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20Культурная самобытность Китая после 20-го Национального конгресса и построение культурной мягкой силы
Рую Инь,
Ph.D. (политология), Ляонинский университет E-mail: yin.ys@outlook.com
Зихан Ли,
M.A. (литературоведение), Коммуникационный
университет Китая
E-mail: lisihan9095@126.com
В настоящее время глобальные культурные интересы яростно сталкиваются, культурные обмены беспрецедентно активны, а вопросы культуры сложны и изменчивы. После 20-го Всекитайского съезда Коммунистической партии Китая укрепление культурной уверенности в себе и дальнейшее укрепление культурной мягкой силы стали неотложными целями исследования Китая, и неотложность создания социалистической культурной власти становится все более заметной. В настяощей статье анализируются две ключевые концепции культурной идентичности и мягкой силы, а также глубоко исследуется значение укрепления культурного строительства Китая. На этой основе в статье далее выдвигается тройная логика формирования культурной самобытности и исследуется практический путь усиления культурной мягкой силы Китая, чтобы обеспечить соответствующие теоретические ориентиры и ориентиры для Китая по созданию социалистической культурной мощи.
Ключевые слова: 20-й Всекитайский съезд Коммунистической партии Китая, культурная мягкая сила, культурная уверенность в себе, созидательный путь.
Funding sources: This article war prepared with the support of the Liaoning provincial social science youth project "COV-ID-19 and Public Opinion: China's Strategy for International Communication and Destig-matization" (Project No. L20CGJ002).
The report of the 20th National Congress of the Communist Party of China made specific arrangements for China to achieve its second centenary goal (that is, to build a modern and powerful socialist country in an all-round way), mainly in two steps: the first step, from 2020 to 2020 In three to five years, socialist modernization will be basically realized. The second step is to build my country into a prosperous, strong, democratic, civilized, harmonious, and beautiful socialist modern power from 2035 to the middle of this century [9]. In the first stage, enhancing the country's cultural soft power is one of the many goals. Cultural development has become an important goal of China's new modernization journey. How can China strengthen its cultural self-confidence and further enhance its soft power?
The significance of strengthening cultural construction
Culture is the soul of a country and a nation. Both official and academic circles in China believe that the Chinese government's great rejuvenation requires a solid material foundation and a strong spiritual force. With advanced cultural guidance, a rich spiritual world, and strong spiritual power, it is possible to have a country and nation that is more powerful than the forest of world powers [4, 121]. In international intercourse, the competition of military, economic, and other hard power are essential, but the cultural competition between countries cannot be ignored [3, 22].
Joseph Nye, who proposed the concept of "soft power", believes that cultural soft power can "attract and persuade other countries to obey your goals so that you can get what you want" than hard power,
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such as military and economics [1, 160]. This paper believes that cultural soft power refers to the internal cohesion, mobilization, and spiritual power of the country's traditional culture, values, and ideology, as well as external penetration, attraction, and persuasion [7, 13]. Cultural self-confidence is a nation-state's complete understanding, and active practice of its artistic value manifested as a deep and lasting confidence in the vitality of its own culture.
The Communist Party of China regards cultural construction as an essential fulcrum to promote the country's high-quality development, and it is also an important source of strength to overcome various risks and challenges. In recent years, historical nihilism and cultural nihilism have distorted, belittled, and slandered the history and culture of the Chinese nation under the guise of "joking" and "spoofing". To fight against this negative influence, we should put cultural construction in a more prominent position, promote Chinese culture to create new brilliance continuously, and provide vital positive energy for the firmness and development of socialism with Chinese characteristics in the new era.
Three logics of cultural self-confidence
Historical logic is a rich resource for inheriting traditional Chinese culture. General secretary of the Communist Party of China (CPC) Central Committee Xi Jinping once stressed: "Chinese civilization is extensive and profound and has a long history stretching back to antiquity. It is the cultural identity of the Chinese nation, the foundation of the contemporary Chinese culture, the cultural bond holding all Chinese around the globe together, and it is the treasure trove inspiring cultural innovation." [2] The ideas of harmony and self-improvement in traditional Chinese culture have provided cultural resources and spiritual power for developing the socialist market economy. It provides cultural resources for establishing the theoretical system of the modern Chinese political economy [6]. As the staunch inheritors and proponents of China's excellent traditional culture, the Chinese Communists not only pay attention to absorbing the essence of traditional culture and national
historical experience but also promote China's traditional culture and the integration and development of Marxism.
Value logic is the integration of the basic principles of Marxism and the specific reality of the country. The basic principles of Marxism show that things that conform to aim laws represent the correct direction of social development. To judge whether a country's culture is superior, we need to see whether they root in the country's historical soil and whether it adapts to the country's actual national conditions. General Secretary Xi Jinping pointed out: "Throughout the ages, the reason why the Chinese nation has had status and influence in the world is not due to militarism or external expansion, but due to the strong appeal and attraction of Chinese culture." [10] Chinese Communists are believers and practitioners of Marxism. In the final analysis, Chinese cultural self-confidence is a complex cultural concept guided by Marxism, which has distinct characteristics of the people [8].
The practical logic is that cultural self-confidence and soft power complement each other. There is a complementary endogenous relationship between cultural self-confidence and cultural soft power. In building a socialist cultural power, a high degree of cultural self-confidence will inevitably play a huge role in strengthening China's cultural soft power. Adhering to the direction of advanced socialist culture is to enhance China's cultural soft power and boost national cultural confidence. Strengthening cultural self-confidence and enhancing cultural soft power are both endogenous and serve the historical practice of China taking the road of socialist cultural development with characteristics and promoting the strategy of building a socialist cultural power.
Three Paths to Enhance China's Cultural Soft Power
First, always adhere to the guiding position of Marxism, and lead the construction of a culturally powerful country with socialist core values. Marxism is a scientific world outlook and method which reveals the fundamental laws of the development of human society and points out the direction for China's ad-
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vanced cultural construction. At present, China should insist on promoting cultural development with Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, stick to the foundation of ideological construction, and insist on leading cultural building in the new era with socialist core values.
Second, eliminate the idea of blindly worshiping Western culture and vigorously promote the excellent traditional Chinese culture. The Communist Party of China differs from political parties in Western countries, and we cannot simply apply Western party theories to analyze the Communist Party of China. Cultural dissemination power determines influence, and the right to speak determines initiative. To improve China's cultural soft power, it is necessary to strengthen the construction of international communication capabilities, jump out of the trap of Western discourse, and present an accurate and comprehensive China. In addition, it is also necessary to excavate the essence of the 5,000-year Chinese civilization, combine the development of excellent traditional culture with Marxist standpoints, viewpoints, and methods, and promote the creative transformation and innovative development of China's traditional culture [5, 4].
Third, accelerate the creative transformation and innovative development of Chinese excellent traditional culture. The life of culture lies in creation. Many principles and spirits of ancient culture are worth inheriting, but China must change the methods according to the times to adapt to contemporary society. Creative cultural transformation is to use and creatively interpret those connotations and forms of expression that still have reference value by the characteristics and requirements of the times, endow them with new definitions of the times, and activate their vitality [11].
Литература
1. Joseph S. Nye. Jr. Get Smart: Combing Hard Power and Soft Power. Foreign Affairs,2009,88(4), p.160.
2. Xi calls for advancing study of Chinese civilization. QiuShi, 2022-05-30, http:// cultural soft power has become China's urgent
en.qstheory.cn/2022-05/30/c_757652. htm
3. Инь Жуюй, Бобыло А.М. СМИ как инструмент политики «мягкой силы» Китая и России в начале XXI века: монография / Инь Жуюй, А.М. Бобыло. - Москва: МАКС Пресс, 2021. С. 22.
Й,2022,8(09),М12Щ. М4Ш.
6.
Кй.2018^6^ 190. http://theory.peo-ple.com.cn/n1/2018/0619/c40531-30066197.html
7. шмш.^гаш^ймл^я
¡Ш%[4Ш^ТУ,2009(03),£13Щ.
.2020-08-04. http:// theory.people.com.cn/n1/2020/0804/ c40531-31809089.html
9.
ipR
10-25, http://www.news.cn/politics/ cpc20/2022-10/25/c_1129079429.htm
10.
АКЙ. 2019-06-15, http:// cpc.people.com.cn/n1/2019/0615/ c64094-31154163.html
11.
ШШ,2022-04-25, http://dzb.rmzxb. com/rmzxbPaper/pc/con/202204/25/ content_23641.html
CHINA'S CULTURAL SELF-CONFIDENCE AFTER THE 20TH NATIONAL CONGRESS AND THE CONSTRUCTION OF CULTURAL SOFT POWER
Ruyu Yin, Sihan Li
Liaoning University, Communication University of China
At present, global cultural thoughts collide fiercely, cultural exchanges are unprecedented-ly active, and cultural issues are complex and changeable. After the 20th National Congress of the Communist Party of China, strengthening cultural self-confidence and further enhancing
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exploration goals, and the urgency of building a socialist cultural power has become increasingly prominent. This article first analyzes the two key concepts of cultural self-confidence and soft power and profoundly examines the significance of China's strengthening of cultural construction. On this basis, the article further puts forward the triple logic of generating cultural self-confidence and explores the practical path to enhance China's cultural soft power to provide corresponding theoretical reference and reference for China to build a socialist cultural power.
Keywords: the 20th National Congress of the Communist Party of China, cultural soft power, cultural self-confidence, construction path
References
1. Joseph S. Nye. Jr. Get Smart: Combing Hard Power and Soft Power. Foreign Affairs, 2009, 88(4), p.160.
2. Xi calls for advancing study of Chinese civilization. QiuShi, 2022-05-30, http://en.qs-theory.cn/2022-05/30/c_757652.htm
3. бобыло жуюй, а инь.м. сми как политики «мягкой мягкой силы силы силы силы силы китая и в в начале века: монография / инь жуюй, а. бобыло. -москва: макс пресс, 2021. с. 22.
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7. Wei Enzheng, Zhang Jin. Some understanding and thinking about cultural soft power [J]. Theoretical Journal, 2009(03), p.13.
8. Wang Jing, Wu Xingzhi. Grasping the History, Value and Practical Logic of Cultural Confidence. People.cn. 2020-08-04. http://theory.people.com.cn/n1/2020/0804/ c40531-31809089. html
9. Xi Jinping. Hold High the Great Banner of Socialism with Chinese Characteristics and Work Together to Build a Modern Socialist Country in an All-round Way - Report at the Twentieth National Congress of the Communist Party of China. Xin-huanet.2022-10-25, http:// www.news.cn/ politics/cpc20/2022-10/25/c_1129079429. htm
10. Xi Jinping: Strengthen cultural self-confidence and build a socialist cultural power. People's Daily Online. 2019-06-15, http:// cpc.people.com.cn/n1/2019/0615/c64094-31154163.html
11. Inheritance and Innovation of Chinese Excellent Traditional Culture, People's Political Consultative Conference, 2022-0425, http://dzb.rmzxb.com/rmzxbPaper/pc/ con/202204/25/content_23641.html
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