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83WAYS TO INCREASE THE COMPETITIVENESS OF ENTERPRISES IN THE CONDITIONS OF MODERNIZATION OF THE ECONOMY
Nodira Olimova Odina Teshabaeva Niginaxonim Dilafruz
Jo'raeva Mamajonova
Fergana State University
ABSTRACT
Comprehensive study of ways to increase the competitiveness of the enterprise and scientific approach is one of the requirements of today.
Keywords: competitive environment, enterprise, infrastructure, factors
In the modernization of a market economy, it is a natural process to increase the demand for marketing research in the context of creating an environment of free competition. The effective organization and implementation of marketing research, which is important and crucial in the formation of consumer goods and services, competition, is of paramount importance today.
It is necessary to ensure that this research becomes one of the current and strategic tasks in the activities of enterprises and organizations of our country, and on this basis to increase the range of "Made in Uzbekistan" brand products that are competitive and in demand in the market, wide cooperation with foreign companies [2].
The leading importance of competitiveness in business activities depends to a large extent on the consistent implementation of planning and management of the service system.
Therefore, in the organization and implementation of marketing research, the goals and strategic development characteristics of the relevant organization and enterprise are of course a determining factor [5].
The competitiveness of enterprises entering the market, studying and leading in it differs sharply in terms of size, style and some features. Each organization and enterprise realizes its market position, the competitiveness of certain products in the desire for future development.
At present, marketing research should become one of the most relevant areas of activity in practice. Perfect and fast research allows to adapt to emergencies, to avoid mistakes in the conditions of strong market competition. In this regard, it is noteworthy that the business plans developed in the field of entrepreneurship reflect the results of marketing research. Because all the activity related to the market, the initial market, is based on the analysis of the buyer, the changes in his desire. On this basis, the future scope of the relevant organization is clearly defined [10].
By solving the task of regulating the amount of information and data necessary and necessary to increase the competitiveness of enterprises, a cultural market system and its infrastructure will be built in our country. The ongoing reforms are bearing fruit in this area, and the current marketing information provides a solid foundation for the implementation of effective projects in society, increasing the export potential of enterprises and organizations. Therefore, the organization and implementation of marketing research is one of the tasks of national importance.
Wide application of the results of scientific and technological progress in production can lead to a reduction in the life cycle of goods, significant changes in their overall composition and parameters, as well as a decrease in the competitiveness of previous models. The impact of scientific and technological progress on competitiveness requires constant improvement of the technology of materials in the firm, the organization of production and management. In the national economy, the use of cheap and efficient means of production in operation allows the company to make a profit, reduce sales costs and reduce production costs [6].
The impact of the application of new discoveries on a competitive level is sometimes so great that the foreign economic system that protects scientific goods may not be able to stem the flow of highly competitive foreign goods.
The crucial part of the analysis of the factors affecting the competitiveness of the enterprise is the study of competition in the industry, its impact (table 1).
1. If an enterprise leverages a strong competitive strategy, it will lead to a competitive edge.
2. Competitive firms determine the rules of competition in the network, depending on what methods they shade, determine what they can do and what actions they can take to implement it.
In each network there are the following factors that affect the competitiveness of the enterprise:
• if the number of enterprises increases, their production capacity and production volume are the same, competition will increase. The greater the number of competitors in addition, the greater the likelihood that new, influential strategic measures will come into being. Under such circumstances, one or more enterprises are not able to dominate;
• if demand for the product increases slowly, competition will increase. A place in a rapidly developing market reaches everyone. Under these circumstances, the enterprise does not seek to attract the buyers of other enterprises in the direction of meeting the growing demand for its resources.
If the demand in the market falls sharply, enterprises with production kengaytirishga oriented or excessive production capacity will try to increase sales ,tirib decrease prices. Their goal is to exclude vulnerable and inefficient enterprises from the network. As a result, in the network there are several strong ranked enterprises;
•competition has gained strength, when the conditions of doing business in the network force the use of methods aimed at reducing the price of the enterprise or increasing the volume of sales.
Table 1
Strategic importance of key economic factors [3]
Factors Strategic importance
1 Market size Small markets do not attract large new competitors. Large markets attract new companies.
2 Market growth rates When the market growth rate is high, entering the market will be easier. When growth rates are low, weak firms exit the market.
3 Excess or shortage of production capacity When production capacity is excessive, the level of valuation and profit decreases, and vice versa.
4 The level of utility of the network When profitability is high, new firms enter the market. When it is low, the number of firms decreases.
5 Network entry and exit barriers When barriers are high, they protect existing firms, and when they are low, they lead to the opening of new firms.
6 Rating is the most important factor for customers Most shoppers buy at a minimal price.
7 Standardized goods Buyers have an advantage because they have more options to choose a seller.
8 The pace of technological change The level of risk increases; investments may not be effective at the expense of rapid spiritual obsolescence.
9 Demand for required capital volumes Risk - the level of risk increases. Calculating the time will be important. There will be barriers to entry and exit from the network.
10 Vertical integration Demand for capital will increase. The level of competitiveness and production costs is drastically different from fully and partially integrated and non-integrated firms.
11 Production-scale economy It is necessary to increase the market share required to achieve cost competitiveness.
12 Frequent updating of The life cycle of the product is shortened, and there
product types is a risk for competitors to get ahead.
Permanent costs constitute a significant share of gross costs, even under any circumstances. But the cost of a unit of product is reduced when it is used in full or closer to the production capacity. The cost of a unit of product increases if the enterprise does not fully use its production capacities. When demand decreases, the level of use of production capacity decreases. With the increase in the value of the product, enterprises can lower the price by making secret transactions. This leads to competition;
Two principles of competition are of great importance:
• buyers compete if it costs less to switch from one type of product to another type of consumption. If these costs are low, the enterprise seeks to attract the buyers of another enterprise, if the costs are high, the enterprise renounces such actions;
• competition is when one or more enterprises are not satisfied with their market share and they try to increase their share from the account of competitors. Businesses whose position is declining or experiencing financial difficulties are pursuing aggressive policies and acquire tiny firms. They will introduce a new type of product, increase advertising costs, set special prices, etc. These actions challenge the competition kuchaytiradi;
• competition leads to the adoption of new strategic decisions, in accordance with the growth picture of profit taking. The higher the expected profit level, the greater the likelihood that other enterprises will apply such a strategy. The profit margin depends on how quickly competitors act. If other enterprises respond late or do not respond at all, the enterprise, which first introduced the innovations, can take a high profit over the long term and remain in a priority position [7];
• competition will be high when there are obstacles to get out of the network. When the costs are high, the enterprise seeks to remain in the network even if it receives little profit or losses;
• how different are the priority areas of enterprises, strategies, resources, personal characteristics of leaders, specificity of countries, competition. In particular, the entry of new foreign enterprises into the market is a key factor in this process;
• enterprises operating in other sectors are buying up a bankrupt firm in this network and trying to turn it into a leading firm, leading to competition. For example: Fhilip Morris cigarette maker, a company with very good know - how marketing advantages, bought the inconspicuous Miller Brewing firm that produced beer in the 1960 year, creating a marketing program that spent very little time putting Miller in second place in terms of sales volume of the high Libe beer brand. In addition, Fhilip Morris has turned low-calorie beer into the fastest growing segment of the network [10].
The global financial economic crisis has reduced the state of development of leading, country-important companies and organizations of all developed countries, the
price of shares of ULR has fallen sharply, has seriously affected its economy. The impact of the crisis in Uzbekistan is manifested by a sharp decrease in prices due to the slowdown in demand in the world market of raw materials, as well as a significant decrease in export revenues, a decrease in the purchasing power of our main trading partners, as a result of which the turnover of foreign trade is reduced.
In the modernization of the market economy, free competition is a natural process of increasing the demand for marketing studies in the conditions of the creation of a seal. Customer enthusiasm, effective organization of marketing studies, which have a great influence in the formation of the goods and services, competition struggle, acquires the most urgent importance today [8].
It is necessary to ensure that these studies in the activities of enterprises and organizations of our country become one of the current and strategic objectives, and on this basis it is necessary to replicate the type of labeled goods "produced in Uzbekistan", which are competitive and in demand in the market, and to cooperate with foreign firms with a wide range of ceramics.
The fact that competitiveness in economic activities has a leading role is due to the consistent implementation in the planning and implementation of the system of services of the kup system.
For this reason, in the organization and implementation of marketing studies, the maxims and strategic development characteristics of the relevant organization and enterprise necessarily manifest themselves as a determining factor.
REFERENCES
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