CC BY
40
IMAGE CONSTRUCTION OF LAGGING TOURIST DESTINATION Using Luanchuan as Example
YONGJUN LI College of Tourism, Qingdao University, Qingdao 266071, China
Tourist destination image, as tourist’s integrated subjective cognition and evaluation, directly influences tourist choices for destinations. This paper discusses the existing problems such as indefinition of target market, unperfection of product and lack of competitive analysis at the very beginning of lagging tourist destinations. Using Luanchuan, a county in Henan province as an example, construction factors and the mode, the terminal form and its popularization of lagging tourist destination image are analyzed.
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