЙН Й ОФЛАЙН НАВЧАННЯ
студент Любiвий Андрш 1горович
Укрална, м. Кшв, Нацюнальний техтчний Утверситет Укрални "Кшвський полтехшчний 1нститут "
Abstract: There is a wide variety of classes of systems that allow people to get knowledge in different ways. The main ways to get knowledge are online studying, offline studying and mixed studying. Every way has advantages and disadvantages.
Education is available to everyone regardless of age and health. Schedule of online studying is more flexible than offline studying, because you can organize your schedule of education, which can be more suitable for you. Online studying gives you opportunity to write your lesson on computer, and after end of the lesson or during the lesson you can review your lesson if you don't understand it. If you choose distance learning, you don't have to spend time for travelling to place of your education. If you choose online studying, you need to be organized. You have to force yourself to study, because the result of education depends on successfully of this process. Also you must find motivation to not leave your studying.
Offline education gives you a better feedback from teacher. You can get rapid answer on your questions during the lesson. Teacher can organize you schedule better than you can. Also teacher motivates and pushes you to learn.
All the ways are good, thereby each person can choose a way suites for him.
Key Words: education, system of education, online studying, offline studying, knowledge.
Вступ
В даний час з'являсться все бшьша й бшьша кшьюсть знань, i тому розвиваються pi3m способи навчання.
Сучасш способи навчання, в основному можна подшити на три види:
• Онлайн навчання - дистанцшне навчання.
• Офлайн навчання - навчання в клась
• Змшане - використовусться, як дистанцшне навчання, так й навчання в клась
Постановка проблеми
Кожен з цих видiв навчання мае сво! переваги й недолши. Основними перевагами дистанцшного навчання й навчання в клас е:
• Економiя часу
Переваги: дистанцшне навчання економить нам час, який витрачався на дорогу на навчання в класг Не витрачаеться час на оч^вання в пробках, на подорож до навчаючого закладу.
Також можливе створення гнучкого графшу навчання, обираючи кшьюсть й час занять
