CC BY
30
https://doi.org/10.29013/EJEMS-20-4-52-55
Malaj Ariet,
Phd. College University of Business Tirana Albania,
Vangjel Noti, Tirane E-mail: ariet_malaj@hotmail.com
SOCIAL MEDIA AND MARKET ECONOMY
Abstract. In market economy the socal media has a lot of importance. Social media has insinuated itself into politics, the workplace, home life and elsewhere, it continues to evolve at lightning speed, making it tricky to predict which way it will morph next. It's hard to recall now, but SixDegrees.com, Friendster and Makeoutclub.com were each once the next big thing, while one survivor has continued to grow in astonishing ways. Social media has a Several reasons were identified for this and included other work requirements preventing staff from actively participating in social media use. Other suggestions were reluctance of staff to use social media for fear of saying something inappropriate about the business and lack of familiarity with social media in some staff members.
This paper aims to give a clear description of the terms and concepts of social media in organization. Keywords: Social Media. Motivation, Public Administration etc.
1. Introduction From an entrepreneur's perspective, it saves a
Today all business has their on line page or has lot of time and money. In addition, the use of social networking sites allows you to reach a much wider group of customers than using traditional methods.
This form of contact is extremely convenient for customers as it taps into their social network and social time, it allows for quick contact with the customer service department, without the need to make endless inconvenient phone calls.
It's worth it for a business to use numerous social media channels at the same time to provide customers with the freedom to choose their preferred form of contact.
Thanks to the ability to speak directly with brands via social media channels, it means many customers feel "closer" to the brand and therefore can emotionally connect and invest in it.
Plus, they're more likely to use this form of contact that's molded around their daily lifestyles, which also ensures greater and flexible accessibility. Using such a solution will not only increase the effectiveness of activities in this area but will also have
facebook, instagram. Building relations with customers via social media and the way these channels are managed is an essential element of the brand's success. Social Media can positively influence sales and to a large extent brand loyalty and connection.
And although social media was initially used primarily for personal use and to maintain personal interactions, with their development and growing popularity they've become a valuable tool to build a community around brands.
Here we're going to discuss the importance of Social Media in driving customer service. We'll give you a quick take away answer here, then dive into more details...
What is the role of social media in customer service? The use of social media plays a significant role in customer service. The mutual benefits of easy brand accessibility via Twitter, Facebook, YouTube, and others allow easy customer contact and engaging social interaction, providing brand building and widescale contact through multiple channels.
a positive impact on the company's image for convenience and social interaction.
1.1 Social media and the culture of customer service
Implementing a social media strategy in your customer service model will give you a chance to communicate with consumers at a level that ensures they feel part of your story, and encourages them to recommend your brand to others.
One of the main changes that must be made in order to implement an effective customer service strategy is a change in your "corporate" way of thinking. Customer service should not be limited to immediate patching of holes and solving new problems - but should consist of reaching out, anticipating the needs of customers before they're even aware they have a need.
Below are a few elements that will help you integrate your company with the social media customer service standard.
• Activate internal communication channels - The more complex the structure of your company, the harder it is for employees to understand how their roles and tasks affect the whole company and the customer. Increasing openness in communication between people employed in your company will help them better appreciate their place in the organization and better understand the problems they're supposed to solve. Therefore, it's worthwhile to keep employees constantly informed about what also applies to other activities than those that fall within the scope of their duties. This can be done in the form of meetings and/or short and concise internal newsletters.
• Build employee value and trust - Conducting business and customer-oriented communication requires the company to trust its employees. Ifyou believe that an employee is able to represent the brand and to provide a consumer-oriented, competent service. Then
as management, you should show this trust by enabling employees to speak on behalf of the company and introduce some freedom in building relationships with customers. • Share feedback - One of the key methods to understand customer needs and where they're coming from is to share consumer feedback with relevant departments in your company. It's best practice to create complementary statements, complaints or brand suggestions and share them with the people working in the company. What's more, it's also worth providing a gateway for employees and departments who might have an idea for solving a given problem. In this way, all employees have a chance to get to know the customer and their needs better. Most of the businesses in the survey made use of analytics tools to track whether social media resulted in conversions to customers. However, three of the businesses described the difficulty of effectively monitoring how social media interaction converts to value for the business. Motivation and social media, being at the same time very complex and contradictory, is probably one of the management of which much has been written because a working environment with a high motivation staff is alive, energetic, collaborative, and flexible where everyone finds pleasure to work there. A demotivated working environment is drab and listless, full of conflicts, characterized by abstention and low productivity and is uncomfortable (J. Carlopio at al [1]). 2. Social media and marketing Social media today has a lot of information about the business.Marketers have come to the understanding that "consumers are more prone to believe in other individuals" who they trust (Sepp, Liljander, & Gummerus [2]). Use of social media platforms and websites to promote a product or service is very important in market economy. Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the
progress, success, and engagement of ad campaigns. Companies address a range stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance.
Social media as a sales tool
• Build loyalty and trust through conversation - by responding quickly enough, you will show that customers can count on your support and professional service. Moreover, your answer can be used not only by the inquirer but also by other people interested in a given topic. Therefore, in order to increase sales, social networking platforms require you to engage in discussions - and you should;
• Use Messenger - For your customers, contacting your brand through private messages in social media is already a standard. For many, this is the most convenient way, because they do not have to leave Facebook and contact the brand when it is convenient for them;
• Facebook Messenger has the added advantage of being a private channel, so if you encourage them to use this method ...and get your customers used to ask questions in this medium, then a lot of potentially "uncomfortable" discussions will remain private;
• Manage reviews - Another spec that builds the credibility of your brand in the eyes of users, are reviews and recommendations. As you know, customer reviews have a big influence on the purchase decisions of other potential customers.
If you already have satisfied customers, encourage them to leave a short review. It doesn't have to be a complex or official review - people like to give opinions and share their experiences.
Customer service via Facebook
Currently, much of the communication on the Internet takes place via social networking sites. One of the most popular platforms is Facebook Messenger.
It's an effective form of communication with customers. It also enjoys high availability among billions of users. Thanks to a special Comm Box module, you'll be able to facilitate the organization of business messages, comments, and opinions.
This solution enables faster response to customer inquiries, which plays a key role in building a positive image of the company.
Facebook enables contact with the customer not only via messages but also via the company's own fanpage. Here, customers can publish opinions about the company. It's also an ideal forum for business advertising. By publishing the content on the company's fan page you will likely get a larger customer base and a chance to improve the image of the company.
The Comm Box Facebook module allows you to easily connect Facebook pages to the platform. It enables you to engage and manage all you and your customers' page posts, wall & timeline, likes, comments, reactions, mentions, reviews, Messenger messages, and even Dark Posts (ads that do not appear on your timeline) - all in real-time!
Instagram, an efficient customer service tool
Another noteworthy solution is to use the Instagram platform. This portal allows not only the publication of marketing content but also direct contact with customers through messages and comments.
In addition, the content published on Instagram is enriched with interesting photos, striking images attract the attention of new customers and can positively influence the image of the company.
CommBox Instagram module allows you to connect your Instagram accounts, view your customer comments and reply to them from the smart inbox. Thanks to this you'll be able to optimize and improve communication with your customers.
Customer service on Twitter
More and more brands use Twitter for their customer service activities. Remember to answer all
the questions and provide a quick response. By using the right keywords in the content published on this platform, you'll be able to broaden your reach to potential customers.
The Comm Box Twitter module allows you to efficiently control your twitter accounts and to tweet directly from the smart inbox, as well as to reply to your customer tweets and mentions, and respond to their Twitter's direct messages.
How to reach your customers on YouTube?
You Tube is also a great tool that will help you promote your business. It' worth exploiting this method in order to reach an already wide and growing audience. Additionally, you can use the platform to publish manuals and other content to help you solve problems reported by your customers.
The Comm Box You Tube app allows easy and simple control of your YouTube channel, upload videos directly from the manage panel, view your customer's comments and reply.
Comm Box, your best partner in customer service.
CommBox modules are fully integrated with the most popular and effective social networking sites. Their use can facilitate contact with customers and shorten the response time to individual requests, which, in turn, plays a key role in customer service.
The use of social media together with the Comm Box platform to easily provide your customers with access to customer service 24 hours a day, 7 days a week.
Customers will be able to submit inquiries in a convenient way, and an attractive profile on individual portals will certainly improve the image of your company and encourage new customers to use its services.
3. Conclusion
The facilities are important in today market economy. Social media is an excellent way to provide modern customer service. It's beneficial for both customers and the company because it's easy for both.
Our suggestion is to use the social media everywhere because you will do a lot of work and the social media give you a lot of facility in everyday stress work.
References:
1. Carlopio J. at al. Developing management skills: A comprehensive guide for leaders. Bond Business School Publications. 2008.
2. Sepp Liljander & Gummerus. Strategies for Increasing Motivation. 2011.
3. Eric J. Strategies for Increasing Motivation. Nicros. 2004.
4. Carlopio J. at al.Motivation and management skills. 2008.
5. The Role of Social Media in Customer Service a Social Media Guide. [Electronic resource] URL: https://www.commbox.io/the-role-of-social-media-in-customer-service-a-social-media-guide/ (date of access: 04.11.2020).
6. The Impact of Social Media: Is it Irreplaceable? [Electronic resource] URL: https://www.commbox.io/ the-role-of-social-media-in-customer-service-a-social-media-guide/ (date of access: 04.11.2020).
