Языкознание и литературоведение список научных статей

In the article the essence and the role of the advertising slogan as an important element of the advertising text are defined. Characteristics of stylistic speech figures in the text of English car advertising slogans are described, while a distinction between figures of word (based on operations...

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The raise of self-consciousness and strivings for self-determination of different ethno-cultural groups have led to the increased interest of the ethnicity and ethnic conflicts studies. The article aims at representing the confrontation of the concepts “being British” and “being Scottish” that are...

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The most important part of the life of migrants in today’s world is a problem of loss of roots when forced to move from a country to another and their long, often rather difficult adaptation to new living conditions. The heroes of post-colonial works experience this migration in different ways:...

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The article examines Russian proverbs with components of the names of cereals against the background of the Chinese language. The common and different cultural attitudes reflected in the paremiological units of the Russian and Chinese languages are revealed, and the traditional value priorities of...

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The article is devoted to the study of linguistic means used for the linguistic representation of gender stereotypes in the advertising of cosmetics. The relevance of the research is due to the fact that every day advertising strengthens stereotypical ideas about women and men with the help of...

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The article deals with a study of manifestations of mental illness, acting as an extended metaphor in M.A. Bulgakov’s short stories with medical themes. By analyzing the stories “Notes of a Young Doctor”, “The Red Crown”, “The Doctor’s Extraordinary Adventures”, “Morphius”, “I Killed”, it is...

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The objective of the study is to identify neologisms borrowed from English in modern German, analyze them and thereby draw attention to the fact of Americanization of the language reflected in new words. The lexemes selected from the dictionary “Neologismenwörterbuch. Neologismen der Zehnerjahre”,...

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In the article the problem of the connection between the poetry of Vladimir Vysotsky and postmodernism is presented. Vysotsky was active in the early 1960s to the end of the 1970s, which happened to be the period when postmodernism literature thoughts surged all over the world, and also the stage...

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Nowadays, one of the key areas of both foreign policy and foreign economic activity of the Russian Federation due to the current geopolitical situation are the countries of the Ibero-American region. In this regard, it is necessary to study the secondary linguistic personality of a Russian-speaking ...

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The article is devoted to the study of linguistic realization of didactic function in the work of the investigator in order to achieve in suspects self-judgment of their illegal acts and awareness of their harmful impact on society. The study analyzes the communicative behavior of detectives and...

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The article analyzes phraseological units as a way of linguistic representation of humor and satire in German and Russian linguistic cultures. It is noted that the identification of linguistic means expressing satire and humor in these languages is of great interest. The lexemes denoting satire and ...

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The article analyzes the reflection of worldview in Dargwa and English stable combinations. The definition of the national and cultural specificity of stable expressions is facilitated by a comparative study of linguistic means against the background of another language, as well as the position of...

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The article deals with a concept of liminality in the context of modern literary studies. The relevance of the study is conditioned by the increasing role of liminal spaces and states in the literature of the XXI century, reflecting global socio-cultural transformations. The objective of the work...

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With the development of narratological and pragmalinguistic studies, modern humanities have turned their attention to the ideology of various types of discourses as one of the main means of motivating and persuading the masses. At the same time, the ideological peculiarities of selling texts, which ...

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