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Rural tourism on the territory of Krasnodar region
because in spite of all recommendations, currently, there is a ten- Apparently, it will cause more serious, irreversible changes in the dency towards the weakening of nature protection legislation [7]. geosystems of these territories.
References:
1. Антипцева Ю. О. Проблемы организации экологических троп на территории Кавказского государственного природного биосферного заповедника//Актуальные вопросы экологии и охраны природы экосистем южных регионов России и сопредельных территорий. 2007. - № 20. С. 92-94.
2. Антипцева Ю. О. Развитие экологического туризма на территории Кавказского Инновационные технологии для устойчивого развития горных территорий. 2007. - № 6. С. 479-481.
3. Антипцева Ю. О., Николайчук А. В. Оценка рекреационных возможностей территории Северо-Западного Кавказа на основе морфометрического анализа рельефа//Геология, география и глобальная энергия. 2009. - № 4. С. 262-265.
4. Волкова Т. А., Мищенко А. А. Туристское природопользование как фактор устойчивого развития горных территорий/Наука, образование, общество: проблемы и перспективы развития: сборник научных трудов по материалам Международной научно-практической конференции: в 10 частях. - Тамбов, 2013. С. 41-43.
5. Доклад «О состоянии природопользования и об охране окружающей среды Краснодарского края в 2005 году». - Краснодар, 2006. 121 с.
6. Иванов А. Н., Чижова В. П. Охраняемые природные территории. - М., 2003. 193 с.
7. Официальный сайт Экологической вахты по Северному Кавказу [Электронный ресурс] -Режим доступа: URL: http://ewnc. org/node/7485
8. Максимов Д. В., Мищенко А. А., Мищенко Т. А. Современное состояние рекреационного комплекса и его влияние на экологическую обстановку Черноморского побережья Краснодарского края/Известия высших учебных заведений. СевероКавказский регион. Серия: Естественные науки. 2010. - № 1. С. 106-108.
9. Мищенко Т. А. Влияние туристских ресурсов на развитие регионального туризма и проблема их рекреационной оценки/В сборнике: Географические исследования Краснодарского края Сборник научных трудов. Ответственный редактор А. В. Погорелов. - Краснодар, 2009. С. 237-241.
Volkova Tatiana Aleksandrovna, Associate Professor, Candidate of geographical sciences, Associate Professor at the Department of international tourism and management Punko Inga Merabovna, Teacher at the Department of international tourism and management
Zhulikov Anton Andreevich, Teacher at the Department of international tourism and management
Khodykina Maria Fedorovna, Teacher at the Department of international tourism and management, FSBEI HE Kuban State University, Krasnodar Ponomarenko Anastasia Andreevna, 3rd year student at the Department of geography, Specialized training in Service Kuban State University, Krasnodar E-mail: Mist-next4@inbox.ru
Rural tourism on the territory of Krasnodar region
Abstract: Active development of rural tourism on the territory of Krasnodar region helps solve two quite important tasks: diversification of tourist product within the region's territory and development of rural area; rise in the living standards of rural population at the expense of new jobs, increase of the prestige of living in rural area, development of general infrastructure as well as enhancement of investment attractiveness of the village. Functional departmentalization within rural tourism unions may become one of the possible directions of development of rural tourism in the conditions of rural area of Krasnodar region. Keywords: Krasnodar region, rural tourism, tourism, tourist and recreational complex.
The article was prepared within the grant № 15-12-23010 а (р) of the Russian scientific fund for the humanities and administration of Krasnodar region.
Rural tourism is an independent kind of tourism based on spe- area) and motivation of improvement of tourist trips (acquainting cial forms of leisure activities (for instance, taking care of domestic oneself with rural area and rural life style). The kinds of tourism animals, tasting dishes of local cuisine, walks and picnics in rural directly related to rural area may include: recreational, active, cog-
Section 11. Regional studies and socio-economic geography
nitive and ecologically consumer-oriented, gastronomic tourism, ethnographic tourism, activities at farmhouses and fruit and vegetable gardens etc.
As it is known, the term «rural area» is based on the very characteristics that distinguish this territory from urban area, such as: the size of inhabited settlements, consistency rate of settlements, dominating industries, population density, labor structure, population's life style, its mentality and traditions etc. Thus, rural area can be defined as a territorial system that corresponds to certain numeric criteria of population displacement (established at a national level) and is distinguished by predominant development of agriculture as the main sphere of population's labor as well as by spread of rural life style.
Rural tourism implies the stay of tourists in a rural house in the conditions similar to real ones, including furniture and kitchenware. But, today, objectively, there are almost no authentic rural houses on the territory of Krasnodar region or they are quite modern structures or stylistic imitations.
Active development of rural tourism on the territory of Krasnodar region helps solve two quite important tasks: diversification of tourist product within the region's territory and development of rural area; rise in the living standards of rural population at the expense of new jobs, increase of the prestige of living in rural area, development of general infrastructure as well as enhancement of investment attractiveness of the village.
Rural tourism becomes increasingly popular among tourists. Currently, this direction on the territory of Krasnodar region is in the stage of formation. About 150 enterprises holding their services out as rural tourism ones function on the territory of the region.
The peculiarities of rural tourism development on the territory of Krasnodar region include:
1) Enterprises providing services of such kind are, in majority, initially tourist organizations, not agricultural ones.
2) Main geographical destinations of rural tourism development include Azov-Black sea coast and mountain and piedmont zone, whereas steppe zone lags behind significantly in this respect.
The importance of rural tourism lies in the following positions:
- relaxation ofurban dwellers in rural area, gaining knowledge about traditional folk culture;
- movement of financial means from urban to rural area;
- creation of alternative sources of employment for rural population;
- increase of the level of economic returns of the rural population;
- decrease in the process of migration of rural dwellers to cities;
- formation of the sales market for agricultural products and folk handicrafts;
- development of infrastructure of rural territories;
- preservation of natural and cultural resources of the territory;
- decrease of social tension in rural area.
Tourist activity in the conditions of modern village on the territory of Krasnodar region could involve the inclusion of traditional farmsteads in the excursion tours, organization of one-day excursions from nearby resort districts of the region. Organization of weekend tours with a short-time accommodation of tourists is also possible. The idea of organization and conduct of events on the territories of rural households (weddings, parties, corporate events) would be relevant. Everything listed above should be combined with tasting of local products, realization of souvenirs and consumer-oriented goods. Rural tourism in modern conditions can combine the elements of recreational, active, cognitive, consumer-oriented, gastronomic and ethnographic tourism. At the moment, rural tourism is developing spontaneously, fragmentarily, often in the form of separate excursions for schoolchildren and accidental tourists.
Major problems of rural tourism development at the level of rural tourism enterprises include:
- insufficient load of rural tourism objects with tourists;
- absence of a system-based promotion of rural tourism services to tourism market;
- insufficient comfort of some rural guest houses and inhabited settlements, insufficient quality of services at separate rural tourism objects;
- insufficient information for tourists about rural tourism and cultural objects, excursion events and other services.
The main goal of organization and development of agricultural tourism is the increase of life standards of rural population. The development of agro-tourism should stimulate local economy by way of formation of small economic turnovers of local resources. It can be achieved by initiating inter-industrial cooperation, when local products and services are used in the production of a tourist product.
Functional departmentalization within rural tourism unions can be one of the possible directions of rural tourism development in the conditions of rural area in Krasnodar region. For instance, when a group of enterprises are united to provide a complex rural tourism service and every enterprise is responsible for its part of product: stay, meals, participation in rural activities, conduct of master-classes, fishing etc. Thus, every enterprise will be responsible for a limited element of rural activity, which, together, will form a unified rural tourism product.
Rural tourism on the territory of Krasnodar region is not just a really existing direction of tourist activity (although, it is in the process of development), but one of those directions, which will allow a more rational distribution of tourists on the territory.
References:
1. Волкова Т. А., Карпова Ю. И., Миненкова В. В., Максимов Д. В., Мищенко А. А. Перспективы развития туристско-рекреационного комплекса Краснодарского края/В сборнике: Наука будущего: Единое научное пространство как гарант гармоничного развития фундаментальных и прикладных научных исследований Сборник научных статей по итогам международной научно-практической конференции. Негосударственное образовательное учреждение дополнительного профессионального образования «Санкт-Петербургский институт проектного менеджмента». 2014. С. 32-39.
2. Волкова Т. А., Мищенко А. А. Проблемы и перспективы развития сельского туризма в Краснодарском крае//Наука и образование в современном обществе: вектор развития Сборник научных трудов по материалам Международной научно-практической конференции: в 2 частях. ООО «АР-Консалт». 2014. С. 61-63.
3. Волкова Т. А., Мищенко А. А. Развитие агротуризма как альтернативного вида природопользования на территории Краснодарского края//Научные аспекты инновационных исследований: материалы I Междунар. научно-практич. конфер., г. Самара, 29 мая 2013. Инсома-пресс. г. Самара. 2013. С. 56-60.
