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Список литературы на английском языке /References in English
1. Zhdanchikov P. A. Development of system of tourist information centers in the Russian regions//Regional economy: theory and practice, 2015. № 25 (400). P. 13. [Electronic resource]. URL: http://cyberleninka.ru/artide/nrazvitiesistemyturistskiWnfoimatsionnyh tsentrov-v-rossiyskih-regionah/ (date of access: 15.12.2016).
2. Kormishova A. V., Strigunova D. P. Organization-legal questions of development of tourist information centers as subjects of management of tourist communications // Innovations and investments, 2013. № 8. P. 192-195 (in Russian).
3. Methodical recommendations about single standards for tourist information centers in the Russian Federation. [Electronic resource]. URL: http://naito-russia.ru/razrabotka-edinyh-standartov-i-metodicheskih-rekomendacij-dlya-turistskih-informacionnyh-centrov-v-subektah-rossijskoj-federacii/standarty-organizacionnoj-struktury-turistskih-informacionnyh-centrov.html/ (date of access: 01.02.2017).
4. National Association of Information Tourism Organizations non-profit Partnership [Electronic resource]. URL: http://naito-russia.ru/#about_partnership/ (date of access: 14.01.2017).
5. Organizational and financial aspects of development and functioning of the all-Russian system and structure of information support in the sphere of internal and entrance tourism based on TITs. [Electronic resource]. URL: http://900igr.net/prezentacija/ekonomika/organizatsionno-finansovye-aspekty-razvitija-i-funktsionirovanija-obscherossijskoj-sistemy-i-struktury-informatsionnogoobespechenija-v-sfere-vnutrennego-i-vezdnogo-turizma-na-baze-tits-262138.html/ (date of access: 01.02.2017).
6. Russia can be left without tourist information centers. [Electronic resource]. URL: https://rtournews.ru/blog/articles/ro ssij a-mozhet-ostatsj a-bez-turistsko -informacionnyh-centrov.html/ (date of access: 15.12.2016).
7. Tourist information centers of Russia learn to work together. [Electronic resource]. URL: http://www.ratanews.ru/news/news_4072012_8.stm/ (date of access: 10.12.2016).
SNW AND MANAGEMENT ANALYSIS FEATURES 1 2 Shabanova A. , Torgovanova O. (Russian Federation)
1Shabanova Anna - senior lecturer; 2Torgovanova Olga - senior lecturer, FOREIGN LANGUAGES SUBDEPARTMENT, TVER STATE TECHNICAL UNIVERSITY, TVER
Abstract: the article deals with the general goals of the internal environment analysis such as potential internal strengths, potential internal weaknesses, and a market average condition. The authors give a sample set of internal environment parameters for an SNW analysis. Further on they consider four basic objects of a management analysis. They include a strategic resource potential, performance results and a company's financial position, the performance quality and its result, the strategy and its components. Keywords: SNW analysis, internal environment, internal strengths, internal weaknesses, a market average condition, a neutral part, a sample set, a strategic resource potential, a performance results, a company's financial position.
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ХАРАКТЕРНЫЕ ЧЕРТЫ АНАЛИЗА СИЛЬНЫХ И СЛАБЫХ
СТОРОН УПРАВЛЕНИЯ КОМПАНИЕЙ 1 2 Шабанова А. Е. , Торгованова О. Н. (Российская Федерация)
1Шабанова Анна Евгеньевна - старший преподаватель;
2Торгованова Ольга Николаевна - старший преподаватель, кафедра иностранных языков, Тверской государственный технический университет, г. Тверь
Аннотация: в статье рассматриваются основные цели внутреннего анализа окружающей среды, таких, как потенциальные внутренние сильные стороны, потенциальные внутренние слабые стороны и среднее рыночное состояние. Авторы приводят примерный набор параметров внутренней среды для snw-анализа. Далее они рассматривают четыре основные объекта анализа управления. Они включают в себя стратегические ресурсные возможности, результаты деятельности и финансовое положение, качество работы и ее результат, стратегию и ее компоненты. Ключевые слова: SNW-анализ, внутренняя среда, сильные внутренние стороны, внутренние слабые стороны, среднее состояние рынка, нейтральный, установленного образца, стратегический потенциал ресурсов, результаты деятельности, финансовое положение предприятия.
An SNW analysis is an analysis of a company's strengths and weaknesses. "SNW - an abbreviation of three English words that mean: S - Strenght - forte, N - Neautral - neutral position, W - Weakness - weakness" [1], which helps to evaluate the internal environment.
The strength of the company is its success and something which provides additional opportunities. Potential internal strengths are big financial resources, an effective functional strategy, positive image, client confidence, flexibility, reliable control system, great experience, etc. The strengths can be used as the basis of the strategy and competitive advantage. At the same time, a successful strategy should focus on overcoming the weaknesses which make a company vulnerable.
The weakness which can put it in unfavorable position is the lack of something important for the company's performance. Potential internal weaknesses include poor performance, lack of a clear development strategy, management talent, financial resources, a poor image, poor internal relationships, etc. A weakness analysis helps identify the disadvantages to be corrected, and the strengths usually form the strategy and competitive advantage. If the strengths are not enough, it is necessary to form them purposefully and overcome weaknesses simultaneously.
An SNW analysis involves a market average condition (N). The main reason for adding a neutral part is the fact that a company wins in the competitive struggle when all its key positions (except one) are in N state and one in S state in comparison with other companies. The main task of an SNW analysis is to identify company's assets (S) and liabilities (W). The task of working out a strategy is to use assets for neutralizing and eliminating liabilities.
There are certain common elements of the internal environment for an SNW analysis but a parameter set is still specific to each company.
A sample set of internal environment parameters for an SNW analysis are the following: general strategy; organizational structure; finances; product competitiveness; distribution; information technologies, leadership, production level, marketing level; staff, market reputation, innovations; after sale service; vertical integration degree.
In practice an SNW analysis is used to learn more about a company's internal environment after a management analysis is conducted.
Firstly, a basic object of a management analysis is a strategic resource potential. A potential selection, i.e. the object of evaluation, depends on the specific problems solved by the company and its position in industry (leader, outsider, etc.). The objects are: physical,
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financial, intellectual resources and a capital structure; operational capacities (capability to meet clients demands); management system characteristics (centralization, management methods, stimulation mechanism); organizational culture (values, norms, rituals, symbols, personnel motivation, microclimate, leadership style, conflict resolution, etc.).
Secondly, performance results and a company's financial position, characterized by the availability of funding, financial constraints, price competitiveness and costs level (especially for consumer products, since the price competition is more important and the companies with low costs leads). Strategic decisions on the amount and direction of future investment are based on the analysis results.
Thirdly, the performance quality and its result (its evaluation should be multidimensional and include a consideration of both positive and negative aspects, price ratio, competitors' positions), customer satisfaction, their loyalty to the brand.
Fourthly, the strategy and its components: strategy logic, its conformity to the company's mission, general and other strategies, the situation; absolute and relative (compared to the competitors) strategy success; suitability of the environment and stakeholders, the impact on the company growth, its product stability, future success; protection from the basic competitive forces, external threats and internal problems; strengths and weaknesses of the strategy; strategy inconsistence of the company; organizational changes necessary for the success of a future strategy, their effects, etc.
Reasonable strategy is made with a deep knowledge of the moments.
Список литературы /References
1. Strategic Management. [Электронный ресурс]. Режим доступа: http://ebrary.net/5821/ marketing/approach_analysis_strengths_weaknesses_company/ (дата обращения: 27.01.2017).
Список литературы на английском языке /References in English
1. Strategic Management. [Electronic resource]. URL: http://ebrary.net/5821/marketing/app roach_analysis_strengths_weaknesses_company/ (date of access: 27.01.2017).
INVESTMENT OPPORTUNITIES OF BORDER REGIONS OF THE
RUSSIAN FAR EAST 1 2 Serikov S. G. , Kuryanova A. D. (Russian Federation)
1Serikov Stanislav Gennadyevish - assistant; 2Kuryanova Anna Dmitrievna - bachelor, FINANCE DEPARTMENT, AMUR STATE UNIVERSITY, BLAGOVESHCHENSK
Äbstract: the article substantiates the need to evaluate the investment potential of the region. Produced comprehensive assessment of the investment potential of the Amur region, Primorsky and Khabarovsk Territories, with the help of indicators characterizing the overall assessment of the investment potential of the types of economic activity, localization ratios and per capita production. It identified the most attractive for investors economic activities, which are points of support in the implementation offuture investment projects. Keywords: investment potential, border regions, specialization, localization rate, coefficient of per capita production.
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