CC BY
17
УДК 070
Xadjamurodova M.X.
Andijan State Medical Institute Uzbekistan, Andijan
ROLE AND SIGNIFICANCE OF MEDIA IN A MODERN SOCIETY
Annotation: This article discusses the role and importance of the media in modern society.
Key words: information, need for information, modern society, culture.
In a modern democratic society, the most important guarantees of its stability and effective management of society are the presence of developed, democratically organized mass media that objectively cover political events. Even a well-educated person without radio, television, newspapers, magazines, it is difficult to adequately perceive the conflicting social processes and build their behavior, activities, make responsible decisions. With the help of the media, a person is able to overcome the narrow horizon of his individual experience.
Constantly expanding its audience, mass media gain authority in society, involve citizens in participation in general sociological processes, and contribute to their awareness of their belonging to the state and the world of politics. The systematic direct communication of the media with citizens makes them the same primary institution of political socialization as the family and the educational system. Browsers of popular publications, television commentators, and leading reporters are perceived by the population and are often prominent representatives of public opinion, serving the majority. The modern world is characterized by the rapid development of information technology. Therefore, more and more attention is paid to the problems of mass communication processes. The sociology of mass communication in the twentieth century has developed quite actively in the countries of America and Europe. In recent years, information flows have received a powerful impetus for development due to the continuous increase in the number of databases, personal computers, human resources involved in the field of communication and mass communication technologies. Some researchers began to talk about the new era of "media democracy" - the power of the media, which not only reflect and interpret reality, but also construct it according to their own rules.
Even if the media try to be as impartial as possible in reporting on what is happening in the world, they still fail to achieve this goal. Guided by the interests of the target audience, which this or that publication is counting on, and, as a result, the policies of himself or his owners, the media form the agenda of various events, focusing on some and obscuring the others. At the same time, the note genre goes by the wayside, giving way to reporting, because today the factor of "inclusion", direct presence and a kind of participation in the events is considered the most important.
Using various annotation elements, half-hints or direct text, the journalist either makes you think in the direction he needs, or makes it clear what point of view he adheres to. All of this can be done without giving false or unverified information,
without damaging the message's heroes, without violating the restrictions imposed by law on the activities of a journalist and the media. Many consumers of information do not understand the significance of the choice of the media of a particular position. They often become objects of influence, manipulation, and as a result, a picture of the world is formed in their consciousness that is beneficial to some media or to those who control them. The term "communication" appeared in the scientific literature at the beginning of the 20th century.
Communication is a necessary element of the interaction of people, groups, peoples, states. In the process of communication, information, feelings, assessments, meanings, meanings, meanings, values are transmitted and interchange, therefore it occupies a leading position in the field of social processes. Communication is a specific form of interaction between people in the process of their life. On the basis of communication in society, individual and collective attitudes are formed. Communication takes place in various forms: linguistic and paralinguistic systems of interpersonal communication (facial expressions, gestures); in the field of culture -literature, art and mass media. The construction of social communities, systems, institutions, organizations, etc., the existence of society as such is impossible without communication. It permeates all aspects of the life of society, social groups and individuals. Without communication, the functioning and development of all social systems is impossible. It provides a connection between people, the division of labor and the organization of joint activities, management, translation of culture, allows you to accumulate and transmit social experience. Naturally, any study affects some form of communication.
In human society, communication is carried out between individuals, groups, organizations, states, cultures through sign systems (languages). Communication between people occurs in the process of communication as an exchange of integral iconic messages that reflect knowledge, thoughts, ideas, value relationships, emotional states and programs of activity of the communicating parties.
The content and forms of communication reflect public relations and historical experience of people. In its most general form, communication usually means an act of communication, a connection between two or more individuals based on mutual understanding; communication of information by one person to another or a number of persons through a common system of symbols (signs).Communication is a socially determined process in which individual and group attitudes of speech behavior are formed. Therefore, in the sociology of communication, along with interpersonal, mass communication is comprehensively studied.
Communication in all its parameters is social and is influenced by society. The increasing complexity and dynamism of social processes and the impact of events in society on a person's daily life make him more and more dependent on the flow of messages from the media. The range of information that a person needs for his social behavior and life in society and obtained from his own experience is narrowing more and more, and the amount of necessary social information received from television radio programs, periodicals is expanding, and the influence of mass communication and its means on a person is increasing. Mass communication is the process of communicating information using technical means - mass media (print, radio,
cinema, television) - to large audiences in order to influence people's assessments, opinions and behavior. Communication is not spontaneous, but a purposeful process, guided by a specific program - political, ideological, educational, cultural.
The fundamental difference between mass communication and interpersonal communication, i.e. communication between social individuals is the communication of large social groups.
The specifics of mass communication are also public in nature and openness, limited and controlled access to the means of transmission, the mediation of contacts between the transmitting and receiving parties, the asymmetry (imbalance) of their relations, the significant predominance of the number of recipients, the influence of institutional regulations on the relations of the transmitting and receiving parties. Modern society is unthinkable without such an important institution as mass communication. A condition for the existence of society as a whole is the maintenance of a stable exchange of information between individuals and social groups. Mass media perform a wide variety of functions - education and socialization, advertising, entertainment, scientific and cultural enlightenment, etc. However, their main function is to influence broad social strata through the content of the transmitted information.
Sources used:
1. Шермухамедова, Н. А. (2019). ИННОВАЦИИ ОБРАЗОВАНИЯ, КУЛЬТУРЫ И НАУКИ КАК НЕОБХОДИМОЕ УСЛОВИЕ МОДЕРНИЗАЦИИ ОБЩЕСТВА. In ДИАЛОГ КУЛЬТУР И ВЫЗОВЫ СОВРЕМЕННОЙ ЭПОХИ (pp. 459-464).
2. Shermuhamedova, N. A. (2018, July). Interrelation and Interdependence of Classic and Non-classic Epistemology. In Proceedings of the XXIII World Congress of Philosophy (Vol. 75, pp. 203-207).
3. Стёпин, В. С., Чумаков, А. Н., Малюкова, О. В., Матронина, Л. Ф., Дудник, С. И., Драч, Г. В., ... & Кудашов, В. И. (2017). О работе РФО размышляют. Вопросы философии, (11), 5-22.
4. Шермухамедова, Н. А. (2016). ПРОБЛЕМЫ МОДЕРНИЗАЦИИ СИСТЕМЫ ОБРАЗОВАНИЯ И КУЛЬТУРЫ В СОВРЕМЕННЫХ УСЛОВИЯХ. In Культура диалога культур: постановка и грани проблемы (pp. 342-353).
5. Шермухамедова, Н. А. (2015). Педагогическая деятельность в фомировании поликультурного мировоззрения. In Диалог культур: социальные, политические и ценностные аспекты (pp. 594-596).
6. Шермухамедова, Н. А., & Науменко, О. А. (2014). ИНВАЙРОНМЕНТАЛИЗМ В РЕТРОСПЕКТИВЕ МОРАЛИ И КУЛЬТУРЫ ЭТНОСОВ В ЭПОХУ ГЛОБАЛИЗАЦИИ. Международного КОНГРЕССА «ПРОСТРАНСТВО ЭТНОСА В СОВРЕМЕННОМ МИРЕ», 339.
7. Шермухамедова, Н. А. (2003). Культурно-исторический характер формирования научной картины мира. Credo new, (2), 7-7.
8. Шермухамедова, Н. А. ГУМАНИТАРНОЕ ОБРАЗОВАНИЕ КАК ФАКТОР ФОРМИРОВАНИЯ ФИЛОСОФСКОГО МЫШЛЕНИЯ. ББК 87я43 И73, 331.
9. Шермухамедова, Н. (2003). Философия и методология науки. Учебное пособие. Ташкент.
10. Шермухамедова Н. А. ИНСТИТУТ ПРЕЗИДЕНТСТВА: ОПЫТ УЗБЕКИСТАНА И СОТРУДНИЧЕСТВО С КАЗАХСТАНОМ //П26 Первый Президент Республики Казахстан-Елбасы: стратегия государственного управления и феномен лидерства: сборник. - 2018. - С. 38.
