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PROBLEMS OF SPECIAL ISSUES IN THE DEVELOPMENT OF RURAL
TOURISM IN UZBEKISTAN 1 2 Umarov T. , Gadoeva M.Kh. Email: [email protected]
1Umarov Tohir - Head, TOURISM INNOVATION CENTER "SILK ROAD",
TOURISM INTERNATIONAL UNIVERSITY; 2Gadoeva Muborakkhon Khayriddin kizi - Student, FACULTY OF SERVICE AND TOURISM, SAMARKAND INSTITUTE OF ECONOMICS AND SERVICE, SAMARKAND, REPUBLIC OF UZBEKISTAN
Abstract: tourism is one of the strategical sector of Uzbek economy and has a perfect attention of government. During reforms of tourism policy it is being given additional opportunities for this sector. Tourism enterpreneurship is developing with innovation technologies. In this article it is explained and analyzed all indexes about tourism sphere in Uzbekistan.
Keywords: tourism, innovation, marketing, copybook, electroni, strategical sector, opportunities.
ПРОБЛЕМЫ ОСОБЫХ ВОПРОСОВ РАЗВИТИЯ СЕЛЬСКОГО ТУРИЗМА В УЗБЕКИСТАНЕ Умаров Т.1, Гадоева М.Х.2
1Умаров Тохир - руководитель, инновационно-туристический центр, Международный университет туризма «Шелковый путь»; 2Гадоева Муборакхон Хайриддин кизи - студент,
факультет сервиса и туризма, Самаркандский институт экономики и сервиса, г. Самарканд, Республика Узбекистан
Аннотация: туризм является одним из стратегических секторов узбекской экономики и находится под пристальным вниманием правительства. В ходе реформ туристической политики ему предоставляются дополнительные возможности для этого сектора. Туристическое предпринимательство развивается с использованием инновационных технологий. В этой статье разъясняются и анализируются все показатели сферы туризма в Узбекистане.
Ключевые слова: туризм, инновации, маркетинг, тетрадь, электроника, стратегический сектор, возможности.
UDC 338.22
From ancient times Uzbekistan has attracted the attention of the world with its unique nature, rich history, outstanding architectural monuments, great scholars, traditions and oriental culture. Therefore, after the independence of our country, tourism has become a dynamically developing sector. Today, tourism is one of the key areas of the economy's high income. It should be noted that in Uzbekistan in the last 5 years, the construction and reconstruction of 2,600 km long modern roads has been completed due to investments worth nearly $ 3 billion, as well as construction and reconstruction of camping, many roadside infrastructure facilities, including feeding points, food, and communal services, were built. There are 11 international airports in Uzbekistan, allowing fast, convenient and secure trips of tourists to modern tourist destinations "Eyrbas" and "Boeing", high-speed train "Talgo" and "Afrosiyob"[1]. Thanks to these conditions, tourists from more than 70 countries around the world visit our country and their annual number exceeds 2 million. Today, more than 200,000 people are employed in the tourism industry; the share of this industry in the country's gross domestic product exceeds 2 percent [2]. If these indicators continue in this way, then, undoubtedly, in the coming years, Uzbekistan is one of the most developed countries in the world.
Along with all sectors of the economy, innovation in tourism also contributes to the further development of the industry. Today, the number of tourists visiting our country is increasing. One of the major challenges facing us is to ensure that these tourists stay in our country, enrich the content of tourist products, create new tourist routes, and arrange tourists visiting our country several more times. To do so, they have to make great impressions and memories throughout the tour, as well as memorable gifts. It should be such that the tourists get interesting information about tourism in our country and wish to visit again. Based on international experience, this may be some photographs, calendars, discs, and so on. So what if we give tourists a special type of notebook? The cause of adding special type is such notebooks carry both modernity and nationality, and also records tourists and information about our country and its tourism. The contents of the tour guide book are as follows:
- Folder (in national spirit);
- Brief information about national symbols of Uzbekistan and map;
- a brief overview of Samarkand, Tashkent, Shakhrisabz, Bukhara, Khiva, information on tourist maps, main works;
- a brief overview of national traditions, customs, dishes;
- blank pages for notes;
Tourist guides can be produced in French, Chinese, German, Italian, Arabic, Russian, Spanish, Japanese and other foreign languages by engaging qualified specialists and translators. This is a convenient way for tourists to offer tourists the opportunity to present their travel books to their tourists. Especially in the individual style, tourists can take the necessary information and indicators from this booklet. Another advantage of this special type of tour book is that it provides information about renowned hotels, travel agencies and so on, helping them recognize brand names and promoting their advertising. It is natural for foreign tourists to take this passport to their homeland and, of course, see other friends and acquaintances. This, in turn, contributes to the spread of information about Uzbekistan and its tourism and the expansion of the flow of tourists visiting our country.
Providing information on major tourist cities such as Samarkand, Tashkent, Shakhrisabz, Bukhara and Khiva, hotels, touristic firms and major tourist attractions in the notebook will help the tourists to visit other regions as well. In addition, special tourist maps of these cities are also included in this note, which indicates the usefulness of the notebook.
There is a brief overview of our national traditions, folklore traditions, literature and national cuisine on the side note, which is definitely interesting for any foreign tourists. The tourists, who have this information, wish to get acquainted with them and to see them.
The main purpose of using this book is to provide more convenience to tourists and provide them with information about tourism in our country. The set of national musical instruments in the appendix has the capability to fit into the notebook. In this way, there is a need to create more diversified and diverse tourist products in our country, and the number of tourists using these tourist goods will increase.
It can also be developed as a mobile app to further improve the notebook. Most modern tourists prefer to use electronic means and information and communication technologies. Often, tourists are interested in the map, general information about the site, infrastructure. As a result of this interest, tourists can find the information they need in applications that are based on specific programs. Modern technologies have been quite advanced in this regard. Let's say that the traveler needed an electronic GPS monitoring system. In this case, one of the publicly accessible applications is the Google MAP navigator system. The number of Google MAP users currently exceeds one billion. Only 54% of smartphone owners use the Google MAP navigation system. The Facebook smartphone application is on the second place in this direction with 44%.[3] Figures show that Google MAP navigator is the most commonly used system for tourists. Because it contains a brief description of the objects. It also shows exactly where you are and where you are traveling.
Applications like Google MAP are always needed and can really provide a high level of efficiency. Individual tourism development indexes will rise slightly, using the same tools in the tourist infrastructure of our country. The tourist attractions we offer are almost functionally oriented. This tool contains various types of reference cards, tourist cards, and adverts. If you are using the available information to turn the tourist yard into electronic form, it would have created a program that would make many tourists more accessible. This electronics is designed for mobile phones and is capable of working offline and online.
This mobile application will be based on modern international experience and will provide tourists with high-quality features. The main purpose of paperboard is to give tourists a touristic firm or a special souvenir from the Uzbekistan brand, and the electronic cafeteria will always be with tourists as an advertisement and an effective means. When tourists go to their country, they will certainly benefit from this mob. During this process, publicity-based PR (PR) is emerging. Through this propaganda, one traveler will be able to attract more tourists.
In sum, the present-day conditions are sufficient to further develop the tourism industry, and the solution of many problems on the basis of international experience is highly likely to provide infrastructure. In addition to this, we can also offer the following:
- Creating additional opportunities, such as information centers for individual visitor tourists, thus ensuring free movement of tourists;
- Registration of each tourist object and formation of their complete database;
- Formation of special tourist programs in electronic applications and computer programs;
- The creation of new tourist routes and the possibility of online publication of these routes and up to date innovations in other areas.
References / Список литературы
1. "Uzbekistan National News Agency. [Electronic Resource]. URL: www.UzA.uz/ (date of
access: 20.02.2019).
2. "State Committee of Uzbekistan on Statistics". [Electronic Resource]. URL: www.stat.uz.
Official website/ (date of access: 25.02.2019).
3. "Google website statistics". [Electronic Resource]. URL: www.stat.google.com. Official site/
(date of access: 27.02.2019).
