Научная статья на тему 'The poetic linguistic non-standardness and meaning construction: semantic aspects of the associative theory of linguistic creativity'

The poetic linguistic non-standardness and meaning construction: semantic aspects of the associative theory of linguistic creativity Текст научной статьи по специальности «Языкознание и литературоведение»

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Ключевые слова
MEANING CONSTRUCTION / LINGUISTIC NON-STANDARDNESS / ASSOCIATIVE POTENTIAL / VERBAL ASSOCIATIVE CONTEXT / КОНСТРУИРОВАНИЕ ЗНАЧЕНИЯ / ЯЗЫКОВАЯ НЕСТАНДАРТНОСТЬ / АССОЦИАТИВНЫЙ ПОТЕНЦИАЛ СЛОВА / ВЕРБАЛЬНЫЙ АССОЦИАТИВНЫЙ КОНТЕКСТ

Аннотация научной статьи по языкознанию и литературоведению, автор научной работы — Gridina T.A., Ustinova T.V.

The paper focuses on the role of verbal associations in non-conventional meaning construction. The Associative Theory of Linguistic Creativity is put forward as an attempt to explain the dynamic process of meaning construction in cases of deliberate language nonconformity in poetry. Linguistic creativity of the poet is regarded as de-canonized speech practice, i. e. the deliberate violation of language norm and convention aimed at producing some pragmatic effects. The poet’s lingua-creative innovations and modifications are described in this paper as prompts for the reader’s novel and unique conceptualization. The reader’s construction of meaning of the poet’s linguistic non-standardness is analyzed as re-processing of formal and semantic aspects of linguistic units and modeling of specific associative context of word functioning. Transformations of the word’s associative potential as the prime mover of verbal routine transfigurations are analyzed with regard to the semantic contribution of coresense and consense properties of linguistic units. To illustrate linguistic and conceptual associative transformations, the authors inspect the meaning construction of nonce-words in Lyn Hejinian’s poems. It is demonstrated how the reader processes schematic semantic content and detailed semantic content employing the mechanisms of associative contrast. The complicated relations between non-standard linguistic form, its semantic subject matter and conceptual content are explained from the perspective of associative shifting which broadens the semantic potential of the word and results in developing a sophisticated network of unique conceptual packets of new, emergent meaning.

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Текст научной работы на тему «The poetic linguistic non-standardness and meaning construction: semantic aspects of the associative theory of linguistic creativity»

Semantics (UDC 8137)

DOI: 10.18454/RULB.6.27 Гридина Т.А.1, Устинова Т.В.2

'Уральский государственный педагогический университет, 2Омский государственный педагогический университет ЯЗЫКОВАЯ НЕСТАНДАРТНОСТЬ ПОЭТА И СМЫСЛООБРАЗОВАНИЕ: СЕМАНТИЧЕСКИЕ АСПЕКТЫ АССОЦИАТИВНОЙ ТЕОРИИ ЛИНГВОКРЕАТИВНОСТИ

Аннотация

В статье анализируется роль вербальных ассоциаций в процессе неконвенционального языкового смыслообразования. Ассоциативная теория лингвокреативности используется в качестве методологического инструмента для научного описания динамического процесса конструирования значения случаев намеренной языковой нестандартности в стихотворной речи. Лингвокреативность поэта рассматривается как деканонизированное речевое поведение, как намеренное отступление от языковой нормы и узуса, направленное на создание определенных прагматических эффектов. Лингвокреативные инновации поэта анализируются авторами статьи в качестве языковых стимулов, определяющих уникальную концептуализацию в сознании читателя стихотворения, «перерабатывающего» формальные и семантические аспекты языковых единиц в трансформированном ассоциативном контексте. Трансформации ассоциативного потенциала слова охватывают зоны внеконтекстуальных (внутри- и междусловных) и контекстуальных ассоциативных связей с соответствующим семантическим вкладом синтагматических, парадигматических и эмидигматических отношений языковых единиц. Авторы статьи используют пример конструирования значения окказионализмов американской поэтессы Лин Хеджинян в качестве иллюстрации ассоциативных трансформаций на языковом и концептуальном уровнях. Механизм ассоциативного контрастирования позволяет читателю стихотворения устанавливать сложные отношения между нестандартной языковой формой, семантикой и концептуальным содержанием окказионализмов. Лингвоассоциативные трансформации расширяют семантический потенциал слова, включая в него большее число когнитивных моделей и их атрибутов, что приводит к образованию сложной сети уникальных концептуальных комплексов.

Ключевые слова: конструирование значения, языковая нестандартность, ассоциативный потенциал слова, вербальный ассоциативный контекст.

Gridina T.A.1, Ustinova T.V.2

'Ural State Pedagogical University, 2Omsk State Pedagogical University THE POETIC LINGUISTIC NON-STANDARDNESS AND MEANING CONSTRUCTION: SEMANTIC ASPECTS OF THE

ASSOCIATIVE THEORY OF LINGUISTIC CREATIVITY

Abstract

The paper focuses on the role of verbal associations in non-conventional meaning construction. The Associative Theory of Linguistic Creativity is put forward as an attempt to explain the dynamic process of meaning construction in cases of deliberate language nonconformity in poetry. Linguistic creativity of the poet is regarded as de-canonized speech practice, i. e. the deliberate violation of language norm and convention aimed at producing some pragmatic effects. The poet's lingua-creative innovations and modifications are described in this paper as prompts for the reader's novel and unique conceptualization. The reader's construction of meaning of the poet's linguistic non-standardness is analyzed as re-processing of formal and semantic aspects of linguistic units and modeling of specific associative context of word functioning. Transformations of the word's associative potential as the prime mover of verbal routine transfigurations are analyzed with regard to the semantic contribution of coresense and consense properties of linguistic units. To illustrate linguistic and conceptual associative transformations, the authors inspect the meaning construction of nonce-words in Lyn Hejinian's poems. It is demonstrated how the reader processes schematic semantic content and detailed semantic content employing the mechanisms of associative contrast. The complicated relations between non-standard linguistic form, its semantic subject matter and conceptual content are explained from the perspective of associative shifting which broadens the semantic potential of the word and results in developing a sophisticated network of unique conceptual packets of new, emergent meaning.

Keywords: meaning construction, linguistic non-standardness, the associative potential, verbal associative context.

Почта авторов / Author Email: tatyana_gridina@mail.ru, utanja@mail.ru

Introduction: Linguistic creativity as deliberate linguistic non-standardness

Although linguistic creativity is studied in multitude of forms and in a wide array of humanities and social sciences, the phenomenon is not clearly definable. The notion of linguistic creativity embraces the aspects of linguistic productivity, novelty, unexpectedness and deliberate nonconformity as manifestation of the language user's creative thinking. Traditionally following Chomskyan viewpoint, theories of linguistic creativity highlight the productive potential as an essential property of language in which the speaker's creativity resides: "it (language) provides the means for expressing indefinitely many thoughts and for reacting appropriately in an indefinite range of new situations" (Chomsky, 1965, p. 6). The general understanding of linguistic creativity as "the use of language and discourse in specific ways to foreground personalized expressive meanings beyond the literal proposition-based information" (Maynard, 2007, p. 4) provides the research framework for analyzing a broad range of instances including speech play (Sherzer, 2002), humorous and ironic creativity (Coulson, 2001; Ritchie, 2005), discursive creativity (Maynard, 2007), conceptual and linguistic creativity in children (Cacciary et al., 1997), etc.

The current paper regards linguistic creativity as de-canonized speech practice, i. e. the deliberate violation of language norm and usus aimed at producing some pragmatic effects. Numerous examples of linguistic nonconformity can be derived from experimental avant-garde poetry, whose semantic complexity is

grounded in the poet's desire to find new expressive means by deviating from an accepted linguistic convention. Russian linguistic poetics has long followed traditions of language non-standardness research rooted in the works of Russian Formalists (e. g. Jakobson, 1981) describing Futurists' language experimenting in terms of creative intentionality and metalinguistic reflection.

The focus of the current study is on analyzing the dynamic process of meaning construction for cases of deliberate language nonconformity in poetry, e. g. poetic nonce-words, foregrounded semantic syncretism, lexical combinability violations, morphological deviations, etc. The poet's lingua-creative innovations and modifications are described in this paper as prompts for the reader's novel and unique conceptualization.

Theoretical Background of the Study: Non-conventional meaning construction

Current cognitive semantic theories approach human communication as the process relying on two important components of cognitive network: the meaning construction system and the meaning prompting system (Kecskes, 2008, p. 386). "Linguistic forms prompt for the construction of meanings. The problem is that they do not have a one-to-one relationship. Meaning is incomparably richer that the form of language" (Kecskes, 2008, p. 386). There are several currently developing theories describing conceptual nature of lexical meaning and the process of linguistic construal: the Conceptual Integration theory (Fauconnier and Turner, 2002), the theory of Lexical Concepts and Cognitive Models (Evans 2010), the Dynamic Model of Meaning (Kecskes, 2008).

These works differ in how they account for the nature of conceptual structures and processes proposed for language; but they attempt to explain how the conceptual system and linguistic system interact in producing meaning. The general premise behind these semantic theories is that the dynamic process of meaning construction is regarded "an online mental activity whereby speech participants create meaning in every communicative act on the basis of underspecified linguistic units" (Radden et al., 2007, p. 3). The poet's creative modifications enhance underspecification of linguistic units, which manifests itself in different ways, e. g. as implicitness, indeterminancy, incompatibility (Radden et al., 2007, p. 5-9) and triggers non-conventional meaning production in the reader's perceiving mind. To derive the novel unique meaning prompted by language poetic trans-forms, in processing poetic underspecification the reader relies on (1) the core coded meanings of linguistic units and items, i. e. conventionally fixed semantic attributes irrespective of the unit's givenness in the context ("coresense" (Kecskes, 2008, p. 393-395)), or the variations of coded meanings, most frequently and ready-made retrievable for the given language user ("salient meanings" (Giora, 1997)); and (2) contextual meaning values of linguistic units in an actual situational context - "consense" (Kecskes, 2008, p. 395-396). How are coresense and consense properties of linguistic units converted into mental representations meaningful for the reader processing the poet's non-standard verbalizing? We argue that non-conventional meaning construction in poetry reading resides on the mechanism of association shifts at the levels of internal and external semantic relations of linguistic units. Depending on the type of the poet's language modification, various syntagmatic, paradigmatic and epidigmatic relations of lexemes, grammemes, morphemes, phonemes and graphemes are re-processed by the reader. This reprocessing results in forming a new, unusual way of conceptualizing objects meant by the poet.

The associative theory of linguistic creativity and its application for analyzing the non-conventional meaning construction

The associative theory of creativity (Mednick, 1962) states that creative people have flatter associative hierarchies and can more fluently retrieve associative elements for combining them to form creative ideas. The current updates of the theory highlight that creativity is related to a more effective way of accessing associative memory (Benedek and Neubauer, 2013). It was also shown that creativity is related to higher evaluation of concept relatedness (Rossman and Fink, 2010) and relies on highly adaptive executive functioning (Benedek and Neubauer, 2013). Linguistic creativity of the poetry reader takes place under loosely predetermined conditions: uncommonness of language expression governs generation of uncommon conceptual associations; underspecification of linguistic units and multiplicity/obscurity of the poetic text organization aggravate association divergence.

The associative theory of language play (Gridina, 1996) argues that meaning construction in producing and comprehending instances of deliberate verbal modifications and manipulations appears to be the process of modeling specific associative context of word functioning. The key concept of this theory is the notion of 'the associative potential of the word' - the theoretical construct, which is due to explain the variety of associative shifts in verbal foregrounding (Gridina, 1996, p. 33). The notion of the associative potential originates from the idea that every aspect of formal and semantic word structure bears the potential for speech actualization of non-contextual and contextual associations. The associative potential of the word comprises the areas of (1) non-contextual associative relations, i. e. conventional intra-verbal associations (pairing of form and content) inside the semantic structure of one linguistic unit (links 'signifier <—»signified') and inter-verbal associations between two or more units in lexically fixed constructions; (2) contextual associative relations, i. e. verbal associative links salient in the actual situational context. Thus, speech play is realization of the word's associative potential with intent to shift stereotyped verbal associative links (Gridina, 1996, p. 35).

The poet's creative intent to de-automatize text comprehension requires transforming of associative stereotypes of linguistic units' perception. The speech producer employs a number of operational mechanisms in violating formal and semantic rules of language units' functioning. The associative theory of linguistic creativity

describes different types of lingua-creative operational mechanisms focusing the addressee's attention on the definite aspect of the linguistic unit's form and/or content in experimental conditions of modeling its de-stereotyped perception (Gridina, 1996, p. 64-68): (1) mechanisms of the linguistic unit's production, i. e. creative modification of conventional nominative techniques and onomasiological models; (2) mechanisms of the linguistic unit's usage, i. e. non-conventional lexical actualization, modification of semantic, syntactic and pragmatic parameters; (3) mechanisms of formal-semantic variation based on the linguistic sign asymmetry, i. e. alterations in lexico-semantic structure of the word and/or its morpho-derivational structure.

The recent updates of the associative theory of linguistic creativity (Gridina, 2015; Ustinova, 2014) consider the non-conventional meaning construction from the perspective of cognitive linguistics. Transformations of the word's associative potential as the prime mover of verbal routine transfigurations are analyzed with regard to (1) the semantic contribution of coresense and consense properties of linguistic units; (2) access to the conceptual content provided by non-conventionally formed or used linguistic units; (3) semantic super-compositionality and emergency in poetic speech processing.

As far as the semantic input generated by coresense and consense is concerned, the prompts for conceptualization provided by the poet's language innovations are ambiguous, so the reader has more freedom of choice in imposing his / her personal interpretation on potentially meaningful stimuli. Poetry is lingua-centric discourse. It highlights impulses, latencies, potentialities within the linguistic system and upgrades normative procedures of linguistic code functioning in speech communication. Thus, the reader's attention is always focused on the unusual language forms in poetry. Being a unique instantiation of a lexical concept any usage of a given linguistic form prompts for unique conceptualization (Evans, 2010). Linguistic content associated with language forms relates to specific areas of conceptual content. According to Kecskes, coresense is the word's meaning value independent of any situational context impact (Kecskes, 2012). "Coresense is abstracted from prior contextual occurrences of a word. It is neither conceptual nor lexical, but the interface between the two linguistic and conceptual levels" (Kecskes, 2012, p. 393). Coresense contributes to structuring conceptual content by outlining the most accessible knowledge areas.

As far as poetic trans-forms are concerned, their non-standard word-specific semantic properties trigger a variety of verbal associations. The associative theory of linguistic creativity draws on double nature of verbal association: its reference to meaningful relationships coined by linguistic system itself and meaningful relationships within conceptual knowledge framework (Gridina, 1996, p. 36).

In the situation of foregrounded poetic underspecification while construing the meaning of poetic trans-forms, the reader takes into account coresense properties of linguistic units. Graded salience hypothesis (Giora, 2003) claims the priority of salient meanings in speech processing, i. e. most familiar, frequent, predictable meanings coded in the mental lexicon of the individual. The associative stereotypes of word perception are broken in non-conventional meaning construction. Salient meanings implement shifts in linguistic associations designing the ground for unusual meaningful connections in the conceptual system. Some poet's linguistic trans-forms can be semanticized without any situational context. The rich conceptual content of such creative innovations is mostly form-dependent. On the other hand, contextual interpretation provides necessary specifications of coresense. Contextual associative shifts organize a broader conceptual network of meaningful knots prompted by the linguistic form, which enhances the semantic potential of the poet's innovations.

To illustrate linguistic and conceptual associative transformations, let us consider the meaning construction of poetic nonce-words. In Lyn Hejinian's "The Guard" (Hejinian, 19842) and "Redo" (Hejinian, 19841) there are a number of novel language forms derived by means of affixation (un- + root + -like): uncarlike, unstationlike, unrumorlike, unsurflike, unrecipelike. Constructing the meaning of these innovations, the reader processes semantic content of two types: (1) the schematic content associated with the morphemes un- ('negative', 'opposite', 'a reversal of state') and -

like ('resembling or similar to'); (2) the rich, detailed content semantic structure of the poet's creative innovations provides the necessary architecture for the novel conceptual representation.

Here the lexico-conceptual composition as the meaning construction operation employs the mechanisms of associative contrast. The meanings of morphemes -car-, -station-, -rumor-, etc. salient for each reading individual are reprocessed by means of disanalogy. For example, the lexical concept [RUMOR] activates cognitive models STORY IN GENERAL CIRCULATION and UNCERTAINTY. Intra-linguistic associations stimulate selection of aspects within the semantic structure of the morpheme —rumor- suitable for antithesizing ('unlike rumor'). For different readers the set of such aspects is unique depending on their individual thesaurus and individual differences in language ability, e. g. 'evidence', 'certainty', 'quietness', 'truth', 'silence', etc. Thus, the novel form unrumorlike provides new conceptual content through activating the cognitive model and ascribing it a range of attributes relating to the qualities of being 'dissimilar to rumor'. The association shifts arising in the given situational context specify the message:

of Vuillard, so undying in disorder is order.

Windows closed on wind in rows.

Night lights, unrumorlike, the reserve

for events. All day our postures were the same (L. Hejinian 'The Guard').

The connotations constituting the periphery of semantic structures of the words night, light, reserve, events (e. g. night - 'refraining from activity; obscurity'; light - 'turn on; guide'; reserve - 'safety; future'; event - 'outcome') generate unusual conflux of conceptual associations. Under such contextual conditions attributes of the cognitive model UNRUMORLIKE relating to 'temporal stillness' and 'potentiality' are being accessed.

It is important to note that the meaning of the nonce-word and the situational context are co-constructed simultaneously: attributes of the activated cognitive model are specified while processing the context; cognitive model specification evokes new understanding of the context. The associative contrast as the mechanism of the associative potential transformation appears to be context forming in this poem: the reader reprocesses gradable and complementary antonymous relations conveyed by denotational or connotational sememes: dying (death) vs. undying (life); disorder vs. order; night (dark) vs. light; reserve (sustained activity) vs. event (action, experience).

From the cognitive viewpoint, transformations of the word's associative potential affect the non-conventional meaning construction in the following ways:

• Divergent thinking of the reader generating a wide range of solutions in resolving linguistic underspecification and poetic ambiguity is stimulated.

associated with root-morphemes -car-, -station-, -rumor-, etc. The

• Associative shifts broaden the semantic potential of the word (i. e. the cognitive models profile potentially accessible via the lexical concept) by means of (a) supplying new attributes to the cognitive models of knowledge representation and (b) utilizing remote associations between the activated cognitive models. This semantic extension results in developing a sophisticated network of unique conceptual packets of new, emergent meaning.

• The reader acquires novel linguistic knowledge recognizing diversity of language categories, language relations and acceptable means of verbalizing and novel ontological knowledge since linguistic nonstandardness causes defamiliarization of objects and phenomena signified, increases the difficulty of their perception and results in unusual mental representations.

Conclusion

The associative theory of linguistic creativity presents an approach to studying deliberate linguistic nonstandardness via transformations of associative perception stereotypes. Such approach calls attention to the associative strategy of producing and comprehending deliberate language innovations and deviations. An associative strategy of linguistic creativity demands from the addressee to combine divergent aspects of old/assimilated knowledge on the associative basis into new associative systems meeting conditions of non-standard language functioning. We argue that lingua-creative meaning construction is determined by two dialectically operating factors: foregrounding of stereotypic parameters pre-designed by the language system and actualized contravention of language system and usus stereotypes. The language user producing or comprehending deliberate linguistic anomalies is semantically flexible enough to grasp the paradox between linguistic normativity and potential possibilities of norm violating and to construct the novel meaning making use of this paradox. Processive creativity of the reader interpreting multi-meaningful poetic utterance is directed by (1) linguistic mechanisms used by the poet for de-canonizing linguistic units' form and function and (2) constructive principles of the poet's modeling of the verbal associative context (associative juxtaposition, associative imitation associative inference, associative clash, etc).

These assumptions have meaningful implications for theoretical frameworks of lingua-creative cognition. By examining complex sense-making in the poetry reader's interpretative activity, there are many opportunities to investigate the non-conventional meaning construction as a creative thinking process. The associative theory of linguistic creativity puts into new perspective the analysis of complicated relations between non-standard linguistic form, its semantic subject matter and conceptual content. The theory gives adequate explanation to verbal association shifts prompting for novel conceptual associations resulting in unique mental representations.

References

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2. Cacciari, C., Levorato, M., Cicogna, P. (1997). Imagination at Work: Conceptual and Linguistic Creativity in Children. In Ward, T., Smith, S., Vaid, J. (eds) Creative Thought: An Investigation of Conceptual Structures and Processes. Washington: American Psychological Association, 179-208

3. Chomsky, N. (1965). Aspects of the Theory of Syntax. Cambridge, MA: MIT Press

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6. Fauconnier, G., Turner, M. (2002). Conceptual Blending and the Mind's Hidden Complexities. New York: Basic Books.

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9. Gridina, T. (2015). The Word Associative Potential as Linguistic Creativity Basis [Associativnyj potencial slova kak osnova lingvisticheskoj kreativnosti] [in Russian]. Voprosy Psycholinguistiki. 25: 148-157

10. Hejinian, L. (19841). Redo. Grenada, Mississippi: Salt-Works Press

11. Hejinian, L. (19842). The Guard. California, Berkeley:Tuumba Press

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DOI: 10.18454/RULB.6.15 Худинша Е.А.

Омский государственный аграрный университет им. П.А. Столыпина ВОЗНИКНОВЕНИЯ И РАЗВИТИЕ АНГЛИЙСКОГО БАЗОВОГО ТЕРМИНА ECONOMICS

Аннотация

Статья посвящена особенностям возникновения английского базового термина economics, динамике развития данного термина. Лексическая единица economy бъла заимствована из греческого и латинского языков и начала активно использоваться в значении управления домашними делами, и видоизменилась до термина economics (главный компонент современной экономической науки).

Ключевые слова: базовый термин, лексическая единица,происхождение термина, динамика развития, этимологическое исследование.

Khudinsha E.A.

Omsk State Agrarian University named after P.A. Stolypin THE FOUNDATION OF ENGLISH BASIC TERM ECONOMICS AND ITS DEVELOPMENT

Abstract

The article shows the peculiarities of the English basic economical term origin "economics ", the dynamics of this term development. The lexical unit "economics " was based by the borrowing from Greek and Latin languages and began to be used actively in the meaning of the management of the household and modified to the term "economics " (the main modern economical science component).

Keywords: basic term, etymological research, lexical unit, dynamics development, term origin.

Почта авторов / Author Email: hudelena@mail.ru

The process of the science different fields forming had begun before the written language appeared. The general- use vocabulary was used by practically all sciences and after when every science had stood out for a separate field the science language started to transform. Every science began to isolate the terms of its own field of knowledge; the specialization of their meanings was taking place. First the special words appeared in every field of sciences and the special meanings of these words began to isolate the words and word combinations of the definite sciences. The isolated words may be called as the basic words, because they founded the base of every science. "The basic terms appeared they were borrowed through the origin from the terminology or from the field of the vocabulary lying in its foundation, so they were the basis for its development" [1, p.63]. The basic terms pass the main knowledge or ideas which characterize the definite field. Nowadays it is very important to know these basic terms they help to understand the primary meanings of many words.

Thanks to Greek borrowings determining the idea of economy, the basic term economy took place. Many nationalities kept houses and simultaneously they taught to the rules of products, things, tools production economy, etc. The process of standing out of the lexical unit economy as the isolated term with its specific meaning had lasted for very long. The term economy continues to surprise us by the width and multifacety of its meanings beginning with the ancient people and is going to advance in its meanings. This term began to be used actively by the Greek scientist Aristotle who considered that "economy is the household activity which is in harmony with nature from which the acquisition is abruptly differed managing not by the high purposes of human being but by the tendency to the boundless gain forming the purpose in itself' [4, p. 174]. The lexical unit economy existed in Greek before Aristotle and its name of special Xenophon composition where "the reasonable household and agriculture rules are examined in the form of dialogue" [7, p.19]. The modern term economics to which the term economy had preceded takes place from old Greek oikonomia. Its first root oikos-means a house, a famous family, ...[2, p.575], the second root by different versions "nom- means a law or nem— means to

regulate"[11, p. 515]. The science about the house or the art of household managing means in literal meaning oikonomia. One more translation of this term also exists - domostroi: just this Russian name received the very early treatise "Oikonomia" by the famous Greek thinker Xenofon (V-IV cc. BC) who "gives the visual picture of "economy" in Old Greek presentation" [3, p.13]. The research of the term economy has shown from the etymological point of view that this term came from the lexical unit "yconomye in 1440 which means management of a household, influenced in its formation by earlier iconomique(n.) before 1393; but ultimately borrowed through Middle Frencheconomie and directly from Latin oeconomia, from Greek oikonomia (oikos— a house +-nomos management)" [15, p.230]. The lexical unit economics appeared in 1586 in the meaning of the" art of managing a household perhaps from earlier Middle Englishiconomique, n+-s, as in physics: but generally considered to be formed in English from Middle French economique + English -s. The sense of the science of managing the resources of a country, etc., is first recorded in 1792 [15, p.230].

So, economics meant as before the art of managing household till 17th century but the attention was much focused on the problem of the royal economy. 'The art of managing such economy can't help varying from the economy of the private household and it caused the appearance of the new term the political economy at the beginning of the 17th century" [12, p.51]. In the economical literature this term was lead by Antoine de Montchrestien (15751621) and in 1615 he published the book named "Treatise of political economy". In 1792 this term was firstly marked in the meaning of the science of the country resources managing. In 1970s of XIX-th century the radical changes came in the economical science and the science even changed its name beginning with A. Marshall and in English-speaking countries political economy began to be named economics [5, p.176].The economy had formed at that period the independent science as a branch of economical science and opened the laws of business and the methods of keep housing on the macro- and micro- levels.

In modern Oxford Economy Dictionary the following definitions of term economy and economics are given:

"economy

" economics

1) a country's money supply, trade and industry;

2) the control and management of money resources , etc, of an organization, a society, a country;

3) the act of saving money, time, resources" [16, p. 147].

1. a) the study of the processes involved in the production, distribution and consumption of goods, esp. in relation to cost;

b) the application of this to a particular activity, industry, etc;

2. he financial conditions of a country" [16, p. 147].

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