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250For parameters Tenpx u Tpnex:
• box 103: Tpnex ^ max where Tbet >Tbpt;
Tpnex ^ max where Tbet < Tbpt;
• box 104: Tnnpx ^ min where Tbet >TbVi,
Tenpx ^ min where Tbet < Tp,
For parameters QpXen u Qepi.
• boxes 101 and 103: Qexpn ^ ma;
• boxes 102 and 104: Q ^ min .
Due to the fact that two variables et and pt have the same coordinates when they are tangent, let us call it equilibrium line Lbd. This line has such properties as the following: population consumes entirely all products, goods and services produced in the country in the time period of them being tangent.
Based on the tangent and merging variables et and pt described above, let us introduce concepts in a similar way to the equilibrium point: equilibrium of the economy and population, i.e. where the GDP value and population are equal Qeti = Qpti.
Now let us introduce the following three definitions to equilibrium of the economy and population.
Theoretical equilibrium of the economy and population is understood to be the equation Qeti = Qpti, where the population consumes all the quantity of products, goods and services in a time unit its country produces in the same time unit without loss, and import is fully absent.
Practical equilibrium of the economy and population is understood to be the equation Qepi = Qppi, where the population consumes all the quantity of products, goods and services in a time unit its country produces in the same time unit considering their loss AQea, and import is ^ fully absent.
Real equilibrium of the economy and population is understood to be the inequation Qeri = Qpri, where the population consumes all the quantity of products, goods and services in a time unit its country produces in the same time unit considering their loss AQeti and the remaining lack of products, goods and services in covered by import.
SPECIALTY OF THE USAGE OF ELECTRONIC MARKETING IN TOURISM
Djuraeva Z. T., Khurramov O. K.
Uzbekistan, Bukhara State University
Abstract. In the given work there were studied benefits of using electronic marketing in sphere of tourism. Contrary to the traditional communication media which basic function consists in information delivery, the Internet is not simply the information transmitter, and much more - the global virtual market. Tourism today is the global computerized business in which participate air companies, hotel chains and tourist corporations of the entire world. Modern tour product becomes more flexible and individual, more attractive and accessible to consumer. Electronic marketing is accomplishing electronic function by the Internet, information technologies and telecommunication systems. Electronic marketing is also called internet marketing, web marketing, online marketing or digital marketing.
Keywords: Internet, electronic marketing, display advertising, eE-mail marketing, blog marketing, social media marketing, mobile marketing.
Today's society is in such stage that the information technologies are being rapidly spread and the influence of it is enough considerable in most of part of economic life.
Availability of electronic atmosphere by the result of the development of global information and communicative technologies and the large number of companies using the opportunities of this atmosphere in their working process is the most significant mark of economics. Todays' businessmen are actively using opportunities of information technologies. In most cases, the usage degree of it signs the success of running business, and its place in inner and outer world market.
Appearance and development of the Internet on twentieth century is significant achievement. In Uzbekistan information-communication technologies and Internet such as mobile internet is intensively developing and popularizing harmoniously with world tendency. Nowadays the users of the Internet are more than 10 million 200 thousand people or one third of people of our country. In our Republic the working system of the Internet is more than 4 times and the speed of connecting to the Internet is more than 1,5 times.
The Internet creates a good atmosphere. With the help of it the company can advertise its manufactured goods, carry marketing research, after trading it can continue communication with its clients. Private and not big companies are widely using electronic marketing based on information technologies.
With the development of tourism not only the place and role of participants of tourism and relations of them, and also philosophy of economic proceeding has been changed by the touristic marketing. System of worldwide information has made inefficient the way of traditional marketing going. Specialists working on the sphere of service wanting to use efficiently the opportunities of new electronic connections should take into consideration of that. There was a time that people could not imagine of computers fulfilling their difficult work in a few seconds.
Tourism has become one of the most profitable spheres. It consists of tickets, tickets of different transportation tools, booking system of hotels and trips. Nowadays there are representations of different huge systems such as Amadens, Gabriel, Sabre, World Spar, Apollo and others in Uzbekistan. Apart from that the significance of worldwide information system - Internet is exceeding.
Internet technologies are helping to minimize expense spending on international telephone talks and sending fax in touristic companies. Year by year the number of touristic companies using the system to book tickets and rooms in hotels is going up. Such systems give a chance to book room in hotel without leaving workplace and inform about price and choices. Before for these, it required long time and money. Nowadays agencies in systems are using last news, not last-year information.
There is a chance to watch a video or pictures about touristic goods, and read comments leaving from other users about that good. You can model your trip, adopt it for yourself. Tour agencies are rich of advertisements and interesting suggestions.
Electronic marketing is accomplishing electronic function by the Internet, information technologies and telecommunication systems. Electronic marketing is also called internet marketing, web marketing, online marketing or digital marketing. It plays a significant role in tourism industry and business.
To increase the role of function of marketing in electronic market it is necessary to develop following terms and factors:
• extension of the sectors of Internet network in our Republic;
• acceleration of preparing specialists of electronic business;
• development of infrastructure and info structure;
• increase the ability of payment of population and literacy about information technology;
• attract native and foreign investment for financing large-scale projects of developing network in the regions of Republic;
• enriching the native information resource with important information on the Internet;
• heightening functions of online shopping;
• creating legal stands to regulate connection tools and increasing developing process;
• preparing educational specialists and users of electronic marketing.
Methods of electronic marketing are:
1. Search Engine Marketing;
2. Display Advertising;
3. E-mail marketing;
4. Blog marketing;
5. Social media marketing;
6. Mobile marketing.
Search Engine Marketing is finding a lot of information with key word on searching systems such as google, yahoo, yandex. Every company and organization wants to be on the 1st page of searching page. By the statistical records 70% of people do not open more than 3 pages of finding results. The higher the rating is, the more sales of products and service of the company.
Display Advertising is an advertisement located on upper, down, right and left parts of frame shape showing pictures, text and video. The special in it is passing on the page giving a lot of information by the click of computer mouse on a small place. Nowadays a lot of mass blogs are using advertising banners of tourism.
Fig. 1 - Search Engine Marketing
Fig 2 - Display Advertising
E-mail marketing is sending information connected with business to a group of people to their e-mail address. In this the methods of opt-in and opt-out are widely used. If opt-in method is voluntarily getting information on their e-mail, the opt-out method is rejecting getting message from the 1st message of the addressee. Spam is not supported on e-mail marketing. Spam is compulsory messages coming to e-mail from unknown addressee.
Blog marketing is implementation marketing by the special web blogs for special theme. The specialty of it is the connection with social media marketing. Well-developed touristic blogs give a lot of beneficial information for future consumer.
Social Media Marketing is the implementation of marketing function with the help of social network, thematic blogs and photo and video portals.
Social Media Marketing is a small square having wide-ranged opportunity, companies in different sectors of business run their work communicating with consumers by the help of social networks. Social networks creates an opportunity to set communication with users, organizing long-term relations with their consumers, supporting company's position and branding, increasing sale, developing relations of business. On the pages of social networks companies publish different ideas
and comments about service and product, allocate pictures, videos and presentation materials, carry regular communication with consumers.
£ Technorati
Linked_
del.écio.us
Fig 3 - Blog marketing
The purpose of social media is to communicate with people sharing the same interests or activity. Mutual communication is fulfilled by inner e-mail address or system of exchanging messages.
Social networks, as other means of electronic marketing such as searching optimization, contextual and banner advertisements and traditional means of advertisements such as outer and television advertisements, have its advantages, such as:
1. Users have the tendency to share the information, which is interesting for them, with their close people. This is reflected in social networks. With correct approach to this feature it is possible to spread maximally.
2. In this mechanism so-called vires, which is spread rapidly, marketing is created, interest connected with the brand, users themselves disperse interactive supplements. Videos, info graphics and others can be considered as most used virus.
Social networks are based on the principle of "Wireless network", there are 2 approaches:
First approach - mutual distribution, which means user sends information about the product to his/her surrounded people or pays attention to the content connected with this product.
Second approach - social distribution, which means user distributes the content interesting for him/her to his/her auditory with special mechanism of social network ( on Facebook and vkontakte "Share", on Tweeter "Retweet" commands).
From the point of view of marketing the second approach is much more efficient, because it includes more auditory. In such case the task of marketolog is to identify interests of auditory to distribute the information about product or company, to understand leading motivation and on this base to prepare quickly spreadable interesting text, pictures or videos.
Generally apart from the fact of idea of virus marketing occupying mind of specialists, the active development of the Internet and, especially, on social networks this idea is admitted and popularized.
This case creates too important condition for online marketing virus, the news get spread quickly, it sets fast and indivisible communication among people and creates an opportunity to understand and get the media information.
Mobile marketing is accomplishing the marketing actions with wireless telephones, phone equipment, telecommunication technologies and systems. Mobile marketing technology is shown on the fig. 4.
Fig. 4 - mobile marketing
As disadvantages of electronic marketing the followings can be considered:
- Dependence on speediness of the Internet. If any company creates its web page in huge and complicated form, it takes too much time for users to download and get information from it and at the result it passes to another web page.
- One of the factors is payment. Nowadays most users of the Internet do not believe in payment with electronic way and that is why they refuse to use it.
- Availability of cheating. The case of not delivering product or service to the consumer after paying for any product or service.
As a conclusion there are achievements of electronic marketing:
• Rising to the world market. Using of electronic marketing by companies gives an opportunity of endless expansion and rising to the degree of world marketing from native and inner market;
• Taking into consideration of Internet information, which means whether company runs its action or not, or for which product there are more demands, all these are created by the Internet;
• Saving money, this means not excess payment for advertisement. Speed of it with which not time-consuming to get necessary results;
• Speediness of exchanging information. Consumers can get important information about necessary product by Internet searching system or order needful product.
• Creates competition. Big or small companies manufacturing goods compete between themselves which is comfortable for consumer.
Electronic marketing activities shown above come out propose and reviews, today's task is to employ opportunities of electronic marketing widely, which are come out opportunities of information technologies.
REFERENCES
1. Alexandrova A.Y. "International tourism" M: Aspect Press. 2002.
2. Brian Hooligan, Dkharmesh Shakh. Marketing in the Internet: how to attract clients with the help of Google, social networks and blogs - M: "Dialectics" 2010 p:42-143
3. Damir Khalilov "Marketing in social networks". Moscow, 2013 y.
4. Gusev B.C Analytics of web sites, - M.: "Dialectics", "Williams" 2013 p.105-117
5. Research center of Boston Consulting Group, www.bcg.com
6. Research of NPD Group - January, 2013
