ԱՅԼԸՆՏՐԱՆՔԱՅԻՆ ԲՈՒԺՄԱՆ ԵՂԱՆԱԿՆԵՐԸ ԵՎ ԱՎԱՆԴԱԿԱՆ ԲԺՇԿԱԿԱՆ ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ԶԱՐԳԱՑՈՒՄԸ Текст научной статьи по специальности «Клиническая медицина»

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DOI: 10.52174/2579-2989 2024.1-127

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2016 p.--g rrwuw[whr.níd t « ^Ll-nrf, 2019 p.--g' <^S<-mi, 2023 p.--g' bpUut-lUbsulwt hwdw[uwpwhníd U U. Ppjmun[- lut^t lubswlwt hwdw[uwpwhníd:

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ORCID - https://orcid.org/0000-Ui? 0002-4131-6322

Web of Science ResearcherlD: AAH-5677-2021

Scopus Author ID: 56690085600

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U^mh^mlmh pd2|^PJ^h, https://int-heritage.am/avandakan-bjshkutyun/

Western vs. Eastern medicine: What to know, https://www.medicalnewstoday.com/articles/western-vs-eastern-medicine Ayurveda, https://www.hopkinsmedicine.org/health/wellness-and-prevention/ayurveda

Lad V., Ayurveda: A Brief Introduction And Guide, https://www.ayurveda.com/ayurveda-a-brief-introduction-and-guide/

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What Is Traditional Chinese Medicine?, https://www.webmd.com/balance/what-is-traditional-chinese-medicine

How does acupuncture work?, https://www.medicalnewstoday.com/articles/156488

What are the health benefits of tai chi?, https://www.medicalnewstoday.com/articles/265507

Qigong benefits, types, and how to get started, https://www.medicalnewstoday.com/articles/qigong-benefits

Science-Supported Benefits of Thai Massage, https://www.healthline.com/health/thai-massage-benefits

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'o How does yoga work?, https://www.medicalnewstoday.com/articles/286745 " Cupping therapy, https://my.clevelandclinic.org/health/treatments/16554-cupping '2 What is homeopathy?, https://www.webmd.com/balance/what-is-homeopathy '3 Cn^n^ip^i, http://altmed.am/?page_id=5502&lang=hy '4 Cn^n^ip^i, https://medex.am/health-topics/homeopathy

'5 What is Naturopathic Medicine?, https://www.webmd.com/balance/what-is-naturopathic-medicine

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t h4mqbghbL pnppnfm^bpQ, pmpbLm4b[ mpjmh 2p2mhmnmpjmhQ U ^pmhbL hJ^-hmjhh hmJm^mpqQ: ^bT4mpmdmpjmhQ h^mummJ t hmU mppphsh U u^Lbpnqh pmdJmhQ: ^b^ph odm4m6 t hm^mpnppn-fmjhh, hm^mof uh^mhrn, hm^mmnmg-fmjhh U hm^mJmhptmjhh, hh^^bu hmU upmh hmJmp mnnT2mpmp hmm^mpjmh-hbpn4: Um^mjh, ^T4mpmdmpjmhh mhh hmU pmgmum^mh ^n^^m^h mq^bgm-pjmhhbp' mLbpqhm, J^mhmjhh pmLmpjmh, qL^mgm4, hmq U mjLh20:

10. SqpnLtywpnLdnLpjmb Ijwd hfrpmq.n-p-bpui^frui: <hh bqh^mnuh dmJmhm^-hbphg h 4bp rnqpm^Q pd2^mpjmh ^2 oq-mmqnp&4bL t hjmp^mjhh hmJm^mpqh

16 Naturopathy, https://www.betterhealth.vic.gov.au/health/conditionsandtreatments/naturopathy

17 Kinesiology, https://www.betterhealth.vic.gov.au/health/conditionsandtreatments/kinesiology

18 Reflexotherapy, https://beautiliciouswaterford.ie/treatments/reflexotherapy/

19 Acupressure & Reflexology: Are They Same Or Different?, https://medium.com/@theacupressurelife/acupressure-reflexolo-gy-are-they-same-or-different-d0106774bfa

30 Everything to know about apitherapy, https://www.medicalnewstoday.com/articles/apitherapy

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11. 9-mbwjfrb Ifwd gpndnpbpwqfrwb ludpnqgwtywb prndrnd t t[b^mpidiqhh-ui^ih 6iniqijpdih mbuihb[h u^b^-mph (qmjhbph) ^hpi^didp, npp h^iu-mmd t ^hqh^i^ih U hnqb^ih rnnqj^-pjih mippbp ^h^hphbph LmSdihp: Ldihimh^ prnddih ipdimhbpp hiu-hmd bh ^h^U hhh bqh^mi^ih ^ipi-2p2ih, bpp ipUn^ ig^iS ubhj i^md, qnl-hi^np i^hng ^pb[n^, pmdrnmh ^npSmd tp LmSb[ hp ^h^hphbpp:

Cum hh^i^ih ijmp^b^i^ih pd^nL pjih1 himni.^ qmjhbpp ^ipn^ bh ^pi-hb[ dip^h ^i^pihbpp U 2m^b[ ^pihg

lhhl4lUlpl^2nmPJmhQ, ^ididihi^

pip5pighb[n4 dip^ni. mpidi^pmpjm-hp, pipb[i4b[n4 hnpdnhiL ub^pbgmdp U h^iqbghbjn^ uppbup: Cum fpndnpb-pi^Umhbph' ^p pn[np opqihhbph mhbh thbpqhijh npn2i^h hi6i^i^ihmpjmh: Opqihhbpp [i^iq^jhu i2Nimmd bh thbpqhijh npn2i^h di^ip^i^md, U ij^ hi6i^i^ihmpjih i^h ^ ^n^n-^mpjmh ^ipn^ t mi2ighbL hh^ih^ni.-pjmh ^id ijl i^mipihi^ih (^ipn-[nqhi^ih) ^ijdihhbp: 9-m.hijhh pbpi ^hih ^bpi^ihqhmd t dip^ni. opqih-hbph thbpqhijh hudm^imiu^mh di-^ip^i^hbpp: 9-njni.pjni.h mhbh qmhijhh pbpi^hijh ^ fihh mbui^hbp.

• Mip^p: ^pndnpbpi^Umhbpp ^ip-^pp h^ipiqpmd bh np^bu thbp-qhijh ^pihh^: Lpihf oqmiqnpSmd bh qmjhbp1 ^hqh^i^bu hjmS^iS dip^ihg thbpqhih pipSpighbLm hidip: Mip^ph pbpi^hih ^np-hmp^ t mp^^d hiU ipjih 2p2ihi-nmpjih ^ihqipm^bph, ^ip^iSh U nUdimh^ hh^ih^mpjmhhbph ^b^-fmd:

• Mi^mjmh mippbp bpihqhbpp pipb-

bh mpidi^pmpjmhp U hih-qpumighn^ iq^bgmpjmh mhbhmd mippbp opqihhbph ^pi: ^pndnpb-pi^Umhbpp ^i^mjmh oqmiqnpSmd bh qL^igi^h, uppbuh, ph^6i^mh, ihfhmpjih, hjip^ijhh ih^ijmhm-pjih, h2hiuh U ^ 2ipf iJL pnppnfi-jhh hh^ih^mpjmhhbph ^b^fmd:

• ^b^hhh pbpi^hih pipSpighmd t dip^m mpidi^pmpjmhp U umh^md dmhbL bp2ih^mpjih i2Niph: oq-mi^ip t ihhihqummpjih, uppbuh U ppnh^ijhh hh^ih^mpjmhhbph di-dihi^:

• Mihi^p pmLighmd t uppbup U ih^-

2i^bu hihqumighmd Lip^iS hjip-^bpp:

• Liph2iqmjhp ^pihrnd t mpi^ qqigdmhfhbpp, i^npdi^p U dmi-^np i^mh^^pj^hp: Uiiuhiqbmhbpp ^nphmp^ bh miLhu

qmhijhh pbpi^hijh bp^ni. mb^hh^i.

What Is Leech Therapy?, https://www.healthline.com/health/what-is-leech-therapy

21

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25 What is Esoteric Medicine?, https://www.universalmedicine.com.au/articles/what-esoteric-medicine

26 Emotion-Focused Therapy, https://www.goodtherapy.org/learn-about-therapy/types/emotion-focused-therapy

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27 Exploring the World of Alternative Medicine through Medical Tourism, https://www.magazine.medicaltourism.com/article/explor-

ing-the-world-of-alternative-medicine-through-medical-tourism

28 m2wqpw^ ^wurn hwj^wl^wU pd2^mpjwU ^bpwpbpjrnL, https://www.art365.am/%D5%B-

D%D5%B8%D6%82%D5%BD-%D5%AF%D5%A1%D6%80%D5%A4%D5%A1%D5%B6%D6%84/7-%D5%A6%D5%A1%D6%80%D5%

B4%D5%A1%D5%B6%D5%A1%D5%AC%D5%AB-%D6%83%D5%A1%D5%BD%D5%BF-%D5%B0%D5%A1%D5%B5%D5%AF%D5%

A1%D5%AF%D5%A1%D5%B6-%D5%A1%D5%BE%D5%A1%D5%B6%D5%A4%D5%A1%D5%AF%D5%A1%D5%B6-%D5%A2%D5%AA

%D5%B7%D5%AF%D5%B8%D6%82%D5%A9%D5%B5%D5%A1%D5%B6-%D5%BE%D5%A5%D6%80%D5%A1%D5%A2%D5%A5% D6%80%D5%B5%D5%A1%D5%AC-1

1. U^wU^w^wU pd2^mpjmU, https://int-heritage.am/avandakan-bjshkutyun/

2. <nqbundwsi|il|w, https://zartonqcenter.am/hogesomatika/

3. <nqbundwrn|ilw. |iU£ii|bu t wju pwpi^. bqpmjpQ hb2rnmpjwdp gwjgwjnLd dwpqm hnqblwU L ^^q^lwlwU w2^iwphQ, https://www.aysor.am/am/news/2023/12/ 05/%D5%80%D5%B8%D5%A3%D5%A5 %D5%BD%D5%B8%D5%B4%D5%A1%D5%B-F%D5%AB%D5%AF%D5%A1/2193643

4.

http://altmed.am/?page_id=5502&lang=hy

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6. 7 m2wqpw^ ^wum hwjlwlwU w^wU^wlwU pd2lmpjwU ^bpwpbpjw|_, https://www.art365.am/%D5%B-D%D5%B8%D6%82%D5%BD-%D5%AF%D5%A1%D 6%80%D5%A4%D5%A1%D5%B6%D6%84/7-%D5% A6%D5%A1%D6%80%D5%B4%D5%A1%D5%B6%D 5%A1%D5%AC%D5%AB-%D6%83%D5%A1%D5%B-D%D5%BF-%D5%B0%D5%A1%D5%B5%D5%AF%D 5%A1%D5%AF%D5%A1%D5%B6-%D5%A1%D5%BE %D5%A1%D5%B6%D5%A4%D5%A1%D5%AF%D5% A1%D5%B6-%D5%A2%D5%AA%D5%B7%D5%AF%D 5%B8%D6%82%D5%A9%D5%B5%D5%A1%D5%B6-%D5%BE%D5%A5%D6%80%D5%A1%D5%A2%D5% A5%D6%80%D5%B5%D5%A1%D5%AC-1

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https://medium.com/@theacupressurelife/acu-

pressure-reflexology-are-they-same-or-differ-

ent-d0106774bfa

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9. Cupping therapy,

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cine-through-medical-tourism

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28. 6 Science-Supported Benefits of Thai Massage,

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Ключевые слова: альтернативная традиционная медицина, аюрведа, гомеопатия, натуропатия, хромотерапия, психосоматика, эзотерика

Gayane TOVMASYAN

Senior researcher at «Amberd» Research center, ASUE, PhD in Economics, Associate Professor

DO YOU KNOW THAT...?

ALTERNATIVE MEDICAL APPROACHES AND THE DEVELOPMENT OF TRADITIONAL MEDICAL TOURISM

Alternative traditional medicine refers to a variety of healing practices and therapeutic approaches that differ from Western medicine approaches. Alternative healing approaches usually have cultural or historical roots. The article presents a number of alternative treatment methods, such as Ayurveda, traditional Chinese medicine, acupuncture, naturopathy, homeopathy, reflexotherapy, apitherapy, leech therapy, color therapy, cupping therapy, etc., as well as alternative treatment methods in Armenia. Psychosomatics, esotericism and emotion-focused therapy were also discussed. The main directions of alternative medical tourism in the world and the main development challenges were presented.

Keywords: alternative traditional medicine, Ayurveda, homeopathy, naturopathy,

chromotherapy, psychosomatics, esotericism

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Гаяне ТОВМАСЯН с

Старший исследователь исследовательского центра «Амберд», АГЭУ, т

кандидат экономических наук, доцент з

А ВЫ ЗНАЕТЕ, ЧТО...?

АЛЬТЕРНАТИВНЫЕ МЕДИЦИНСКИЕ ПОДХОДЫ И РАЗВИТИЕ ТРАДИЦИОННОГО МЕДИЦИНСКОГО ТУРИЗМА

Альтернативная традиционная медицина относится к множеству лечебных практик и терапевтических подходов, которые отличаются от подходов западной медицины. Альтернативные подходы к лечению обычно имеют культурные или исторические корни. В статье представлен ряд альтернативных методов лечения, таких как аюрведа, традиционная китайская медицина, иглоукалывание, натуропатия, гомеопатия, рефлексотерапия, апитерапия, гирудотерапия, хромотерапия, баночная терапия и др., а также альтернативные методы лечения в Армении. Также обсуждались психосоматика, эзотерика и эмоционально-ориентированная терапия. Были представлены основные направления альтернативного медицинского туризма в мире и основные проблемы развития.

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