CC BY
0
UDC 65.01
E-BUSINESS AND ITS IMPACT ON THE COMPANY'S DEVELOPMENT IN THE INTERNATIONAL MARKET
Yang Changjuan Scientific supervisor - Yu. A. Anikina
Reshetnev Siberian State University of Science and Technology 31, Krasnoyarskii rabochii prospekt, Krasnoyarsk, 660037, Russian Federation E-mail: 1833077565@qq.com
E-business has an important advantage in modern enterprise management. The article analyzes the business models of Alibaba and Amazon, their advantages and disadvantages, and discusses enterprise management strategies within the framework of the e-business model.
Keywords: e-business mode, Alibaba, Amazon, strategy, international market, business.
ЭЛЕКТРОННЫЙ БИЗНЕС И ЕГО ВЛИЯНИЕ НА РАЗВИТИЕ КОМПАНИИ НА МЕЖДУНАРОДНОМ РЫНКЕ
Ян Чанцзюань Научный руководитель - Ю. А. Аникина
Сибирский государственный университет науки и технологий имени академика М. Ф. Решетнева Российская Федерация, 660037, г. Красноярск, просп. им. газеты «Красноярский рабочий», 31
E-mail: 1833077565@qq.com
Электронная коммерция имеет важное преимущество в современном управлении предприятием. Анализируются бизнес-модели Alibaba и Amazon, их преимущества и недостатки, а также рассматриваются стратегии управления предприятием в рамках модели электронной коммерции.
Ключевые слова: режим электронной коммерции, Alibaba, Amazon, стратегия, международный рынок, бизнес.
With the rapid development of science and technology, the information explosion has brought us opportunities and challenges. The Internet economy has developed rapidly, and e-business has grown rapidly in this environment. With the continuous strengthening of social information, e-business is applied more and more in international trade, and gradually becomes a new business model of globalization.
A comparative analysis of Alibaba and Amazon from the perspective of e-business model. Alibaba is a world-famous B2B e-business enterprise, the largest business communication community and online trading market in the world. Alibaba was founded at the end of 1998,
Актуальные проблемы авиации и космонавтики - 2020. Том 3
headquartered in Hangzhou, and established overseas Silicon Valley, London and other branches. Alibaba, with its precise positioning, stable structure and excellent services, has become the world's first e-business website with more than 2.1 million users, the world's first choice business network promotion website, and was rated as "the most popular B2B website" by entrepreneurs. The development of E-Business will promote the growth of China's international trade. Alibaba, as the leading B2B platform in the world, plays an important role in international trade activities. Most small and medium-sized enterprises in China participate in international business activities through this platform. This chapter selects Alibaba B2B platform as a case for further explanation [1].
Data shows that in 2018, China's B2B e-business revenue scale reached 60 billion yuan. In terms of revenue scale, the B2B industry as a whole showed a large growth in 2018. With the rapid development of B2B, the financial demand of enterprises began to increase. The supply chain financial business has become an important part of the development and growth of many B2B enterprises. How to carry out the supply chain financial business and how to quickly connect the capital has become the focus of many B2B enterprises. At the same time, on the one hand, the old B2B platform has accelerated the extension to the layout of trade, finance, logistics and other industrial chains, providing more value-added services to the small and medium-sized enterprises on the platform, and the revenue has also increased. On the other hand, capital, the market to promote the birth of more B2B platforms, but also made a contribution to revenue [2].
Founded in July 1995, Amazon is the world's largest bookshop in terms of sales. In 2000, Amazon opened a third-party platform business in the United States, allowing other sellers to enter for the first time; in early 2012, Amazon officially launched the «global store» project in China; In June 2014, Amazon's «global store opening» business added two sites in Japan and Canada. So far, Chinese sellers can expand their global cross-border business in the websites of the United States, Germany, the United Kingdom, France, Italy, Spain, Canada and Japan. Amazon's cross-border rapid development, the number of sellers in 2013 alone increased by 19.6% [3]. The realization of all of these does not need a huge building, and does not need a large number of staff. the realization of all of these is that e-business plays a key role.
Comparative analysis of B2B E-Business models of Alibaba and Amazon
Company Market positioning Profit model Business model Logistics model Payment method
Alibaba Export oriented enterprises Collect annual membership fee Trading Commission Information popularization The Third Party Logistics Alipay
Amazon E-Business consumers Revenue from commodity sales Internet Retailing It has its own log istics center and l ogistics system The third party payment
This paper compares the different business models adopted by Alibaba and Amazon in the e-business environment, each with its own advantages. Based on the comparison of the above business models, Amazon's business model has the following reference significance for Alibaba. First of all, Alibaba needs to constantly learn to expand Amazon's global product circulation. In the future, the third-party sellers of Alibaba platform should go out from their own countries and
surrounding countries, and face the broader European and American markets. At the same time, the platform needs to constantly enrich the variety of goods. Although all the data of domestic cross-border e-business platform indicate that China's clothing and clothing, 3C electronic products and other products are sought after in the international market, the expansion of the platform's future product flow should not be limited to this. Secondly, Alibaba's third-party payment method is similar to Amazon's third-party payment method. However, in terms of the closeness of docking with localized payment in various countries, speedsell has yet to be improved, which solves the inconvenience of payment and makes it easier to open other markets. Thirdly, Amazon's logistics system is quite mature. Alibaba's logistics system, with its rapid development of cross-border logistics, still fails to meet the requirements of building its own logistics warehouse in the short term. Finally, Amazon attaches great importance to the development of its cloud services, and gradually regards its cloud services as the biggest profit point. In the era of big data, facing the form of information as money, Alibaba should comprehensively layout cloud services in the future [4].
The strategy of enterprise management in e-business environment. First, change the traditional concept and understand the development of e-business scientifically. The rise of e-business is the choice of market development, is an irreversible trend, and plays a huge role in promoting enterprise management. Second, strengthen the construction of e-business software and hardware facilities. The application of e-business depends on the improvement of Internet and terminal equipment. If enterprises want to catch the «ride» of e-business development, they must improve the construction of e-hardware and software facilities, which is also the premise for enterprises to use e-business. Third, the use of network communication to expand enterprise network marketing channels. Under the environment of e-business, the Internet has become a «new position» of competition among enterprises, and the competition for online sales channels has become increasingly fierce [5]. If an enterprise wants to take the lead in the network marketing competition and gain the advantage, it must build a stable network marketing channel, improve the operation efficiency and expand the sales of the enterprise.
We know that in a word, the promotion of e-business can effectively improve the decision-making level, work efficiency and market reaction ability of enterprises, reduce product cost, promote market sales, improve internal management of enterprises, optimize supply chain and sales chain of enterprises, thus greatly improving economic efficiency.
References
1. Niu Mingming. Analysis on the influence of e-bussiness model on enterprise management. Public investment guide. 2018 (13). 112 p.
2. Yang Jinyong, Zheng Zhiming. Enterprise management and e-bussiness // Journal of Tianjin staff modern enterprise management college, 2002 (02). P. 18-21.
3. Tang Xiaomei, Talking about Alibaba and Amazon. China Tobacco Corporation, 2017, p.146.
4. Wang Wei, Wu Ting. Try to analyze the impact of E-business mode on enterprise management. Knowledge economy, 2016 (3). P. 82-83
5. Xu Yao, Zhang Guijie. Analysis on the construction of enterprise financial management mode under the background of e-busness. Knowledge economy, 2017 (7). P. 71-72.
© Yang Changjuan, 2020
