Научная статья на тему 'Analysis of long-term shareholders value drivers: evidence from UC Rusal'

Analysis of long-term shareholders value drivers: evidence from UC Rusal Текст научной статьи по специальности «Экономика и бизнес»

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Ключевые слова
BUSINESS VALUE / EVA / VALUE DRIVERS / BUSINESS VALUATION / TERMINAL VALUE / VALUE ANALYSIS / FINANCIAL ANALYSIS / ROIC / CASH FLOWS / DISCOUNTED CASH FLOW APPROACH / SHAREHOLDERS VALUE

Аннотация научной статьи по экономике и бизнесу, автор научной работы — Trusova Nadezhda

В статье раскрываются ключевые факторы создания стоимости бизнеса, их важность и особенности применения в принятии инвестиционных решений, а также анализе эффективности бизнеса. Раскрывается взаимосвязь между акционерной и стейкхолдерской стоимостью бизнеса. Инструментарий, используемый для анализа,это методы дисконтированных денежных потоков, добавленной экономической стоимости, а также анализ на базе справедливых мультипликаторов. В результате модификации и применения указанных моделей были проанализированы ключевые драйверы создания стоимости бизнеса. Результаты исследования были протестированы: была построена модель анализа стоимости бизнеса и выявлены ключевые драйверы роста стоимости бизнеса компании «РУСАЛ».

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The article shows key business value drivers, their importance and applicability in investment decision-making process and in business efficiency analysis. It also shows the correlation between shareholders and stakeholders value. The article presents such approaches of business valuation as market capitalization approach, DCF and EVA approaches of fair value analysis, and fair multiples valuation model. The use of these models shows the main value drivers which enable detailed value creation analysis. The results of models created in this work are tested: we built a real model of business valuation and key value drivers analysis, with evidence from RUSAL Group.

Текст научной работы на тему «Analysis of long-term shareholders value drivers: evidence from UC Rusal»

Analysis of Long-Term Shareholders Value Drivers: Evidence from UC RUSAL*

Nadezhda TRUSOVA

Economic Analysis Department, Financial University, Moscow; EY Valuation and Advisory Services LLC, Moscow nadezhda3285@mail. ru

Abstract. The article shows key business value drivers, their importance and applicability in investment decisionmaking process and in business efficiency analysis. It also shows the correlation between shareholders and stakeholders value. The article presents such approaches of business valuation as market capitalization approach, DCF and EVA approaches of fair value analysis, and fair multiples valuation model. The use of these models shows the main value drivers which enable detailed value creation analysis. The results of models created in this work are tested: we built a real model of business valuation and key value drivers analysis, with evidence from RUSAL Group.

Аннотация. В статье раскрываются ключевые факторы создания стоимости бизнеса, их важность и особенности применения в принятии инвестиционных решений, а также анализе эффективности бизнеса. Раскрывается взаимосвязь между акционерной и стейкхолдерской стоимостью бизнеса. Инструментарий, используемый для анализа, - это методы дисконтированных денежных потоков, добавленной экономической стоимости, а также анализ на базе справедливых мультипликаторов. В результате модификации и применения указанных моделей были проанализированы ключевые драйверы создания стоимости бизнеса. Результаты исследования были протестированы: была построена модель анализа стоимости бизнеса и выявлены ключевые драйверы роста стоимости бизнеса компании «РУСАЛ».

Key words: Business value, EVA, value drivers, business valuation, terminal value, value analysis, financial analysis, ROIC, cash flows, discounted cash flow approach, shareholders value.

1. INTRODUCTION

The value of business is one of the key performance indicators for different economic entities. Many business analysts consider it as the main indicator of company's success especially in long run. If company increases its intrinsic value, it means that it can generate enough cash flows not only to meet its operating needs (cover items of operating expenses) but also to invest in business expansion (cover capital expenditures items).

There are many different performance and efficiency indicators for companies such as revenue, EBITDA, free cash flow, net cash flow, different profitability ratios (return on assets, return on equity, return on invested capital etc.), different liquidity ratios, earnings per share. All these ratios are useful and meaningful in the process of investment decision-making but they also have one disadvantage: not all of them are specific. An investor needs some presumptive figure, which will help him to understand whether to invest in this business. The most appropriate one is the value of analyzed business.

Business valuation can be considered as a part of corporate finance studies. Many corporate finance

theories like Modigliani and Miller capital structure theories (capital-structure irrelevance proposition with the assumptions about taxes absence, no transaction costs and no bankruptcy costs, symmetry of market information and similar costs of borrowing for companies and investors), the CAPM (capital assets pricing model) concept, introduced by Jack Trey-nor, William Sharpe, Lohn Lintner and Jan Mossin, the concept of modern portfolio theory and portfolio diversification, introduced by Harry Markowitz, made a large contribution to the development of business valuation study. These theories were the base for determining risk factors in the process of business valuation. As of determination of free cash flows, connection between earnings and cash flows, the works of R.Brealey and S.Myers such as "Principles of Corporate Finance" contributed a lot in the development of business valuation concepts.

Now we should mention economists who have been developing business valuation as an independent science. One of them is A.Damodaran. In his books about assets and business valuation, he examined the problem of calculating and analyzing business value, basic valuation concepts, different valuation

* Анализ факторов создания долгосрочной акционерной стоимости бизнеса на примере компании «РУСАЛ»

approaches, like discounted cash flow methodology, market approach, assets-based approach. He also analyzed more complicated aspects of business value like different value drivers, special situations (venture capital valuation, early-stage companies' valuation, valuation of companies in the liquidation stages). Problems of valuing business were also analyzed by Jay E.Fishman, Shannon P.Pratt, William J.Morrison. However, in this article we will not analyze general aspects of business valuation; we will try to define key value drivers for business and to build some universal models, which should account the influence of the drivers developed. These problems are in line with the concepts of value-based management. We would mention two most important works dedicated to the business value drivers approach. The first is the economic value added approach, which was introduced by Bennett Steward in his books "The Quest for Value" and "Best-Practice EVA: The Definitive Guide to Measuring and Maximizing Shareholder Value". Another book is written by Tim Koller, the core leader of corporate finance practice at McKinsey & Company, "Valuation: Measuring and Managing the Value of Companies". Both authors pay special attention to the problem of ROIC, WACC, growth and NOPLAT, which are considered key value drivers. This problem will be developed in our article.

The importance of this investigation is not limited by the meaningfulness of business value for different groups of stakeholders but also in approaches used. We will use three approaches for valuation, such as discounted cash flow, discounted economic value added, and fair multiples approach.

2. THEORETICAL ASPECTS OF BUSINESS VALUE. THREE APPROACHES

Fair business value becomes more and more important in life of different societies. In XXI century, possession of useful economic information is one of the success factors. Fair business value is a specific type of information — not available to everyone. That is why it is very important for investors and other groups of stakeholders.. McKinsey & Company made a large research where they found that companies with value-based management are involved in creation of new jobs, increasing GDP and developing scientific progress. Despite the fact that traditionally scientists separate two types of value: shareholders' value and stakeholders' value (we will concentrate on the shareholders' value concept) we can prove that increasing value for shareholders leads to the increased utility for many other stakeholders. In the earlier-mentioned McKinsey & Company's research it was stated that value-oriented companies create healthy business environment and powerful economy, contributing to high standards of living and new opportunities for individuals.

In McKinsey & Company's research different correlations between value growth of large US companies and such factors as employment growth and technological advances were analyzed and found to be positive and strong. It can be proved by Figure 1, which shows this relationship.

If company cuts the costs and uses labor in excess of industry norms and at the same time tries to maximize its value, it will not succeed in the future be-

Figure 1. Correlation between value growth and employment growth in USA and Europe. Source: http://www.mckinsey.com/insights.

cause useful and well-qualified human resources will leave the company and join its peers. This fact will give many competitive advantages for company peers but not for company itself. That is why successful companies offer high salary and bonuses to employees.

Another aspect to be analyzed is correlation between value growth and scientific progress development. McKinsey & Company also analyzed this issue. Results are similar to the previous test: strong positive correlation between the parameters mentioned. Figure 2 could prove this.

Research and development costs are very important for business expansion. They create new products, more effective or less expensive ways of producing goods or rendering services. That is why company oriented on increasing its value is interested in scientific development and progress.

Moreover, companies oriented on value growth in the long-term perspective have a higher level of social and corporate responsibility. They often organize such programs as small enterprises support like VTB or Sber-bank in Russia. Value-oriented companies usually have more activities for environment protection. Therefore, we can conclude that companies oriented on the shareholders' value growth also give many benefits for other groups of stakeholders.

We have determined the importance and meaningfulness of increasing shareholders value. Now we will determine formulas and definitions of business value. If we take market capitalization as a beginning point, we can made some corrections and derive the enterprise value formula.

EV = Market Cap + Debt + Minority + Preffered Shares - Cash (1)

Where EV — Enterprise value, Market Cap — market capitalization.

Nevertheless, markets are not always efficient and sometimes due to the market speculations, psychology, wrong information they value company in an unfair manner. Such situations are often related to shares' repurchases, mergers and acquisitions and financial engineering. In such cases, analysts need to calculate intrinsic value of business. In this article we will analyze three approaches to determine intrinsic value of business:

1) Discounted cash flow approach;

2) Discounted EVA approach;

3) Fair multiples approach.

2.1 DISCOUNTED CASH FLOW APPROACH

The most commonly used one is discounted cash flow approach. There are two types of cash flows used: free cash flow to equity and free cash flow to firm. The first one means cash flows available for company sharehold-

United States, 1387-2007

9

GO

ec

u <

o

R&D expenditures, CAGR lpercent]

Figure 2. Correlation between value growth and research and development expenditures for US companies. Source: http://www.mckinsey.com/insights.

ers after all the debt obligations are met, capital expenditures executed and working capital investments met. The second type is broader because it accounts not only shareholders claims but also creditors' claims (more stakeholders involved) and preferred shareholders claims. In our research we will use free cash flow to firm approach (because we don't know the debt and interest schedules for the company analyzed).

Aswath Damodaran in his book "Investment Valuation" defines free cash flow to firm as the sum of all the cash flows to all claim holders in the firm, including stockholders, bondholders and preferred stockholders1.

There are two ways of calculating free cash flow to firm: from cash flows to equity (formula 2) and from operating income EBIT (formula 3):

FCF (FCFF) = FCFE + IE * (1 - T) + DPR - ND + Dps (2)

Where FCF (FCFF) — free cash flow to firm; IE — interest expenses; T — income tax rate; DPR — debt principal repayment; ND — net debt; D — preferred shares dividends.

ps

FCF (FCFF) = EBIT * (1 - T) + D & A - CAPEX - Net ch. in WC (3)

Where FCF (FCFF) — free cash flow to firm; EBIT — earnings before interest and taxes; T — tax rate; D&A — depreciation and amortization; CAPEX — capital expenditures; Net ch.in WC — net changes in working capital.

In our modelling process we will use the second formula.

The basic intrinsic value formula is presented as formula 4.

FCF

Value =--(4)

WACC-g y '

Where WACC is weighted average cost of capital and g is organic growth.

We can do some simple mathematic transformations to get the formula which shows the key value drivers (formulas 5-7).

FCF = NOPLAT - Net Investment = NOPLAT - (NOPLAT * IR) = NOPLAT * (1 - IR) (5)

Net Investment Net Investment * NOPLAT „ * _ _ „

g =-=-*-= IR * ROIC ^

IC IC NOPLAT (6)

So we got the model which shows key value drivers:

NOPLAT *(1--)

Value =-ROIC (7)

WACC-g y '

But this formula assumes that company's growth rate is a constant in the long run. Commonly companies have two growth periods: unstable growth period (with high or low growth rates) and terminal growth (with steady growth rate). In terminal period company's growth rate is close to the growth rate of GDP in the economy where the company operates (fair value fundamentals concepts). The basic formula for terminal value calculation is presented as formula (8):

TV = —--(8)

(WACC - g)n y '

We can modify this formula to the model which accounts key value drivers (see formula 9):

1 A. Damodaran, Investment Valuation: Tools and Techniques for Determining the Value of Any Asset, 3rd Edition, p. 533.

NOPLAT.+, *| 1--

_t1 ^ ROIC

tv =_WACC - g__(9)

(1 + WACC)"

Now we can show the complex business model of company value including unstable growth rate period and terminal growth rate period, see formula 10:

^ FCF++1

EV = Y-^—- + WACC - g + Debt + MI + PS - C&CE (10)2

1=1 (1 + WACC) (1 + WACC))

If we show key value drivers, the formula will be transformed for the next view, see formula 11:

f ( r. W

EV =

I

NOPLAT * I 1--

_' I ROIC

(1 + WACC )

NOPLATt+1* |1

ROIC

WACC- g

(1 + WACC ))

b

(11)

Where b = Debt + MI + PS - C&CE.

In the formulas above we used the following abbreviations: EV — enterprise value; FCF — free cash flow; WACC — weighted average cost of capital; MI — minority interest; PS — preferred shares; C&CE — cash and cash equivalents.

As we see this model is based on the cash flows from business activity, but cash flows not always can represent the business situation. For example diminishing cash flow can occur in both cases: in poor performance and large capital expenditures. The alternative model is economic value added approach.

2.2 ECONOMIC VALUE ADDED APPROACH

Economic value added was presented by Bennett Steward in his book "The Quest for Value"3 in 1991. The economic value added shows the value which was created by company over some definite time period over the capital invested. There are three key stones in the definitions of EVA: ROIC (return on invested capital), WACC (the cost of invested capital) and invested capital itself. We can show the formula 12 which presents relations between the exponents above:

EVA = IC *(ROIC - WACC) (12)

Where IC is invested capital, ROIC and WACC are defined above.

The key advantage of EVA is that it shows the main value drivers, but it also has some disadvantages, for example financial managers of companies firstly couldn't apply EVA approach for vertical and horizontal comparisons with peers and also there are some difficulties with differences in scale. Some difficulties are also connected with using EVA as a KPI for bonus programs. In investment services the situation is quite different. For qualified investors EVA is one of key indicators of stable company development and future business potential. The first bulge bracket banks which started using EVA for companies' valuation are Goldman Sachs and Credit Suisse. Then Bennett Steward founded his own corporation EVA Dimensions4 which aimed to develop value-based management techniques for different companies and EVA approaches for business valuation.

2 A. Damodaran, Investment Valuation: Tools and Techniques for Determining the Value of Any Asset, 3rd Edition. — p. 1500.

3 G. Bennett Stewart, The Quest for Value: A Guide for Senior Managers, HarperCollins Publishers, New-York, 1999.

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4 http://www.evadimensions.com.

Business valuation based on the economic value added approach becomes more and more popular and useful. As mentioned above, this method allows determining key value drivers such as ROIC, WACC and organic growth. It as an analogue of discounted cash flow approach and should show the same results but with another specification. In our analysis we can prove it using some not very complicated mathematical transformations. We have already shown the transformation from common DCF approach to the approach with key value drivers, it was shown in formula 7:

NOPLAT *(1--)

Value _-ROIC- (7)

WACC-g

We can restate the formula 7 in the following way:

IC * ROIC *(1--) „nrr

Value _- ROIC _ IC * (13)

WACC-g WACC-g

We will continue our mathematic transformations and add WACC to the numerator and then subtract it back in formula 14:

_ C * ROIC - g + WACC - WACC _ IC * (ROIC -WACC) value — IC — +

WACC-g WACC-g

+ IC * (WACC - g) _ C + IC *(ROIC -WACC) (14)

+ WACC - g ~ + WACC - g

We got economic value added formula. It represents business value of the company with stable growth rate as a sum of invested capital and economic value added. Now let's develop the idea and show enterprise value in the two growth stages periods (unstable and stable growth rates). The common view of this formula id following:

_ C ^ ICi-1 *( ROICi - WACC) Terminal Value value — ICr\ + / . + , (15)

0 1—1 (1 + WACC)i (1 + WACC)'

Where IC0 is invested capital as of the date of valuation, t — projection period.

Terminal value is the present value of future cash flows beyond the projection period5. The key factors of terminal value calculation are terminal organic growth and terminal cost of capital (WACC). The analysis of terminal value calculation is presented in the formulas 16-18.

TV _ eva+1+ev4+2 _IC' *(ROIC>-WACC) + PVEA+2) (16)

^+1 ^+2 WACC WACC - g

In the formula PV(EVAt+2) is determined in the following way:

NOPLATt+1 * ¡^^ | * (ROIC - WACC)

PV(EVAt+2) =-\ROIÇ2--(17)

v ^+2) WAÇÇ

5 Tim Koller , Richard Dobbs , Bill Huyett, Value: The Four Cornerstones of Corporate Finance by McKinsey & Company Inc., John Wiley & Sons, Inc., Hoboken, New Jersey, 2011, p. 213.

So we analyzed all the aspects of business valuation using economic value-added approach and can combine them in the resulting model:

=/c0 +±X' i* (ROIC-WACC C

tí (1 + WACC)

NOPLA Tt+1* I I * (ROIC - WACC)

ROIC J _ (18)

+

ICt *(ROICt -WACC) +_WACC

WACC_WACC - g

(1 + WACC )t

2.3 FAIR MULTIPLES APPROACH

Multiple is a ratio which shows relation between equity or enterprise value and parameter. There are different goals for calculating multiples: comparing current company value with its historical figures, with peers' value, or with sector figure. There is one more type of multiples: fair multiples or target multiples. Fair multiple presents maximum price which a knowledgeable investor is ready to pay with stated values of key value drivers and which allows the investor to get fair required rate of return (IRR analogue). Fair multiples help the investor or analyst to determine key value drivers and to analyze company in a proper way.

There are two ways how to calculate fair multiples, the choice depends on the growth stage of company. If company's growth rates are stable, and we have some adequate grounds for assuming that rated to be constant in the foreseeable future, the one-step model should be used. Nevertheless, in practice more common solution is to use two-step model, which divides foreseeable period on two stages: initial unstable growth stage and terminal steady growth stage. The second variant will be used in our analysis (the detailed analysis will be provided on the base of EV/NOPLAT, net operating profit less adjusted taxes multiple). We will start the common value formula from the first part.

NOPLAT *(1--)

Value _-ROC (7)

WACC-g

We will transfer it to the following model:

EV _ NOPLAT *(ROIC - g) (19)

ROIC *(WACC - g)

When using target multiples we assume that in the terminal period ROIC equals WACC (the concept of company growth with a zero value added). Based on this equation we will get the following model for terminal period:

TV _ NOPLAT (20)

WACC

Therefore, we got the base for calculating enterprise value. Formula 20 is a cash flow from period n. Using the concept of target multiples we can propose that cash flow as an annuity with n years' time horizon, see formula 21.

EV _ NOPLAT *(ROIC - g) j1 + g)" .

ROIC *(WACC - g) V (1 + WACC )n ( 1

We should also transform NOPLAT for the period n to NOPLATn1 and then find present value of the terminal value used.

TV —

NOPLAT *(l + g )n WACC

l

(1 + WACC )n

(22)

Now we will combine the whole model (two-stages):

EV —

NOPLAT *(ROIC - g), ROIC *( WACC - g)

1 --

(1 + g )n (1 + WACC )n

NOPLAT *(l + g )n WACC

l

(1 + WACC )n

For getting target multiple we should divide the whole model by NOPLAT:

(23)

EV

(ROIC - g)

NOPLAT ROIC *(WACC - g)

1 —

(1 + g )n

(1 + WACC )n

l

__(1 + g )n

WACC (1 + WACC)n

(24)

The similar logic was used for calculating EV/EBIT, EV/EBITDA, EV/Sales multiples. We will present only results:

EV (ROIC - g)*(l- T)

f

EBIT ROIC *( WACC - g )

1 —

(1 + g )n

Л

(1 + WACC )n

l

S(1 -T) *

(1 + g)

EV (ROIC - g) *(l-T)(l- D)

EBITDA ROIC *(WACC - g)

1 -

(1 + g)

WACC v ' (1 + WACC) n ^ (1-T) *(l-D)m (1 + g)n

(1 + WACC)n I WACC (1 + WACC)"

(25)

(26)

EV (ROIC - g) * (1 -T) * M

Sales ROIC *(WACC - g)

(l+g) n l+(l-T)M (l+g) n

1 —

(1 + WACC) n J WACC (1 + WACC) n

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(27)

Formulas above have some limitations when WACC equals growth. In that case we should add infinitesimal change to g, (0.0000001), such change does not affect the results but helps to avoid dividing by zero.

When analyzing business it is very important to choose the right multiple. McKinsey & Company decided that the best multiple for a variety of companies from S&P 500 is EV/EBITA. It is close to EBITDA but it takes into account depreciation expenses as a part of operating expenses necessary for company to maintain its fixed assets. We will provide a model for EV/EBITA target multiple, where A is the rate of depreciation.

Formula 28 presents one stage model:

EV (ROIC - g) *(l-T)(l-A),

EBITA ROIC *(WACC - g) Formula 29 presents two stage model:

1 --

(1 + g) n l + (l-t) *(l-A), (1 + g) n

(1+ WACC)n

EV (ROIC - g) *(l-T )(l- A),

EBITA ROIC *(WACC - g)

1 -

WACC (1 + WACC) n

(1 + g)

(1 + WACC) n

+

(ROIClt -glt)*(l-t)*(l-A), (l + g)n

ROIClt * ((ACClt - gLT ) (1 + WACC) n

(28)

(29)

We analyzed the basic concepts of business valuation using value drivers approach and created models for three cases: discounted cash flow methodology, discounted economic value added and target multiples concept.

*

Now we will present the results of model testing evidence from UC RUSAL, the largest aluminum producing company in Russia, one of the world leaders.

3. UC RUSAL VALUATION AND ANALYSIS ON THE BASE OF MODELS DEVELOPED 3.1 DISCOUNTED CASH FLOW METHODOLOGY

The valuation was provided as of 30.06.2014, based on the macroeconomic assumptions as of 30.06.2014. For terminal growth rate, we used 4% GDP growth for Russia, a long-term estimation by Bloomberg.

The first step after determining assumptions (macro and micro ones) is revenue analysis and estimation. Revenue is the key element for estimating other elements of free cash flow. The results of revenue estimation are presented in the Table below:

The revenue was estimated using bottom-up approach. For calculations were used such parameters as historical company's revenue dynamics, aluminum price forecast, contraction in manufacturing data, provided by UC RUSAL, GDP growth estimations and PPI forecast (data provided by Bloomberg).

The next step in analysis is estimation of costs of goods sold. In analysis were used such data as PPI estimation, provided by Bloomberg, UC RUSAL contraction in manufacturing estimates, foreign exchange forecasts for USD/RUB provided by Bloomberg. The results are presented in Table 2.

For estimations the following expense structure was used: inventory — 55%, energy — 26%, salary — 10%, transportation — 6%, other — 3%. Such structure was provided by company management.

The next calculation is operating expenses, which were calculated as a percentage of sales. The results are presented in Table 3.

The next step is to calculate fixed assets, depreciation expenses and capital expenditures (the results are provided in Table 4).

The next step is net working capital estimation. Each of working capital components was estimated in accordance with its driver (revenue or COGS). The results are presented in Table 5.

The next step is free cash flow (to firm) calculation. The results are presented in Table 6.

The next step is weighted average cost of capital calculation, the results presented in Table 7.

In calculations we used beta which was calculated as a median line of peers' betas.

The present value of estimated cash flows using calculated WACC is 2 870.64 ml USD. We should correct this value for current debt level and cash position.

The terminal value of RUSAL will be calculated using Gordon growth model. We assume last year estimated cash flow to be equal to 868 ml USD, terminal WACC — 13.48%, growth rate — 4%.

w 868

TV = ---rr = 9 160,46 ml USD.

13,48% - 4%

Present value of the figure received equals 4 868.72 ml USD. Current level of company debt is 10 892 ml USD, cash — 552 ml USD. Enterprise value can be calculated as following:

Table 1. UC RUSAL revenue estimation, ml USD.

Year 2013 2014 2015 2016 2017 2018

1 7 8 9 10 11 12

Revenue 9760 9095 9982 10836 11181 11591

Growth rate 90% 93% 110% 109% 103% 104%

Aluminum Price 1800 1898 1935 2065 2202 2315

Producers price index 87% 105% 102% 107% 107% 105%

Contraction in manufacturing 92%" 92%

Real GDP dynamics (Russia), % (yoy) 101% 101% 102% 102% 102% 102%

Corrections for demand growth 101% 101% 101% 101%

Source: Calculated by author. * www.rusal.ru

Table 2. US RUSAL costs of goods sold estimation, ml USD.

Year 2013 2014 2015 2016 2017 2018

1 7 8 9 10 11 12

COGS 8312 6964 7477 8123 8386 8693

Contraction in manufacturing 92% 92%

Economy reserves 92% 92%

Inventories 4538 3802 4160 4552 4981 5451

Energy 2184 1830 1992 2238 2616 2862

PPI 104% 110% 109% 109% 109% 109%

USDRUB 33 36 36 35 34 34

Change % yoy 108% 108% 100% 99% 97% 100%

Salary 852 714 750 787 826 866

Inflation 7% 6% 5% 5% 5% 5%

Transportation expenses 497 417 456 499 546 597

Other 240 201 212 222 233 245

Source: Calculated by author.

Table 3. UC RUSAL operating expenses estimation, ml USD.

Year 2013 2014 2015 2016 2017 2018

1 7 8 9 10 11 12

Operating expenses -404 1 037 1 138 1 235 1 275 1 321

Revenue 9 760 9 095 9 982 10 836 11 181 11 591

OPEX as a % of revenue -4%

Median line (2008-2013) 12%

Source: Calculated by author.

EV _ 2870,64 +10892-552 + 4868,72_ 18079,36mlUSD Today's UC RUSAL value equals 18-20 ml USD which lies in line with calculated figures. 3.2 DISCOUNTED ECONOMIC VALUE ADDED METHODOLOGY

The first step is to calculate invested capital, which is determined as a sum of net working capital, fixed assets, intangible assets and other operating assets less liabilities. The results are provided in Table 8. The calculation uses as a percentage of sales estimation methodology.

The next step is EVA calculation. We used long term steady WACC provided by JP Morgan research (Global research 31/07/2014). The results are presented in Table 9.

Negative values of EVA are results of low aluminum prices, in the long-term negative EVA will turn to positive. After discounting received EVA figures using current WACC we will get a sum of discounted EVA of -2 341.8 ml USD.

The next step is terminal value calculation. The results are provided below in accordance with 16-18 formulas.

Eva _ ICt *(ROICt -WACC) _ 23404*(5%-7%) _ -3999 07 ml USD. WACC 7% '

Table 4. UC RUSAL capital expenditures estimation, ml USD.

Year 2013 2014 2015 2016 2017 2018

1 7 8 9 10 11 12

Fixed assets 4887 4554 4998 5425 5598 5804

As a % of revenue

Median line 50,1%

Change -566 -333 444 427 173 205

Depreciation 799 525 577 626 646 670

As a % of revenue 8,2%

Median line 5,8%

Amortization 13 13 14 15 15 16

As a % of sales 0,0%

Median line 0,0%

Revenue 9760 9095 9982 10836 11181 11591

Capital expenditures 246 205 1035 1068 834 891

Source: calculated by author.

Table 5. UC RUSAL net working capital estimation, ml USD.

Year 2013 2014 2015 2016 2017 2018

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1 7 8 9 10 11 12

Assets

Cash and cash equivalents 300 300 300 300 300 300

Receivables 177 165 181 196 202 210

Median line (% of sales) 2%

Inventories 2663 2231 2396 2603 2687 2785

Median line (% of sales) 32%

Other operating assets 698 650 714 775 800 829

Median line (% of sales) 7%

Assets 3661 3182 3410 3677 3787 3914

Liabilities

Payables 838 781 857 931 960 996

Median line (% of COGS) 9%

Other short-term liabilities 1130 947 1017 1105 1141 1182

Median line (% of COGS) 14%

Sales 9760 9095 9982 10836 11181 11591

COGS 8312 6964 7477 8123 8386 8693

Liabilities 1969 1728 1874 2035 2101 2178

Net working capital 1692 1453 1535 1642 1686 1736

Change in net working capital -188 -239 82 107 44 51

Source: calculated by author.

Table 6. UC RUSAL free cash flow calculation, ml USD.

Year 2013 2014 2015 2016 2017 2018

1 7 8 9 10 11 12

Sales 9760 9095 9982 10836 11181 11591

COGS 8312 6964 7477 8123 8386 8693

Gross profit 1448 2131 2506 2713 2795 2898

Operating expenses -404 1037 1138 1235 1275 1321

EBIT 1852 1094 1368 1478 1521 1577

Depreciation 799 525 577 626 646 670

Amortization 13 13 14 15 15 16

EBITDA 2665 1632 1958 2119 2182 2262

NOPLAT 1482 876 1094 1182 1216 1261

Adjusted depreciation 639 420 461 501 517 536

Adjusted amortization 11 10 11 12 12 13

Change in net working capital -188 -239 82 107 44 51

Capital expenditures 246 205 1035 1068 834 891

Free cash flow 2073 1340 450 520 868 868

Source: calculated by author. Table 7. UC RUSAL WACC.

Category Designation Value Source

1 2 3 4

Risk free rate, USD yield Rf 5,50% Bloomberg, eurobonds Russia-2028 REGS

Unlevered beta ßunlev 1,07 Bloomberg, peers analysis

Debt/Equity ratio D/E 1,04 Bloomberg, peers analysis

Weight of debt Wd 71% Bloomberg

Weight of equity We 29% Calculation

Levered beta ßrelev 1,43 Calculation

Equity risk premium ERP 6,97% Calculation

Cost of equity Ke (USD) 15,46% Calculation

Eurobonds Russia 2028 yield YTM USD 5,50% Bloomberg, eurobonds Russia-2028 REGS

OFZ 2027 yield YTM RUB 9,12% Bloomberg, OFZ 2027

Cost of long-term debt Kd (USD) 11,00% Bloomberg

Income tax rate t 20% Internal Revenue Code

Weighted average cost of capital WACC (USD) 13,48%

Source: calculated by author.

Table 8. UC RUSAL invested capital, ml USD.

Year 2013 2014 2015 2016 2017 2018

1 7 8 9 10 11 12

Net working capital 1692 1453 1535 1642 1686 1736

Net fixed assets 4887 4554 4998 5425 5598 5804

Net intangible assets 3397 3209 3522 3823 3945 4090

Other 9126 9238 10140 11006 11357 11774

Invested capital 19102 18454 20195 21897 22586 23404

Source: calculated by author.

Table 9. UC RUSAL EVA calculation, ml USD.

Year 2013 2014 2015 2016 2017 2018

1 7 8 9 10 11 12

NOPLAT 1482 876 1094 1182 1216 1261

ROIC 8 % 5% 5% 5% 5% 5%

WACC 7 % 13 % 8% 7% 7% 7%

EVA 202 -1612 -600 -241 -252 -260

Source: calculated by author.

In the process of EVA+2 calculation we used the following estimations: long-term growth as 4%, long-term WACC as 6.55%, long-term ROIC as 8.5% as of the date of estimation, provided by JP Morgan.

NOPLATt+l * | | * (ROIC - WACC)

EVA+2 = PV (EVAt+2 ) WACC

WACC - g WACC - g

4%

1312*I I*(8.5%-6.55%)

6.55% -= 7206.90 mlUSD

6.55% - 4%

Enterprise value calculated on the base of EVA approach is calculated in the following way:

Value _ IC | y ICi i *(ROICi - WACC) + Terminal Value _ aue _ 0 (i + wacc)i + (1 + WACC)' _

_ 19102,08 + (-2341,8) +1704,94 _ 18465,21 mlUSD

As we can see the figure of calculated value using EVA approach is in line with the value figure from DCF approach. 3.3 TARGET MULTIPLES METHODOLOGY

We will use EV/EBITDA multiple in this approach. The formula used is provided below (from the first part of article):

EBITDA ROIC *(WACC - g)

EV (ROIC - g )*(1-T )(1- D)t f (1 + g) I (1-T )*(1-D) * (1 + g )

1 - + - - (26)

(1 + WACC)) ) WACC (1 + WACC)

We used the following fundamentals determined on the base of historical analysis and analysts reports: ROIC — 6%, amortization rate — 0.4%, depreciation rate — 10%, projected period growth — 6.3%, tax rate — 20%, projected period WACC — 6.6%, long-term WACC — 6.5%, long-term ROIC — 8.5%, long-term growth rate — 4%. The results are following:

EV (6% - 6,3%)*(1 - 20%)(1 -10%)(1 - 0,4%) * ( (1 + 6,3%)5 ^

EBITDA 6% *(6,5% - 6,3%)

v (1 + 6,5%)

5

+ (1 -20%)*(1 -10%)(1 -0,4%)* (1 + 4%)5 _974 6,55 % (1 + 6,5%)5 ,

Using the received multiple and 2013 EBITDA of 2 255 ml USD, enterprise value should be equal to 21 972.4 ml USD.

So we can conclude that using target multiples enterprise value should be equal to 22-23 ml USD without any significant crises and changes in global economic conditions.

The difference between value figures calculated using DCF approach, EVA approach and target multiples approach is insignificant. So the proposed models provide similar results close to reality and can be used for business value analysis.

4. FINDINGS AND CONCLUSION

In the article we presented new value drivers oriented valuation methodologies on the base of DCF, EVA and target multiples approaches. We proved that results from all three approaches are similar and can be used in practice. We created the universal approach which determines business value in terms of mixed influence of such value drivers as ROIC, WACC, NOPLAT, organic growth. This approached is proved in all three models presented. Moreover we can create a wider base of value drivers by decomposing and analyzing each of above-mentioned ones. For example ROIC can be decomposed using DuPont-analogue model in the following way:

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ROIC _ NOPLAT _ (1 - t) * EBIT * SaCS _ ros * Capital Turnover *(1 - T). Such types of analysis can be applied

ic sales I C

to other value factors.

So it shows that the proposed methodology presents traditional approaches such as DCF and created a scheme of developing them in terms of more accurate future value forecasting for meeting needs of different stakeholders classes.

Today the most common valuation practice is ordinary DCF analysis. Our approach enriches traditional DCF, proposes practical implementation of using EVA and target multiples approaches. The models can also be used in trading strategies algorithms: buying shares when the observed multiple below the target one and selling when the observed is above the target one.

The models were tested on the base of UC RUSAL, one of the world's largest aluminum producers. As of the beginning of estimation the company was valued by Bloomberg at 12 000 ml USD, 1.5 years after the company valuation was increased by 60-80% to near 20 000 ml USD.

The models created help to combine external investment analysis with detailed value drivers' analysis. Models help to determine the direction of future value dynamics, take effective investment decisions for direct and portfolio investments. The model recommendations were used for investment decisions by Gazprombank Asset Management and resulted in good profit figures.

REFERENCES

Damodaran A. (2012), Investment Valuation: Tools and Techniques for Determining the Value of Any Asset, 3rd Edition, New York: Wiley.

Stewart G.Bennett (1999), The Quest for Value: A Guide for Senior Managers, New-York: HarperCollins Publishers. Koller T., Goedhart M., Wessels D. (2010), Valuation Measuring and Managing the Value of Companies, New Jersey: JohnWiley & Sons, Inc., 4.

Modigliani, F. and Miller, M.H. (1958). The Cost of Capital, Corporate Finance and the Theory of Investment, American Economic Review, 48, 261-97.

Marshall A., (1890) Principles of Economics, vol. 1, New York:

Macmillan, 142. Freeman R.Edward (1984) Strategic Management: A stakeholder

approach.— Boston: Pitman. Pratt, Shannon P. (2002), Cost of capital: estimation and applications: New York: John Wiley & Sons, Inc., p. 5 S.A.Ross (1976) "The Arbitrage Theory of Capital Asset Pricing", Journal of Economic Theory, p. 341-60

Edward S.Mason (1939), „Price and Production Policies of Large-Scale Enterprise", American Economic Review, (1, Supplement), pp. 61-74.

Michael E.Porter (1980), Competitive strategy, New York: The Free Press.

Koller T., Dobbs R, Huyett B (2011), Value: The Four Cornerstones of Corporate Finance by McKinsey & Company Inc., New Jersey: John Wiley & Sons, p. 41.

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