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Public information services of regional sports federations: demand and supply
situation survey
UDC 796.062
S.A. Alabuzhev1
PhD, Associate Professor A.P. Knyazev1 1Udmurt State University, Izhevsk
Corresponding author: sergh.al@yandex.ru
Abstract
Objective of the study was to analyze the demand and supply situation for the sports federation information services including the information resource demand surveys of different population groups.
Methods and structure of the study. The first stage of the study was designed to analyze the sports federations information resource demand statistics, their contents and update frequencies for the Udmurt Republic sports federations (n= 78). And then a questionnaire survey was run to profile the population group demands for the sports federation information resources, their update frequencies, contents and data flows on the whole. We sampled for the questionnaire survey 145 people including 55 coaches (37.9%), 39 sports activists (26.9%), 25 professional athletes (17.2%), 19 physical education and sports managers (13.1%) and 7 practicing instructors (4.8%).
Results and conclusion. The sports federation information resource users reported the highest interest in the following sports federation information: news, reports, event schedules, regulations of competitions and final reports; and the lowest interest in referees, ratings and picked team members. The survey also found 71% of the sample needing the information on a daily basis and 29% prepared for delays of a few days. The survey data and analyses may be helpful for the sports federation data flow structuring and prioritizing purposes and selections of the best websites and contents of special interest for the potential users.
Keywords: sports federations, information service, internet resource, website, social networks.
Background. As provided by the Federal Law "On Physical Education and Sports in the Russian Federation", one of the main goals of a sports federation is to promote its sport discipline(s) by a variety of methods - increasingly dominated by the modern communication tools such as websites, social networks and messengers [3]. In addition, the valid Physical Education and Sports Sector Development Strategy for the period up to 2030 gives a special priority to the information services in the physical education and sports sector [2]. As emphasized by Ermilova V.V., the sports federation management standards should be improved by the modern information service advancement efforts [1]. However, these efforts need to be sensitive to the actual demand and supply situations in every sports federation rated by the popular information service survey data.
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Objective of the study was to analyze the demand and supply situation for the sports federation information services including the information resource demand surveys of different population groups.
Methods and structure of the study. The first stage of the study was designed to analyze the sports federations information resource demand statistics, their contents and update frequencies for the Udmurt Republic sports federations (n= 78). And then a questionnaire survey was run to profile the population group demands for the sports federation information resources, their update frequencies, contents and data flows on the whole. We sampled for the questionnaire survey 145 people including 55 coaches (37.9%), 39 sports activists (26.9%), 25 professional athletes (17.2%), 19 physical educa-
iF^ PERSPECTIVE
Table 1. Sports federations information resource demand and update frequency data
Information re- Update frequency
source pages Few times a week Weekly Monthly Once in a few months Neglected
VKontakte (57) 61% 7% 9% 12% 11%
Website (30) 13% 7% 27% 53% 0%
Instagram (10) 20% 50% 10% 10% 10%
Facebook(3) 33% 0% 0% 0% 67%
YouTube (2) 0% 0% 50% 50% 0%
Twitter (1) 0% 0% 0% 0% 100%
Table 2. Sports federation information resource content analysis: corporate websites and VKontakte pages
Sports federation contents on VKontakte pages, n=57
News 54 (94,74%)
Photo reports from competitions 50 (87,72%)
Competitive data, reports, standings 45 (78,95%)
References to partners (ads) 40 (70,18%)
Event video coverage 38 (66,67%)
Sports federation contacts 28 (49,12%)
Video content 24 (42,11%)
Coaches' contacts 15 (26,32%)
Sports federation websites, n=30
Content Share Content Share
Sports federation contacts 27 (90%) Rules 5 (16,67%)
Event schedule 25 (83,33%) Ratings 5 (16,67%)
News 19 (63,33%) Anti-doping codes 4 (13,33%)
Reports 19 (63,33%) Sport referees 3 (10%)
Sports federation regulations 19 (63,33%) Records 3 (10%)
Sports federation statutes 17 (56,67%) Practical guidelines 2 (6,67%)
Sports federation membership 14 (46,67%) Articles 2 (6,67%)
Sports schools 14 (46,67%) Ads 1 (3,33%)
Photo galleries 12 (40%) Services 1 (3,33%)
Coaches' contacts 11 (36,67%) Charity 1 (3,33%)
Picked team 9 (30%) Training schedules 1 (3,33%)
Video 8 (26,67%) Vacancies in groups 1 (3,33%)
Partners 8 (26,67%) References 1 (3,33%)
Background 8 (26,67%) Sponsorship 1 (3,33%)
History 7 (23,33%) Bulletin 1 (3,33%)
Picked team coaches 5 (16,67%) Projects 1 (3,33%)
tion and sports managers (13.1%) and 7 practicing instructors (4.8%).
Results and discussion. The Udmurt Republic sports federation information resource demand and supply profiling survey found 57 sports federations having pages in VKontakte and 30 sports federations running their websites. The least demanded were reportedly Facebook (3), Instagram (10), YouTube (2) and Twitter (1). And 15 sports federations were found non-represented in the Internet. Given in Table 1 hereunder are the Udmurt Republic sports federation information resource situation survey data with the update frequencies - that demonstrate VKontakte being the most popular social networks with 61% demand in the sample.
Table 2 gives the prevailing contents on the information resource. Note that Instagram and YouTube are dominated by media contents rather than sports-federation-specific ones.
At the next stage of the study, we analyzed if the content meets the demand of the physical education and sports sector clientele, if it is relevant and interesting, and what information resources are particularly popular. These data were reported by the sample in the questionnaire survey.
The sample reported relatively high interest in the sports federation news, reports, event schedules and regulations of competitions, with the other information being of little if any interest. The interest was found largely dependent on the data flow rate, with
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PERSPECTIVE ^
Table 3. Sports federation clientele demand for the sports information
Content No interest Interesting Of interest
Every day Few times a week Few times a month Few times a year
Event schedule 2% 98% 34% 20% 32% 12%
Event statute 3% 95% 28% 25% 31% 11%
Regulations 7% 92% 24% 23% 36% 9%
Startup reports 7% 83% 26% 21% 23% 13%
Final reports 4% 93% 39% 23% 23% 8%
Interim results 8% 85% 23% 23% 29% 11%
Live broadcasts 9% 85% 32% 21% 25% 6%
Event replays 8% 89% 34% 17% 27% 11%
Photo galleries 4% 94% 42% 23% 19% 10%
Referees 17% 75% 17% 11% 28% 19%
News 1% 99% 57% 23% 13% 6%
Reports 2% 92% 24% 34% 25% 9%
Training videos 6% 94% 30% 28% 28% 8%
Other videos 7% 86% 25% 25% 28% 7%
Sport rules 8% 89% 20% 25% 26% 19%
Sport history 11% 87% 14% 22% 25% 25%
Sport groups 10% 90% 27% 19% 24% 19%
Coaches' data 8% 91% 22% 21% 26% 23%
Training schedules 8% 92% 35% 18% 22% 17%
Athletes, coaches 6% 91% 22% 21% 31% 17%
Picked team 18% 82% 22% 11% 29% 21%
Records 17% 83% 23% 11% 31% 18%
Rating 20% 79% 24% 9% 30% 16%
71% of the sample needing the information every day, 23% tolerant to a daily delay, 13% to delay of a few hours, and 13% needing it as soon as possible; plus 29% of the sample reportedly prepared to a few days of delay.
The questionnaire survey ranked the preferred sports federation information resources as follows: VKontakte: 90.3%, sports federation website: 64.1%, YouTube: 59.3%, Instagram: 38.6%, Telegram: 11.7%; and the others under 10%. Reasons for the sports federation information resource poor performance or neglect were reported as follows: under-staffing (53.5%), shortage of competencies (27.9%), time limitations (25.6%), and shortage of finance (4.6%). The sports federation staff reported the content updates taking on average one day (27%), 2-3 days (23%), four-plus days (15%); or a few hours at most (10%). Labor intensity of the updates was reportedly the highest for the event schedules (53%) followed by live broadcasts (27%).
Conclusion. The sports federation information resource users reported the highest interest in the following sports federation information: news, reports, event schedules, regulations of competitions and final reports; and the lowest interest in referees, ratings and picked team members. The survey also
found 71% of the sample needing the information on a daily basis and 29% prepared for delays of a few days. The survey data and analyses may be helpful for the sports federation data flow structuring and prioritizing purposes and selections of the best websites and contents of special interest for the potential users.
References
1. Ermilova V.V. Informatization of administrative activity of subjects of sports federation. PhD diss.: 13.00.04. SUPC. St. Petersburg, 2007. 156 p.
2. Order of the Government of the Russian Federation of November 24, 2020 No. 3081-r "On approval of the Strategy for development of physical education and sports in the Russian Federation for the period up to 2030". Access from the reference legal system "Consultant-Plus".
3. Federal Law 04.12.2007 No. 329-FL (as amended on 05.04.2021) "On physical education and sports in the Russian Federation". Access from the reference legal system "ConsultantPlus".
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