Научная статья на тему 'Features of virtual organizational forms and approaches to enterprise management'

Features of virtual organizational forms and approaches to enterprise management Текст научной статьи по специальности «СМИ (медиа) и массовые коммуникации»

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Ключевые слова
VIRTUAL / BUSINESS / CHEAPER / MANAGEMENT / ENTERPRISES

Аннотация научной статьи по СМИ (медиа) и массовым коммуникациям, автор научной работы — Toshiyev Azamat Erkinovich

The article discusses the features of virtual organizational forms and approaches to enterprise management. From a marketing point of view, the goal of a virtual enterprise is to make a profit by maximizing the needs and requirements of consumers in goods (services) faster and better than potential competitors. Obviously, this goal is inherent in all market-oriented enterprises. But, firstly, virtual enterprises, as a rule, are oriented not towards satisfying the needs and requirements of some “average” market segment, but toward fulfilling certain market orders up to the satisfaction of certain requests of specific consumers (customers). And, secondly, a virtual enterprise increases the speed and quality of order execution by combining the resources of various partners into a single system.

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Текст научной работы на тему «Features of virtual organizational forms and approaches to enterprise management»

ПЕДАГОГИЧЕСКИЕ НАУКИ

FEATURES OF VIRTUAL ORGANIZATIONAL FORMS AND APPROACHES TO ENTERPRISE MANAGEMENT

Toshiyev A.E.

Toshiyev Azamat Erkinovich - Senior Lecturer, DEPARTMENT OF PRACTICAL SUBJECTS, REGIONAL CENTER FOR RETRAINING AND ADVANCED TRAINING

PUBLIC EDUCATION EMPLOYEES, TASHKENT REGIONAL CHIRCHIK STATE PEDAGOGICAL INSTITUTE, CHIRCHIK, REPUBLIC OF UZBEKISTAN

Abstract: the article discusses the features of virtual organizational forms and approaches to enterprise management. From a marketing point of view, the goal of a virtual enterprise is to make a profit by maximizing the needs and requirements of consumers in goods (services) faster and better than potential competitors. Obviously, this goal is inherent in all market-oriented enterprises. But, firstly, virtual enterprises, as a rule, are oriented not towards satisfying the needs and requirements of some "average" market segment, but toward fulfilling certain market orders up to the satisfaction of certain requests of specific consumers (customers). And, secondly, a virtual enterprise increases the speed and quality of order execution by combining the resources of various partners into a single system. Keywords: virtual, business, cheaper, management, enterprises.

In control theory, the definition of "virtual" has become the key. They are increasingly talking about virtual sales, banking, funds, factories and organizations. In principle, a virtual enterprise has the same capabilities and potential as a traditional one. But at the same time, he does not have such an institutional and structural framework. Such a "quasi-organization" can be given the following definition:

A virtual enterprise is a voluntary temporary form of cooperation between several, as a rule, independent partners (enterprises, institutions, individuals), which, thanks to the optimization of the production system of goods, provides greater benefits to customers [1]. Based on agreed ideas about the content of the business process and a clearly expressed culture of trust, the cooperation partners share their core competencies in the form of resources and abilities in order to achieve a better, cheaper, faster, more flexible and competitive advantage on an international scale. From a client's point of view, a dynamic network acts as a single enterprise using the capabilities of the most advanced information and communication technologies.

It should be emphasized that the enterprise virtualization space includes three main categories of phenomena:

- virtual market - the market of goods and services, existing on the basis of the communication and information capabilities of global networks (Internet);

- virtual reality, i.e. mapping and imitation of real development and production in cyberspace, which is both a tool and an environment;

- virtual (network) organizational forms.

Virtual organizations enter our life regardless of our will and consciousness. All this creates many opportunities, but also many problems, ranging from the additional costs of technology and ending with completely new methods of management.

From a marketing point of view, the goal of a virtual enterprise is to make a profit by maximizing the needs and requirements of consumers in goods (services) faster and better than potential competitors. Obviously, this goal is inherent in all market-oriented enterprises. But, firstly, virtual enterprises, as a rule, are oriented not towards satisfying the needs and requirements of some "average" market segment, but toward fulfilling certain

market orders up to the satisfaction of certain requests of specific consumers (customers). And, secondly, a virtual enterprise increases the speed and quality of order execution by combining the resources of various partners into a single system.

From a practical point of view, an ordinary ("monolithic") enterprise, for example, requires considerable resources to be involved in the development and launch of a new product on the market. In contrast, a virtual enterprise is looking for new partners with relevant resources, knowledge, and capabilities to meet market needs in order to jointly organize and implement this activity. Those. enterprises are selected (organizations, individual groups, people) with key competencies in the form of resources and abilities to achieve competitive advantage in the market.

As a rule, a partnership is concluded for a certain period of time or until a certain result is achieved (for example, order fulfillment). In other words, a partnership is temporary, and, for example, at certain stages of the product life cycle or when the market situation changes, new partners may be brought into the network or old ones may be excluded.

Naturally, partner enterprises for the effective functioning of the entire network should be based on an agreed business process. When, for example, in order to best meet market needs, a large number of enterprises, most often remotely located geographically, are networked, then it is obvious that it is difficult for such enterprises to coordinate their actions without operational information and communications. Consequently, to solve information problems, the network should have a single information system based on the widespread use of new information and communication technologies.

The main characteristics of the virtual form of organization are: open distributed structure; flexibility; priority of horizontal links; autonomy and narrow specialization of network members; high status of information and personnel integration tools.

References

1. Mowshowitz A. The Switching Principle in Virtual Organization / Proceedings of the 2nd International VoNet. Workshop. Sept. 23-24, 1999 // [Electronic resource]. URL: http://www.virtual-organization.net / (date of access: 18.10.2018).

ФОРМИРОВАНИЕ МУЗЫКАЛЬНОСТИ ГИТАРИСТА НА НАЧАЛЬНОМ ЭТАПЕ ОБУЧЕНИЯ Дурандина Н.И.

Дурандина Надежда Ивановна - преподаватель I-й квалификационной категории, Муниципальное казенное учреждение дополнительного образования Горчухинская музыкальная школа, п. Любимовка, Костромская область

Аннотация: в статье рассматривается основная задача музыкального образования -формирование музыкальности; выделяются три основные музыкальные способности; описывается способ вовлечения ученика в творческое состояние. Ключевые слова: звук, музыкальные способности, музыкальность.

Музыка - один из видов искусства, который обращен непосредственно к человеческим чувствам. В силу того, что звук - одно из интенсивнейших средств влияния на психику человека, дети очень живо реагируют на разнообразные звуки, поэтому музыка должна стать одним из средств общения с детьми. Способность чувствовать и переживать, необходима каждому человеку.

К психологическому содержанию начального музыкального обучения близко определение, данное выдающимся психологом Д. Узнадзе: «Обучение - это особая форма деятельности - не игра и не труд, но и то и другое» [1, с. 63].

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