CC BY
10SOCIAL SCIENCES
WHAT IS A «LIFESTYLE»? EXPERIENCE IN ANALYZING DIFFERENT PROFILES OF
ELECTRONIC RESOURCES
Tashchenko A.
Candidate of Sociological Sciences, Assistant Professor Department of Social Structures and Social Relations Taras Shevchenko National University of Kiev, Kiev
Iakovenko A.
Candidate of Sociological Sciences, Associate Professor, Associate Professor Department of Sociology and Political Science, National Aviation University, Kiev
Iakovenko I.
Doctor of Sociological Sciences, Professor, Professor Department of Sociology and Political Science, National Aviation University, Kiev
Abstract
The article presents an analysis of how everyday «programming» of readers occurs in relation to the «lifestyle» rubric and alternative rubrics on electronic resources of various profiles. Since the «lifestyle» refers to everything that is selected individually and independently, respectively, the internal categories of the «lifestyle» indicate something that should be attributed specifically to this type of choice. As a result of the study it was shown that all profiles of electronic resources gravitate mainly to expressive and cognitive accents in the presentation of «lifestyle».
Keywords: lifestyle, Hans-Peter Muller, analysis of semantic core.
In the legislation of Ukraine «lifestyle» is defined as an individual way of realizing a person's chosen life path; a set of behavior patterns that capture persistent traits, manners, habits, tastes, inclinations and ways of realizing life [1]. The definition is quite broad. And, according to our previous observations, editions of different profiles have their own logic of filling the «lifestyle» rubric. And this means that different kinds of everyday programs are being constructed to distinguish between what should be attributed to the realm of purely individual choice and what not. In order to find out how these programs can be matched and what components they focus on, we analyzed 119 electronic periodicals, communities and blogs with the «lifestyle» rubric that were known to us and in which we also found (through Google's search engine) a matching rubric with at least three entries. In defining the accents we draw on the concept of Hans-Peter Muller, who distinguished four types of dimensions in lifestyle: expressive (leisure activity, consumption), interactive (communication, marital behavior, attitudes to the media), evaluative (value orientations and attitudes, commitment to a particular church, electoral behavior) and cognitive (self-identification, perception of the social world) [2, p. 82]. Our empirical research is illustrative and unrepresentative, data collection took place from 7
to 16 October 2019, all headings and subheadings were translated into English for data consistency for analysis of semantic core. After analyzing in the first phase we considered only those words from semantic core whose frequency is higher than twice.
Firstly, we analyzed 18 webpages of business periodicals, business communities and research institutions. Exactly one third of them (6) had sub-categories of the «lifestyle» category (see Table 1). The semantic core of the inner categories of «lifestyle» included words «car» (frequency 5.33%), «culture», «fashion» and «travel» (frequency by 4%). So, in this case three dimensions are involved: expressive, evaluative and cognitive. The semantic core of categories that represented alternatives to «lifestyle» included words «business» (frequency 4,15%), «market» (frequency 2,37%), «technology» (frequency 2,08%), «economics» (frequency 1.78%), «sports» (frequency 1.48%), «education», «health», «law», «news», «real estate», «work» (frequency by 1.19%), «culture», «event», «finance», «internet», «interview», «media», «mood», «politics», «security», «tourism» and «world» (frequency by 0.89%). So, we already have seen the first bifurcation of ideas about lifestyle on the example of culture and travel / tourism.
Table 1
«Lifestyle» internal categorization and alternative headings, business periodicals and communities, websites of research institutions
Title Internal «Lifestyle» Categories Non-«lifestyle»
Business-M4 ECO_logical, Wellness, Travel, Cars World, Fashion, Luxury, Gadgets Business, Consumer, Events, Editorial, Pulse Magazine, Ev100
inbusiness.kz5 Culture, Tourism, Gourmet, Pro-hoteler, Fashion & Beauty Business, Finance, Economy, Country, World, Real Estate, Technology, News About Auto, Sports, Experts, Appointments
Vedomosti6 Leisure, Sports, Culture, Luxury, Interviews, Life Lines Business, Economics, Finance, Politics, Technology, Real Estate, Auto, Opinions, Investigations, Interviews, Management
Business Traveller7 Beauty, Cars, Cruises, Fashion, Fit to Fly / Wellness, Fragrance, Frequent Traveller, Golfing Around, Great Escape, Great Reads, Grooming, Health and Fitness, Humour, Luggage, Restaurants, Ride-Hailing, Shopping, Skiing, Stationery, Style, Taste, Technology, Watches, What to Buy, Wine Destinations, Special Reports
Global Citizen8 Dining, Cars, Yachts, Travel, Watches, Gadgets, Art, Male Grooming, Culture Business, Philanthropy, Events, Global Citizenship
Fox Business9 Rich & Famous, Travel, Cars, Airplanes, Food & Drinks, Arts Money, Markets, Real Estate, Tech, Sports, Tv, Podcasts, More
International financial club «Bankir»10 - Video Online, "BANKIR" Online, Business Lessons, Conferences, Persons, Press Releases, News Of IF Club "Bankir", Art, Image, Competitions, Training, Law, Insurance, Investments, Commonwealth, Regions, Analytics, Point Of View, Technologies, Security, Equipment, Payment Systems, Financial Market, Informational Page, Exhibitions And Forums, Foreign Experience, Banking Sector, Exclusive, VIP-Interview
Riteyl v Ukraine11 - Retail Digest, Economics, Internet, Practice, Company News
Fond Obshchestven-noye mneniye12 - Dominants, Values, Economics, Media and The Internet, Politics, Security and Law, Science and Education, Culture and Leisure, Health and Sports, Moods, Past, Future, World, Work and Home
Research & Branding Group13 - EURO 2016, Exit-Poll, Security, Safety and Law, Business, Elections, Euro 2012, Eurovision 2017, HPU, Health, Health and Medicine, Identity and Interethnic Relations, Investments, Market Research, History, Kiev and Kievites, Crisis, Culture and Leisure, Maidan, Migratory Moods, World, Opinion Of Ukrainians, Moods, Science and Education, New Year, Society, Poll,
4 http://business-m.eu/category/stil-zhizni/
5 https://inbusiness.kz/ru/cat/stil-zhizni
6 https://www.vedomosti.ru/rubrics/lifestyle
7 https://www.businesstraveller.com/feature-category/lifestyle/
8 https://global-citizen.com/category/lifestyle/
9 https://www.foxbusiness.com/lifestyle
10 http://kbs-izdat.com/stil-zhizni/
11 http://ua-retail.com/raznoe/
12 https://fom.ru/Obraz-zhizni
13 http://rb.com.ua/tag/obraz-zhizni/
Politics, Past, Work and Home, Regions, Advertising, Markets, Car Market, Alcoholic Beverages Market, Furniture Market , Media and Internet, Technology, Tourism, Physical Education and Sport, Values, Church and Religion, Ecology and Habitat, Economics
Ideonomika14 - Self-Development, Leadership, Future, Own Business, Economics, History, Phenomena
Go-Emotion15 - Business, Interviews
Cabinet Boss16 - Interviews, Companies, Business Solutions, Luxury
UBR.ua17 - Sports, Health, Tourism, Interesting, Affiche
GfK in Ukraine18 - Car Market, Consumer Goods, Energy Resources, Financial Services, Industrial Purpose Goods, Media and Entertainment, Retail, Technology, Travel and Hotel Business
RBK-Ukraina19 - Special Projects, Fashion, Beauty, Show Business News, Affiche, Food
COLLIERS [ONE]20 - Business, Cities & Travel, Events, Featured, Technology, Work & Play
Hawaii Business Magazine21 - 2019 Hb Industry Spotlight, 5 Steps, Agriculture, Arts & Culture, Best Places To Work, Bizwiz, Bizx: Advice From Experts, Boss Survey, Business Trends, Careers, Change Reports, Construction, Economics, Editor's Note, Education, Entrepreneurship, Finance, From The Publisher, Government, Healthcare, Human Resources, Innovation, Law, Leadership, Localki-nebiz, Marketing, Movers & Makers, My Job, Nonprofits, Parting Shot, Real Estate, Small Business, Smart Advice, Sports, Success Stories, Sustainability, Talk Story, Technology, The Careerist, Tourism, Up & Coming, What's In A Name?
Secondly, we analyzed 14 webpages of socio-political and news resources, of which again only about one third (5 issues) had internal categories of the «lifestyle» category (see Table 2) The semantic core of the inner categories of «lifestyle» included words «travel» (frequency 10.42%) and «food» (frequency 6.25%). So, only the cognitive and expressive components are involved in this case. The semantic core of categories that represented alternatives to «lifestyle» included words
«politics» (frequency 5.32%), «world» (frequency 4.26%), «sports» (frequency 3.72%), «business» (frequency 3.19%), «culture», «news» (frequency by 2.66%), «health», «opinion», «science», «society», «Ukraine» (frequency by 2.13%), «car», «economics», «sport», «technology» and «video» (frequency by 1.60%). So, we see overwhelming stability of alternatives, but car-related issues, like travel and culture, have come into question.
14 https://ideanomics.ru/articles/category/lifestyle
15 https://go-emotion. com/category/%D 1%81%D 1%82%D0%B8%D0%BB%D 1%8C-%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8/
16 https://cabinetboss.com.ua/lifestyle
17 https://ubr.ua/leisure/style
18 https://www.gfk.com/uk-ua/rinki/moda-ta-stil-zhittja/moda-ta-stil-zhittja/
19 https ://www. rbc .ua/rus/lite/stil_zhizni
20 https://colliers-one.com/category/lifestyle/
21 https://www.hawaiibusiness.com/category/lifestyle/
Table 2
«Lifestyle» internal categorization and alternative headings, _socio-political resources and news resources_
Title Internal «Lifestyle» Categories Non-«lifestyle»
FAKTY. ICTV22 Cars, Gadgets, Health, Cybernews, Space, Travel, Technology, Success Facts Ukraine, Extraordinary Events, LOL, World, Sport, Show Business
KURS23 Literature, Music, Cinema, Festivals, Fashion, Travel, Carpathians Politics, Advertising, Economics, Sports, Health, Our History, Society, JFO
Segodnya LIFESTYLE24 Show Business, Style, Food, Wellness, Psychology, Techno, Affiche, Fun, Travel News, Ukraine, Politics, Economy, World, Kyiv, Sport, Video
Gazeta.Ru25 Fashion, Trends, Food, Person, Travel, Chronicle, Personal Experience, Homeland News, Politics, Business, Society, Army, Opinions, Culture, Science, Technology, Cars, Sports
Fox News26 Food + Drink, Cars + Trucks, Travel + Outdoors, House + Home, Fitness + Well-Being, Style + Beauty, Family U.S., World, Opinion, Politics, Entertainment, Business, Tv, Fox Nation, Listen, More
Nezavisimaya gazeta27 - By Editorial, Politics, Business, Regions of Russia, CIS, In The World, Culture, Ideas and People, Science, Education, Health, Warriors And Army, Week In Review, Movies, Philanthropy, Reviewer Column, Dependent Newspaper, Ecoprom, I See So
Novyny «24»28 - Techno, Economics, Health, Sports, Football, Cars
Mhub29 - In Ukraine, Extraordinary Events, Politics, In The World, Science and Technology
GORDON30 - Kiev, War in Ukraine, Politics, Money, Peace, Sports, Culture, Techno, Dnipro, Donetsk, Lugansk, Lviv, Mariupol, Odessa, Kharkiv, Photo, Video, PR, Innovation, Opinion, Actual, Elections, Influence
MIR 2431 - Politics, Society, Economics, Culture, Incidents, In The Commonwealth, In The World, Sports, Show Business, Cuisines of The World, Science and Technology, Cars, Press Releases, Cast
LIHA.Novosti32 - Politics, Economy, World, Incidents, Kiev, Sports, Society, News of Regions, Chronicles, Photo / Video
NV STYLE33 - Culture, Beauty and Fashion, Blogs, People, Travel, Food and Drink, Celebrity
ENM NEWS34 - Home, News, Politics, Tech, Health, Sport, Gaming, Fitness, Travel, Insurance
K24 TV35 - News, Business, Sports, Entertainment, Opinion
core of the inner categories of «lifestyle» included word «fashion» (frequency 7.89%), presenting only the expressive component, and the semantic core of categories that represented alternatives to «lifestyle» included
22 https://fakty.com.ua/ua/lifestyle/
23 https://kurs.if.ua/lifestyle/
24 https://ukr.segodnya.ua/lifestyle.html
25 https://www.gazeta.ru/lifestyle/
26 https://www.foxnews.com/lifestyle
27 http://www.ng.ru/style/
28 https://24tv.ua/stil_zhittya_tag4484/
29 https ://mhub.top/ukr/ category/ stil_zhizni
30 https://gordonua.com/news/health.html
31 https://mir24.tv/style/super
32 https://news.liga.net/lifestyle
33 https://style.nv.ua/ukr/lifestyle.html
34 https://www. enmnews. com/category/lifestyle/
35 https://www.k24tv.co.ke/category/lifestyle/
Thirdly, we analyzed 25 webpages of developmental, entertainmental and cognitive resources, of which about one-fifth (6 issues) had the sub-categories of the «lifestyle» category (see Table 3). The semantic
words «travel» (frequency 4.20%), «beauty», «health» (frequency by 2.94%), «entertainment», «food» (frequency by 2.52%), «business», «culture», «fashion» (frequency by 2.10%), «career», «news» (frequency by
1.68%), «drink», «music», «politics», «psychology» and «technology» (frequency by 1.26%). So, the conflicting sub-categories have expanded - now they are joined by fashion and food.
Table 3
«Lifestyle» internal categorization and alternative headings, developmental, entertainmental and cognitive resources
Title Internal «Lifestyle» Categories Non-«lifestyle»
CoFe.ru36 Star Life, Fashion and Style, Traveling, Entertainment, Technology, Hobby Coffee Grinder, Brownie, Behind The Mirror, Culture, Psychology, Tonus, Forum
InStyle.ru37 Affiche, Travel, Music and Cinema, Food, Relationships, Technology and Decor Fashion, Beauty, Stars, Horoscopes, Shopping, Video
RuRiRo.ru38 Credit Products, Mortgage, Fashion Beauty and Health, Business, Leisure and Tourism
Sovetnews39 Tourism, «Home Party», Affiche, Fashion Trends, Fishing Home, Food and Kitchen, Travel, Health, Holidays, Family and Kids, Have an Answer
Isn't Life Rich40 Food, Wedding & Marriage, Style Career, Culture
Waterford Whispers News41 Health/Science, Business, Horoscopes Breaking, Gash, WWN Sports, Politics, Entertainment, Features, Brexit
Fitnes dlya mozga42 - Humor, Around the World, Little brothers
GrayFruit43 - Health, Travels, Cinema, Cuisine, Relationships, Psychology
MAKSIMUM44 - Family and Children, Career and Business, Health and Beauty, Cookery, Homestead
Gloss.ua45 - News, Affiche, Food, Music and Cinema, Leisure, Travels
LifeRead.media46 - Stories and People, Culture, Own Affair, Travels, Beauty, Special Projects, Advertising on Liferead
Tasty Info47 - Info box, HLS, Beauty and Style, Travels, Entertainment, Trends and Innovation
Vokrug Sveta Ukraina48 - Themes, Travels, Science, People, Ecology, Animals, Places, Technologies, Traditions, Food, Incidents, Fun
Deutsche Welle49 - News, Politics and Society, Economics, Education and Career, Around the Germany
Wacky Freaky50 - Business, Education, Entertainment, Fashion, Technology, Travel
British Travel Journal Digital51 - Adventure, Explore, Experience, Stay, Food & Drink
LifeSector52 - Beauty, Health, Business, Technology, Travels
36 https://cofe.ru/section-lifestyle/
37 https://instyle.ru/lifestyle/
38 https://ruriro.ru/obraz-zhizni
39 https://sovetnews.com/stil-zhizni/
40 http://www.isntliferich.com/category/lifestyle/
41 https://waterfordwhispersnews.com/category/lifestyle/
42 http://fit4brain.com/shelf/lifestyle
43 http://grayfruit.com/category/life-style/
44 http: //leadmanagers.ru/category/ stil-zhizni
45 https://gloss.ua/lifestyle
46 https://liferead.media/lifestyle
47 https://tastyinfo.ru/category/lifestyle/
48 https://vokrugsveta.ua/lajfstajl
49 https://www.dw.com/ru/%D1%82%D0%B5%D0%BC%D1%8B-
%D0%B4%D0%BD%D1%8F/%D0%BA%D1%83%D0%BB%D1%8C%D1%82%D1%83%D1%80%D0%B0-%D0%B8-%D 1%81%D 1%82%D0%B8%D0%BB%D 1%8C-%D0%B6%D0%B8%D0%B7%D0%BD%D0%B8/s-2213
50 https://www.wackyfreaky.com/category/lifestyle/
51 https://britishtraveljournal.com/category/lifestyle/
52 https://www. lifesector.ru/lifestyle/
The Vivant!53 - Book Reviews, Drinks, Entertainment, Fashion, Food, Lifestyle, Mens Fashion, Movie Reviews, Music, Opinion/Editorial, Pets, Simple Pleasures, Travel, Un-categorized, Womens Fashion
The Takoma Torch54 - Art & Culture, Business & Economy, Friday Fan Sub-mittal Contest, News & Politics, Sports and Entertainment, Takoma Junction, Uncategorised
Rebirth Magazine55 - Events, Store, Media Kit, Style & Beauty, Newsletter
Brighter Craft56 - Art & Design, Recipes, Travel, Health & Nutrition, DIY & Crafts
UpJourney57 - Career, Happiness, Health, Meditation, Money, Motivational, Personal Transformation, Nutrition, Parenting, Psychology, Relationships, Self-Esteem, Social Skills, Success, Work
Reshareworthy58 - Pets, Community, Wildlife, Animals, Entertainment, News, Music, Inspirational, Tips
Atas Cheapo59 - Attractions, Cars, Culture, Drinks, Experiences, Flights, Food, Hong Kong, Hotels, Lounges, Melbourne, Singapore, Sydney, Taipei, Tokyo
Teknesty60 - Featured, Productivity, Trending
Fourthly, we analyzed 33 webpages of fashion magazines and women's magazines, as well as portals and blogs specialized in the subject matter. More than half of the webpages - 18 - had internal headings of «lifestyle» (see Table 4).The semantic core of the inner categories of «lifestyle» included words «travel» (frequency 8.02%), «food» (frequency 5.56%), «home» (frequency 3.70%), «career», «design» (frequency by 3.09%), «car», «sports», «technology» (frequency by 2.47%), «culture», «health», «holiday», «music», «news», «psychology» and «technique» (frequency by 1.85%). Thus, in this case all components are involved:
both cognitive and expressive with interactive and evaluative. The semantic core of categories that represented alternatives to «lifestyle» included words «fashion» (frequency 10.49%), «beauty» (frequency 9.44%), «health», «news» (frequency by 3.85%), «horoscope», «relationship» (frequency by 2.10%), «culture», «home», «star» (frequency by 1.75%), «food», «special projects», «travel», «video» (frequency by 1.40%), «celebrity», «child», «love», «sex», «style», «test» and «art» (frequency by 1.05%). Thus, we are convinced that the category «lifestyle» is becoming more and more controversial.
Table 4
«Lifestyle» internal categorization and alternative headings, fashion and women's magazines, portals and blogs
Title Internal «Lifestyle» Categories Non-«lifestyle»
7dney.ru61 House, Food, Family, Pets, Travels, Wedding News, Stars, Beauty, Health, Fashion, Entertainment, Videos, Discounts
FashionTime. ru62 Cars, Technique, Travels, Food, Sports, Design, Real estate, Art, Cinema and TV, Fashion reading, Music Fashion, Beauty and Health, Celebrities, Model Business, Tests, Competitions, Clothing and Shoes Catalog
Ivona63 Home, Career, Leisure, Travels, Holidays Show Biz, Fashion and Beauty, Health, He and She, Children, Cooking, Horoscopes
Kralya.org. ua64 Holidays, Travels, Countries from A to Ia, Entertainment, Technique, Career, Feng Shui Beauty, Fashion, Weight Loss, Health, Love and Sex, Family and Home, Tips
53 http://thevivant.com/category/lifestyle
54 http://takomatorch.com/index.php/category/lifestyle/
55 https://rebirthmagazine.com/category/lifestyle/
56 https://brightercraft.com/category/lifestyle-wellness/
57 https://upjourney.com/category/lifestyle
58 https://www.reshareworthy.com/category/lifestyle/
59 https ://www. atascheapo .com/ category/lifestyle/
60 https://teknesty. com/category/lifestyle/
61 https://7days.ru/lifestyle/
62 http://www.fashiontime.ru/lifestyle/
63 http://ivona.bigmir.net/lifestyle
64 http://www.kralya.org.ua/category/styl-porady
Elle.ua65 Travels, Food, Gadgets, News, Lifestyle Blog, Affiche Fashion, Beauty, Relationships, People, Special Projects, Horoscope
FAVOT66 Travels, Sports, Technology, Design, Psychology, Insta-gram Of The Day, Inspiration Of The Day News, Fashion, Beauty, Culture, Food
HEROINE67 Home, Food, Health, Career, Psychology, Tips Style, Relationships and Sex, Experience, Heroes, Culture
Liza.ua68 Self-development, Travels, Career, Affiche, House, Recipes, Promotions Stars, Beauty, Fashion, Relationships, Astrology, Promotional Codes
L'Officiel69 Art, Technology, Lifestyle, Matte Gloss News, L'fashion, Routes, Personalities, Beauty, Special Projects, Fashion Weeks, L'homme
HELLO! Russia70 Food and Recipes, Travels, Technique, Psychology, Charity Stars, Monarchs, Fashion, Weddings, Children, Beauty, Cinema, Galleries
The-Femme71 Beauty, Interior, Health and Nutrition Self-development, Job & Finance, Relationships, Inspiration, Interviews, Our Choice
Time for Woman72 Your Image, Unique Women, Home Ideas, Nutrition, What to see, Notes motorists Personal Development, Career, Harmonious Relationship
Women-Territory.in.ua73 Friendship, Leisure, Recreation, Holidays and Celebrations, Cars, Travels, Sports, About everything Beauty, Fashion, Relationships, Health, Maternity, Home
Buro 24/774 Food, Travels, Architecture, Design and Decor, Technology, Event, Cars, Sports, Expert, Balvenie Of Fate, Strong Fashion, Culture, Beauty
Modnyy blog75 Design, Food, Travels, Technology, Home, Books, Films, Music Fashion Digest, Style, Beauty, World Around Fashion, Editor Page
DORÉ76 Food, Culture, Home, Travels Style, Beauty, Features, Shop
HDFASHION&LifeStyle77 - Fashion, Culture, Beauty, Photo, Video
Wday78 News, Editor's Choice, Culture, Piggy Bank of Tips Show Business News, Fashion, Beauty and Health, He and She, Children, Home, Tests, Horoscopes, Dream Interpretation, Contests, Recipes, Forum, Persons
WMJ.ru79 Interviews, News, Health, Food, Cars, Travels, Pets, Cinema, Culture, Music, Places, Home, Design, Career, Gadgets Video, News, Photo, Fashion, Beauty, Love and Sex, Tests, Horoscope
Marie Claire80 - Fashion, Beauty, Life&Love, @Work, Food, Astro, News
65 https://elle.ua/stil-zhizni/
66 https://favot.ru/category/lifestyle/
67 https://heroine.ru/category/obraz-zhizni/
68 https://liza.ua/lifestyle/
69 https://officiel-online.com/lifestyle-2/style-life/
70 https://ru.hellomagazine.com/stil-zhizni/
71 https://the-femme.com/category/%D0%BB%D0%B0%D0%B9%D1%84%D1%81%D1%82%D0% B0%D0%B9%D0%BB/
72 https://timeforwoman.ru/vt/
73 https://women-territory. in. ua/ stil-zhittya.html
74 https://www.buro247.ua/lifestyle
75 http://www.fashionblog.com.ua/category/lifestyle/
76 https://www.wearedore.com/category/lifestyle/
77 http://hdfashion.tv/news_life_stile
78 https://www.wday.ru/stil-zhizny/
79 https://www.wmj.ru/stil-zhizni
80 http: //www.marieclaire. ru/ stil-zjizny/
Marie Claire Ukraine81 - Fashion, Beauty, Society, Celebrity, Special Projects
Damskaya Lavka82 - Home and Family, Health, Beauty, Cookery, Magic, News, Childbirth Abroad, Craftswoman, Fashion, Psychology, Shopping
LadyHealth83 - News, He and She, Home, Kids, Beauty and Health, Fashion
Life84 - Intelligence, Your Way, Health, Fashion, Gourmet, Events
Pink Magazine85 - Fashion, Beauty, Culture, Food
Viva.ua86 - News, Stars, Fashion / Beauty, Events, Affiche, Discounts
VOGUE UA87 - Onthesixthfloor, Living, Sports, Traveling, Restaurants, Music, Theater, Books, Art Cinema
Woman MAGAZINE88 - Beauty, Fashion, Healthy, Sports, Travel
Cosmo.ru89 - News, Fashion, Relations, Horoscope, Beauty, Health, Stars, Psychology, Contests, Cosmo Travel, Video, Editorial Blog, Special Projects, Compatibility Horoscope, Kama Sutra, Calorie Counter, Weight Calculator, Full Wardrobe
mind body miko90 - Health, Fitness, Junior Doctors, Fashion & Beauty, Book Reviews
Rolls and Rolex91 - Fashion, Finance, General, Lifestyle, Self-Development, Stories
MOOD Magazine92 - News, Fashion, Beauty, Celebrity
FLUX93 - Fashion, Music, Film, Art, Beauty, Technology, Travel & Food, Flux Space
Fifthly, we analyzed 29 webpages of various local resources dedicated to clearly identified by different criteria groups of people (children, young people, the elderly, lawyers, travelers, Jews, etc.). More than half of these electronic resources (16) had the internal categories of «lifestyle» category. The semantic core of the inner categories of «lifestyle» included words «food» (frequency 6.40%), «health», «travel» (frequency by 5.60%), «art», «entertainment» (frequency by 4.00%), «drink» (frequency 3.20%), «hobby», «music» and «technology» (frequency by 2.40%). Thus, expressive,
cognitive and evaluative components are presented. The semantic core of categories that represented alternatives to «lifestyle» included words «news» (frequency 4.73%), «sports» (frequency 2.91%), «business» (frequency 2.55%), «event» (frequency 2.18%), «culture», «special», «video» (frequency by 1.82%), «art», «fashion», «theater» (frequency by 1.45%), «calendar», «city», «experience», «opinion», «photo», «politics», «sport», «travel» and «world» (frequency by 1.09%). So, what can be concluded with the previous data?
81 https://marieclaire.ua/lifestyle/
82 http: // damskayalavka.ru/stil-zhizni/
83 https://lhealth.info/life-style
84 https://onelifestyle.ru/articles/life-style/
85 https://pink.ua/lifestyle
86 https://viva.ua/lifestyle
87 https://vogue.ua/article/culture/lifestyle
88 https://womanmagazine-npp.com/category/novosti/pravila-zhizni/
89 https://www.cosmo.ru/lifestyle/stil-zhizni/
90 https://mindbodymiko.com/category/lifestyle/
91 https://www.rollsandrolex.com/category/lifestyle/
92 http://magazinemood.com/category/lifestyle/
93 https://www.fluxmagazine.com/category/lifestyle-2/
Table 5
«Lifestyle» internal categorization and alternative headings, _specific communities and local resources_
Title Internal «Lifestyle» Categories Non-«lifestyle»
Voron i Yezh94 Lifestyle, Travels, Entertainment, Technology, Hobby, Sports Media, Events
SPB.SOBAKA.RU95 Design, Real Estate, Travels, Cars, Technology, Money City and Entertainment, Fashion, Beauty, Bars & Restaurants, Secular Chronicle, Health, Calendar
Teatral96 Teatrals' Menu News, Premieres, Hot Topics, Column of the Chief, Person, Theater Without Borders, World of Russian Theater, Theater Star, Master Class, Backstage, Cinema Theater, Exhibitions, Jour-fac of Teatral, Video
Lotsia97 Health, Relations, Hobbies News, City, People, Lights and Signs, Photo, Video, Tests, Information
Molod' NEWS98 Leisure, Travels, Sport, Creativity Society, Education, Career, Opportunities
The Paragraph Magazine99 Voyage, Personal History, Not By One Right, Style Business, Legal Talents, Events, Video, Printed Issues, Club
The Citizen100 Fitness and Health, Food and drink, Entertainment (Celebrities, Art & Theatre, Music, Movies, Soapies) News, Parenty, Business, Sport, Phakaaathi, Travel, Motoring, Horses, Auctions, Shopping, Games
The Pulse101 Arts & Culture, Food & Dining, Travel, Events News, Features, Commentary, Calendar
A Desi Encyclopedia of Dubai102 Food, Health, Motivational Monday, Travel News, Reviews, Events, Young Reporter, Services
Fern Afrik Media103 Food, Health, Motivation, Music Fashion, Arts and Culture, Editorials
The Yorker104 Cashflow & Careers, Food & Drink, Getaway, Health & Beauty, Science & Technology, Sex & Relationships, The Know News, Comment & Politics, Arts & Culture, Sport, Experience
We-Ha.com105 Entertainment, Money, Food, Drink, Health, Weddings, People, Home & Garden, Tag Sales, Waze We-Ha, Obits Experience We-Ha, Calendar, Business, Real Estate, Schools, Sports, Government, Store/Events
Paso Robles Press106 Arts & Culture, Entertainment, Events, Fashion, Food, Health, Travel News, Business, Commentary, Sports, Special Sections
Starts at 60107 Crafts, Gardening, Grandparenting, Hobbies, Motoring, Relationships, Sport, Style, Tips News, Entertainment, Opinion, Tech, Food & drink, From our community
Daily Titan108 Features, A&E (Artist Profile, Film & TV, Music, Theater & Arts) News, Opinion, Sports, Multimedia, Advertise, Special Issues
94 http://ve36.ru/topic/common/obraz-zhizni/
95 http://www.sobaka.ru/lifestyle
96 http://www.teatral-online.ru/razdel/13/
97 https://lotsia.com.ua/lifestyle
98 https://www.molodnews.info/category/bs-lifestyle/
99 https://www.theparagraph.ru/category/lifestyle/
100 https://citizen.co.za/category/lifestyle/
101 https://thepulsepensacola.com/category/lifestyle/
102 https://india2dubai.com/category/lifestyle/
103 https://www.fernafrikmedia.com/category/lifestyle/
104 http://www.theyorker.co.uk/category/lifestyle/
105 https://we-ha.com/category/lifestyle/
106 https://pasoroblespress.com/category/lifestyle/
107 https://startsat60.com/category/discover/lifestyle
108 https:// dailytitan. com/ category/lifestyle/
The Piedmont Exedra109 Arts & Entertainment, Food & Drink, Family & Kids, Senior Living, Home & Garden, Business & Finance, Travel News, Around Town, Sports, Real Estate
Fresh Smash Portugaliya 110 - Where-How much, People, Emigration, Places, Excursions
Hretsiya: pohlyad zseredyny111 - Uncategorized, videos, celebrities and Greece, Greek cuisine, travel report, made in Greece, useful information, people, mainland, art, islands, Peloponnese, religion, only photos, traditions, Halkidiki
Russian Inn112 - Tourism, Culture, History, Gastronomy, Special Projects, Affiche, People, Sports
Tvoye Misto113 - Citylife, Business, Education and Health, Art, Initiatives, Kids & Cats, Discussion Platform, Women's Time, Our Reforms, Sports City, Money World
Chas Zmin Inform114 - Events, Interviews, Investigations, Analytics, War, History, Ukraine / World, Patriot Store
JewBuzz115 - Video, Culture, Literature, From the editor, Politics, Righteous Among the Nations, Repatriation, Photo, Humor
deutschland.de116 - Society and Integration, Mobility and Tourism, Sports and Leisure, Politics, Economics, Knowledge, Culture, Environment
Limit Breaker117 - authentic business, mindfulness, growth, stories
Zero Waste Nest118 - At Home + Beauty, Fashion, Shop, Discount Codes
Port City Daily119 - Home, Local News, Brews And Bites, Elections, Obituaries, Events
The Bureau Asia 120 - Bureau News, Eat & Drink, Travel, Bureau Experiences
Mindanao Times121 - News, Special Reports, Business, Community, Opinion, Motoring, Sports
africanpostmark.com122 - Special Series, Fashion, Music, Sport, Afri-canPostmark Salutes
We performed a secondary analysis of semantic core based on all the words that were included in semantic cores of the «lifestyle» and in semantic cores of alternative headings. It turned out that in general only «car» and «music» were unique subheadings within the «lifestyle», and all the other subcategories - «travel», «food», «culture», «fashion», «health» and «technology» - were repeated in the list of «lifestyle» alternatives. Therefore, summarizing all of the above, we can conclude that: 1) the largest range of all that is subject
to individual choice presented in women's and fashion electronic periodicals and the smallest - in developmental, entertainmental and cognitive electronic resources; 2) category of «lifestyle» is very ambiguous; 3) everyday «programming» of readers of researched resources is carried out mainly on expressive and cognitive dimensions of lifestyle to the detriment of interactive and evaluative dimensions.
109 https://piedmontexedra.com/category/lifestyle
110 http://freshsmash.ru/category/style/
111 http://greeceinside.eu/?cat=11
112 http://rusinn.com/rubriki/obraz-zhizni/
113 http://tvoemisto.tv/rubric/lifestyle/
114 http://www.chaszmin.info/category/%d1%81%d1%82%d0%b8%d0%bb%d1%8c-%d0%b6%d0%b8%d1%82%d1%82%d1%8f/
115 https://jewish.org.ua/category/lifestyle/
116 https://www.deutschland.de/ru/topic/obschestvo/stil-zhizni-i-kulinariya
117 https://limitbreaker.co/category/lifestyle/
118 https://zerowastenest.com/category/lifestyle/
119 https://portcitydaily.com/lifestyle/
120 https://thebureauasia.com/category/lifestyle/
121 https://mindanaotimes.com.ph/category/lifestyle/
122 https://africanpostmark.com/category/lifestyle
REFERENCES:
1. About the National Program for the Education of Children and Student Youth in Ukraine. National Academy of Pedagogical Sciences, Ministry of Education and Science of Ukraine; Resolution, Draft,
Program of 01.07.2004 № 1-7/6-98 https://za-kon.rada.gov.ua/rada/term/28770/sp?sp=:side:max20 [in Ukrainian]
2. Minyaylo, I. V. (2006) Life style: Option for Term Operationalisation within Social Stratification Framework. Naukovi zapysky NaUKMA: Sotsiolohichni nauky. Vol. 58: 80-84. [in Ukrainian]
