Экономика и бизнес список научных статей
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KEY ASPECTS AND PROCESS OF FORMATION OF THE MECHANISM FOR ENSURING ECONOMIC SECURITY OF AGRICULTURAL ENTERPRISES
The subject of the study is the digital process of ensuring the economic system of agricultural enterprises. Methodology. In the course of the study, the methods of analysis and synthesis, generalisation, classification, formalisation, comparison, as well as abstract-logical and monographic methods ...
2024 / Nataliia Kotvytska, Ihor Bohdaniuk, Oleksandr Kukhar -
IMPLEMENTATION OF ARTIFICIAL INTELLIGENCE IN ENERGY CONSUMPTION CALCULATIONS TO REDUCE EXCESS GENERATION IN THE CONTEXT OF UKRAINE'S RECOVERY
In authors' opinion, the relevance of implementing artificial intelligence in the calculation of energy consumption in order to reduce excess generation lies in several key aspects: 1) efficient use of resources (by analysing data and predicting energy consumption patterns using artificial...
2024 / Oksana Kuzmenko, Viktoriia Chorna, Lyudmyla Kozhura -
STRATEGY FOR ELIMINATING CORRUPTION THREATS TO UKRAINE'S NATIONAL SECURITY
The article reveals the strategy for elimination of corruption threats to national security. It is a system of knowledge about legal and organisational measures aimed at ensuring the supremacy of human virtues in public-legal relations at a level that excludes both potential and real threats to...
2024 / Oleksii Makarenkov -
TRENDS IN THE DIGITAL TRANSFORMATION OF UKRAINE'S ECONOMY IN THE CONTEXT OF WAR
Influenced by the processes of global digital transformation and the requirements set by the European Union in the context of European integration, the Ukrainian economy, even before the full-scale invasion, was focused on the development of digital technologies that allow increasing the level of...
2024 / Iryna Maksymenko, Andrii Akimov, Svitlana Markova -
MILITARY-ECONOMIC ASPECTS OF MAINTAINING THE STATE'S DEFENCE CAPABILITY IN THE CURRENT MILITARY AND STRATEGIC SITUATION
The article outlines the content of one of the main military-economic aspects of maintaining Ukraine's defence capability in the current conditions of development of the military-strategic situation – mobilisation readiness and capabilities of the State, in particular, the capabilities of its...
2024 / Volodymyr Mozharovskyi, Serhii Hodz -
DEVELOPMENT TRENDS IN HUMAN RESOURCE MANAGEMENT OF AGRICULTURAL ENTERPRISES IN THE CONTEXT OF DIGITALISATION
The subject of the study is the development of personnel management of agricultural enterprises in the context of digitalisation. Methodology. The study uses general scientific methods, in particular, theoretical generalisation, methods of analysis and synthesis, statistical analysis, as well as...
2024 / Karina Nemashkalo, Liudmyla Zemliana, Serhii Vashechko -
FORMATION OF A MODEL FOR MANAGING THE POTENTIAL OF REGIONAL MARKETS
In an unstable and rapidly changing economic environment, it becomes even more difficult to determine the state and prospects of development of specific markets, especially regional ones, where specific conditions are in place. In order to effectively coordinate the development of a particular...
2024 / Tetiana Savchenko, Olga Rodina, Olena Nikoliuk -
ON THE FEASIBILITY OF USING THE CONCEPT OF MANAGEMENT AS A CATEGORY OF ADMINISTRATIVE LAW
The article is devoted to administrative law terminology and the feasibility of involving the concept of management in its composition. It has been found that legal science was subject to repeated attempts to introduce the relevant concept into its terminology. It is stated that the concept of...
2024 / Artem Solomaha, Liudmyla Borovyk -
ORGANISATION OF MARKETING ACTIVITIES IN AGRICULTURAL ENTERPRISES
The aim of the article is to identify the characteristics of the introduction and development of marketing activities in agricultural enterprises in order to increase the efficiency of their activities. Methodology. The theoretical and methodological basis of the study is a systematic approach to...
2024 / Inna Tomashuk, Olena Dzhedzhula, Olena Koval -
THEORETICAL AND METHODOLOGICAL BASES OF FORMATION OF THE CONCEPT OF ENSURING SOCIO-ECONOMIC SECURITY OF ENTERPRISES IN THE CONTEXT OF DIGITALISATION OF BUSINESS PROCESSES
It is established that the system of free enterprise in the form in which it is implemented does not ensure progressive changes and they do not occur. The authors believe that in order to ensure a high level of socio-economic security of Ukrainians, it is advisable to use methods, levers,...
2024 / Alla Cherep, Iryna Dashko, Yulia Ohrenych -
CHAT MARKETING'S IMPACT ON CUSTOMER SUPPORT SATISFACTION IN FINANCIAL STARTUPS
The subject of this paper is the influence of chat marketing on customer support satisfaction. The purpose of the study is to determine the relationship between the use of chat marketing and customer support satisfaction, as well as to identify the essential factors that contribute to this...
2024 / Kisieliauskas Justinas, Shamsi Basha Anas, Račkauskas Mantautas -
KEY PERFORMANCE INDICATORS FOR THE CREATIVE INDUSTRY
At present, the economy is developing technologically, and the creative economy makes use of new knowledge, technology and human creativity. The creative economy consists of the creative and cultural industries. Many authors deal with the issue of the creative economy and conclude that the creative ...
2024 / Lukas Vartiak, Miriam Garbarova -
CONCEPTUAL FOUNDATIONS FOR THE FORMATION OF PERSONNEL STRATEGY AT INDUSTRIAL ENTERPRISES IN THE CONTEXT OF DIGITALISATION
The relevance of research on the conceptual foundations of personnel strategy formation in industrial enterprises under the conditions of digitalisation appears to be very relevant, which is due to the following factors. The digital transformation of industrial enterprises leads to the emergence of ...
2024 / Valentyna Voronkova, Oleksandr Cherep, Lilia Bexhter -
THE ROLE OF STATE SUPPORT IN THE DEVELOPMENT OF THE HOTEL AND RESTAURANT BUSINESS IN THE CONTEXT OF CRISIS PHENOMENA AND EUROINTEGRATION PROCESSES
The article presents the results of a study of the state of the hotel and restaurant business in Ukraine in general and the Transcarpathian region in particular in the context of crisis phenomena. The authors analyse the peculiarities of functioning of hospitality enterprises in the context of...
2024 / Tetiana Hushtan, Roman Korsak -
ORGANISATIONAL CULTURE AS AN EFFECTIVE TOOL FOR MANAGING A TELECOMMUNICATIONS ENTERPRISE
The purpose of the article is to study and clarify the substantive characteristics of organisational culture, to substantiate its relationship with the organisational design of enterprise. To determine the key factors of mutual influence on the formation of organisational culture and building of...
2024 / Natalia Yevtushenko, Olena Gudz, Anzhela Tiazhina -
SMART MARKETING AND GLOBAL LOGISTICS NETWORKS
In the context of the global digital transformation, new communication systems are being formed based on networking and platforms, increased attention to environmental issues and social needs of the population. The purpose of the article is to identify the peculiarities of smart marketing...
2024 / Iryna Kalenyuk, Viktoriia Riashchenko, Iryna Uninets -
STRENGTHENING THE JUSTICE SECTOR IN UKRAINE AND EUROPEAN ASSISTANCE IN RESPONSE TO RUSSIA'S AGGRESSION
This article examines the multifaceted assistance provided by the European Union and the Council of Europe to Ukraine in response to Russian aggression. It delves into the various forms of support, including financial, humanitarian and institutional assistance, with a particular focus on...
2024 / Tetiana Kolomoiets, Olena Agapova -
ECONOMIC EDUCATION UNDER THE INFLUENCE OF INFORMATION TECHNOLOGY: ANALYSIS OF THE BIBLIOGRAPHIC LANDSCAPE
The aim of the article is to carry out a bibliographic analysis of articles related to the use of IT in economic education, in order to characterise the future landscape of scientific and pedagogical research. The material for the analysis were publications from the scientometric database Web of...
2024 / Olga Kudrina, Viacheslav Riznyk, Yuliia Ivchenko -
INTERNATIONAL BUSINESS INTEGRATION: BUSINESS PLATFORMS, INTERNATIONAL BUSINESS SYNERGY AND COOPERATION
The subject of the study is the integration of international business: business platforms, international business synergy and cooperation. The purpose of the study is to formulate the concept of integrating international business into a single powerful platform by applying existing practices of...
2024 / Georgii Logvynskyi -
MEANS OF INTERNATIONAL LAW TO ELIMINATE CORRUPTION THREATS TO NATIONAL SECURITY
The subject of the article is the means of international law to eliminate corruption threats to national security. The research methodology involved the use of logical, historical and legal, systemic, natural law, formal and dogmatic, hermeneutical, economic and legal (analysis, comparison),...
2024 / Oleksii Makarenkov