Научная статья на тему 'A STUDY ON THE TRAINING MODEL OF CROSS-BORDER E-COMMERCE TALENTS IN HEILONGJIANG VOCATIONAL COLLEGES'

A STUDY ON THE TRAINING MODEL OF CROSS-BORDER E-COMMERCE TALENTS IN HEILONGJIANG VOCATIONAL COLLEGES Текст научной статьи по специальности «Экономика и бизнес»

CC BY
127
20
i Надоели баннеры? Вы всегда можете отключить рекламу.
Ключевые слова
RUSSIA / HEILONGJIANG’S PROVINCE / CHINESE-RUSSIAN TRADE / RUSSIAN MARKET / CROSS-BORDER E-COMMERCE / PERSONNEL TRAINING / HEILONGJIANG VOCATIONAL COLLEGES

Аннотация научной статьи по экономике и бизнесу, автор научной работы — Jiang Xintong

Heilongjiang has a unique geographical advantage in cross-border e-commerce with Russia. However, the training of cross-border e-commerce talents can not meet the rapid development of cross-border e-commerce. Therefore, in terms of cross-border e-commerce talents training, we should train a large number of cross-border e-commerce talents with the spirit of innovation and entrepreneurship according to the actual demand of cross-border e-commerce enterprises. Therefore, this paper puts forward that higher vocational colleges should establish cooperation among school, Enterprise, bank and training, establish “Cooperation between school and enterprise + order-type” training, promote learning by competition, suggestions such as strengthening the construction of teaching staff for cross-border e-commerce between Heilongjiang and Russia in the border areas of Heilongjiang were put forward to construct a new talent training model, with a view to providing talent support for the rapid development of the cross-border e-commerce industry between Russia and Russia.

i Надоели баннеры? Вы всегда можете отключить рекламу.
iНе можете найти то, что вам нужно? Попробуйте сервис подбора литературы.
i Надоели баннеры? Вы всегда можете отключить рекламу.

Текст научной работы на тему «A STUDY ON THE TRAINING MODEL OF CROSS-BORDER E-COMMERCE TALENTS IN HEILONGJIANG VOCATIONAL COLLEGES»

ТИМИРГАЛЕЕВА РЕНА РИНАТОВНА - доктор экономических наук, профессор, Крымский федеральный университет им. В.И. Вернадского, Научно-исследовательский институт сельского хозяйства Крыма, г. Симферополь

TIMIRGALEEVA RENA R. - Doctor of Economics, Professor, Crimean Federal University. IN AND. Vernadsky, Research Institute of Agriculture of the Crimea, Simferopol (timirgaleeva@mail.ru).

УДК 339:377.3 DOI: 10.24412/2308-264X-2022-4-294-298

ЦЗЯН СИНТУН

ИССЛЕДОВАНИЕ МОДЕЛИ ПОДГОТОВКИ МЕЖДУНАРОДНЫХ СПЕЦИАЛИСТОВ В СФЕРЕ ЭЛЕКТРОННОЙ КОММЕРЦИИ В ПРОФЕССИОНАЛЬНЫХ КОЛЛЕДЖАХ ПРОВИНЦИИ ХЕЙЛУНЦЗЯН

Ключевые слова: Россия, провинция Хэйлунцзян, китайско-российская торговля, российский рынок, трансграничная электронная коммерция, подготовка кадров, профессиональные колледжи Хэйлунцзяна.

Провинция Хэйлунцзян имеет уникальные географические преимущества в трансграничной электронной торговле с Россией. Однако подготовка специалистов в области трансграничной электронной коммерции не в полной мере соответствует современным задачам ее быстрого развития. Рассматривая проблемы обучения специалистов в сфере трансграничной электронной коммерции, автор показывает, что сегодня необходимо решать двуединую задачу - готовить неуклонно возрастающее количество специалистов в сфере трансграничной электронной коммерции, в соответствии с фактическим спросом со стороны предприятий-потребителей, а также прививать кадрам дух инноваций и предпринимательства. Поэтому в статье предлагается система мер, прежде всего, связанных с тем, чтобы высшие профессиональные колледжи наладили сотрудничество между школой, предприятием, банком и обучением в колледже, сформировав модель обучения по схеме «Сотрудничество между школой и предприятием + заказное обучение». Также автор предлагает развивать конкурсные принципы обучения, последовательно укреплять преподавательский состав, обладающий высокими компетенциями в сфере трансграничной электронной торговли между Хэйлунцзяном и Россией. С учетом специфики приграничных районов Хэйлунцзяна, предложены новые подходы к обучению специалистов с целью обеспечения кадровой поддержки для быстрого развития индустрии трансграничной электронной торговли с Россией.

JIANG XINTONG

A STUDY ON THE TRAINING MODEL OF CROSS-BORDER E-COMMERCE TALENTS IN HEILONGJIANG

VOCATIONAL COLLEGES

Key words: Russia, Heilongjiang 's Province, Chinese-Russian trade, Russian market, cross-border e-commerce, personnel training, Heilongjiang Vocational Colleges.

Heilongjiang has a unique geographical advantage in cross-border e-commerce with Russia. However, the training of cross-border ecommerce talents can not meet the rapid development of cross-border e-commerce. Therefore, in terms of cross-border e-commerce talents training, we should train a large number of cross-border e-commerce talents with the spirit of innovation and entrepreneurship according to the actual demand of cross-border e-commerce enterprises. Therefore, this paper puts forward that higher vocational colleges should establish cooperation among school, Enterprise, bank and training, establish "Cooperation between school and enterprise + order-type" training, promote learning by competition, suggestions such as strengthening the construction of teaching staff for cross-border e-commerce between Heilongjiang and Russia in the border areas of Heilongjiang were put forward to construct a new talent training model, with a view to providing talent support for the rapid development of the cross-border e-commerce industry between Russia and Russia.

There is no doubt that e-commerce is developing well. E-commerce has long permeated people's lives, and people have developed the habit of shopping online. Judging from the enterprises and business models damaged by the epidemic, most of them are entity enterprises that are separated from e-commerce, instead, e-commerce enterprises in the logistics system, has become the support of medical supplies and living supplies an important force. Heilongjiang's proximity to Russia gives it a natural advantage in developing trade and cross-border e-commerce with Russia. Heilongjiang has become the province with the largest number of cross-border e-commerce platforms, the largest number of e-commerce packages and the largest cross-border sales to Russia. With the development of Heilongjiang's "Belt and Road" and cross-border e-commerce with Russia, there is a need for a large number of e-commerce talents who can work seamlessly with cross-border e-commerce enterprises. However, there are still some shortcomings in the training of cross-border e-commerce talents in Heilongjiang vocational colleges, which can not meet the needs of development. Faced with this situation, e-commerce majors in Heilongjiang Vocational Colleges, which are at the forefront of cross-border training with Russia, how to provide cross-border ecommerce services between Heilongjiang and Russia, and how to keep up with the needs of cross-border e-commerce development in the training of cross-border e-commerce in Russia are important issues that need to be urgently solved at present.

An analysis of the prospects of cross-border e-commerce talents training between

Heilongjiang and Russia.

1. The growth and development of the cross-border import and export trade to Russia drives the vigorous demand for cross-border e-commerce talents and the vast talent market. Since ancient times, China and Russia have had frequent economic and trade exchanges and in-depth cooperation in many fields. With the integration of customs clearance and the coordinated development of logistics, the import and export trade between China and Russia has become more frequent, in the category, types of services, e-commerce platform construction and other multi-level, multi-field cooperation needs to achieve greater improvement, and the AliExpress of Chinese e-commerce giant Alibaba has become the largest and most popular e-commerce site in Russia today. Therefore, our country's trade with Russia and Russia's demand for our inland production, daily necessities and goods has increased rapidly, with an annual growth rate of 32.1% in recent years, so it's a huge market. The frequent and vigorous cross-border e-commerce market demand for Russia's import and export trade has provided a solid demand and a broad talent market for our province to train cross-border e-commerce talents to Russia, it provides the direction and goal for establishing and developing a long-term cross-border teaching system, and improves the scientific and effective training plan of corresponding professionals talents.

2. Geographical advantages and the growing educational capacity of Heilongjiang's universities provide a solid guarantee for the advantages of talent cultivation. Heilongjiang's strategy of developing cross-border e-commerce talents with Russia has unique geographical advantages over other provinces in terms of population and educational resources in universities, Heilongjiang has a unique geographical advantage in cross-border e-commerce with Russia, which is one of the most populous provinces in our country, being able to recruit high-quality cross-border e-commerce talents to Heilongjiang provides a high starting point for the ultimate training of talents, for Russia's cross-border e-commerce personnel to provide a solid guarantee for the quality of training. Heilongjiang has always been a major province in our national college entrance examination. In recent years, with the advancement of the national education reform and quality education, the educational ability and talent cultivation ability of Heilongjiang's universities have been greatly enhanced, therefore, it has better foundation and higher resource quality in personnel training.

3. A sound and sustainable development policy of the state, for Heilongjiang to Russia to provide a solid foundation for the development of cross-border talents and confidence "For Heilongjiang to Russia to provide a solid foundation for the development of cross-border talents and confidence. With broad market prospects and development confidence, it also provides a solid policy support for Heilongjiang to train cross-border e-commerce talents in Russia.

Heilongjiang Vocational Colleges face problems in cultivating cross-border e-commerce talents in Russia

Most Vocational Colleges in Heilongjiang offer e-commerce majors, such as Harbin Vocational and Technical College and Heilongjiang Vocational College. However, few vocational colleges offer Russian majors, many universities in Heilongjiang have e-commerce and Russian majors. However, cross-border e-commerce talents are multi-disciplinary talents, who need both language skills and professional knowledge of international trade and e-commerce, and practical skills in e-commerce platform operations, online shop artwork, customer service, online marketing, etc. . At present, Heilongjiang universities are training e-commerce and Russian talents with unilateral knowledge, it is difficult to meet the requirements of e-commerce enterprises for cross-border e-commerce talents in small multi-language due to the lack of talents with both language and e-commerce-related skills and knowledge. However, students majoring in e-commerce in higher vocational colleges are even less proficient in the language of Cross-border ecommerce in Russia and are not competent for relevant work.

1. Heilongjiang Vocational Colleges have yet to offer cross-border e-commerce (to Russia).

With the advent of the "Internet plus" era in 2015, a new type of international trade, represented by cross-border e-commerce, is developing rapidly and is expected to become a new growth engine of international trade and economy. In order to meet the demand for cross-border e-commerce talents, many universities have set up cross-border e-commerce majors. For Heilongjiang's higher vocational colleges, which have geographical advantages over Russia, they should also set up cross-border e-commerce majors (in the direction of Russia), to train cross-border e-commerce talents who are qualified to work in the cross-border e-commerce enterprises between Heilongjiang and Russia. However, at present Heilongjiang's higher vocational colleges have not yet offered cross-border e-commerce (to Russia) as a

major. They only offer courses on cross-border e-commerce in the major of e-commerce, which lags behind the development of cross-border e-commerce in Heilongjiang, can not meet the needs of enterprises for talent.

2. There is no mechanism to cultivate cross-border e-commerce talents in Russia.

Cross-border e-commerce to Russia is an emerging composite major of "minor languages + major", which integrates the knowledge of multiple disciplines and focuses on application. Therefore, it is necessary for enterprises in the industry and schools to carry out the integration of production and education and dual co-education to improve students' professional skills and accomplishment. Heilongjiang lags behind the south in e-commerce. The main cross-border e-commerce platforms with Russia are business-to-business (B2B) and business-to-consumer (B2C) e-commerce platforms such as AliExpress, Alibaba and Dunhuang. In Heilongjiang, the main e-commerce platform is Russian express, in Russia cross-border e-commerce personnel training and the lack of cooperation with the above-mentioned enterprises, has not formed a linkage mechanism. The e-commerce students in higher vocational colleges lack the specific skills of cross-border e-commerce projects in Russia, which requires the introduction of enterprise employees and experts as part-time teachers to bring into the real projects of enterprises, and to train the students, at the same time, since most of Heilongjiang's e-commerce enterprises are small and medium-sized enterprises, there are fewer opportunities for students to take up internships with Russian cross-border e-commerce enterprises, and there is even less application of the Russian cross-border e-commerce platform. Due to language weakness, Heilongjiang's higher vocational schools and cross-border e-commerce companies can not effectively co-operate in depth.

3. Cross-border e-commerce faculty is relatively weak

Cross-border e-commerce teachers need to have a certain degree of language skills and ecommerce, international trade-related knowledge and skills, cross-border e-commerce development time for Russia is relatively short, the training of teachers has not kept pace with the development of cross-border e-commerce. Although many higher vocational schools offer cross-border e-commerce courses, they still lack professional teachers. On the one hand, teachers have not received systematic training in cross-border e-commerce, there are also some restrictions on the language. The content of the lectures is general practical experience, which can not be effectively combined with the actual cross-border ecommerce with Russia. On the other hand, the number of cross-border e-commerce companies with Russia is small, the number of part-time teachers who can teach cross-border e-commerce is also very limited, so the problem of cross-border e-commerce teachers in Russia is more prominent.

Heilongjiang's strategy for training cross-border e-commerce talents in Russia

1. Construction of school, Enterprise, line, training cooperation on Russia cross-border ecommerce.

A good practice platform is a strong guarantee for students to become talents. Higher Vocational Colleges in Heilongjiang should look for suitable start-up practice bases for training cross-border ecommerce talents who are marketable to Russia. The school can cooperate with international retail giant Alibaba, Dunhuang, EBay, Amazon, AliExpress, Russia Express and other cross-border e-commerce network platforms to form school-enterprise partnerships of cross-border e-commerce, and build platforms for students' innovation and entrepreneurship. In addition, special funds for innovation and entrepreneurship at all levels can be effectively used to subsidize students' innovation and entrepreneurship, and instructors are responsible for the operation of entrepreneurship projects. Cooperate with Russian universities to determine the goal of joint training, set up Russian e-commerce elite class, and lay a solid foundation for "language + professional skills" training. In electronic business elite class of cross-border electricity in professional course, some electronic business foundation courses and skill practice courses such as international trade, network marketing, online graphic, store operations and customer service course of the teaching of Chinese is mainly composed of the Chinese colleges and universities and university-enterprise cooperation enterprise experts together to complete, for students to lay the cross-border e-commerce theory and skills; Russian course setting should give priority to with Russian teaching practice, the main set up e-commerce professional language teaching, cooperation with Russia in colleges and universities at the same time, to go out, trains the student to open international vision and international breadth of view, improve the Russian electricity application ability, the shop know Russian e-commerce platform construction process, rules and operation, customer service, And users' consumption habits will be completed by Russian universities to achieve the goal of jointly cultivating

cross-border e-commerce talents.

2. Establish "school-enterprise cooperation order type" training.

Invite industry experts to guide the project and share the successful experience of starting a business. It is an effective way to train cross-border e-commerce talents in Russia to carry out integration of industry and education, cooperation between schools and enterprises, order-based cultivation of dual-cultivation, and to train cross-border e-commerce talents in Russia. Foreign cross-border e-commerce companies, such as Amazon, Dunhuang, Dalong, and Lehu, have set up business centers in Harbin and established operation centers in Russia. The local e-commerce enterprises, represented by Seg International, E-buy Net and Zhongfu Weiye, have developed rapidly As well as the AliExpress of Sino-Russian logistics service providers in Alibaba and the establishment of Russian Express International Logistics Co., Ltd. in Heilongjiang. All these have provided important conditions for us to train cross-border e-commerce talents in Russia. Through the post task operation of the cross-border e-commerce platform, students can not only improve their language application ability, but also improve their ecommerce practice skills, and can understand our and Russia's cross-border e-commerce policies. Order training can not only solve the employment of students, but also improve the realization of students' self-value. Heihe, Suifenhe, Mudanjing and other cities bordering Russia in Heilongjiang need a large number of cross-border e-commerce talents to Russia. They can explore cooperation with relevant local enterprises to carry out oral-type training, set up curriculum system according to the needs of enterprises, carry out internship and training, and customize cross-border e-commerce talents for enterprises.

3. The competition promotes the study, strengthens the student occupation ability raise, promotes the student to innovate, the undertaking

In addition to the classroom so that students understand the Russian network platform and platform rules, platform operation process, payment methods, customer service, user habits, etc.. To promote students' innovation and entrepreneurship in cross-border e-commerce through cross-border e-commerce competitions, and to develop students' professional qualities, core vocational skills, self-directed learning, team coordination and cooperation, cross-border e-commerce language skills, practical application skills, adaptability to the market, to enhance students' practical skills and competitiveness. By participating in the national cross-border e-commerce competition and actively cooperating with cross-border ecommerce enterprises, e-commerce students in higher vocational colleges are provided with a platform and opportunities for innovation and entrepreneurship. Students can also start their own businesses and set up cross-border e-commerce enterprises under the joint guidance of the university's tutors and enterprise technicians. They can accumulate experience through management and operation to improve their skills and employability.

4. To strengthen the cross-border e-commerce direction of Russian teachers.

In the process of personnel training, we should strengthen the construction of cross-border ecommerce teachers in Russia. At the teacher level, schools can encourage teachers to go out of school for practical training, or to exchange studies with business experts and social groups, actively participate in Sino-Russian Cross-border e-commerce high-level domestic and international conferences, cross-border e-commerce and other related courses to broaden teachers' horizons, increase teachers' knowledge, improve the teaching level. At the school level, we should actively sign contracts with Russian cross-border e-commerce enterprises, and employ enterprise staff with actual combat experience as part-time teachers in practical teaching, invite the enterprise staff to participate in the development of talent training program, the establishment of curriculum modules and assessment mechanism.

To train cross-border e-commerce teachers to Russia and build a multi-disciplinary team of teachers by means of inter-school communication, inter-school cooperation and social training. In the training of cross-border e-commerce talents in Russia, we can not do without the study of Russian language ability and professional knowledge of economy and trade, e-commerce. Through inter-school exchanges, teachers of different disciplines can learn from each other on cross-border e-commerce short-board knowledge, in the teaching can achieve mutual accommodation and relevance. Regularly arrange for teachers to go to cross-border e-commerce enterprises cooperating with schools and enterprises to conduct research, take part-time training, take on actual work tasks, or exchange and cooperate with business experts and social groups, he has actively participated in international and domestic conferences on "Belt and Road" research and cross-border e-commerce between China and Russia. To engage the company staff with practical experience in cross-border e-commerce enterprises and cross-border e-

commerce industry experts as part-time teachers to enrich teaching, to participate in the development of cross-border e-commerce talents in Russia. Schools and enterprises work together to develop talent development plans, curriculum systems and talent development models, and train teachers in cross-border e-commerce and other related courses, so that students' knowledge can be integrated with cross-border ecommerce operations. In the "Internet plus" era and the context of national "Belt and Road" construction, the demand for cross-border e-commerce talents is diversified, and the training of cross-border ecommerce talents in higher vocational colleges is guided by the demand for cross-border e-commerce talents, to innovate the training model of cross-border e-commerce talents in Russia, to construct a professional + international training model of innovative talents, so as to enable students to adapt to the needs of cross-border e-commerce talents in Russia in different social environments, and to contribute to the development of cross-border e-commerce in Heilongjiang. Conclusion

The country's "Belt and Road" development opportunities, Heilongjiang's proximity to Russia, and the booming cross-border e-commerce with Russia have all given the e-commerce major in universities a new historical mission, cross-border e-commerce personnel training has put forward new era requirements. Heilongjiang's higher vocational colleges should take this opportunity to deepen their cooperation with Russia by establishing a mechanism for universities and enterprises to jointly train cross-border e-commerce talents with Russia, building an excellent cross-border e-commerce teaching team with Russia, and strengthening the cooperation between universities and enterprises, to build innovative practice platform and other innovative talent training model, to train high-quality cross-border ecommerce talents to Russia.

References

1. FengHaixia, ShangMingxia. Further discussion on the cultivation of cross-border e-commerce talents in Heilongjiang universities based on the orientation cultivation of cross-border e-commerce talents // China. - 2018. - №12.

2. Yang Fang, Yang Yu. Cross-Border E-Commerce talents training in Heilongjiang Universities // Foreign Trade. - 2018. - №7.

3. Liao Zhanhai. Research on the cultivation mode of innovative and Entrepreneurial Foreign Trade talents in the context of cross-border e-commerce // Think tank times. - 2019. - №34.

4. Chi Yuchao. Heilongjiang's approach to Russia's cross-border e-commerce talents // Northern economy and trade. - 2017. - №09.

5. Feng Haixia. Research on the training mode of cross-border e-commerce talents in universities to Russia // Research in educational theory. - 2017. - №08.

6. Xiong Ruochu. An analysis of the development of cross-border e-commerce between China and Russia // China market. - 2019. -№22.

ЦЗЯН СИНТУН - ассистент-исследователь, Институт политических наук Хэйлунцзянской академии социальных наук. JIANG XINTONG - Assistant Researcher, Institute of Political Science, Heilongjiang Academy of Social Sciences (279742991@qq.com).

УДК 378.6(510)«20» DOI: 10.24412/2308-264X-2022-4-298-302

АЙЗЕНБЕРГ И.Р., СКЛЯРЕНКО С.А., КУЛЬБЯТСКАЯ С.С. ПЕРСПЕКТИВЫ РАЗВИТИЯ МОДЕЛИ КИТАЙСКО-РОССИЙСКОЙ МЕЖУНИВЕРСИТЕТСКОЙ КООПЕРАЦИИ В ПРОВИНЦИИ ХЭЙЛУНЦЗЯН

Ключевые слова: Россия, Китай, российско-китайское сотрудничество, провинция Хэйлунцзян, высшее образование, образовательный обмен, университеты, кооперация.

В статье осуществлен анализ ситуации, сложившейся в системе высшего образования провинции Хейлунцзян под влиянием общих условий экономического развития региона, а также новейших тенденций в виде пандемии коронавируса и санкционных ограничений стран Запада против России. Авторы характеризуют образовательный потенциал сферы высшего образования Хэйлунцзяна, рассматривают геополитические, транспортно-урбанистические и научно-образовательные преимущества провинции, достижения местных вузов, а также нерешенные проблемы. На этой основе определяются перспективы дальнейшего развития межуниверситетского взаимодействия между образовательными учреждениями провинции Хэйлунцзян и Российской Федерации. Отмечено, что большинство университетских кампусов в провинции Хэйлунцзян предлагают широкий спектр подготовки по различным направлениям бакалавриата, специалитета и магистратуры. Однако лишь незначительная часть университетов ориентирована сегодня на межуниверситетские коммуникации с вузами из России, особенно когда идет речь об университетах России не Дальневосточного региона. В этой ситуации для развития конкурентоспособности и образовательной привлекательности провинции Хэйлунцзян целесообразно сосредоточится на привлечении молодежи из различных российских регионов.

AYZENBERG, I.R., SKLYARENKO, S.A., KULBIATSKAIA, S.S.

PROSPECTS FOR THE DEVELOPMENT OF THE MODEL OF CHINESE-RUSSIAN INTERUNIVERSITY

COOPERATION IN HEILONGJIANG PROVINCE

i Надоели баннеры? Вы всегда можете отключить рекламу.