Научная статья на тему 'ОРГАНИЗАЦИЯ «УМНОГО» ТУРИЗМА С ИСПОЛЬЗОВАНИЕМ ТЕХНОЛОГИЧЕСКИХ РЕШЕНИЙ И ИННОВАЦИЙ'

ОРГАНИЗАЦИЯ «УМНОГО» ТУРИЗМА С ИСПОЛЬЗОВАНИЕМ ТЕХНОЛОГИЧЕСКИХ РЕШЕНИЙ И ИННОВАЦИЙ Текст научной статьи по специальности «Социальная и экономическая география»

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Ключевые слова
«умный» туризм / информационные технологии / инновации / дестинация / «умный» город / «smart» tourism / information technology / innovation / destination / «smart» city

Аннотация научной статьи по социальной и экономической географии, автор научной работы — Гаяне Товмасян

В последние годы бурное применение информационных технологий в сфере туризма открывает новые возможности для трансформации бизнес-моделей, предоставления услуг и развития туризма. «Умный» туризм включает в себя «умные» решения для бронирования и оплаты, транспорта, гостиничных объектов, общественного питания, развлекательных центров и других мест. В статье рассмотрены различные примеры использования «умных» решений и инноваций в сфере туризма, внесены некоторые предложения по развитию в Армении «умного» туризма с инновационными решениями.

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ORGANIZATION OF «SMART» TOURISM USING TECHNOLOGICAL SOLUTIONS AND INNOVATIONS

The rapid application of information technologies in the field of tourism in recent years provides new opportunities for the transformation of business models, the provision of services and the development of tourism. «Smart» tourism includes «smart» solutions for booking and payment, transport, hotel facilities, catering, entertainment centers and other places. The paper discusses various examples of the use of «smart» solutions and innovations in the field of tourism, some suggestions were made for the development of «smart» tourism with innovative solutions in Armenia.

Текст научной работы на тему «ОРГАНИЗАЦИЯ «УМНОГО» ТУРИЗМА С ИСПОЛЬЗОВАНИЕМ ТЕХНОЛОГИЧЕСКИХ РЕШЕНИЙ И ИННОВАЦИЙ»

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ORCID - https://orcid.org/0000-0002-4131-6322

Web of Science ResearcherlD: AAH-5677-2021

Scopus Author ID: 56690085600

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DOI: 10.52174/2579-2989_2021_3_50

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From Smart Cities to Smart Tourism, https://www-intellias-com/from-smart-cities-to-smart-tourism/

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Innovation and reinvention for an industry in crisis, https://hub-beesmart-city/en/strategy/smart-tourism"innovation-and-rein-vention-foran-industryin-crisis

Smart City Tourism: The Future of Tourism, https://blog-bismart-com/en/smart-citytourism"future-tourism

The Transformation That Barcelona Had Undergone To Become A Smart City, http://www.barcinno.com/barcelo-

na-smartrcity-technologies/

Electric Barcelona, http://meet.barcelona.cat/en/visit-barcelona/get-around-the-city/electric-vehicles

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6 Smart Cities in Action: 5 Reasons Why Barcelona is a Smart City, https://blog.bismart.com/en/why-barcelona-is-a-smart-city

7 Barcelona smart city tour, Ajuntament de Barcelona, https://www.urenio.org/wp-content/uploads/2011/12/Barcelona_Smart_ City_Tour.pdf

8 Urban Farming, https://inhabitat.com/shanghai-is-planning-a-massive-100-hectare-vertical-farm-to-feed-24-million-people/

9 Secrets to Singapore's Smart-City Success, https://partners.mastercard.com/en-us/secrets-to-signapores-smart-city-suc-cess/?Channel=InternalWebsite&Marketer=Mastercard&TestControl=0&AdCreative=Singapore

'o From Smart Cities to Smart Tourism, https://www.intellias.com/from-smart-cities-to-smart-tourism/

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'2 10 of the World's Best Hotel Room Innovations, https://blog.sodexoengage.com/10-of-the-worlds-best-hotel-room-innovations 13 Travelinsights.ai, https://www.sdglab.am/%D5%B6%D5%A1%D5%AD%D5%A1%D5%A3%D5%AE%D5%A5%D6%80#travelin-sights-%D5%B0%D5%B5, Travelinsights - Where Expectations Meet Experiences, https://www.travelinsights.ai/about-us?fbclid=I-wAR0luZq1a1rij3DDLkEYuEo1_mBIHA5qsT9eB84c1sqs0NYIZF78-Nolvvc, https://www.travelinsights.ai/

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♦ Mmhm^ mmpmSfhbpf m^bLmgmJ, fh-^p ^mjmh fmqmfhbpf qmpqmgJmh hf J-hm^mh fmjLbpfg t U pmjL t mmLfu L^SbL ^ 2mpf phm^mh^mhm^mh ^hqfphbp U, fhmp^b, fmqmfp phm^f^hbpf m hjmpbpf hmJmp m^bLf qbqbgf^, ^mhm^, hjmpph^mL m Jmfmp qmpdhb^ Lbp^mjmJ bpUmhmJ ^mhm^ mmpmSfhbpp ^^ phm^^fh ph^hnq mf^mjfh hwpwpbpw^gmpJwJp 7,6 f.J. bh, fh^p gmSp t U.nnq2m^mhmpjmh hmJm2-^mphmjfh ^mqJm^bp^mpjmh ^nq^g ^nphmpq mp^nq h^mqmqmjh mpdbffg' 9 f.J.-fg'7: Cum npn2 hm24mp^hbpl, ^^ hmumh Smnp ^npu Jmpqm hmJmp ^mpnq t m^mhn^bL opm^mh pp^mShf ^mhmh2p, fh^^bu hmU ^^ mmp^m phpmgfmJ Jphn-[npmfg ^LmhbL m^f fmh 48 ^mhm mS-^mppm qmq' qpm qfJmg mpmmqpbLn^ pp^mSfh'8:

♦ UpUmjfh thbpqfmjf ^mhmhm^hbpf oqmmqnpSmJ hjmpmhnghbpf ^nq^g' h^mumbLn^ ^mjmh thbpqbmf^ qmpqmgJmh u^qpmhfhbpf ^fpmnJmhp: <mJm-

<wJwumwhl <whpwцbmmpJwh ^wlw^wpmpJwh hfumf wp5whwqpmpJmhlg fmq^mSf, 1-p Jmpmf, 2018 p^m^mh, N8, http://www.irtek.am/views/act.aspx?aid=93941

bpUmh fmqmff qmpqmgJmh 2021 p^m^mhl Spmqfp: Cm^bL^mS bpUmh fmqmff m^mqmhm 2020 p^m^mhl qb^mbJpbpf 22-f N309-U npn2Jmh, t2 5, https://www.yerevan.am/uploads/media/default/0001/97/a04acd72cff87fb3a093f-f7ec5c0fb93c9a218b2.pdf

bpUmh fmqmff «Цwhw^ fmqmf» qnpSnqmpjmhhbpf Spmqfp, t2 75, https://www.yerevan.am/uploads/media/de-fault/0001/82/a1fb05c6c1ce38ca1807b35d07ada8789e7fd871.pdf

bpUmh fmqmff «Цwhw^ fmqmf» qnpSnqmpjmhhbpf Spmqfp, t2 64, https://www.yerevan.am/uploads/media/de-fault/0001/82/a1fb05c6c1ce38ca1807b35d07ada8789e7fd871.pdf

The Power of One Tree - The Very Air We Breathe, https://www.usda.gov/media/blog/2015/03/17/power-one-tree-very-air-we-breathe

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♦ Phm^^mpjmh U qpnum2p2hlhbph sb-qb^mg4.mSmpjmh Jmlmpqmlh pmpSpm-gni.J lmjni.h u^mnJmh m lmjni.h qmpqmg-Jwh Jmuhh' ^wmpwumbLn4 pbJwjhh h4hp-4mS hmqnpqrn^bp, hh^bu hmU Smimqq-hbp:

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hn4ni.J: Cus npn2 hm24mplhbph' bpUm-hni.J mpsmqp^mS 2ph Sm^mih qpbpb 73%-q lnp^ni.J t' hm^fmh u^mnnqhbphh hmuhbLQ U ^h hm24mn4ni.J: Ujq lnpni.us-hbph ^ms6mnhbph bh 2pmJmsm^mpmp-Jmh gmhgh 4ms sb^hh^m^mh ^mjJmh-hbpQ U m^ophhh u^mnmJQ, npnhf LpwgnL-gh^ U n^ mpqmpmg4mS ^mhmh2hbp bh usbqSmJ 2pmjhh ^m2mphbph h^ms-JmJp20: <mjmusmhmJ qbp^hqhp t hmU mqph 4bpmJ2m^Jmh U sbumlm4npJmh qnpSmpmhh lmnrn.gni.JQ: Lnijhfmh lm-pUnp t hmU ^2mqqmjhh ^m^npn2h^hbphh hmJm^msmu^mh lmjni.h 2hhmpmpm-pjmh ^hpmnmJQ, npQ lpm4mpmph ubju-Jmlmjni.hni.pjmh, thbpqmmpqjmhm4bsm-pjmh U mjL ^mhmh2hbp:

♦ ^mqmfmjhh «^bLmgh» qjmqmshsb-unipjmh m^mhn4^J' oqsmqnpSbin4 hhq-pn^nhh^mjh, m^4m^nhh^mjh, mqqmhm-jmg hnqmqnpSmpjmh U wjl bqmhm^hbp: U2^mphh smppbp bp^phbpmJ fmqmfm-jhh qjmqmshsbumpjmh lmqJmlbp^4nLJ t bp^hmfbphbph lmJ wjl 2hhnlpjnlhhbph 4pm, hh^Q, lmpSni.J bhf, hhmpm4np t mhbL hmU bpUmhmJ U mjLrnp: Chq npmJ, Jmjpmfmqmfh npn2 4mjpbpni.J mpqbh hul 2bhfbph ^msbphh, smhhfhbphh lm-pbLh t sbuhbL lmhm^ smpmSfhbp, npnhf, um^mjh, qbnUu 2ms fh^ bh:

1. «bU-h bpUmhh hmJmp. UpUmjhh hmJmjhf» Spmqhp,

https://www.yerevan.am/am/eu-for-yerevan-so-lar-community/

2. bpUmh fmqmfh qmpqmgJmh 2021 p4m^mhh Spmqhp: <w4Ijl4wS bpUmh fmqmfh m4mqmhm 2020 p4wl|wh|i qb^sbJpbph 22-h N309-U npn2Jmh,

https://www.yerevan.am/uploads/media/de-

fault/0001/97/a04acd72cff87fb3a093ff7ec5c0fb-

93c9a218b2.pdf

3. bpUmh fmqmfh «^mhmj fmqmf» qnpSnqmpjmhhbph Spmqhp,

https://www.yerevan.am/uploads/media/de-

fault/0001/82/a1fb05c6c1ce38ca1807b35d07ada-

8789e7fd871.pdf

4. <mjmusmhh <mhpmu|bsnLpjmh lmnm-4mpmpjmh hhush mpfimhmqpmpjmhhg fmq4mSf, 1-q Jmpsh, 2018 p4mlmh, N8, http://www.irtek.am/views/act.aspx?aid=93941

5. Barcelona smart city tour, Ajuntament de Barcelona,

https://www.urenio.org/wp-content/up-loads/2011/12/Barcelona_Smart_City_Tour.pdf

6. Electric Barcelona, http://meet.barcelona.cat/en/visit-barcelona/get-around-the-city/electric-vehicles

7. From Smart Cities to Smart Tourism, https://www.intellias.com/from-smart-cities-to-smart-tourism/

8. Innovation and reinvention for an industry in

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https://hub.beesmart.city/en/strategy/smart-tour-

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9. Secrets to Singapore's Smart-City Success, https://partners.mastercard.com/en-us/se-crets-to-signapores-smart-city-success/?Chan-nel=InternalWebsite&Marketer=Mastercard&Test-Control=0&AdCreative=Singapore

10. Smart Cities in Action: 5 Reasons Why Barcelona is a Smart City,

https://blog.bismart.com/en/why-barcelona-is-a-smart-city

11. Smart City Tourism: The Future of Tourism, https://blog.bismart.com/en/smart-city-tourism-fu-ture-tourism

12. The Power of One Tree - The Very Air We Breathe,

https://www.usda.gov/media/blog/2015/03/17/pow-er-one-tree-very-air-we-breathe

13. The Transformation That Barcelona Had Undergone To Become A Smart City, http://www.barcinno.com/barcelo-na-smart-city-technologies/

14. Travelinsights.ai, https://www.sdglab.am/%D5%B6%D5%A1%D5%0A D%D5%A1%D5%A3%D5%AE%D5%A5%D6%80#t ravelinsights-%D5%B0%D5%B5

15. Travelinsights - Where Expectations Meet Experiences,

https://www.travelinsights.ai/about-us?fb-clid=IwAR0luZq1a1rij3DDLkEYuEo1_mBIH-A5qsT9eB84c1sqs0NYIZF78-Nolvvc https://www.travelinsights.ai/ 17. Urban Farming, https://inhabitat.com/shanghai-is-planning-a-massive-100-hectare-vertical-farm-to-feed-24-million-people/

10 of the World's Best Hotel Room Innovations, https://blog.sodexoengage.com/10-of-the-worlds-best-hotel-room-innovations

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Гаяне ТОВМАСЯН

Старший исследователь исследовательского центра «Амберд», АГЭУ,

кандидат экономических наук, доцент

РЫНКИ И КОНКУРЕНЦИЯ

ОРГАНИЗАЦИЯ «УМНОГО» ТУРИЗМА С ИСПОЛЬЗОВАНИЕМ ТЕХНОЛОГИЧЕСКИХ РЕШЕНИЙ И ИННОВАЦИЙ

В последние годы бурное применение информационных технологий в сфере туризма открывает новые возможности для трансформации бизнес-моделей, предоставления услуг и развития туризма. «Умный» туризм включает в себя «умные» решения для бронирования и оплаты, транспорта, гостиничных объектов, общественного питания, развлекательных центров и других мест. В статье рассмотрены различные примеры использования «умных» решений и инноваций в сфере туризма, внесены некоторые предложения по развитию в Армении «умного» туризма с инновационными решениями.

Ключевые слова: «умный» туризм, информационные технологии, инновации, дестинация, «умный» город

Gayane TOVMASYAN

Senior Researcher at «Amberd» Research Center, ASUE, PhD in Economics, Associate Professor

MARKETS AND COMPETITION

ORGANIZATION OF «SMART» TOURISM USING TECHNOLOGICAL SOLUTIONS AND INNOVATIONS

The rapid application of information technologies in the field of tourism in recent years provides new opportunities for the transformation of business models, the provision of services and the development of tourism. «Smart» tourism includes «smart» solutions for booking and payment, transport, hotel facilities, catering, entertainment centers and other places. The paper discusses various examples of the use of «smart» solutions and innovations in the field of tourism, some suggestions were made for the development of «smart» tourism with innovative solutions in Armenia.

Keywords: «smart» tourism, information technology, innovation, destination, «smart» city

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