CC BY
7MPra-nhranhL, Lnrurur^^^L, ^hSbLh-P
fô-4U8hL SLSbUPh^UL UPn-h JhSPWUbnC.
unn-sn'-e UC^UPCC
L^BLC MLhLh COVID-19-h3 <bSn
DOI: 10.52174/2579-2989_2021_3_79
<^^wpwnbp. plwjpb sbsbunLpjmb, Jwpsw-
hpw^bpbbp, qinpw[wgmJ, nwqJw-lwpnipjnib, plwjbwgmJ
2020 p. hwJwlwpwip u/uiyi6uinnil hwJw2^wp-hwjpb sbsbum.pjni.bp Lp6uslh[ t Jns 4,4%-ni[: UpwdwJwbwLi, u2^uphmj b^wsbip t r}wpâb[ hwJ-pbq.hwbmp bp iffryim-J' plwjbwgmJp: CwJwlwpwLp bnp LU/ppnil u/wjJwbwlnplwâ' 2wpmbwiwiwb uwh-Jwbw^wLinLiÂibpp npuLip u/wjJwbbbpmJ plwjpb qnpôpbpwgbbpp (hbnunjuip mumgmJ, tlbispnbwjpb LunbyinLp, hbnw^wp Lu2piuiyiuibp b uuj[b) âbnp bb pbpb[ unjbfi LÎbô u/whwbpwpLi: huLipbju/bu bb ripwbp ripubnpljbi ipuippbp bpipbbpmJ, b pb$ u/byif t wbbb Lunulupmpjmbbbpp, âbnbwpimpjmbbbpb m bbp-r^pnqbbpp' r^mpu qw[m hwJwp Linprnuyibbpfr npu^w-jpb 2r[fiuijpg: Cn^lwâwqpp nL2wq.pmpjwb Libbyipn-bmJ hbbg wju hwpgbpb bb:
|npw|wgdwh dwdwhw^w^hg ^wjdwhhb-pni.d p^wjhh hhwpw^npnLpjnLhhbph opbgop w^b|h bh ^wpUnp^md mhmbuw^wh w6 m ^wjnLhnLpjni.h w^whn^bini. qnpôrnd: hu^ hh^bu bh mwppbp bp^phbph rnhmbunLpjnLhhbp, p^wjhh qwpqwgdwh wnrndn^, hw-^dwrn^md ^djwhg hbm, U hwdw^wpw^h phpwgprnd mwppbp qnpônhhbp hh whrç.pwrç.wpâ bh nLhbgb| p^wjhh rnhrnbunLpjwh qwpqwgdwh ^pw:
Digital Evolution Scorecard-h ^bp2hh hbmwqnmmpjm-hp hbpwnmd t 90 rnhrnbunLpjwh hwdw^wp^w^ ^bpLnL-ônLpjnLh' hf^^wô p^wjhh qwpqwgdwh 160 hh^w^wh gmgwhh2^bph ^pw: Uj^hun^ w2^wphf mhmbuni.pjni.h-hbpp pwdwh^md bh ^npu mwppbp qnrnhhbph': Hl pbU jmpwpwh^jmp bp^hp ^ rnhrnbumpjmh jmpwhwmm^ bh,
Lwpfhb ^bmpnujwh
dwqhurnpwhrn
2021 p. qbpwqwbgmpjwJp w-lupsb[ t C^ISC puiu[ulppuso ' «SbsbuuiqpsnLPJnLb» Jwubwqp-yinLpjuiJp, w^w pbp.mbllb[ Jw-qpuyipMyinLpw' «ULLipnyibsb-uw^wb llbpimâmpjmb» LppwLwb àpuiqpnl
2020 p.-pg w2^ws^J t Enlight hwbpwjpb hbswqnsnLpjmbbbpp Ljbbspnb C^t-mJ' np^bu sbsb-uwqbs~lbp[màwpwb: Upwdw-JwbwL, bbpqpwllb[ t CVSC «UJpbpq.» hbswqnswiwb Lbbs-pnbp hbswqnswiwb piJpbpmJ' np^bu hpwllppjw[ tfrnpâwqbs:
CbqpbwL 110-pg wllbp qpsw-Ljwb hpwufwpwinL&ibpp, pb$-tybu bwb hwJwhbqpbwi' dbLi Ljn-[bispl àbbwqpmpjwb:
1 Chakravorti Bhaskar, Bhalla Ajay, and Chaturvedi Ravi Shankar, Which Economies Showed the Most Digital Progress in 2020?, December 2020, https://hbr. org/2020/12/which-economies-showed-the-most-digital-progress-in-2020#
L ^mmmpp |nL&nL^bp, mj^. p^mJ' p^mjbmgJmb qnp&Qbpmgni.J, mjbni.m^-bmjbh^, hmp^ t mmppbpm^b[ bp^pbbph mmppbp ^Jpbph p^mjhb mbmbuni.pjni.b-bbph qmpqmgJmb mbuLm^mbbbpQ, hb^Q hbmpm^npnLpjnLb ^mm fm^mfm^mbm-pjni.b J2m^n^bbphb m^b|h [m^ ^mm^b-pmgbb|nL p^mjhb mbmbunLpjmb qmpqmgJmb bbp^mjhu ^mm^bpQ L mnmdbmg-bb|nL n|npmmjhb qmpqmgJmb hbmpm^np nL^hbbp ^mJ mbum^bmbbp:
SbmbunLpjmb p^mjbmgJmb hmJmp mbhpmd^m t hm2^h mnbb[ ^ 2mpp qnp-Snbbbp L m^mhn^bL mbhpmd^m bm^m-^mjJmbbbp2: Lm^' hmp^ t n-hmmp^b[ mbhpmd^m bbpm^mnnLg^m&pbbph hm-umbbLhni.pjni.bQ L hmu^mbm[, pb'
• nppmbn^ bb qmpqmgmS p^mjhb L ^hqh^m^mb bbpm^mnnLg^m&pbbpQ' p^mjhb t^nhmJm^mpqh (pn^mbm^m-pjmb hmumbb|^mpjmb, t|b^rnpnbmjhb mnLmph ^pm^mbmgJmb ^mjJmbbb-ph Jmrn^b|^mpjmb, npm^ L mj|b) 5Lm-^npmJQ hb2mmgbb[m mbumb^jnibhg,
• mp^jnp u^mnn^bbpb nibbb gmb^m-pjmb L mbm^mpjmb' bbpqpm44b|nL p^mj^b t^nhmJm^mpqmJ,
• mp^jnp u^mnnqbbpQ rn^pm^brnmJ bb hmJm^mmmu^mb qnp&hpbbph m hJmnLpjnibbbph' p^mj^b mbmbunL-pjmb hmJmp:
<mgnp^ ^mpLnp qnpSnbb ^bum^mm-g^nbm[ ^gm^mjpb t: <bmLmpmp' mbhpm-db2m t qbmhmmb[, pb'
• mp^jnp m^jmL bp^ph opbbu^pmpjmbb m ^mnm^mpnLpjmb qnpSn^mpjmbbb-pQ ^n^Qb^nrnmJ ^mJ mgm^gmJ bb p^mj^b mb^bn|nqhmbbph qmpqmg-JmbQ,
• ^mnm^mpmpjmbbbpb mp^jnp ^mmm-pmJ bb bbp^prn^bp p^mjbmgmJQ ^pmbb|nL b^mmm^n^,
• m^jmibbph oqmmqnp&ni.^ m ^mh^m-bmJQ ^mpqm^npn^ ^mbnbm^mpqbpb mp^jnp ^n^Qb^nrnmJ ^mJ b^murnmJ bb p^mjbmgJmb m6^b:
<mJm2^mphmj^b mbmbunLpjmb p^mj-
bmgJmb bbp^mjhu ^mni^bpQ np^bu h^Jp Qb^mbb[n4, hb^^bu ^bpQ b2bghbp, m2^mph^ ^hqh^m^mb pmpmbqQ pmdmb-^mJ t 4 hh^m^mb ^Jpbph3:
Unmghb Mph bp^pbbpb mbbb L p^mj-bmgJmb pmpdp Jm^mp^m^, L hpbbg p^m-jhb ^mpn^nLpjnibbbpb mnmg J^b|nL2mpnL-bm^m^mb ^mmJ: <mrn^m^bu ni^mqpm^ bb bpbp mbmbuni.pjni.bbbp' Uhbqm^rnp, <mpm^mjhb Mnpbm L <nb^nbq:
bp^pnp^. ^JprnJ mjb bp^pbbpb bb, npnbp mhpm^bmmJ bb umhJmbm^m^ p^mjhb bbpm^mnmg^mSph, pmjg mbbb mpmq p^mjbmgJmb ^mmJ: Uju ^JprnJ mnm^bL ni^mqpm^ t Qhbmummbh ophbm-^q, nph p^mjhb mnmgQbpmgQ qqm|hnpbb m^b[h ^^ t, pmb ^mgm6 pn[np mbmb-umpjmbbbphbQ, hbb mnm^bLm^bu ^mj-Jmbm^np^mS t mpmqnpbb m6n^ ^mhmb-2mp^h L bnpwpwpmpJwb hwJw^pmpJwJp: hb^nbbqhmb L <b^^mummbQ bmjb^bu mju ^Jph ^mpLnp mb^m^bpb bb, npnbp bnijb^bu m^ph bb Qb^bmJ p^mjbmgJmb m6n^ mbJ^bpn^' hb^^bu hbmhmJm^m-pm^mjhb mbmbum^mb ^bpm^mbqbJmb, mjb^bu t[ bp^mpmdmJ^bm ^bpm^n^-Jmb mbumb^|mbhg:
bppnp^ ^JpmJ Qb^qp^^mS bb hh^m-^mbmJ b^ mb^mJ bp^pbbpQ, npnbg hm-mm^ bb «hmumb» p^mjhb bbpm^mnmg-^mSpbbpQ, pmjg, ^mdmJmbm^, m^b[h ph£ bm^mSbnbn^m^mbmpjmbQ' p^mjbmgJmb qnpSQbpmgh hbmmqm mnmg^m^mgJmb mnmJn^:
4bp2hb ^JpmJ bbpmn^mS bb U.$ph-^mjh, Uuhmjh, Umrnhbm^mb U^ph^mjh L <mpm^mjhb b^pn^mjh bp^pbbpQ, npnbp pbrnprnqp^mJ bb hb^^bu mbmbumpjmb, mjb^bu t[ p^mjbmgJmb hbmmqm m6h mm^bph hm^Jmrnmpmp gmSp Jm^mp-^m^n^:
4bpnb2jm[ bp^pbbpQ, hhJpmJ mbbbm-hmgn^^mS bp^pbbph ^np^Q, ^mpSmJ bbp' ^bmp t hpm^mbmgbbb hbmpm^n-phbu m^mh^ pmjLbp mbmbumpjmb p^mj-bmgmJQ ^pmbb[m hmJmp: U"mubm4npm-^bu'
Fedorychak Volodymyr, 20 Digital Transformation Statistics You Should Know in 2021, April, 2021. https://lvivity.com/digi-
tal-transformation-statistics
Lnijb mb^mJ:
• ^mrnmpb[ bp^mpmdmJ^bm bbp^pmJ-bbp p^mjhb bbpm^mnmg^mSpbbph hh^m^mb pmgpn^m^bpQ Lpmgbb[m hmJmp,
• urnb^6b[ hbumhmmghnbmL ^gm^mjp, npQ ^mgm^gh p^mjhb m^pmbpbbph L Smnmjmpjmbbbph mb^smbq hpmg-JmbQ,
• ^pm^mub[ mjb bm^mSbnbmpjmbbb-pQ (^brnm^mb-Jmubm^np qnpSQb^b-prnpjmb ^gngn^), npnbp ^m^mS bb pbm^nLpjmb mbm^mhn^ ^m^bpfi p^mjhb hmumbb[h^pjmb qnpSQbpm-gni.J bbp^pm^bph ^mmmpJmbQ: Ub2m2rn, hmJm2^mphmjhb rnb^bn[n-
qhm^mb qmpqmgJmb ^bp2hb smp^m mm^bph ^bpL^SmpjmbQ pbph ^[hbbp'm-nmbg COVID-19 hmJm^mpm^h mq^bgni.-pjmb mum^muhp^pjmb: U^bmhbrnm-pQpppm^mbb mjb t, np p^mjbmgJmb hm-^Jmmmpmp pmpdp Jm^mp^m^ rnbbgn^ ^ 2mpp rnbrnbuni.pjni.bbbp SqmmJ bb hpbbg <LU ^S Jwuq urnmbm[ pmpdp mb^bn|n-qhm^mb n[nprnbbphg, npmb^ m2^mmmdb m^bih hb2mmpjmJp t mbgbmJ hbnm^mp m2^msmbph: Pmgh mjq., p^mjbmg^mS qmp-qmgmS mbmbumpjmbbbpQ, np^bu ^mbnb, qmpqmgmS p^mjhb bbpm^mnnLg^mSpbb-
ph L Jmrn^b[h hbsbpbbm hmumbb[h^pjmb 2bnphh^, mngmbg 2mm m^h [w^ bb Jw-mmgmJ hmbpmjhb Sm^mj^pj^bbbp: Hpn2 bp^pbbp, ophbm^, ^hpmnbghb hpbbg qb-pm^m ^hppQ ^mpm^m^hpbbph 2^Jmb 2p2mbm^h bmjbm^mbmgJmb, rn4jm[bbph hm^mpmqpJmb b^mmm^n^, hb^Q hbmpm-^npmpjmb rn^bg b^mqmqnijbh hmugbb-[m hmJm^mpm^h unghmL-rnbrnbum^mb hbmpm^np pmgmum^mb hbmLmbpbbpQ (<mpm^mjhb Mnpbm, famj^mb): fa-^mjbmg-Jmb pmpdp Jm^mp^m^ rnbbgn^ mjb^huh bp^hp, hb^^huhb ^b6 Pphsmbhmb t, gngmnm^bphb wbhwJw^w^ mp^qmbp-JmJp wp5wbwqpbg b2mbm^mLh rnbrnbum-^mb mb^mJ: bpL|ph <LU 10.9%-q dLm^np-^mJ t qpnum2p2m.pjn1.bhg, hb^Q hmJm^m-pm^h hbrnLmbpn^ ^m^mqmbg mb^niJ m^pbg: Cb^hmbrnp mnJmJp, hwdw4wpw-L|h ЦwJJwbbbpmJ p^mjhb wnw2Qbpmgb tm^mbnpbb b^murnrnJ t mbmbum^mb ^mjmbmpjmbQ, ^mb^^n^ m^h ^S mb-^mJQ, pmjg ^m bnijb^bu pm^mpmp ^t:
Microsoft Qb^bpmpjmb ^npdmqbmbb-ph hpm^mbmgpmS qbmhmmm^bph hm-Jmdmjb' ^mp6mdmJ^bm hbnmb^mpmJ COVID-19 hmJm^mpm^Q 2mpnibm^bLnL t hmbqbgbbL mb^bnLnqhm^mb nbumpubb-
200 i 80 160
¡-to ¡20 ¡00 80 60 -10 20 0
2020 q-ou^iusMbn 1
98
51 I
41
2021
2022
2023
2024
2025
nLq^w&mpjmfo nitobgn^ w2^wmwmbqbpQ hwdw2^wphwj^l mfambunLpjwfa ^^PH-)4
4 Smith Brad, Microsoft launches initiative to help 25 million people worldwide acquire the digital skills needed in a COVID-19 economy, Jun 30, 2020, https://blogs.microsoft.com/blog/2020/06/30/microsoft-launches-initiative-to-help-25-million-people-worldwide-acquire-the-digital-skills-needed-in-a-covid-19-economy/
rO
Q
O z
s
o
< u
3 Q
I
<
I
CO
J
<
CO
0
1 I
I
<
CO
o
CO CL
in
o
<4 n
-J .D
CO
n
cf
é <=
<=
c. c.
c. <=
P
Î d
¡L <=
(Ë c.
JT
phg hmbpnLpjmb ^m^mônLpjmb T-bnLu ^hmrçpmhmp^n^ mju hpm^h^m^nLd ^bp 2mpnibm^b|nL bbf m^pb[ m qnpôb[ «hhpph^mjh^ mbmbunLpjnLbnLd», npmbrç ndmbf m2^mrnm^mjpmd bb, hu^ djrnubb-pp 2mpnLbm^nLd bb W2^wmb[ mbhg:
Cb^bpni.pjmb ^bp[mômpjm^hg ^mpq t ^mnbmd, np hmgnprç. hhbq mmphbbph pb-pmgpnLd hmdm2^mphmjhb mbmbunLpjmb ^umbrçô^bb mb^bn|nqhm^mb nLrç^m-ônLpjmb dnm 149 ^[hnb bnp m2^mmmmb-rçbp mjb^huh n|npmbbpni.d, hb^huhf bb m^jwi^bph 4bp|ni.ôni.pjnibp, m^jmLmqhmm-pjrnbp, ^hpbramb^mmbqnLpjnLbp L qmrçm-bhmpjmb ^m2rn^mbnLpjni.bp (qôm^mm-^bp 1)6:
fô-^mjhb mbmbunLpjmb ^mpLnpmqnyb L bbp^mjmd qqm|hnpbb mpmq m6n^ hmm-i|ujôp t[bl|uipnliujjfili luriUuinLpti t, fib^p
40*,
30%
20%
10%
p^mjhb mbmbunLpjmb djmu pmrçmrç.ph^-bbph ^mrnmpb[mqnpôdmb mb^gm^mb hhdfb t: ^bpghb ^ fmbh mmphbbph pb-pmgpmd mjb rç.mpâb[ t hmdm2^mphmjhb dmbpmôm^ mnLmph mb^n^mphbb[h dm-up: 2020 p. t[b^rnpnbmjhb dmbpmôm^ mnL-mmpp qbpmqmbgb[ t 4.2 rnphihnb UUTi ^n[mph 2b^ mdpnrçg m2^mphmd: bb-pmrçp^nLd t, np t[b^mpnbmjhb mnLmph 2m^mjmd b^mdmmp 2021 p. ^mq^ 2,7 mphLhnb U^L ^.n[mp: Cum ^mb^mmbumd-bbph1 t[b^mpnbmjhb mnLmphg ummg^n^ b^mdmmp mmpb^mb ^m6h 2nLp2 6,29%-n^ (CAGR 2021-2025), nph mp^jmbfmd mnLmph ^mb^mmbu^n^. 2nL^mjm^mb ôm-^m[p ^b^L 2025 p. ^mq^ dnm 3,5 mph-Lhnb U^L ^n[mp, huL| u^mnnrçbbph ph^p' dnm 4,9 d[p^7:
L^mmb[h t, pb hmdm^mpm^h hb-
41%
.sf
.30%
-40%
-50%
^ xS ^
r
# / ^ -if ^
^OU^USMbP 2
mnUmp^ mfih Qum w^pwùgw^dpbp^ (2021 p., hmh^mp)8
LnLjb mb^md: LnLjb mb^nLd:
Digital Markets, eCommerce, https://www-statista-com/outlook/dmo/ecommerce/worldwide
Kemp Simon, DIGITAL 2021: GLOBAL OVERVIEW REPORT, 27 Jan, 2021, https://datareportal.com/reports/digital-2021-glob-al- overview-report
sLmhfhbph ^h^qbu bh rçpuLnp^b pus mnmhö^h mqpmhfm^Jpbp^' phrç.qôbLn4, pb ^pmgJmh ^hrç^phbp^ bh pm^b 6mhmqmphnprç.nLpjmh L qpnum2p2nLpjmti mqpmhpm^Jpbpp: Statista-h hmjshni.J t, np mju n[nprn^ mngmhg blmJnLshbpp sm-pblmh Isp^môpn^ m^bLh fmh 50%-n^ h^mqb[ bh, ^h^p hmhqbghniJ t smpblmh m^bLh fmh 0,5 sp^hnh UUL u^mnn^m^mh ôm^ubp^ mhlJmh: UnLU Inrç^g, ^ 2mpf mqpmhpmj^h Imsbqn-p^mhbpmJ 2020 p. h^wsb^ t t[b^spn-hmj^h mnLsp^g usmg^n^ b^mJmshbp^ tmlmh m69: U.6^ mnm^bLmqnLjh grngmh^p qpmhgb[ bh uhhrç.^ L mhöhmlmh u^mn-Jmh mqpmhphbp^ n[npshbpp, ^h^p spm-Jmpmhmlmh t L hmJmhnih COVID-19-^ umhJmhm^mlnL^bpn^ qmjJmhm^np-^mô hmhpmj^h ^mppmqô^ rçpuLnpJmhp: <m Jm2^mphmj^h mnrnJn^, 2020 p. mju mqpmhpm^Jpbp^ t[b^spnhmj^h mnLs-p^g usmg^n^ b^mJmsh m6b[ t 2nLp2 400 ^LhwpT- UUL ^n[mpn4' hm^nprç. smp^m hm^Jms m^bLmhm[n^ m^h fmh 40%-n^ (qômqmslbp 2)10:
t[b^spnhmj^h mnLsp^ phmqm^mnmü
mnm^b sbumhb[h ^srn^bp^g t P22mjhh umppm^nprn^bp^ oqrnmqnpöJmh öm^m[-hbp^ 2wpnLhw^w^wh m6p: 2019 p. mJ-pn^2 m2^mphmJ Jmhpmôm^ mnLspfi ^hsbphbsmj^h Imjpbp^ mjgbLni.pjni.hhb-p^ fmh 60%-p pmd^h t Qh^b[ uJmpp-^nhhbp^h: <ms^m^bu mjh smpmôm-2p2mhhbpmJ, npsb^ wjl p^mj^h bhpm-^mnmg^môfhbp ^wh lmJ pbp^ bh, p22m-j^h umppm^nprn^bp^ ^hrnbqpmJp Impnrç t LhhbL t[b^spnhmj^h mnLrnp^ ôm^mLhbpfi 2mpmhm^m^mh m6^ hm^m^pjm[: ^m m-nm^m^bu ^bpmpbprnJ t Uu^mj^h, np-sb^ <mpm^mj^h Mnpbmj^ hJmh bplphbpp P22mjhh ^mq^ ^2ngn^ hpm^mhmghmJ bh hpbhg mngmhg qnpômpphbp^ phrçhm-hmp ôm^mLh 65%-p":
Mnpnhm^hpmu^ hmJm^mpm^h mJpnrç^ m2^mphmJ 2mpmhm^mJ t tmlmh mqrç.b-gmpjmh nihbhmL tLb^spnhmj^h mnLspfi L uqmnn^hbp^ ^mpfmqô^ ^pm: Umuhm-^npmqbu1 2020 p. tlb^spnhmj^h Jmhpm-ôm^ mnLsp^h pmd^h t phlb mJpnrç^ m2^mphmJ Jmhpmôm^ mnLsp^ 18%-p: U^h^mL^mJ t, np mju grngmh^p 2024 p. l|hmuhh 21,8%-h (qômqms^bp 3)'2:
2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 ^ÖU^USMbP 3
wnbrnph mbuw^wpwp QfaqhwfanLp Jmhpmdm^ mnUmpnLJ1'
EcommerceDB.com Trend Report, eCommerce 2020: trends and Outlook, September 2020, https://www.statista.com/ study/79060/ecommerce-trends-and-outlook/
Gorbachevskaya E.Yu., Significance Of Electronic Commerce In Development Of Rf Innovative Economy, December 2018,
https://www.researchgate.net/publication/329723371_Significance_Of_Electronic_Commerce_In_Development_Of_Rf_Innova-
tive_Economy
Statista Digital Market Outlook, eCommerce report 2020, November 2020, https://www.statista.com/study/42335/ecom-merce-report/
Coppola Daniela, E-commerce share of total global retail sales from 2015 to 2024, 21 Apr, 2021, https://www.statista.com/ statistics/534123/e-commerce-share-of-retail-sales-worldwide/
Coppola Daniela, E-commerce share of total global retail sales from 2015 to 2024 , 21 Apr, 2021 https://www.statista.com/ statistics/534123/e-commerce-share-of-retail-sales-worldwide/
!
O
HorneDe pot. corn lkea.com Etsy.com Walmart.com AliEjipress.com Samsung.com Apple.com Rakuten. <;o. jp eBay.com Amazon.com
0
500
/000
1500
2000
2500
..'■■000
3500
4000
q-ou^iusMbn 4
UJum^mh wjgb|ni.pjni.fafabp^ ph^ Qus tLb^mpnhmj^h wnLmph ^wjgbph'
dmuhmpjmh hh^m^mh dmpmmhpm^bpti mngmhg ^mhmphbph rnb^hn|nqhm^mli pm^w^ph^h m6n^ ^mhm^hbph bh, pmq-dm^n^dm^h ^pmhdmh mhhpmdb2mnLpjnL-hp L hm6m^np^.hbph mhdhm^mh m pwjh^ rn^jm|hbph mh^mmhqnLpjnLhp: <m2-4h mnhb|n^ hmdm2^mphmjh^ mhmbunL-
pjmh COVID-19-n^ ^mjdmhm^np^mS hpm^h^m^p1 ^mpn^ bhp mub[ hbrnLjm[p. qqw|jinpbli db6ujgb[ t hwuwpwl|nL|3jwli
Uwhpm&m^ mnLmph ^mjfbpp qqm|h m-nm2phpmg bh qpmhgb[ hmm^m^bu hmdm-^mpm^h ^mjdmhhbpmd: Amazon.com-p, nph t|b^rnpnhwjhh mnLmph hu^mhbphg t, 2020 p. nLhbgb[ t mdum^mh qpbpb 3,68 ^LhmpT- mjgb|nL, nph^ hm2np^md t eBay.com-p1 mdum^mh hm2^n^ 1,01 ^LhmpT- mjgn^ (q&m^mm^bp 4):
L2bhp, np mdpn^2 m2^mphmd t[b^-mpnliwjfiti wnLmpfi dwuliwlifigtibpfi db&w-
^UUJUUUUHJUIj|I [dilwjlJuugnLJ 2020 - 2025
ncsrihaanM,
s^stunresnM.
¿UUUPULltnhttSflM
c.
D J
J>
3
c,
3
tj fph nwliLluiwtiqji ipjf>tli
SLLlLU[Lhph j2lui\III£UIL|UI1JnLpjr>iL tljpuj^ujnnLgLjui&Qljbp" [lujljujghpui ^ujviih L l(uunujtjuipujl|uilj LuJiiiuijhU
ilUJ niuj 1 Lf)J n lAlltbp (6l||UJ[llh[l[l l|bljl/ipnll)
IjppriLiSjriLll |№|uifhb hJjinLpJIUllLlbp: Opbliu<|fiujl|iijli tyu^ul
^OU^USMbP 5
14 Clement J., Leading retail websites worldwide 2020, by traffic, 12 Feb, 2021, https://www.statista.com/statistics/274708/on-line-retail-and-auction-ranked-by-worldwide-audiences/
3.
ULTPbPO- SbT-bMUq-hP . AMBERD bulletin . АМБЕРД бюллетень
LT)
со
J
3
¡r с
3 -В
* J
С 5
О)
3
•ё.3
и
J 3 1 3-
3
4 J
= J3
J
3 ■а
3 3" 3 -Е-3
J
с J
3
J
3
CSJ ,3
CJ c.
с 5 J e 3
с
О)
3
,3
ÏÏ ■31
£S_
J
с ?
с Ê.
CJ
3 -и
О) ,3
3
О)
с 3
,3
с
ÖL" с
i¡c
с.
Ol 3 5
-В
3
,3
с с. 5
-13
,3
3
-В
II
e 3
H
3
H
3 3
M II
i б 3 c
ом ¿ C¡§ O)
0,1 i ГЗ-3.
^ с 3
3 € CL 3
-13
c' _1 5 C-
3 с d- C-
-i 3 3 -13
j3
j3 -13 3 3 -13 C-
C- j3 0 J с
c _i_r 3 ■гз CSJ Ql CSJ
3 -E1 3 3 3
-3" 5 -to ■o Ql
i. 'J Ю Л.
1 f с ^ J с
¿С1Е,3 л Е'-з
¡ъ_ 3 с с. 3 л]
J3 =г
-С J С
3 з
J3 С d"
ом =
3 3 з ?
3
fil С.
3 3
5 3 з 3
- з а' %
^ 3 3, ' ? с V
С =!
С 3
^ 3 3
з с. J3
- CSJ 3
3 - J3
3 3
-3- CL С.
cj^ lí
^ 3" 3 J
J3
■^ë 3
Ш
CJ CJ F
^3 EJ J-r -E..I3 ^
3^ с
3 1 3 ^.з 3 ■3
l # gl "З
« 5 Ë
j—1 —
_D
fit
Ë » V
^ 3 â 3 «c-ê.
3
з ^ 3 3 j3 'гз
J ÏÏ-ïr ,3
3__
-^"to -3
f S I
■ с
Ë 3
.Z. oJ f*
£ -13"
J-r O
3 -I
3 #
I
^I
Ë 3 H 5 csj -d
J 3 JC.
С Ci- c.
J3 H Ë ^3
3 Ql Б -3 Jo ë 3 d=
■31
II
s -g:
•3 ^ Ql £Ë_
C. с
ii CJJ V i
_ 5 "g: о
-13 О)
-13 ■
^
с з1 с" 3 ■
CL ■ CT1 "
.13
5 с.
-13
CSJ
3
' Ol
5
■ -13
3"
CJ
с.
d"
,3
,3
■ Ë ■ ?
Ë
Í -13
■ 5 . з
'=Г
c£j ^
Ë О) -13
i-3
.ю 3 ■з1
О)
3 3
з"
5 3
-С
3 -Е1
О)
3 3
j3 CJ
CL ■
>3
3
>3
3
n с
' -13
j3 , -13
3 5 3 3"
j3
ft
Ql з 3 ^
CL а C-C J3 ~' j3
Ю ^
II
с
С
3
-3-
, 3 л
■ з
■s*
3
s-
3
3
r
V
с e 3
3
>3 O)
3
j3
>3 с
О)
с ^ 3 с
si I
Ml
Л CJ
с я
3 ?
с
3 -13
5 5
V
V
-13
с c^
CJ
£ c II
O) 5 -13 J
Jj >3
I 1
3J
3 g. a 3
-13
j3
j3
-13 ^3
■i ?
c. 3 с S
¡1 g 13
c О)
^ 3
A c
£2. >3
Ï i 3
^3 3
«5
>3 O)
■ -E. 3
-13 >3 . CL O'
j3 d
It
Zf
с >3
CSJ j3
с q
CJ j3 3
£&. j3 £S-
j3 -13
с
с . .
л! Cl b- J3
с ^ P 3 d--§
-13 с
=¡ с j3 с ■<3 j3
111
ftl J 3 â
3 3 3
l-l ■3a JO л
I
III
■ с: с. 3
■J 12
-13 CSJ
.(b 3 ,3 ^ 3 £
3 3 -й-
■ с
-to с
C--13
Ю «§
3
O)
3 d-C-
3
CT1
с 5
C-
c
с ^
с
j3
O)
3
3
£S_
3
ю
3 3
3
3 ?
с
C-
3
-C
з'
"3
3
3 -13
З-
^
с CJ
с ?
с
3
C-
-13 >3 с
CJ Ql
с
C--13 CL
j3 CJ Ю C-
c ■ d-
3 ^ E,
j3
з' "з
3 CJ
3
>3 O)
3 c.
■<3 C-
3 «
CL
5
-13
3 -to 3
CM
с Ol
ю
3
>3 CT1
3 с
-1_г С
з1
CSJ
-d з
-13
З-И
-d 3
-13
О)
-13 С-d-
'f
ю » 3
"3J
ю
: з
C-
3 5 3
j3
ПЗ CL
ПЗ CL
3
.d c-
>0 3
3
11 |lv
>3 ËJ
-d -3
CJ с
Il
C^l I-
3 -g:
Ql -13
=81
fi -E¡ c-
-13 С -3"
>3 CJ
Ю 3
C- >3
С О)
ö- 3 л. ?
-13 ~
5 3 s
3
З-, . : «
^ ^ 5-
4 с. d^
С J С
3 3=3 3
&3
« ! С- с 3 J-r -Ë: 'з
I '
3 ^3
5 3
It
V á.
"ЕЕз" t3^
-13
j3
j3
с
-13
Ql
j3
V
J -C- J3
á ^ ^
3 CJ
=- e
ÍJ
e i ■g-1
^з л
>3
:|1 О) d-
II
CJ >3 fl 1 « ЕЬа?
с
3
3 ^3
^ J=
3 "Ë 5 -a
3
3 3
>3
If
O) 3
O)
-C- O)
91,3 • а .в
3 g-
■ â.3 5 -s-
Ю
3
o> ^
с
! J
■ CJ
■ j3 -13
Ql 3
C--13
3"
£S_
^ 3
ê- s
С -С.
3 ^ 11 3 E
¡I
If
II
E 3
3 ^3
5 -E 3
CL-K 1 -S!
С >3
II
Jï p
d- о
^3f ^ 13 5
— O)
3 3
-5 d" J_f
III
-, ^ 3 3 3 3
- ^r = CJ
d Ql d
llftl 3 cC-f
J—1
3
E 5 = i
3 •З о ^
Ql
j3
£S_
■<3
•-I"
£S_.
■ -13
1 j3
C- -13
с j3
•a ^
3 •З
-to с
^ J
If
ю
3 ю
ю с. «§ §-
_ CJ
3 ^ с
^3 5
i J
с • • О) CJ С- j3
3 Ё -с £
з d-
-L.j3 -с-
3 j3 С-
¿ 3 5
D)^ <5
с 'гз d
з с' с
з с:
^ и
J3 3
J '■З
3 ю 3
Q
ïï'-i
а та
и
н а.
-3 -н
з см
€ 5
О) С
ом
1 3 i, 3 .d Е
о
^ f С- j3 СМ
J
3
V
V
3 3 е:
J3 J d
З- 5 Ë
см см
Л c E ^
С S-
с. с
if 11 ÍJ
3 д ?"§"
с 3
■3" E,
41
3 ^
с ¿N
-г LO 3 ¿ О)
flu f 1 8 ^"i: S.
ZJ -D « 3 J (O j M >
¡s-1 i lí
V
V
3S
J II
E o
i Î
О) С £
II
? ¡ » V CT) E
Оэ _ЧРГЭ-ПКЭвПКЬ, ЪПРЦРЦРПКЭвПКЬ, q-hSbLh^ . ОБРАЗОВАНИЕ, ИННОВАЦИИ, ЗНАНИЯ . EDUCATION, INNOVATION, KNOWLEDGE . ?0?|/ 5
О
С &
-3-Ю-3-3--33 С с г- с, з Е-с-з с з- гтз 5 cr3-c-,ErC-ti"q3r5 ^ Е Е = -Р -Р 5ю 5 ш 5 5 jp тг С з ш м
J га "g Е з = р- Е g В В Е Е з Е i Е Е ff з з Д Е Е | з " ' Е 5" | 3 Е Е Е - ^ € - 1 - Д
If lii -f-f- ¡fltl'H?M^riJ b'tl^f11
li^ftif ilf^lli --Sift-^^-l-^f-t^
^itlI^IHI^I¡f^ll^tflll^tlfi
E i J § 3 E ю^ с 5 & С E E -з; ^ E E ^-з- E w- E E -з--§Г т?^ з з ¡С j - | «§. & & = i-fif
fijHi litFli I ftifpifft?!!mis- ¡lti|fIfe!Hi iiitmsi^lfiii bi!|ifif|i!Miiii UiHiitifiii
t ¡n^fi^ ill Hi - fiif^nifftl llflll l#iiliif s illi
7 с, I E" "3" 7 7 T О Ю В с, 7 -3- I E" & i 7 i-? г! С 7 С , ,T T Ю С "3 i 7 7i"3"i i i T ID 7 i P1 i
=^-з"з-С"-з q. q. ¡z т^. л- o«^. с сзтз с .с- с "з ^ -53 -р- _р з- з- с* С"-с-з-с1а-с-1атз с^-53 а* с а* с r-i
ЕЕ Е -§Г = .§ з Е^Е = = 5 -§" & Е 5 Е з Е Е Е Е £ ^^ Е clcl
Е 5 eF^? §» | Elof ? ^^-з 5 Я & п-# | ^Е Е з Е" Е М Е Е i*^ = f =Р Е ^
: И п t111иrt.fi if ;it lift r?f it f 4 ^ t i i & и ш i
Ilitf iff1-1If*I¥11IIIfI iffll^tf:"I f-lllltflf1 IfIt 1 - M f Я9д f f 11| |if |f 1Пр rf|: | ||| ¡1141ЩЩ К
I'll ftfi il I K| If 111 ft! I 1 if Iff til if If I =
5" 3 E гз
f I'll I sll э s f i51 ti 1 g I f«11 1 141 If ¥11 N
ii шtin e iin - =-'iii 11 it e ti tit if t н & n 11i f 111
i-iii ifi?iiiiii it: iif-giii'Eiff11; isjii|t:i niifi
1 ill if 1 пнШiftffit^if 1 i-v 11111f ш 11 fin i
gnipjmh mpqjnLhpnLJ hm2nqni.pjmJp Lni.ô-4ni.J bh qmpqmgJmh qnpôphpmgmJ ^ hmjs blnq pnLnp ^hrç^phbpp, ^ul mnm-4b mp^jmhm^bs LnLÔnL^bph mpmqnpbh ^mnhmJ bh shsburnpjmh mprç.^ ^m^n-pn2h^hbp; rlus^, ^p hmJnqJmJp, p^m-j^h shsburnpjmh usbqôni.Jp L qmpqm-gni.Jp qbsf t hpmlmhmg^bh hmJmlmpq-
^mô m 2mpmhmlmlmh ^2ngmnm^b-p^ mpq-irnhfrnJ' hm^mqbu mqmhn^bLn^ sb^blms^mlmh, sb^h^lmlmh L lppm-lmh mhhpmdb2s h^Jp, L ^mjh mjrç. qnpôphpmghbp^ Lhmpdbf ^pmqnpôrn^g hbsn ImpbLh t mhgmJ ImsmpbL tLbls-pnhmj^h ômnmjmpjmhhbp^ Lmjhmôm^mL l^pmnJmhp:
2.
3.
4.
5.
6.
«linUmp|i U 6wiiwjnLpjnL'titibp|i dwu|iti» <wjwurnwti|i <wtipwn|bmnLpjwti opbtigmd LpwgnLiftibp l|wisiwpb|nL dwu|iti « opbtig, https://www.arlis.am/documentview.aspx7do-cid=l07095
<wjwurnwti|i pi^wjtiwgdwti innqdwi^wpnL-pjwtiQ, nwqdwi^wpnLpjwti i^igngwrniLd-tibp|i 6pwqp|iti U wpqjnLtigwj|iti gnLgwti|i2tibp|iti hwi^wtinLpjnLti mw|_nL dwu|iti « Iwnw^wpnLpjwti npn2^d, i^ibmpi^wp, 2021,
https://www.arlis.am/DocumentView.aspx7do-cID=149957
Bhaskar Chakravorti, Ajay Bhalla, and Ravi Shankar Chaturvedi, Which Economies Showed the Most Digital Progress in 2020?, December 2020,
https://hbr.org/2020/12/which-economies-showed-the-most-digital-progress-in-2020# Brad Smith, Microsoft launches initiative to help 25 million people worldwide acquire the digital skills needed in a COVID-19 economy, Jun 30, 2020,
https://blogs.microsoft.com/blog/2020/06/30/mic-rosoft-launches-initiative-to-help-25-million-people-worldwide-acquire-the-digital-skills-needed-in-a-covid-19-economy/
Daniela Coppola, E-commerce share of total global retail sales from 2015 to 2024, 21 Apr, 2021,
https://www.statista.com/statistics/534123/e-com-merce-share-of-retail-sales-worldwide/ Digital Markets, eCommerce, https://www.statista.com/outlook/dmo/ecommerce/ worldwide
7. E.Yu. Gorbachevskaya, Significance Of Electronic Commerce In Development Of Rf Innovative Economy, December 2018, https://www.researchgate.net/publica-tion/329723371_Significance_Of_Electronic_Com-merce_In_Development_Of_Rf_Innovative_Econo-my
8. ecommerceDB.com Trend Report, eCommerce 2020: trends and Outlook, September 2020,
https://www.statista.com/study/79060/ecommerce-trends-and-outlook/
9. How COVID-19 triggered the digital and e-commerce turning point, March 2021,UN-STAD,
https://unctad.org/news/how-covid-19-triggered-digital-and-e-commerce-turning-point
10. J. Clement, Leading retail websites worldwide 2020, by traffic, 12 Feb, 2021, https://www.statista.com/statistics/274708/on-line-retail-and-auction-ranked-by-worldwide-audi-ences/
11. Simon Kemp, DIGITAL 2021: GLOBAL OVERVIEW REPORT, 27 Jan, 2021, https://datareportal.com/reports/digital-2021-glob-al-overview-report
12. Statista Digital Market Outlook, eCommerce report 2020, November 2020, https://www.statista.com/study/42335/ecom-merce-report/
13. Volodymyr Fedorychak, 20 Digital Transformation Statistics You Should Know in 2021, April, 2021,
https://lvivity.com/digital-transformation-statistics
ю
Ш Нарине ПЕТРОСЯН
о Магистрант, АГЭУ
У ОБРАЗОВАНИЕ, ИННОВАЦИИ, ЗНАНИЯ
ТЕКУЩИЕ ТЕНДЕНЦИИ В ЦИФРОВОЙ ЭКОНОМИКЕ: БУДЕТ ЛИ МИР ТАКИМ ЖЕ ПОСЛЕ СОУЮ-19?
г" о
В 2020 году из-за пандемии мировая экономика сократилась примерно на 4,4%. В то же время в мире наблюдается глобальный тренд - цифровизация. Поскольку страны сталкиваются с риском непрерывныхограничений, обусловленных новой волной пандемии, цифровые процессы (дистанционное обучение, электронная коммерция, дистанционная работа и т. д.) становятся все более популярными. Но как это проявилось во всем мире и что должны сделать правительства, предприятия и инвесторы, чтобы вырваться из продолжающейся цепочки риска и убытков? В статье автор рассматривает вышеуказанные вопросы.
<
и о
I
<
I
со
J
I
со и
&
2. с
<= С.
с.
с.
с р
с
¡L <=
(Ё С. J
Ключевые слова: цифровая экономика, вызовы, глобализация, стратегия, цифровизация
Narine PETROSYAN
< MA Student, ASUE
I EDUCATION, INNOVATION, KNOWLEDGE
CURRENT TRENDS IN DIGITAL ECONOMY: WILL THE WORLD BE THE SAME AFTER COVID-19?
i
<
CO
In 2020, due to the pandemic, the global economy contracted by about 4.4%. At the same time,
CL
m o
there is a global trend in the world - digitalization. As countries face a new risk of continuing constraints due to a new wave of pandemics, digital processes (distance learning, e-commerce, telecommuting, etc.) are becoming more and more popular. But how has this manifested itself around the world, and what must governments, businesses and investors do to break out of the ongoing chain of risk and loss? The author addresses the above-mentioned issues in the paper.
Key words: digital economy, challenges, globalization, strategy, digitalization
