ПАНДЕМИИ БИЗНЕС В РУКАХ ПАНДЕМИИ: ПАРАДИГМА ТРАНСФОРМАЦИИ

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1 WEF. COVID-19 Risks Outlook a Preliminary Mapping and Its Implications. Insight Report. In partnership with Marsh & McLennan and Zurich Insurance Group, May 2020.

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2 WEF. COVID-19 Risks Outlook A Preliminary Mapping and Its Implications. Insight Report. In partnership with Marsh & McLennan and Zurich Insurance Group, May 2020.

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3 WEF. How to rebound stronger from COVID-19 Resilience in manufacturing and supply. White Paper. In collaboration with Kearney. April 2020.

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https://www.statista.com/topics/871/online-shopping/ https://www.oberlo.com/blog/online-shopping-statistics

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2. WEF. How to rebound stronger from COVID-19 Resilience in manufacturing and supply. White Paper. In collaboration with Kearney. April 2020.

3. https://www.statista.com/topics/871/online-shop-ping/

4. https://www.oberlo.com/blog/online-shopping-sta-tistics

Сусанна АГАДЖАНЯН

Кандидат экономических наук, АГЭУ

ТРАЕКТОРИЯ ПАНДЕМИИ

БИЗНЕС В РУКАХ ПАНДЕМИИ: ПАРАДИГМА ТРАНСФОРМАЦИИ

2020 г. чрезвычайно тяжелый для мировой экономики: беспрецедентный кризис повлиял на то, как люди общаются, работают, производят, торгуют, потребляют и живут. Падение доходов населения, паника среди бизнесменов, падение продаж крупных компаний, отклонение от плановых показателей приводят к массовым трансформациям.

Бизнес развивает новое поведение. Цифровизация создает основу для продолжения бизнеса, а также имеет большие возможности для расширения и развития. Бизнес фокусируется на восстановлении доходов, реорганизации транзакций, переосмыслении методов работы компании и ускорении внедрения цифровых технологий. Компании не только сосредоточены на управлении кризисом, но и готовятся к постпандемическому сценарию, извлекая уроки и оценивая влияние пандемии на бизнес.

Меняются также традиционные отношения «сотрудник-компания». Социальная ценность работы и вытекающее из этого достоинство и принадлежность не могут быть заменены виртуальными комнатами, из-за чего многие работники теряют свою идентичность и цель. Эти изменения в поведении сотрудников могут продолжаться и в будущем, что потребует дополнительных инвестиций для повышения вовлеченности персонала и приобретения новых навыков.

Бизнес находится в процессе активной поисковой трансформации, так как любой кризис открывает новые возможности для развития.

Ключевые слова: бизнес, трансформация, пандемия, риски, поведение, стратегия, стабильность

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Susanna AGHAJANYAN

PhD in Economics, ASUE

PANDEMIC TRAJECTORY

BUSINESS IN THE HANDS OF PANDEMICS: TRANSFORMATION PARADIGM

The Unprecedented crisis of 2020 has affected the way people work, produce, trade, consume and live. Population income falling, panic among the entrepreneurs, large companies' sales falling, deviation from the planned indicators are leading to mass transformation.

Businesses are developing new behaviors. Digitalization is the basis for continuing business and it provides greater opportunities for expansion and development. Business focuses on revenue restructuring, transaction reorganization, reorganization of companies' work methods, and acceleration of the introduction of digital technologies. Companies are not only focused on crisis management, but are also preparing for post-pandemic scenarios, drawing conclusions and assessing the impact of business pandemics.

Traditional employee-company relationships are also changing. The social value of work and the outpouring of its dignity and competence cannot be replaced by virtual components, from which many workers maintain their identity and purpose. Changes in the behavior of employees can continue in the future, which requires additional investment to increase the involvement of staff and the acquisition of

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Businesses are entering the process of active transformation, as the crisis reveals new opportuni-

v ties for development.

Key words: business, transformation, pandemic, risks, behavior, strategy, stability

ПАНДЕМИИ БИЗНЕС В РУКАХ ПАНДЕМИИ: ПАРАДИГМА ТРАНСФОРМАЦИИ Текст научной статьи по специальности «Экономика и бизнес»

Аннотация научной статьи по экономике и бизнесу, автор научной работы — Сусанна Агаджанян

Похожие темы научных работ по экономике и бизнесу , автор научной работы — Сусанна Агаджанян

BUSINESS IN THE HANDS OF PANDEMICS: TRANSFORMATION PARADIGM

Текст научной работы на тему «ПАНДЕМИИ БИЗНЕС В РУКАХ ПАНДЕМИИ: ПАРАДИГМА ТРАНСФОРМАЦИИ»