Научная статья на тему 'DETERMINANTS OF THE ONLINE PROSOCIAL BEHAVIOR DURING THE COVID-19 PANDEMIC'

DETERMINANTS OF THE ONLINE PROSOCIAL BEHAVIOR DURING THE COVID-19 PANDEMIC Текст научной статьи по специальности «СМИ (медиа) и массовые коммуникации»

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Ключевые слова
PROSOCIAL BEHAVIOR / ONLINE CONTEXT / FEAR OF CORONAVIRUS / STRESS / ANXIETY / DEPRESSION

Аннотация научной статьи по СМИ (медиа) и массовым коммуникациям, автор научной работы — Bultseva Maria А.

The COVID-19 pandemic has a significant negative impact on people’s life and behavior. This happens due to circumstances beyond the control of people, which lead to social isolation, increase in fear, anxiety, and other negative feelings and states. However, these negative feelings and states may have not only negative consequences, but also trigger prosocial behavior as a coping strategy. Prosocial behavior online is a relatively new domain of prosocial behavior developed due to an increase in ICT use in recent decades. Prosocial behavior online is more safe and less costly than offline one, and thus can be more relevant in times of the pandemic. This research was aimed at identifying the relationship between negative emotional states actualized by the COVID-19 pandemic (fear of COVID-19, stress, anxiety, depression) and prosocial behavior online. Cross-sectional study was conducted on a Russian sample (N=215) with the help of such instruments as Scale of Prosocial Behavior in an Online Context, Fear of COVID-19 scale and DASS-21. Regres sion analysis has shown that fear and anxiety contributed to prosocial behavior online, while depression inhibited it. The relationship between stress level and prosocial behavior online was not statistically significant. The results are discussed considering arousal potential of different negative emotional states.

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Текст научной работы на тему «DETERMINANTS OF THE ONLINE PROSOCIAL BEHAVIOR DURING THE COVID-19 PANDEMIC»

Psychology. Journal of the Higher School of Economics. 2023. Vol. 20. N 1. P. 31-39. Психология. Журнал Высшей школы экономики. 2023. Т. 20. № 1. С. 31-39. DOI: 10.17323/1813-8918-2023-1-31-39

DETERMINANTS OF THE ONLINE PROSOCIAL BEHAVIOR DURING THE COVID-19 PANDEMIC

M.A. BULTSEVAa

a HSE University, 20 Myasnitskaya Str, Moscow, 101000, Russian Federation

Детерминанты онлайн-просоциального поведения во время пандемии COVID-19

М.А. Бульцева"

' Национальный исследовательский университет «Высшая школа экономики», 101000, Россия, Москва, ул. Мясницкая, д. 20

Abstract

The COVID-19 pandemic has a significant negative impact on people's life and behavior. This happens due to circumstances beyond the control of people, which lead to social isolation, increase in fear, anxiety, and other negative feelings and states. However, these negative feelings and states may have not only negative consequences, but also trigger prosocial behavior as a coping strategy. Prosocial behavior online is a relatively new domain of prosocial behavior developed due to an increase in ICT use in recent decades. Prosocial behavior online is more safe and less costly than offline one, and thus can be more relevant in times of the pandemic. This research was aimed at identifying the relationship between negative emotional states actualized by the COVID-19 pandemic (fear of COVID-19, stress, anxiety, depres-

Резюме

Пандемия COVID-19 оказывает негативное влияние на жизнь людей. Невозможность контролировать ситуацию и разного рода ограничения приводят к социальной изоляции и росту выраженности страха, тревоги и других негативных эмоциональных состояний. Подобные состояния несут в себе не только опасность негативных последствий, но и потенциал для стимулирования просоциального поведения как копинговой стратегии. В последние десятилетия в связи с развитием информационно-коммуникационных технологий особый интерес вызывает тема просоциального поведения онлайн. Предположение о позитивной связи негативных эмоциональных состояний и вовлеченности в просоциальное поведение кажется особенно актуальным именно для онлайн-контекста. Дело в том, что просоциальное поведение онлайн является более безопасным и менее ресурсозат-ратным, чем просоциальные действия в реальной жизни, что может быть важно в условиях

The study was supported by the Russian Science Foundation, project N 19-18-00169, https://rscf.ru/project/19-18-00169

Исследование выполнено при поддержке Российского научного фонда, проект № 19-18-00169, https://rscf.ru/project/19-18-00169

sion) and prosocial behavior online. Cross-sectional study was conducted on a Russian sample (N=215) with the help of such instruments as Scale of Prosocial Behavior in an Online Context, Fear of COVID-19 scale and DASS-21. Regression analysis has shown that fear and anxiety contributed to prosocial behavior online, while depression inhibited it. The relationship between stress level and prosocial behavior online was not statistically significant. The results are discussed considering arousal potential of different negative emotional states.

пандемии. Поэтому данное исследование нацелено на выявление взаимосвязи негативных эмоциональных состояний, актуализированных пандемией (страха перед коронавирусным заболеванием, стресса, тревоги и депрессии) с просо-циальным поведением онлайн. Исследование было реализовано с применением кросс-секционного дизайна на выборке из 215 россиян. Были использованы Шкала просоциального поведения в онлайн-контексте, шкала страха перед коронавирусным заболеванием и русскоязычная версия теста DASS-21. По итогам регрессионного анализа было выявлено, что страх перед коронавирусным заболеванием и тревога стимулируют онлайн-просоциальное поведение, а депрессивное состояние препятствует ему. Уровень стресса оказался не связан с просоциальным поведением онлайн. При обсуждении результатов принимается во внимание «энергетический» потенциал различных эмоциональных состояний.

Keywords: prosocial behavior, online context, COVID-19, fear of coronavirus, stress, anxiety, depression.

Maria А. Bultseva — Junior Research Fellow, Center for Socio-Cultural Research, HSE University, PhD in Psychology.

Research Area: creativity, prosocial behavior, intercultural learning, psychological effects of digitalization. E-mail: mbultseva@hse.ru

Ключевые слова: просоциальное поведение, онлайн-контекст, COVID-19, страх перед коро-навирусом, стресс, тревога, депрессия

Бульцева Мария Александровна — младший научный сотрудник, Центр социокультурных исследований, Национальный исследовательский университет «Высшая школа экономики», кандидат психологических наук. Сфера научных интересов: креативность, про-социальное поведение, межкультурное обучение, психологические эффекты цифровизации. Контакты: mbultseva@hse.ru

Prosocial behavior covers a diverse set of acts which benefit other people and, thus, is important for individuals and society (Penner et al., 2005). Prosocial behavior has positive outcomes not only for the recipients of help, but for the helper as well, increasing his/her positive affect, well-being, sense of meaning in life and involvement in social relationships (Baumsteiger, 2017).

The opportunities people have to help others are rapidly evolving during the digital era. Online prosocial behavior is becoming more popular, and often is more pronounced than prosocial behavior in real life settings (Jiang et al., 2017). Online environments reduce barriers in helping others, and make prosocial behavior more noticeable and public, and less costly or dangerous (Sproull, 2011). It also gives people opportunities to create a sense of belonging to a desirable online community and to fulfill their social needs (Armstrong-Carter & Telzer, 2021).

The COVID-19 pandemic made people more engaged in different types of online communication (Nguyen et al., 2020). Scientists underline the importance of online prosocial behavior in this period of crisis (Miao et al., 2021). The fast spread of the coronavirus disease (COVID-19) had a drastic impact on physical and mental health of people. The pandemic created the fear of getting sick and made death salience more pronounced, and increased levels of stress, depression and anxiety in different countries (Luo et al., 2020; Passavanti et al., 2021), including Russia (Zinchenko et al., 2021). Lockdowns and physical distancing led to disruption of social interactions, and consequently, to an increase in loneliness and social isolation (Smith & Lim, 2020). This could significantly limit people's opportunities to help others and stimulate concerns centered on one's own safety. However, recent studies have demonstrated that people are keen to cooperate and behave prosocially during the pandemic despite all the limitations (Haller et al., 2022; Hellmann et al., 2021).

Negative feelings and emotional states, elicited by the pandemic, could serve as a trigger for prosocial behavior. First, people who experience negative feelings use helping behavior as a coping strategy to change their mood (van Kleef & Lelieveld, 2022). Indeed, helping others was proven to have an immediate positive influence on a helper's mood during the pandemic (Varma et al., 2020). Next, negative feelings associated with shared suffering may make people more attentive to the needs of others. For instance, cues associated with the COVID-19 pandemic elicited negative emotions which may guide prosocial behavior through empathy (Li, 2021). All these can be especially relevant for the online prosocial behavior as it is more available and safer for people during the pandemic.

To conclude, the online prosocial behavior may be one of the strategies people use to cope with the sufferings they experience during the pandemic. Specifically, people experience fear associated with the disease, high stress, depression and anxiety. These negative feelings and emotional states may stimulate people to engage in the online prosocial behavior more often in order to alleviate their state. Therefore, the following hypotheses can be formulated: high levels of fear of COVID-19 (a), depression (b), anxiety (c) and stress (d) positively relate to the online prosocial behavior.

Method

Sample

The sample of the study was collected during the first quarter of 2022 when there was a significant increase in the number of infected people in Russia (the highest wave from the beginning of the pandemic). In total, 215 respondents constituted the sample (aged 18 to 58, mean age M = 22.98 years, a = 6.21) from 51 settlements in different regions of the Russian Federation. The majority of the sample are Russians (91.1%), women (69.8%), non-religious people (68.8%), people with higher education or students (84.6%), and employed people (55.8%).

Design and Procedure

A quantitative cross-sectional study was conducted online on the anketolog.ru platform. All the instruments were in the Russian language. Respondents started to fill in the questionnaire by reading the informed consent form and displaying the agreement to participate in the study. Next, they answered questions regarding the feelings they had during the previous few weeks. After that they indicated the frequency of engagement in different prosocial activities online. Finally, the respondents specified information about their age, gender and other socio-demographic characteristics. On average, respondents needed 12 minutes to fill in the questionnaire.

Measurements

The online prosocial behavior was measured with the help of the Scale of Prosocial Behavior in an Online Context (Efremova & Bultseva, 2020), composed by 13 items measured on a 5-point scale from 1 — "never" to 5 — "very often". The respondents were asked to indicate how often they have been involved in different prosocial activities on the Internet during the recent few weeks, e.g. "I provided advice to someone on the Internet for free on issues that I know well". The higher mean score for 13 items represents a greater involvement.

The Fear of COVID-19 Scale (Ahorsu et al., 2022), validated on a Russian sample by Gritsenko et al. (2020), was used to measure the intensity of fear the respondents had regarding the pandemic. It included 7 items measured on a 5-point scale from 1 — "strongly disagree" to 5 — "strongly agree". The respondents were asked to indicate to what degree they agreed with the statements regarding their feelings during the last few weeks of the COVID-19 pandemic, e.g. "It makes me uncomfortable to think about coronavirus-19". The higher the sum of the 7 items was, the more pronounced fear was reported.

Depression, anxiety and stress levels of the respondents were measured with the help of DASS-21, a short version of the Depression, Anxiety, Stress Scale (Lovibond & Lovibond, 1995) adapted and validated on the Russian sample by Zolotareva (2021). It is comprised of 21 items, 7 per each subscale, on a 4-point scale from 0 — "never" to 3 — "always". The scale can be used in both clinical and non-clinical settings (Jiang et al., 2020). Respondents were asked to indicate how often they experienced the states and feelings described in the statements in the recent few weeks, e.g. "I couldn't seem to experience any positive feelings at all" (for depression), "I was worried about situations in which I might panic and make a fool of myself" (for anxiety), "I tended to over-react to situations" (for stress). The higher score on each subscale represents greater levels of psychological distress.

Data processing

First, internal consistency of the instruments was stated through reliability analysis (Cronbach's alpha test) and analysis of descriptive statistics was performed. Next,

in order to test the hypotheses, regression analysis was applied. In the regression analysis, the prosocial behavior in the online context represented a dependent variable, while COVID-19 fear, depression, anxiety and stress levels were independent variables. Statistical analysis was performed in the SPSS 22.0 program.

Results

The first stage of statistical analysis included descriptive statistics calculations and correlation analysis (Table 1). The respondents demonstrated the medium intensity of COVID-19 fear. Compared to norms for the Russian population (Gritsenko et al., 2020), 58.1% of respondents have a low level of fear (score 14 and below), 7.9% have a medium level of fear (score 15-18) and 34% of respondents have a high level of fear (score 19 and higher). As for DASS-21 subscales, compared to the international norms (Lovibond & Lovibond, 1995), the majority of respondents were below the normal threshold (Table 2).

Table 1

Descriptive Statistics, Reliability and Correlations

Variables Mean (SD) Reliability (a) 1 2 3 4 Age Gender

1. Online prosocial behavior 2.89 (0.81) 0.89 - 0.02 -0.05

2. Covid-19 Fear 14.64 (7.43) 0.94 0.35** - 0.12 -0.12

3. DASS-21 — depression ) 0.81 0.02 0.39** - -0.03 0.01

4. DASS-21 — anxiety 5.43 (5.10) 0.8 0.36** 0.62** 0.72** - -0.04 -0.03

5. DASS-21 — stress 9.09 (6.26) 0.83 0.23** 0.48** 0.73** 0.77** 0.03 0.03

Note. In accordance with the recommendations of Lovibond & Lovibond (1995), in order to get the DASS-21 scores, the sum of the 7 items per each subscale was multiplied by 2. ** — p < .01.

Table 2

Percentage of Respondents Experiencing Different Levels of Depression, Stress and Anxiety during the COVID-19 Pandemic

Level/State Depression Anxiety Stress

Normal 73.5% 72.6% 85.6%

Mild 11.6% 6% 11.1%

Moderate 11.6% 17.2% 1.3%

Severe 2.8% 3.3% 0.4%

Extremely severe 0.5% 0.9% 0.5%

Table 3

The Relationship between Negative Feelings and States and Online Prosocial Behavior

Negative feelings & states Fear Depression Anxiety Stress

Coefficients (fi) 0.16* -0.49** 0.56** 0.07

R2 0.27

F 19.09**

Cohen's f2 0.37

Correlation analysis demonstrated the existence of a positive relationship between negative feelings associated with the COVID-19 pandemic (except for depression) and the online prosocial behavior. Gender and age didn't have any significant relationship with the online prosocial behavior, so they were excluded from further analysis.

The results of a regression analysis showed that states associated with the COVID-19 pandemic, indeed, have an effect on the online prosocial behavior. Specifically, anxiety and COVID-19 fear contribute to the online prosocial behavior, while depression limits it. This result supports the hypothesis of this study regarding fear (a) and anxiety (c), but rejects the hypothesis regarding depression (b) and stress (d).

Discussion

Contrary to the hypotheses, negative emotional states were differently related to the online prosocial behavior. The results on fear and anxiety support the idea that negative feelings may lead to prosocial behavior. Prosocial behavior can be a response to the experience of common suffering during traumatic events such as pandemic, war or natural disaster (Haller et al., 2022; Hartman & Morse, 2020; Kaniasty & Norris, 1995). On the other hand, based on the results, depression negatively relates to the online prosocial behavior, while stress is not related to it. This raises the question: why are particular negative emotional states important for the online prosocial behavior?

People experience these emotional states differently. Fear and anxiety are associated with higher levels of arousal (Pizzie & Kraemer, 2021) motivating people to act. Based on the interpretations about arousal, people are involved in prosocial behavior with either egoistic motivation of improving their emotional state or altruistic motivation of empathy (Batson et al., 1991; Penner et al., 2005).

Excessive arousal, however, reduces the empathy towards others and, consequently, limits prosocial behavior (Eisenberg, 2002). High levels of fear and anxiety had a negative effect on helping in China (Ye et al., 2020). At the same time, feelings should be intense enough to make people involved in a prosocial behavior. For example, people experiencing acute anxiety were more engaged in prosocial behavior (Vieira et al., 2020). Generally, that is in line with the notion of the inverted u-curve relationship between arousal and performance (Larson & Moses, 2014). In this particular study, the levels of fear and anxiety were medium, so it could be a bearable "optimum" for the majority of the respondents.

Depression, on the contrary, is often described as a state with a low level of emotional arousal (Benning & Ait Oumeziane, 2017). Previous studies also found that depression makes people less involved in interpersonal relations and less keen for prosocial acts (Wentzel et al., 2007). So, people experiencing depression may have too few available "emotional resources" to engage in prosocial behavior.

Finally, stress can be differently related to prosocial behavior (Nitschke et al., 2022). The relationship depends on the preferred coping strategy and cultural norms and values (Haller et al., 2022). Probably, differences in attitudes towards stress and coping strategies of the respondents were the reason why, in this study, stress is not related to the online prosocial behavior.

To conclude, the study obtained novel results specifying the relationship between specific negative emotional states and prosocial behavior online. However, it has several limitations as well.

This study was based on the idea that people use prosocial behavior to cope with negative emotions or because they share the suffering of others. However, specific motivation for prosocial behavior, as well as preferred coping strategies, were not measured. A more elaborate study, taking them into account, may refine the findings.

Next, not only emotional states can influence prosocial behavior, but reversed relationships are also possible. Engagement in prosocial behavior can contribute to people's mental health and well-being by increasing the positive effect and reducing stress, anxiety, and depression (Varma et al., 2022). A diary study or an experimental study with several stages of measurements would allow us to look at the relationship between emotional states and prosocial behavior in a complex.

Finally, the online prosocial behavior only was considered in this study. It differs from prosocial behavior in real life settings, and even more than that, the pandemic widens digital inequalities and makes the less tech-savvy (e.g., elder people, poor people without an access to the Internet etc.) excluded from communication and helping (Nguen et al., 2020). So additional research is needed on prosocial behavior in the other context and on specific population groups.

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