IMPACT OF SOCIAL MEDIA ON UNIVERSITY STUDENTS ACADEMIC PERFORMANCE Текст научной статьи по специальности «СМИ (медиа) и массовые коммуникации»

ISSN: 2181-1385

Cite-Factor: 0,89 | SIS: 1,12 | ASI-Factor: 1,3 | SJIF: 5,7 | UIF: 6,1

IMPACT OF SOCIAL MEDIA ON UNIVERSITY STUDENTS ACADEMIC PERFORMANCE

Wahidullah Ziar

Al-Farabi Kazakh National University, Kazakhstan Supervisor: Ainur Slamgazy

ABSTRACT

This article aims to assess the influence of social media on academic performance of graduate and undergraduate students of Al-Farabi Kazakh National University, Almaty, Kazakhstan. In this article, the researcher is going to find out the real impact of social media on university students' academic life. Descriptive online survey was conducted to show the real image of circumstances. 135 students from more than ten (10) faculties randomly and purposely were selected as the respondents of the study who are actively use social media. It was conducted during the spring semester in 2022. This study found out that social media is a part of students' life. Undoubtedly, it is useful for students' academic performance and it help in improving of the students' grades. In addition, through social media groups students communicate with each other including teachers to discuss daily academic issues and solve each other problems. Finally, it can be conducted that social media has positive impact on students' academic performance and achievements. Using of social media is so important for students to run their academic duties as well as required.

Keywords: Social Media, KazNU, university students, Kazakhstan, academic performance, social media influence.

Internet has become a part of the people life in today's world. It can be used from morning to evening, from house to city, from office to hotel, from kitchen to car and etc. Internet users use internet for their daily life or almost for their daily affairs. For example, business, education, sport, communication, entertainment, shopping, watching and etc are the parts of people daily life. For performing of each of them people use internet especially use social media platforms. Instagram, WhatsApp, Facebook, You Toub and etc. Internet is an important part of people's life. People's life would be much harder without it.

When social network sites like Facebook, Twitter,

INTRODUCTION

YouTube, Instagram recognized, here in this world were two

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ISSN: 2181-1385

Cite-Factor: 0,89 | SIS: 1,12 | ASI-Factor: 1,3 | SJIF: 5,7 | UIF: 6,1

types of doing/performing, online and offline. Social media is modern technology which has different types of online platforms that helps people to connect one another form different area in a time, helps people to save time and deal with others from a long distance. From the time of emergence these online platforms used to build relationships between people (Social Media by Students (2017). By the help of social media, we can communicate on different contents, it is optional and on the base of our interest to select one. We have music for listening, books for reading, photo and videos for watching. Social media has made our lives much simpler and easier (Shensa, A & others (2020).

Different ways of communicating have evolved and changed the daily life. Social media has become a way of expression in the 21st century, which make us able to express our beliefs, Ideas and methods in an absolutely new way (Dr. M. Saravanakumar, Dr.T.SuganthaLakshmi. 2012). This modern way of electronic communication is completely different from traditional methods and instruments of communications. In many countries internet has changed people's works performing and also life style (Siddiqui, S., & Singh, T. 2016).

From the time when social media emerged, The Twitter and Facebook is two important platforms where we can find and read news. In addition, by internet students organize their vacation, research and perform their academic projects. Follow online courses, read and watch online, Access to unlimited information, communicate with teachers, students and friends everywhere and every time are the styles of performing which are so different from years ago. People can share information as multimedia as they like. Social media let the users to share videos, photos, texts and etc. individuals, governments, companies, organizations can interact with a large amount of people in a time by this modern media (Dewing, M. 2010).

If we think about deeply we will convince ourselves easily that social media is one of the good resources for education and for improving ourselves knowledge. When someone is online on any social media platform, information is added directly or indirectly in their knowledge collection. Now a day everyone knows that social media has key roles in our economy, culture, communication, even in our overall views of the world. Social media allow us to be globalized. We can find friends all around the globe easily then connect them without time and place limitations. Social media allow us to cross national borders and spread our ideas, cultures, information to all the world. Allowing us to do business, studies, jobs and more across our national borders (Amedie, J. 2015).

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Statement of problem

This Article aims to find out the influence of social medi on university students' academic life/academic performance in Kazakhstan, Al-Farabi Kazakh national University. Specifically seeks to answer the following questions:

• Do the students use social media? If so, why?

• How much time do students spend with social media?

• What is the positive and negative influence of social media on students' academic performance?

Assumptions

This research which investigate influence of social media on University students' academic performance presupposes the following:

• Students use social media for their academic performances and communicating.

• Students spend more time on social media than they spend on studding.

• The impact of social media on academic performance could be positive or negative.

Scope of the study

The study is conducted to assess the influence of social media on University students' academic performance . Questionnaires were responded by Al-Farabi Kazakh national university students during the first (spring) semester of the year in 2022 in Almaty, Kazakhstan. 135 students who are actively using social media are the respondents of the study.

LITERATURE REVIEW

Rithika M and Sara Selvaraj have investigated that students' studies are affected badly by using different social media platforms. Students spent much time with social media than education and their future career. Which should be the main aim of students (Rithika M and Sara Selvaraj, 2013).

Research has showed that social media sites have the impact on many facets of our life including education. Usage of internet is beneficial for educational environment. Variety of information sources globally and the ability to discuss and share experiences with others are the main benefits. Students use internet as a valuable resource for their projects. Internet has prepared possibilities for higher education. Educational materials

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can be distributed and updated easily and cheaply (Emeka, U. J., & Nyeche, O. S, 2016).

Social media is wider acceptable and useable among the higher education students. They use social media as an important tool for communication with friends, family members, classmates, teachers and etc. social media is used positively and significantly for collaborative learning. Students are motivated by social media to improve their learning and enhance their relationships (Al-Rahmi, W., & Othman, 2013).

Researchers have argued that social media is the easy way for electronic communications with people and targeted information. There are variety of information (Photo, video, text and etc.). Students use social media via computer or smartphone. They may engage it by web-based software or application (Dr. Himendra Balalle, 2018).

Research has proved, communication setting has been completely changed by social media (Raymond Owusu Boateng & Afua Amankwaa, 2016) Social media significantly influence on students' academic performances. Higher educational institutions try to spread critical thinking skills, collaboration and knowledge constriction by social media among students. Students use social media for removing distances between friends and to be aware about social life generally (Okereke, C. Ebele(Ph. D), 2014).

Researchers have studied that social media has been imagined negatively in a majority of minds. However, it play key role in the developing of knowledge and social skills among students. Social media has both positive and negative aspects. Therefor. This is belong to students that how they use these sites. Students used to use social media just for electronic connection but, today's student wider engage social media which can be wastage of time even most of the students have been addicted by it in today's world[7-9].

Researchers have investigated that undergraduate students have access to social media. The effect of social media is negative on them. Students rely increasingly on social media for communication and sharing of information. Students who use social media mostly they are less educated than the others who do not. Also they do their educational activities poorly. It will be better if students focus on their studies instead social media [10-12].

Researchers have studied that the using of social media help with students to be social, find new friends, get general information about daily life. Also they can solve and discuss their educational issues related to their educational life. Social media is necessary for students'

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achievement. But, it should be used with a huge responsibility. Social media have enhanced the collaboration for students and helped for their education performances [13-14]

RESEARCH METHODOLOGY

The researcher is going to use quantitative method for this study and find out the influence of social media on University students academic performance by a descriptive online survey. (Njeru, E. H., & Orodho, J. 2003). The study area is Al-Farabi Kazakh national University in Almay-Kazakhstan. Population of this study is the whole students of KazNU (Al-Farabi Kazakh national University) from different faculties. The sample for this research is 135 students from more than 10 faculties. These population of students were randomly selected and were the respondents of study (Apuke, O. D. 2016).

RESULT AND DISCUSSION / DATA ANALYZING

This chapter shows the findings and going to answer the main questions of the research. You will find themes for each research question which is used to answer the related question. Online descriptive survey was conducted for the study and analyzed in this chapter. Online questionnaires for the study have been responded by 40% male and 60% female who are from 18-44 years old. Both master and bachelor students were selected. Therefore, 36% bachelor and 64% master students are respondents of the study. This chapter is used to answer the following question:

Question 1: Do the students use social media? Table 1 : Usage of social media among university students.

Type

respondents Percentage

Whatsapp 112 94%

Instagram 104 87%

Telegram 96 81%

You Tube 83 70%

Facebook 52 52%

Tik Tok 29 29%

Twitter 4 2%

Snapchat 2 1%

Table 1 shows the usage of social media among university students. The high level percentage of respondents about social media usage which has been found out by this study is prove that most of the students use different types of social media in KazNU. Among them, Whatsapp and Istagarm are the most used and much popular.

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Question 2: which site of social media do students use the most and why do they use it the most?

Table 2: Most popular sites of social media Table 3: Reasons of the popularity

I

37% (44) Instagrarn

38% (45) WhatsApp

3% (3) Telegram

2% (2)

Other (Please Specify)

I

4% (5) Facebook

3% (3) TikTok

141h {1 7) You tube

Reason respondents percentage

Easy to use 63 54%

Famous 36 31%

Reliable 30 26%

Cheaper 7 6%

Table 2 shows that Whatsaapp and Instagram are those types of social media which are used mostly among University Students in KazNU. Also Table 3 presents that why do students use these type of social media mostly? 54% students believe that they use it mostly because of the easy using and 31% students consider it famous.

Question 3: do students more use social media than study?

Table 4: hours spending with social media. Table 5: percentage of students who spend more

time than social media.

Hours respondents percentage

Strongly 29 27%

agree

agree 41 38%

Neutral 18 17%

disagree 18 19%

Strongly 3 3%

disagree

Table 4 shows 74% students use social media from 2-6 hours in 24 hours. And table 5 shows that 61% students are agree that they use spend more time in social media than study. If we look closely Table 4 and Table 5 we can say easily that students of KazNU spend more time with social media than study.

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The time I spend online on social networks takes away me from my time studying.

Table 6: Social media influence on student's time which they study in.

Table 6 shows that social media has affected students' studying time. 61% students confirmed to the researcher that social media take away them from their time studying. It means the time when they should study, they spend with social media.

N

25% (23)

Strongly Agree

32% P5)

Neutral

36% (40)

Agree

7% (8)

Disagree

0%©)

Strongly Disagree

Question 4: do your unlimited access to social media by cell phone has affected your academic performance negatively? Table 7: Access to social media by cell phone.

Table 7 shows that social media has not affected students' academic performance

negatively. Because, 47% students agree

Stage respondents percentage

Strongly 9 8%

agree

agree 23 21%

Neutral 28 26%

disagree 40 37%

Strongly 11 10%

disagree

academic discussion by students.

that social media does not has negative effects on their academic performance. In such a case, 26% students have not revealed their stand for this question.

Question: do you engage in academic

discussion in social media?

Table 8: Engagement of social media in

Table 8: Yes, the students engage in academic discussion in social media. Because, the amount of students who are agree with this statements are more than who are disagree. However, 44% students have not revealed their stands for this question.

Question 5: Has social media impacted your grad positively? Table 9: Impact of social media on student's grades.

Table 9 shows that social media usage has affected university students' grads positively. students confirmed

media has positive impact on their grads.

Strongly Agre

38<3

o%™

Strongly Di sagre

13%(14)

If we look

have that social

table 9, 49%

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Question 6: do you follow your academic field in the latest development via social media?

Table 10: Following of academic field by social media in universities.

Table 10 presents the high percentage

15% O')

Strongly Agree

53% (57) 25% CT

Agree Neutral

6%№)

of students where they have told to follow their academic field by social media. 68% students believe that they follow their field via social media. However, 25% students have not reveal their stand for this question.

Strongly Disagree

Strongly Agree

Strongly Disagree

Neutral

Question 7: does the use of social media for research help you to improve your grad?

Table 11: Usage of social media for

,0/, research among students.

I/O (If)

isagree Table 11 shows that most of the students use social media for their academic research. It help to improve their grads. 63% students have confirmed to the researcher that they use social media for research which is given by teachers to students. Those researches have improved their grads. 27% students are neutral for this question.

Question 8: do you use social media to understand that what have you been taught in class? Table 12:

22% (24)

Strongly Agree

Usage of social media for academic material which are taught in class.

Table 12: 71% students use social media to understand their daily lessons, which they have been taught in classes. This percentage of students also show that students use social media for their educational life.

1 7% (18)

Neutra I

4% (4)

Strongly Disagree

49% (53) Agree

8% W

Disagree

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Question 9: Do you have social media groups for your classes? Table 13: Social media groups for classes.

Table 13

19% (20) Strongly Agree

0%(o)

Strongly Disagree

53% (56) Agree

22% (23) Neutral

8% (8) Disagree

shows that Al-Farabi Kazakh National University (KazNU) students use social media to communicate with teachers and classmates among other purposes. 72% students are agree that they have social media groups including teachers for their classes to inform each other about daily academic performance and solve their academic problems with classmates are teachers through the groups.

Strongly Agree

Strongly Disagree

Neutral

Question 10: do you use social media for academic purposes? Table 14: Usage of social media for academic purposes.

Table 14 shows that most of the students in KazNU use social media for academic purposes. As we can see in table 14, 65% students claim that they use social media for academic purposes and follow their field via it. However, 9% students have contrary opinion and 29% are in neutral condition.

Question 11: I have to use social media extensively because most of my course assignments/projects are in the form of blogs/online presentations. Table 15: Usage of social for performing of assignments and projects.

Table 15 presents one of the reasons using of social media by university students. 70% students accept that their most of the course assignments and projects are online. Therefore, they have to use social media extensively. In addition, table 15 prove that students in KazNU use social media for academic performance.

19% (20)

Strongly Agree

51% (55) Agree

21% (22) Neutral

Disagree

Strongly Disagree

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Question 12: What is the current percentage of your grades? Table 16: Current percentage of students grades.

Table 16 shows that social media usage does not have negative effect on students' current grades percentage. Because, 50% students' current grades percentage is 90-99%. 31% students' current grades percentage is between 80-89%. 13% students have 70-79% of current

Social media has become a part of the people life in today's world, where and when the variety of technologies are extensively accessible. Students is a part of society who actively and regularly use social media among other people. This research was conducted to assess influence of social media on University students' academic performance. The findings of the study showed that using of social media has positive impact on University students' academic performance. Social media help them to engage academic discussion between classmates including teachers without time and place limitation. In addition, social media is an opportunity for students to understand academic materials well related to the students' daily courses. Finally, gain a great grade. However, the majority of students confirmed in KazNU that they spend almost equal time on study and social media, but that students use social media for their academic purposes. Therefore, it cannot affect their academic life negatively. The study also revealed that Whatsapp and Instagarm are the most useful social media platforms among others types of social media which are used by students. As the students have told to the researcher, many of their assignments are online, social media give them the power to do it on time.

grades.

CONCLUSION

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