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IN A WORLD OF SOCIAL MEDIA: INSTAGRAM ANALYSES Aliyasova A.V. (Republic of Kazakhstan) Email: [email protected]
Aliyasova Anastasiya Vasilievna - PhD in Philology, Associate Professor, LANGUAGE STUDIES DEPARTMENT, INNOVATIVE UNIVERSITY OF EURASIA, PAVLODAR, REPUBLIC OF KAZAKHSTAN
Abstract: social media is an approach to promote a personal relationship between a brand name and its followers. With over 450 million users and 90 million posts per day, Instagram has become an important social media marketing tool for all business. Thus, the purpose of this case study is to investigate how Instagram can advance as a mobile app for businesses and consumers. The research is significant because this it widens existing assumptions about strategic thinking for social media mechanisms.
Keywords: instagram, social media, businesses, consumers, digitalization, case study, data collection, digital marketing.
В МИРЕ СОЦИАЛЬНЫХ МЕДИА: АНАЛИЗ INSTAGRAM Алиясова А.В. (Республика Казахстан)
Алиясова Анастасия Васильевна - кандидат филологических наук, ассоциированный профессор, кафедра иностранных языков, Инновационный Евразийский университет, г. Павлодар, Республика Казахстан
Аннотация: социальные сети - это подход к продвижению личных отношений между брендом и его последователями. С более чем 450 миллионами пользователей и 90 миллионами постов в день Instagram стал важным инструментом маркетинга в социальных сетях для всего бизнеса. Таким образом, цель данного кейса - изучить, как Instagram может развиваться как мобильное приложение для бизнеса и потребителей. Исследование является значительным, поскольку оно расширяет существующие предположения о стратегическом мышлении для механизмов социальных сетей.
Ключевые слова: instagram, социальные сети, бизнес, потребители, цифровизация, тематическое исследование, сбор данных, цифровой маркетинг.
Social media has been a part of our lives for years. The social network is the combination of online communication channels. Social networks started out as a way for people to keep on connected or reconnected with friends and family. Now, social media is used as much more than that. The world is getting more and more dependent on digitalization, and social media is making the internet not only a source of information, but also a source of influence (Hanna, Rohm, & Crittenden, 2011). In general, businesses should look for integration social media into their policy to interest and cooperate with customers. In fact, Larson and Draper (2017) argued that today's businesses need to understand digital marketing in general. That reality means individuals need to be able to operate a variety of social media platforms, including Facebook, YouTube, Twitter, Instagram, Snapchat, and other web platforms. Companies are able to touch the global market through social media due to millions of users worldwide.
What is Instagram? Instagram is a mobile app (iOS and Android) that enables users to instantly turn their mobile snapshots into visually appealing images, which are then shared with others on the network (Larson & Draper, 2017). In fact, Instagram gives an advantage for individuals using such an immense network to learn new ideas and communicate them to
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an ever-present community 24/7. In this article we are exploring how Instagram can improve as a mobile app for businesses and consumers.
As the world is getting more and more dependent on digitalization, social media is making the internet not only a source of information, but also a source of influence (Hanna, Rohm, & Crittenden, 2011). A 2014 survey of 351 business executives revealed that 9% of marketing budgets are assigned to social media marketing (Yang, Lin, Carlson, & Ross, 2016, p. 526). Social media strategies are now treated as an integral part of Integrated Marketing Communications (IMC) and help in organizations' marketing efforts by assisting interaction between the organization and its clients and among the customers themselves. Therefore, most stakeholders believe organizations to have some presence on social media platforms.
Latest studies on the significance of social media in the business world agree on the valuable profits for an enterprise to invest in social media marketing. First, social networks are gears to make a business stand out and rise awareness. Second, by making online communities, companies can earn consumer reliability. Social media allows businesses to create a strong relationship with customers.
Key outcomes of the case analysis show that products that choose to include Instagram into their social media strategy continue to see growth in getting supremacy and online customer involvement. Though general adoption amounts for brands have increased expressively in recent years, adoption rates among older adults are still low. According to a study conducted by PEW research, US Facebook users aged 45-54 are spending more time on Facebook, and represent 21% of the total time spent on the platform, more than any other age group. This is likely an indicator of the channels that brands are actively using to promote content and target consumers.
Social media platforms are growing in attractiveness since they allow users to link and interrelate with each other and share their experiences, activities etc. Social media is also powerful and one of the most important mechanisms for marketing and branding. Instagram can also be used as a marketing display place for businesses. Launched in 2010, Instagram progressed quickly to become one of the most beloved social media platforms for individuals and businesses. What makes Instagram exclusive is the immediate photo and video editing and sharing with an audience of 800 million active users. This platform profits from a good placing and can take advantage of exciting commercial opportunities and technological progression. The main power of Instagram is having a high user base. It is also developed by many businesses and has permitted small businesses to grow their online presence. The disadvantages of the company are the photo rights issues and the strong competition. In order for Instagram to maintain their lead in social media, they should improve in favor of business utilization. For example, businesses would benefit from being able to upload photos from non-mobile devices and add a photo shopping feature for convenience. Another area of improvement would be adding topics like World Wide News, Sports, and specific events. Although privacy issues are inevitable right now on Instagram, users and businesses could also benefit from an automatic watermarking feature.
In summary, the research conducted on Instagram can upturn the survival rate of new social media platforms and provide a better understanding of Instagram as a strategic tool for specialists. The study is noteworthy because this research expands up-to-date expectations about strategic thinking for social media mechanisms.
References / Список литературы
1. Aichner T., Jacob F. Measuring the degree of corporate social media use. International Journal of Market Research, 2015; 57: 257-75.
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3. Hanna R., Rohm A., Crittenden V.L. We're all connected: The power of the social media ecosystem. Business Horizons, 2011; 54: 265-73.
4. Jain P., Zaher Z., Roy E. Magazines and social media platforms: Strategies for enhancing user engagement and implications for publishers. Journal of Magazine & New Media Research, 2017; 17: 1-23.
5. Kousoulou G. Social media - implications and b0/2011/profile-kevin-systrom-mike-krieger-founders-instagram.html/ (date of access: 18.06.2019).
6. Larson J., Draper S. Digital marketing essentials. Rexburg (ID): Edify Publishing, 2017.
7. Yang S., Lin S., Carlson J.R., Ross W.T. Brand engagement on social media: will firms' social media efforts influence search engine advertising effectiveness? Journal of Marketing Management, 2016; 32: 526-57.
EFFECTIVE EDUCATIONAL TECHNOLOGIES IN RUSSIAN LANGUAGE LESSONS Abayeva N. (Republic of Uzbekistan) Email: [email protected]
Abayeva Nino - Senior Russian language teacher, DIRECTIONS-RUSSIAN LANGUAGE, DEPARTMENT OF LANGUAGES, TASHKENT STATE TECHNICAL UNIVERSITY, TASHKENT, REPUBLIC OF UZBEKISTAN
Abstract: today, society is interested in graduates with developed cognitive needs, aimed at self-development and self-realization, able to operate with the knowledge gained, to navigate in the modern information space, work productively, cooperate effectively, adequately assess themselves and their achievements. To prepare such students, teachers need to use modern educational technologies in their studies. One of the pedagogical tasks today is to introduce into the educational process such methods and techniques that will help adolescents not only to master certain knowledge, skills and abilities in a particular field of activity, but also to develop their creative abilities, where the important role is given to Russian language and literature lessons . The use of new information technologies in teaching allows the student to be considered as the central figure of the educational process and leads to a change in the style of relationships between its subjects. In this case, the teacher ceases to be the main source of information and takes the position of a person organizing independent activities of students and managing it. His main role now consists in setting learning goals, organizing the conditions necessary for successfully solving educational tasks.
Keywords: role, targeted, technology, source, purpose, process, learning, method, method, space.
ЭФФЕКТИВНЫЕ ОБРАЗОВАТЕЛЬНЫЕ ТЕХНОЛОГИИ НА УРОКАХ РУССКОГО ЯЗЫКА Абаева Н. (Республика Узбекистан)
Абаева Нино - старший преподаватель русского языка, направление: русский язык, кафедра языков,
Ташкентский государственный технический университет, г. Ташкент, Республика Узбекистан
Аннотация: сегодня общество заинтересовано в выпускниках с развитыми познавательными потребностями, нацеленных на саморазвитие и самореализацию,
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