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DEVELOPMENT PROSPECTS OF TOURISM IN ASIAN
COUNTRIES
Azimova Farangiz Rasulovna
Tashkent state university of economics, International tourism faculty
student of 4th course [email protected] https://www.doi.org/10.5281/zenodo.10619118
ARTICLE INFO
ABSTRACT
Received: 27th January 2024 Accepted: 04th February 2024 Online: 05th February 2024
KEY WORDS Western travelers, recreational travel, domestic and intraregional tourism, incomes, globalization, transportation, hospitality sector.
This article sheds light on the factors that affect the growth and sustainable development of Asian countries in the field of tourism. It is also explained how Asian countries were able to connect their economy with tourism during this period and how they were able to develop it even in difficult situations.
Asia on Tour demonstrates why a reevaluation of the analysis and understanding of tourism is necessary in light of the fast increase of leisure and recreational travel in Asia, since the majority of academic theory on tourism is based on "Western" travelers. Examining both domestic and intraregional tourism, the book shows how millions of Asians are now able to travel as tourists thanks to advancements in infrastructure, rising disposable incomes, liberalized economies, globalization's interconnectivities, and the lowering of political and physical borders. The twenty-three readable essays in this volume, which draw on multidisciplinary theoretical perspectives and current empirical research, show why a thorough and critical examination of Asian tourism is essential to understanding both this quickly changing region and global tourism in the twenty-first century.As an extensive compilation of writings centered. Both rural and urban regions of Southeast Asia provide a wealth and diversity of natural, tangible, and intangible cultural tourism resources. The area's distinctive legacy is emphasized and reflected in the eleven natural and seventeen cultural heritage sites that have been placed on the UNESCO World Heritage List. Intermingled with its ecological legacy is an abundant and varied native ethnic culture with overlays influenced by European, Asian, Indian, and Arab cultures. The region is enhanced by its exceptional natural heritage, its rural landscapes, its lively metropolitan centers, and its vernacular architecture, music, literature, and indigenous knowledge. Buddhist, Hindu, Muslim, and Christian religious traditions are all present.
-Travel and the Community of ASEAN
One of the areas prioritized for integration by 2015 under the pillar of the ASEAN Economic Community is tourism. All ASEAN members' economies depend heavily on tourism, although it is particularly significant in Thailand, Cambodia, Lao PDR, Malaysia, the Philippines, and the Philippines, where it accounts for more than 10% of GDP1, and makes a
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Figure 2 - ASEAN Tourism Share to Global and Regional International Visitor Arrivals
40% 35% 30% 25% 20% 15% 10% 5% 0% ■
Share to Global Arrivals Share to Regional Arrivals
Source of basic data: UNWTO Highlights 2015 Edition
The major source market is intra-ASEAN with 46% share of total international visitor arrivals to ASEAN in 2014. The markets of Asia (30% excluding ASEAN),Europe (12%), Oceania (4%) and America (4%) account for 50% of total arrivals. It is noted that the fastest growing country markets between 2010 and 2013 were China (+30.92%), Japan (+12.95%), Republic of Korea (+10.49%), Taiwan (+9.14%), and Australia (+8.24%). According to the UNWTO, total international arrivals to ASEAN are expected to increase to 123 million by 2020, 152 million by 2025, and 187 million by 2030. This raises issues concerned with the long term sustainability of this growth, most especially the management of relatively static
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heritage tourism resources, increased distribution of direct and indirect income and employment benefits to less advantaged populations in the region.
Table 1 - Forecasts of International Arrivals to Southeast Asia in 2020, 2025 and 2030
Region Projected Growth in Arrivals Actual Projections
2010-2020 2020-2030 2013 2020 2025 2030
World 3.8% 2.9% 1,087 1,360 1,569 1,809
Asia and Pacific 5.7% 4.2% 248 355 436 535
Southeast Asia 5.8% 4.3% 102* 123 152 187
Subregional Travel Destinations
1.The GMS was the largest of the three subregional groupings in terms of ASEAN arrivals, accounting for 45.9% of total arrivals, $39.7 billion in visitor exports, 12.1% of subregional GDP (roughly 35% of total ASEAN tourism GDP), and directly employing 3.31 million people (between 50 and 70% are female). This information is based on comparative data available for 2010.
2. Although the BIMP-EAGA and IMT-GT's shares of ASEAN foreign arrivals are smaller than the GMS's, their GDP shares are greater, and the BIMP-EAGA is growing at a quicker rate. At least half of the workers in the subregion's tourist sector are women, and in Thailand, the Philippines, and Vietnam, women hold 60% or more of the positions in the hospitality sector.
3. Job-specific gender profile.
One of ASEAN's main competitive advantages, according to surveys and reports on global competitiveness, is its rich natural and cultural legacy. The legislative framework, human resources, business environment, and infrastructure are the key areas of vulnerability. For ASEAN, creating high-quality travel experiences and goods continues to be a significant problem. The uneven distribution of tourism flows throughout the area is a reflection of the less developed Member States' poor performance. As a result, the task at hand is to make the tourism industry in the impacted Member States more competitive in order to achieve a more equitable distribution of benefits in relation to variables like population density and resource capacity. Therefore, marketing, product development, investments, quality tourism, human resources, and connectivity are the main areas of concentration to increase competitiveness.
MARKETING
Whilst considerable activity has taken place, and specific projects pursued by the MCWG, it is noted that:
• There is a dearth of market research to guide product development, packaging, pricing, distribution and promotion.
• There is a need to better coordinate the activities of the PDWG and that of the MCWG in terms of the marketing function and to ensure that these are combined in the marketing strategy and plan.
• The Acronym "ASEAN" is in fact not known to most consumers of ASEAN tourism who are more familiar with the regional name Southeast Asia or specific countries therein having learned of these at school or in current affairs. The website www.aseantourism.travel therefore does not show up in travel searches on SEA travel, SEA vacations, visit SEA, SEA trips or SEA tours, and thus is not an effective way to promote ASEAN destinations and
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References:
1. Southeast Asia journal. For General Information on ASEAN, please log in www.asean.org
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