CC BY
42
PROBLEMS OF CHINA'S CROSS-BORDER E-COMMERCE DEVELOPMENT AND
WAYS TO SOLVE THEM
Ch.V. Drokina, Candidate of Economics Sciences, Senior Lecturer Bu Yilan, Graduate Student Southern Federal University (Russia, Taganrog)
DOI:10.24412/2411-0450-2022-5-1-242-244
Abstract. The rapid development of China's cross-border e-commerce has an impact on many aspects of the country's activities: economic transformation, economic structure, the country's economic development, consumption and employment promotion. Given the current epidemio-logical situation in the world, the importance of cross-border e-commerce for China has recently become increasingly significant. The purpose of the article is to highlight the problems of development of cross-border e-commerce in China and propose the main ways to solve them. The paper analyzes the impact of the coronavirus pandemic on the development of cross-border ecommerce in China; highlights the key problems of the development of cross-border ecommerce, based on the imperfection of the supply chain of goods; proposes ways to solve them.
Keywords: cross-border e-commerce, development and problems trends, China, electronic platforms.
Considering the the impact of the corona-virus pandemic on the development of cross-border e-commerce in China, it should be noticed that the pandemic has made global consumption show an obvious trend from offline to online and online, and foreign consumers' online procurement and consumption has gradually become a mainstream habit in the world, including China.
Therefore, the penetration rate of ecommerce in various countries has increased significantly in the past year. In the past few years, Chinese cross-border e-commerce enterprises have also begun to actively go overseas development and open new market areas.
However, in last year's closure wave, many cross-border e-commerce sellers also realized that the ceiling effect of cross-border ecommerce industry has gradually emerged, and it is bound to embark on a more compliant, professional and digital new market in the future. Nevertheless, due to the very different infrastructure construction, product advantages, foreign trade policies and cultural customs in different countries and regions, cross-border e-commerce faces numerous challenges in supply and demand matching and commodity supply chain services, and the development process is difficult.
Overall, there are two core problems in "channel docking" and "cross-border service" in cross-border business development. The key to solve these two problems lies in the construction and improvement of cross-border e-commerce service system at home and abroad. It is necessary to jointly build an interconnected ecological network through the strong alliance of domestic and foreign enterprises.
During the study, the main problems of the development of cross-border e-commerce in China were identified. Among them:
1) The policy supervision system is not perfect.
2) Cross border e-commerce trading environment needs to be improved.
3) It is necessary to transfer the mode of foreign trade and adjust the structure.
4) The industry has logistics problems [1].
To solve these problems, we propose the
following measures:
1. Open cross-border markets around the "Silk Road Economic Belt" [2].
In recent years, among cross-border trade merchants, there are two development strategies, "heavy mode" and "light mode".
The "heavy mode" is the local team for large-scale expansion, mainly in the international brands with strong resource ability.
Most small and medium-sized brands usually adopt the three-step strategy of "from light to heavy": first test individual products' acceptance in overseas markets at low cost; increase investment and enter all-round brand operation. If all these attempts are successful, local teams will be formed overseas for in-depth operations. For small and medium-sized brands, only after the "light mode" is verified, it will increase the "heavy mode" investment.
For example, Yitong Cross-border Ecommerce was established in 2016. In 2017, the company independently developed "Yitong Online Trading Platform" was launched. In 2018, the company established a subsidiary in Kyrgyzstan, and then successively set up operation centers in Russian-speaking countries around the Silk Road Economic Belt. By the end of 2021, Yitong online trading platform has accumulated more than 100,000 buyers in Central Asia and Russia, with products covering 16 industries with high frequency of use in daily life [3].
All online trade platform to guarantee the sea, the high-quality platform service at the same time, provide logistics, international settlement, overseas storage and overseas sample display service, let small and medium-sized brand suppliers in overseas development.
2. Build a bridge connecting the online trade between China and Central Asia.
For most domestic suppliers, overseas buyers' trust in their brands is not yet established, so customer access channels will directly determine their public brand awareness, which will have a profound impact on their long-term development in overseas markets.
tation in Central Asia, which can also help domestic cross-border merchants to form a quality public brand awareness, integrate their own brand products into the lifestyle of Central Asian consumers, and become a part of the new consumption trend.
Through five years of efforts, Yitong has gradually built and improved the offline and online supply chain channels between China, the five Central Asian countries, Russia and other Russian-speaking countries. This trade bridge enables many overseas buyers and Chinese suppliers to match their supply [4].
As stable and efficient cross-border new infrastructure gradually forming, the future all the way will give full play to the new entity enterprise advantage, relying on its own supply chain infrastructure and resources advantage, let more Chinese brands and services accelerate "going out", overseas brands businesses accelerate "in", in power to promote China's economy "double cycle" at the same time [2].
Thus, the following conclusion can be drawn.
Cross-border e-commerce occupies a pivotal role in the e-commerce market. China's cross-border e-commerce is still in the early development, the government also has certain policy support, development potential, but there are also management policy defects, cross-border customs barriers, logistics barriers, credit and other problems. The mature cross-border e-commerce platforms bring new markets to many enterprises. Even if they cannot bring benefits to enterprises in a short time, they can open the market for enterprises and enhance their visibility to a certain extent.
Yitong online trade platform has a good repu-
References
1. Bu Yilan, Drokina K.V. Cross-border e-commerce in China: prerequisites and development prospects // Multipolar globalization and Russia: Proceedings of the VIII International scientific and practical conference in memory of A. Yu. Arkhipov (Rostov-on-Don, May 20-22, 2021 .); Southern Federal University. - Pp. 406-410.
2. Weihua Su, Yuying Wang, Lan Qian, Shouzhen Zeng,Tomas Balezentis and Dalia Streimikiene. Creating a Sustainable Policy Framework for Cross-Border E-Commerce in China // Sustainability. February 2019. № 11 (4): 943. [Electronic resource]. - URL: https://www.researchgate.net/publication/331092978_Creating_a_Sustainable_Policy_Framewor k_for_Cross-Border_E-Commerce_in_China (date of access: 16.05.2022).
3. China: cross-border e-commerce - conditions and challenges: [Electronic resource] URL: https://www.beiten-burkhardt.com/sites/default/files/downloads/China-Cross-Border%20E-Commerce-Conditions%20and%20Challenges%20.pdf (date of access: 16.05.2022).
4. Hongsheng Zhang, Bo Meng, Shuzhong Ma. Determinants of China's bilateral trade balance in global value chains // Journal of International Trade and Economic Development. November 2017. № 27 (5). [Electronic resource]. - URL: https://www.researchgate.net/publication/320973247_Determinants_of_China's_bilateral_trade_ balance_in_global_value_chains (date of access: 16.05.2022).
ПРОБЛЕМЫ РАЗВИТИЯ ТРАНСГРАНИЧНОЙ ЭЛЕКТРОННОЙ КОММЕРЦИИ
КИТАЯ И ПУТИ ИХ РЕШЕНИЯ
К.В. Дрокина, канд. экон. наук, старший преподаватель
Бу Илань, магистрант
Южный федеральный университет
(Россия, г. Таганрог)
Аннотация. Быстрое развитие трансграничной электронной торговли Китая оказывает влияние на многие аспекты деятельности страны: экономические преобразования, экономическую структуру, экономическое развитие, потребление и содействие занятости. С учётом сложившейся эпидемиологической обстановки в мире, важность трансграничной электронной торговли для Китая в последнее время становится все более значимой. Цель статьи - выделить проблемы развития трансграничной электронной коммерции Китая и предложить основные способы их решения. В работе проанализировано влияние пандемии коронавируса на развитие трансграничной электронной коммерции Китая; выделены ключевые проблемы развития трансграничной электронной коммерции, базирующиеся на основе несовершенства цепочки поставок товаров; предложены пути их решения.
Ключевые слова: трансграничная электронная коммерция, проблемы развития, Китай, пути решения, электронные платформы.
