CC BY
21
UDC 339.138
Khurramov O.K. senior lecturer Fazliddinov Sh.Sh.
student
Bukhara state university Uzbekistan, Bukhara SOCIAL MEDIA MARKETING - AN EFFECTIVE TOOL FOR MODERN
INTERNET MARKETING
Abstract: This article discusses the Social Media Marketing - an effective tool for modern internet marketing. Social networking - is a web-site with interactive multitasking, which is supplemented by network participants themselves.
Keywords: internet marketing, social media marketing, social networking
At the moment of globalization and ongoing global changes, we can not avoid social media, which is just one of the most striking discoveries of information technology, which is affecting the lives of a particular person, and of society as a whole. At the moment, social media covers almost the whole world. The content is understood as a social network that is created exclusively by participants and is based on the multiuser interactive web site hosting service.
The purpose of social media is to communicate with people who have interests or activities on the Internet. The reciprocal communication is done through the internal mail or messaging system. Social media networks may be open or closed. Social media is one of the network features - a system of friends and groups.
The World Tourist Organization recognizes the important role of social networking in tourism. Tourists and businesspeople use smartphones and tablets to provide feedback on places to go or wherever they are. World Travel Monitor reveals that 40% of international tourists travel with smartphones. They have access to the Internet from smartphones: 40% for information on the direction of travel, about 26% of tourists, 34% use hotel reservations and other travel services. Three-thirds of international travelers enter social networks with smartphones, travel, ideas and reviews on Facebook, photos, Twitter or Flicr.
Companies in various sectors of the economy operate through their social networking sites. Social networks allow companies to connect with users, manage long-term relationships with their customers, manage reputations, increase sales, and develop business relationships.
According to statistical data, 95% of intensiers go into the social network and talk about goods, companies and services. Sharing Effects and Ideas.
Social networking is an exciting marketing platform for the whole world trend -companies, event organizers, and congress travelers often use hotels to develop their
social networking services and services. The social networking site publishes a variety of commentaries, photos, videos, presentations, and regular contacts with customers. According to the Insisversional Tourism Management Association, according to Site International, according to the results of surveys conducted by industry experts from the site index: Focus on Technology and Social Media, the number of social network users in 2011 was up to 2010 - has grown twice as compared to the year. 88% of companies have their own page on Facebook. Among the social networking sites are 70% of Facebook, Linkedln 65% and Twitter 28%.
It is a complex of social networks that can be used as a channel for solving the company's development and other business solutions. Efforts within the social network help the audience to find the most appropriate opportunities for them to influence. The Amianda company, which introduced the participants of the Confederation registration program, conducted its own monitoring. The study was conducted between 1000 entries. 22% of them are organizers of congresses and conferences, 22% of them are trainers and seminars, 13% are engaged in corporate events, 11% are organizers and 32% of organizers of festivals are engaged in business meetings, hosts organizer. Geography of inspections is wide. Of the respondents, 60% are from Germany, Austria, Switzerland, 10% from other European countries, 10% from North and South America, and 20% from other countries. Two-thirds of respondents reported planning to increase their activity in social networks. This is confirmed by the growth of social networking capabilities. According to 70% of respondents, social networking has an impact on the growth of each specific event and brand recognition. 65% of the interviewees believe that the loyal customers' ability to grow is 55%, and that social networking is an additional channel of feedback.
The development of the Internet and its role in the life of society have created a great variety of virtual resources. At the same time, it has also contributed to the emergence of social networks that have become popular today. The Internet, which is known as America, was born in the 60s of the 20th century and it has been around for half a century and has been ruling the whole world. The introduction of the Internet has created different terms and virtual discoveries. At the beginning of the forum, chat communication with the chat names began to render social networking services in the XXI century.
The social networks founded in the early stages of the century have now united around 3 billion people around the world. At the beginning, social networking sites, which have a source of advertising or chat, have also brought together some of the media's features.
In Uzbekistan, national networks, such as odnoklassniki, facebook, moy mir, vkontakte, twitter, and other national social networks such as: muloqot.uz, sinfdosh.uz are widely used in Uzbekistan. There are also many social networking sites such as fido, feedburner, flicker, uSpace, which are internationally recognized.
Social networks have united 15-55-year-old audiences, and nowadays it has become a daily communication tool for some young people. That is why it is possible to recognize social networks as one of the most popular mass communication systems. Today, about 3 billion people in the world are members of social networks. Some 8 million people in Uzbekistan use the Internet, of which over 5 million are active in the social networks.
Social networking - is a web-site with interactive multitasking, which is supplemented by network participants themselves. Such sites are in the form of an automated social environment. They allow the group of users to interact commonly with each other. The themes are particularly relevant for industry-specific forums, and they are actively developing in recent times.
Facebook, LiveJournal, Twitter, odnoklassniki.ru, vkontakte.ru, mirtesen.ru ... The advantages and disadvantages of the above-mentioned websites:
First of all, every user registered on these sites has the opportunity to find friends, peers, colleagues, and so on. Sometimes it finds a user, but in the end it finds a user. It is important to maintain and maintain relationships in life. The world is moving, people are in motion, searching. Under such circumstances, contact with loved ones and acquaintances can be avoided. But social networks allow people to find and remember them.
Second, (it is also very important), each user can find friends who are interested in new acquaintances and interests. There is no need to make a query as to why you are interested. Access to the group you are interested in, and the rest of the Web site itself. Virtual acquaintance can also become a reality. Thus, social networking is one of the new ways of acquiring new acquaintances (there is no need to tell the number of girls using this method).
Third, it's also possible to post photos and videos on social media, as well as posting videos, viewing and commenting on other users' photos.
Fourthly, you can share your thoughts on any social networking activity, read news about your life, read others' comments, and comment on them. This is a unique look of virtual communication.
In recent years, the Internet has been very active, and the Internet has been developing. Of these, "Odnoklassniki", "Vkontakte", "Moy mir" and others. Membership in these groups creates very different groups (movies, music, fashion, sports, etc.). There are also many groups that are associated with tourism and travel together with these groups.
Social networking is an exciting marketing platform for the whole world trend -companies, event organizers, and congress travelers often use hotels to develop their social networking services and services. The social networking site publishes a variety of commentaries, photos, videos, presentations, and regular contacts with customers. According to the Insisversional Tourism Management Association, according to Site
International, according to the results of surveys conducted by industry experts from the site index: Focus on Technology and Social Media, the number of social network users in 2011 was up to 2010 - has grown twice as compared to the year. 88% of companies have their own page on Facebook. Among the social networking sites are 70% of Facebook, Linkedln 65% and Twitter 28%.
It is a complex of social networks that can be used as a channel for solving the company's development and other business solutions. Efforts within the social network help the audience to find the most appropriate opportunities for them to influence.
References
1. Puhretmair F. Extended Decision Making in Tourism Information Systems / F. Puhretmair, H. Rumetshofer, E. Schaumlechner // Proceedings of the Third International Conference on E-Commerce and Web Technologies. - 2012. - P.57-66.
2. Srivihok A. Intelligent Agent for e-Tourism: Personalization Travel Support Agent using Reinforcement Learning / A. Srivihok, P. Sukonmanee // Proceedings of the WWW, May10-14. - 2009. - P.10-14.
UDC 334.76
Toxirov J.R.
PhD student Bukhara State University Uzbekistan, Bukhara ROLE OF PUBLIC-PRIVATE PARTNERSHIPS IN QUALITY OF
EDUCATION SERVICES Abstract: This article discusses the role of public-private partnership in quality of education services
Keywords: higher education, economy, public-private partnerships, social investment in education.
In the conditions of the market economy, it is possible to succeed in the implementation of large-scale socio-economic projects of general national importance, if the overall effect of the state and business consolidation is combined. The effective integration of the "education-science-production" triangle into Uzbekistan's innovation-driven development is a topical issue that plays a crucial role in the solution of this problem of public-private partnerships.
Today, businesses need to be actively involved in the development of social investment in education. Because the share of the state in the economy is gradually decreasing, the share of business is growing steadily. The state budget will not be able to allocate enough lips to solve all social issues. This will require the financial support of business. Also, according to the Decree of the President of the Republic of Uzbekistan "On the Strategy for further development of the Republic of Uzbekistan" dated February 7, 2017, PF4947: As part of the last paragraph of Chapter 3.4 of the
